What PRS does

PRS Managed Services is a US-based, privately held revenue cycle management firm that provides end-to-end medical billing, coding, denial management, prior authorization support, consulting, and auditing services exclusively to urology practices. The company serves practices ranging from solo practitioners to large hospital-based urology departments and ambulatory surgical centers, and addresses a recurring pain point in urology: the high complexity and revenue leakage that arises when generalist medical billers handle specialty-specific CPT, HCPCS, and ICD-10 coding for procedures such as cystoscopies, urodynamics, TURPs, prostate biopsies, ureteroscopy, and lithotripsy.

The underlying technology stack is built around HIPAA-compliant billing workflows with real-time claim tracking dashboards that surface claim status, denial trends, collections performance, and payer analytics. PRS has integrated with 37+ practice management and EHR systems including Epic, AthenaHealth, NextGen, eClinicalWorks, Cerner, Meditech, and Modernizing Medicine, allowing it to plug into clients' existing infrastructure rather than requiring platform migration. Service delivery is led by certified coders with urology-specific expertise and supported by structured protocols, prior authorization training, and compliance audits.

Commercially, PRS operates on a percentage-of-collections pricing model with no hidden fees, which aligns firm revenue with client collections performance. Go-to-market is sales-led, combining direct outreach to urology practice owners and administrators with a free assessment offering, website-driven consultation scheduling, and thought leadership distributed through The Urology Coding & Reimbursement Podcast hosted by CEO Mark Painter. Onboarding runs 2-4 weeks and covers workflow assessment, EHR/PM integration, staff training, and full revenue cycle takeover. The company is founder-controlled, with no disclosed institutional investors or funding rounds in the source data.

Name

PRS

Legal name

PRS Managed Services

Website

https://prsdata.com

Company type

Private

Operating status

Operating

Short description

PRS Managed Services provides end-to-end revenue cycle management, coding, denial management, and consulting services exclusively for urology practices across the United States, using a percentage-of-collections pricing model and 37+ EHR/PM integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Thornton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Percentage-Based Revenue Cycle Management Fees: PRS charges competitive, percentage-based pricing tied to collections. This performance-based model aligns incentives between PRS and client practices - the company earns when collections improve. No hidden fees are charged, and the pricing structure creates a direct correlation between results delivered and revenue earned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PRS Managed Services provides full-service revenue cycle management and medical billing exclusively for urology practices. Its service covers claims submission, certified urology-specific coding, denial management, prior authorization support, patient billing, and consulting/auditing, delivered through HIPAA-compliant workflows integrated with 37+ EHR and practice management systems.

Product overview

PRS Managed Services is a single, unified medical billing and revenue cycle management (RCM) service offering built specifically for urology practices. The portfolio consists of six integrated service modules: Full Service Urology RCM (covering end-to-end claims processing), Specialty Coding Expertise (certified urology coders), HIPAA-Compliant Systems (secure billing workflows), Prior Authorization Support (protocols and training), Real-Time Claim Tracking (dashboards and analytics), and Consulting & Auditing (workflow optimization and compliance). These modules work together as a comprehensive solution—from cystoscopies and biopsies to urodynamics and vasectomies—covering the entire revenue cycle from coding and claims submission through denial management and patient billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Urology RCM End-to-end revenue cycle management for urology practices covering claims submission, follow-up, denial management, and patient billing for procedures including cystoscopies, biopsies, urodynamics, vasectomies, TURPs, prostate biopsies, ureteroscopy, and lithotripsy.
• Specialty Coding Expertise Certified coders with deep knowledge of urology-specific CPT, HCPCS, and ICD-10 codes, delivering accurate coding for TURPs, prostate biopsies, ureteroscopy, lithotripsy, and all urological procedures.
• Prior Authorization Support Protocols and training services to improve prior authorization processes and avoid costly denials for urology services, including staff training and workflow design.
• Consulting & Auditing Workflow optimization, compliance audits, and staff training services tailored for urology practices, including revenue leak identification and coding accuracy assurance.

Quantifiable outcome

• 98% Clean Claims Rate
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• EpiccoreTechnology or IntegrationEHR system integration partner. PRS integrates with Epic practice management and EHR systems to enable seamless data exchange and revenue cycle management for urology practices using Epic.
• AthenaHealthcoreTechnology or IntegrationEHR and practice management integration partner. PRS integrates with AthenaHealth systems to provide revenue cycle management services for urology practices.
• NextGencoreTechnology or IntegrationEHR and practice management integration partner. PRS integrates with NextGen Healthcare systems to enable seamless billing and coding workflows.
• eClinicalWorkscoreTechnology or IntegrationEHR integration partner. PRS integrates with eClinicalWorks systems for urology practice revenue cycle management.
• Modernizing MedicinecoreTechnology or IntegrationEHR integration partner. PRS integrates with Modernizing Medicine's specialty-specific EHR platform for urology practices.
• 37+ EHR/Practice Management SystemscoreTechnology or IntegrationPRS integrates with over 37 practice management and EHR systems total, including Greenway Health, Kareo, DrChrono, AdvancedMD, CareCloud, Practice Fusion, Centricity, Meditech, Cerner, and many others. If a practice's system isn't listed, PRS states they can likely accommodate it.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• GeBBS Healthcare Solutions: GeBBS Healthcare Solutions offers RCM, coding, and health information management services to hospitals and physician groups. It is comparable to PRS because both operate in the outsourced medical billing and coding space serving US providers, though GeBBS skews larger and broader.
• Precision Practice Management: Precision Practice Management provides specialty medical billing and RCM services to physician practices, with multi-specialty coverage including surgical and procedural specialties. It is comparable to PRS in targeting practices that need specialty-specific coding knowledge and full revenue cycle outsourcing.
• Coronis Health: Coronis Health is a specialty-focused end-to-end RCM company serving physician groups across multiple specialties. It is comparable to PRS because both are mid-size specialty RCM providers offering claims submission, coding, denial management, and revenue cycle consulting to physician practices.
• AdvantEdge Healthcare Solutions: AdvantEdge Healthcare Solutions delivers specialty-focused medical billing and RCM services including coding, claims, and denial management. It is comparable to PRS because both compete for physician practices seeking outsourced specialty revenue cycle support with deep coding expertise.
• Medusind: Medusind is a medical and dental billing/RCM provider serving practices and groups across specialties. It is comparable to PRS because both deliver end-to-end RCM, certified coding, and compliance support on a percentage-of-collections model to US physician practices.
• PracticeMax: PracticeMax provides medical billing, RCM, and practice management services to physician practices and ambulatory groups. It is comparable to PRS as a similarly positioned outsourced billing company with comparable percentage-based pricing models and EHR integration capabilities.
• Infinx: Infinx provides RCM, prior authorization, and medical coding services with AI-enabled tooling to physician practices and health systems. It is comparable to PRS in offering prior authorization support, coding, and revenue cycle services to specialty practices on technology-enabled platforms.

Emerging players

• CodaMetrix: CodaMetrix is an AI-powered medical coding platform that automates CPT/ICD coding from clinical notes for health systems. It is comparable to PRS as a coding technology player that could either compete with or augment specialty coder workflows, representing an emerging threat to traditional RCM coders.

Broad incumbents

• R1 RCM: R1 RCM is a large-scale RCM technology and services provider serving hospitals and large physician groups across the US. It is comparable to PRS as a competitor in the outsourced RCM category, but operates at significantly greater scale and serves enterprise health systems rather than independent practices.
• Waystar: Waystar is a healthcare revenue cycle technology platform offering claims management, patient billing, and analytics to hospitals and practices. It is comparable to PRS as a claims and revenue-cycle technology provider, though Waystar sells software broadly rather than delivering full-service specialty RCM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRS