What Semeato does

Semeato S/A - Indústria e Comércio is a Brazilian agricultural machinery manufacturer founded in 1965 and headquartered in Passo Fundo, Rio Grande do Sul. The company specializes in no-till ("plantio direto") seeding and planting equipment, serving agricultural producers ranging from small and medium farms to large-scale commercial operations across Brazil and 25 export countries. Semeato positions itself as a pioneer of no-till farming in Brazil, with a multi-decade co-development history alongside EMBRAPA-Trigo dating back to 1977.

The product portfolio is organized into three machine categories — Múltiplas (multiple seeders such as SSM, SHM, and Personalle Drill), Semeadoras (grain drills such as TDNG), and Plantadeiras (planters such as SOL, NEWLAND, and SSMFFI) — supported by a portfolio of proprietary technologies: Vacuum System® pneumatic seed distribution, Semedrive® and FlexShaft® transmission systems, Vórtice® air flow metering, FastFill® central hoppers, Intellicontrol® in-cab monitoring, ISOBUS compatibility, PM400 control, and the Guilhotine Knife® fertilizer opener. The 2026-announced Electric Transmission System adds prescription-map variable-rate seeding, row-by-row shutoff, and multi-machine real-time communication. Semeato also operates an original parts business and after-sale technical support routed through a trained dealer network.

Semeato generates revenue primarily through hardware sales of no-till machinery and original replacement parts, with a smaller contribution from technical support services. Pricing is not publicly disclosed; transactions are quote-based through an authorized dealer network (revendas) in Brazil and direct factory contact for international accounts. The company employs 501-1,000 people, is privately held (no evidence of external investors), and operates as a Sociedade Anônima under Brazilian corporate law.

Name

Semeato

Legal name

Semeato S/A - Indústria e Comércio

Website

https://semeato.com.br

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Semeato is a Brazilian manufacturer of no-till agricultural machinery (seeders, planters, and grain drills) founded in 1965, serving agricultural producers across Brazil and 25 export countries with proprietary precision-seeding technologies and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery (No-Till Farming Equipment)

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

No-Till & Conservation Planting Equipment (AFAAABAI)

akta.pro secondary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

Keywords

• No-till farming equipment
• Agricultural machinery
• Precision seeders
• Pneumatic seed metering
• Grain drills

Headquarters

HQ city

Passo Fundo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of no-till seeding equipment including grain drills, planters, and multiple machines. Products are sold through dealer network with direct factory support.
2. Original Parts: Sale of original replacement parts manufactured to strict quality standards for Semeato machinery, ensuring maximum performance, reliability, and durability.
3. Technical Support Services: After-sale technical support including trained and qualified team providing technical assistance, specialized support, and dealer network coordination.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Semeato manufactures and sells no-till agricultural seeding machinery, including planters (Plantadeiras), grain drills (Semeadoras), and multiple machines (Múltiplas) for direct seeding into undisturbed soil. The product portfolio covers small grains, large grains, and cover crops, with proprietary pneumatic and mechanical seed metering technologies. The company also sells original replacement parts and provides after-sale technical support.

Product overview

Semeato is a Brazilian agricultural machinery manufacturer specializing in no-till farming equipment. The product portfolio includes three main machine categories: (1) Múltiplas (Multiple/Grain Drills) - SSM series heavy-duty machines and SHM series for small to medium farms, plus the customizable Personalle Drill; (2) Semeadoras (Grain Drills) - TDNG series for small grains like wheat and canola; (3) Plantadeiras (Planters) - SOL series precision planters for large grains, NEWLAND planters with innovative SFRAME® chassis, and SSMFFI high-performance planters. Supporting the core machines are technology modules including Vacuum System® pneumatic seed distribution, Semedrive® and FlexShaft® transmission systems, Vórtice® air flow metering, FastFill® hoppers, Intellicontrol® monitoring systems, ISOBUS compatibility, and various sealing/fertilizer technologies. The company offers original replacement parts and technical support services. Founded in 1965, Semeato has been a pioneer in no-till farming, with operations in 25 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• SSM (Semeadora Múltipla) Heavy-duty no-till multiple machines for planting large and small grains with robust construction, high load capacity, and advanced technology. Models include SSM 23, SSM 27, SSM 35, and SSM 41. Targeted at agricultural producers requiring versatile seeding equipment.
• SHM (Semeadora Múltipla SHM) Versatile and efficient machine for small to medium-sized farms, capable of planting small grain crops (barley, wheat, rye, oats) and large grain crops (corn, sunflower, pasture). Models include SHM 1113 and SHM 1517.
• Personalle Drill / PD (Semeadora Múltipla PD) Customizable multiple seeder with over 100 configuration options including discs, furrow openers, press wheels, seed and fertilizer boxes. Models include PD 17 and PD 21. Targeted at farms needing tailored seeding solutions.
• TDNG (Semeadora) Robust and reliable grain drill for seeding small grains (wheat, canola) and cover crops (clover, radish, oats, rye, sorghum, mustard, alfalfa, millet). Features individual pantographic row system for uneven terrains. Models include TDNG 300, TDNG 320, TDNG 420, TDNG 520.
• SOL (Plantadeira) Precise no-till planters for high-performance seeding of large grains. Models include SOL S, SOL HEAVY DUTY (9-13 rows), and SOL QUARANTATRE (10-21 rows at 45cm/50cm spacing) with articulated chassis achieving up to 30° articulation for uneven terrain.
• NEWLAND (Plantadeira) High-precision no-till planters for large grains with innovative SFRAME® chassis featuring adjustable tool bars for multiple row spacing configurations. Central seed hopper with 1,500 kg capacity. NEWLAND FULL version has 3,000 kg fertilizer and 1,500 kg seed capacity with Vórtice® pneumatic metering system.
• SSM FULL First 100% pneumatic multiple machine in Brazil with 3,000 kg fertilizer capacity and 1,500 kg seed capacity. Supports multiple row configurations including 35 lines x 17 cm for fine grains and 13 lines x 45 cm for large grains.
• SSMFFI High-performance no-till planter launched in 2015 for medium and large-scale properties. Features 1,500 kg FASTFILL® central seed hopper, pneumatic seed metering, and VACUUM SYSTEM® technology.
• Original Parts Semeato Genuine replacement parts manufactured with advanced technology and strict quality standards for maximum performance, reliability, and durability. Each part is precisely designed for full compatibility with all Semeato no-till machinery series.

Quantifiable outcome

• No-till reduces soil erosion by 90%
• +6 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

One partnership is on record.

• EMBRAPA (Brazilian Agricultural Research Corporation)coreStrategic or Co-development Partner · 1 January 1977Partnership between Semeato and EMBRAPA-Trigo was instrumental in popularizing no-till farming in Brazil. In 1977, together with EMBRAPA, Semeato developed a special disc kit for its PS-6 machines, making direct seeding on a much larger scale possible. This collaboration helped establish Brazil as a world leader in no-till agriculture.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jumil: Brazilian manufacturer of agricultural implements and machinery with a focus on planters, seeders, and fertilizer/liming equipment. Semeato's direct domestic competitor in no-till and conventional planting lines.
• Horsch: German manufacturer specializing in no-till and minimum-till seeding equipment (e.g., Express, Pronto, Sprinter) with global reach. Highly comparable to Semeato on technology focus and customer segment (large-scale no-till operators), and increasingly competing in Latin America.
• Tatu Marchesan: Brazilian agricultural machinery manufacturer (also based in São Paulo state) producing tillage, seeding, and spraying equipment. Direct overlap with Semeato in grain drills and planting implements, with a strong domestic dealer presence in Brazil.
• Väderstad: Swedish manufacturer of seed drills, planters, and tillage equipment with strong European and growing Latin American presence. Comparable to Semeato in the high-precision seeder category and in targeting large-acreage no-till customers.
• Baldan: Brazilian agricultural implements manufacturer producing tillage, planting, and crop care equipment. Competitor in Brazilian planter and grain drill markets, with similar mid-market farmer customer profile.
• Stara S.A. Brazilian agricultural equipment manufacturer (Não-Me-Toque, RS) with a leading position in planters, seeders, sprayers, and precision agriculture. Semeato's closest direct Brazilian competitor in no-till planters and grain drills, competing head-to-head for the same farmer segment.
• Kuhn Group: French/Brazilian manufacturer of tillage, seeding, and planting equipment, including pneumatic and mechanical seed drills. Overlaps with Semeato in grain drills and planters, especially in small and medium farm segments, and competes in the same Brazilian dealer channel.

Broad incumbents

• John Deere: Global leader in agricultural machinery including planters, seeders, and tractors, with deep presence in Brazil. Semeato competes most directly against John Deere's planter and seeding lines for large-scale Brazilian farms, but Deere's scale, dealer network, and software platform (Operations Center) are materially larger.
• CNH Industrial (Case IH / New Holland): Major global ag equipment manufacturer with strong planter and seeder portfolios (Case IH Early Riser, New Holland). Semeato competes with CNH brands across small-, medium-, and large-grain seeding in Brazil and Latin America, and CNH's precision-ag stack (AFS) raises the competitive bar on software.
• AGCO Corporation (Massey Ferguson / Fendt / Valtra): Diversified ag equipment OEM with planter lines sold under Massey Ferguson and White Planters, plus a strong South American dealer footprint via Valtra. Direct overlap with Semeato in grain drills and planters, particularly for mid-to-large Brazilian operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZB7spy3eIMJgAc8ZNQudIw
• Instagraminstagram.com/semeato
• Facebookfacebook.com/1688987744675855

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semeato