Wooba

What Wooba does

Wooba (WOOBA SISTEMAS DE INFORMATICA S.A.) is a Brazilian B2B travel technology company founded around 2005, headquartered in Brasília, that provides an integrated platform of software solutions for travel agencies, tour operators, consolidators, and OTAs. Its product portfolio consists of five core modules: Travellink (reservation, ticketing, and booking system connecting to 175+ suppliers via NDC, Direct Connect, and GDS), Wooffice (financial back-office management with automated invoicing, accounts payable/receivable, and supplier reconciliation), Woopay (digital wallet and B2B payment processing with PIX integration), SafeGuard (anti-fraud risk management and multi-factor authentication), and CRS 360 (central reservation system for tour operator and supplier content). The platform functions as a unified front-office-to-back-office ecosystem with bi-directional data synchronization between booking and financial modules.

The company monetizes through tiered SaaS subscriptions for Travellink (Standard, Enterprise, API) and Wooffice (Lite, Basic, Advanced/Premium, Enterprise), transaction-based fees on Woopay, security service fees on SafeGuard, and API/integration licensing for TravelTechs and developers. Distribution combines direct enterprise sales with consulting, a Premium Supplier partner program (200+ clients reaching 22,000+ agencies), and a recently launched Developer Portal. The customer base is highly distributed, spanning approximately 8,000+ active travel agencies across Brazil, the United States, Mexico, Bolivia, Peru, El Salvador, Cape Verde, and Portugal, with 45,000+ monthly platform users and 20+ million transactions worth USD 10.3 billion processed annually in 2025.

Wooba operates a multi-channel GTM spanning sales-led enterprise consulting, API-first developer relations, event-driven webinars with airline partners (notably LATAM and GOL), and channel partner distribution. The platform integrates with all three major GDSs (Amadeus, Sabre, Travelport), multiple Latin American payment gateways, Brazilian banks, and Brazilian instant payment infrastructure (PIX), with PCI DSS and LGPD compliance certifications. Ownership, management team composition, and external funding history are not disclosed in the available material, representing an information gap relative to typical investor diligence packages.

Name

Wooba

Legal name

WOOBA SISTEMAS DE INFORMATICA S.A.

Website

https://wooba.tur.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Wooba is a Brazilian B2B travel technology company offering an integrated SaaS platform (Travellink, Wooffice, Woopay, SafeGuard, CRS 360) for travel agencies, operators, consolidators, and OTAs across the Americas, processing 20M+ transactions annually for 8,000+ agencies.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B Travel Credit, Invoice & Settlement Solutions (THALAHAD), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Travel technology platform
• Reservation ticketing system
• Travel agency software
• B2B payment processing
• Airline distribution integration

Headquarters

HQ city

Água Clara

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Travellink Subscriptions: SaaS subscription model for the Travellink reservation and issuance system with multiple plan tiers (Standard, Enterprise, API). Includes base functionality with optional add-ons for corporate accounts, OTA features, monitoring, and mobile app.
2. Wooffice Subscriptions: SaaS subscription model for the Wooffice backoffice financial management system with tiered plans (Lite, Basic, Advanced/Premium, Enterprise/Premium).
3. Woopay Transaction Processing: Digital wallet and payment processing services enabling B2B receipts with various payment methods including PIX, QR codes, and international payment integrations.
4. SafeGuard Security Services: Anti-fraud and multi-factor authentication services provided as part of the security ecosystem for travel transactions.
5. API and Integration Licensing: API access and integration services for developers, TravelTechs, and partners building on Wooba's platform infrastructure.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Wooba is a Brazilian B2B travel technology company that develops and sells an integrated software platform for travel agencies. Its core products include Travellink (reservation and ticketing system connecting to 175+ suppliers via NDC, Direct Connect, and GDS), Wooffice (financial back office management), Woopay (B2B digital wallet and payment processing with PIX), SafeGuard (anti-fraud and multi-factor authentication), and CRS 360 (central reservation system for tour operators and service providers).

Product overview

Wooba is a B2B travel technology company offering an integrated platform of travel distribution and management solutions. The core product portfolio consists of Travellink (reservation and ticketing system), Wooffice (financial back office management), Woopay (B2B digital payments), SafeGuard (anti-fraud and MFA security), and CRS 360 (central reservation system). These products work together as a unified ecosystem: Travellink serves as the front office for booking and selling travel services, Wooffice handles back office financial management with automatic data synchronization, Woopay manages payment processing and digital wallet functionality, SafeGuard provides security and fraud prevention, and CRS 360 enables supplier content integration. The platform connects to 175+ suppliers across airlines, hotels, car rentals, insurance, buses, cruises, and tours through NDC, Direct Connect, and GDS integrations. Wooba serves 8,000+ active travel agencies across Brazil, the Americas, and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Travellink: Reservation and ticketing system for travel agencies with NDC, Direct Connect, and GDS integrations.
• Wooffice
• Woopay
• SafeGuard
• CRS 360

Products and services

• Travellink Complete reservation and ticketing system for travel agencies that integrates search, quotation, booking, and issuance in one platform. Connects to 175+ suppliers including airlines, hotels, car rentals, insurance, buses, cruises, and tours via NDC, Direct Connect, and GDS connections.
• Wooffice Financial management and back office system for travel agencies that unifies administrative and financial information, automating accounts receivable/payable, invoicing, cash flow, supplier reconciliation, and expense reimbursement management.
• Woopay Digital wallet and B2B payment platform enabling online receiving, payment processing, and financial management integration. Supports PIX, credit cards, bank transfers, QR codes, and multiple payment gateways for travel agencies in Brazil and Latin America.
• SafeGuard Anti-fraud and transaction security solution with risk management and multi-factor authentication. Provides real-time fraud risk analysis by analyzing buyer behavior, payment data, device data, and fraud database signals to classify transaction risk levels for travel agencies.
• CRS 360
• Developer Portal Developer-facing portal providing API documentation, test environments, and sandbox access for integrating with Wooba products including Travellink, Wooffice, Woopay, SafeGuard, and CRS 360.

Quantifiable outcome

• 20+ million transactions processed annually
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• LATAM AirlinescoreStrategic or Co-development Partner · 28 April 2026Strategic partnership for NDC integration and joint webinars. LATAM and Wooba collaborated on NDC LATAM evolutions, new functionalities, and operational advances. Wooba conducted webinars with LATAM to present NDC developments to travel agency customers.
• AbaetécoreTechnology or Integration · 31 March 2026Abaeté airline integration into Travellink, expanding access for travel agencies, operators, and consolidators to Abaeté's regular flight operations. Abaeté operates since 1977 with headquarters in Salvador, Brazil.
• GOL AirlinescoreTechnology or Integration · 21 August 2021GOL integration with Wooba's Travellink platform using GWS (GOL Web Services). Wooba announced readiness for GOL's new system migration, enabling travel agencies to access GOL content through the platform.
• SABREcoreTechnology or IntegrationGDS integration providing access to global distribution system content for airline bookings.
• TravelportcoreTechnology or IntegrationGDS integration providing access to Travelport's global distribution system content.
• AmadeuscoreTechnology or IntegrationGDS integration providing access to Amadeus global distribution system content.
• Premium Supplier PartnerscoreChannel Partner/ Reseller/ DistributorPremium Supplier program with 200+ clients distributing Wooba systems to 22,000+ travel agencies. Partners receive special integration support, marketing resources, and business development assistance.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TravelgateX: Spain-based B2B travel marketplace and API connectivity platform aggregating hotel and ancillary inventory for OTAs, tour operators, and travel agencies, competing with Wooba's aggregator/API product layer especially in Latin America and Europe.
• Traveltek: UK-headquartered B2B travel technology provider offering booking, back-office and API solutions to travel agencies and tour operators globally, overlapping directly with Wooba's Travellink and Wooffice products in travel-agency technology.
• Lemax: Slovenia-based travel agency and tour operator SaaS vendor offering booking, quotation, invoicing, and back-office tools for SMB and mid-market travel businesses, closely overlapping with Travellink and Wooffice on functional scope.
• OTRAMS: Travel reservation and booking management system used by tour operators, OTAs, and travel agencies to handle search, booking, payment, and back-office workflows, comparable in product coverage to Wooba's Travellink and Wooffice stack.
• Travactory: Germany-based B2B travel technology vendor delivering booking platforms, fulfillment tools, and agency-facing solutions for tour operators and travel agencies, competing with Wooba for cross-border mid-market travel-agency technology deals.

Broad incumbents

• Sabre: One of the three major GDS providers integrated into Travellink, Sabre also offers Sabre Red 360 and agency back-office tools, making it both a content partner and a competitor for end-to-end agency software deals in Latin America.
• Travelport: Third major GDS provider powering Wooba's content, Travelport also sells Travelport+ and agency merchandising tools, giving it both a partnership relationship and a competing agency platform play in the same SMB-to-enterprise agency segment.
• Navitaire: Amadeus-owned reservation and digital commerce platform serving airlines, OTAs, and travel intermediaries; provides end-to-end booking and distribution technology directly overlapping Wooba's Travellink front office and CRS 360 offering for digital-first travel sellers.
• Amadeus: Global GDS and travel technology giant that integrates with Wooba via the same booking infrastructure and sells parallel agency-facing solutions such as Amadeus Selling Platform and Cytric Travel & Expense, competing for the same travel-agency IT wallet with much broader global reach.

Emerging players

• Verteil: NDC API distribution platform enabling airlines to connect directly to travel agents and OTAs, overlapping with Wooba's NDC integration capability and competing for the same airline-agency distribution layer that Wooba's NDC tooling monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/woobatur
• YouTubeyoutube.com/@wooba.travel
• Facebookfacebook.com/Woobatur
• LinkedInlinkedin.com/company/wooba
• Instagraminstagram.com/wooba.travel
• TikToktiktok.com/@wooba.travel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooba