MOJO Marketplace

Name

MOJO Marketplace

Legal name

MOJO Marketplace

Website

https://mojomarketplace.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

101–250 employees

Short description

MOJO Marketplace was a Salt Lake City-based digital marketplace that aggregated third-party WordPress themes for non-technical website builders. Operating from 2013 to December 31, 2023, it earned commission revenue by listing and redirecting buyers to partner developers.

Ownership category

akta.pro rank

Product category

WordPress Theme Marketplace

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• WordPress themes marketplace
• Digital goods marketplace
• Premium website templates
• WordPress theme aggregator
• Website building solutions

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Commission: MOJO Marketplace operated as a digital storefront connecting WordPress theme developers with customers. The platform earned revenue through commissions on theme sales facilitated through their marketplace from 2013 until closure on December 31, 2023.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MOJO Marketplace operated as a curated digital marketplace aggregating third-party WordPress themes from independent developers and studios. The platform showcased featured themes across categories including multipurpose, blog, business, and consulting/finance, with prices ranging from $49 to $59, and directed buyers to the underlying theme sellers for purchase completion. The company ceased operations on December 31, 2023, after roughly a decade of marketplace activity.

Differentiator

Problem solved

Functional benefit

Products and services

• Highend Ultimate multipurpose WordPress Theme priced at $59 that enables users to build responsive, customizable websites without coding skills. Sold by HB Themes via the MOJO Marketplace referral, with regularly updated advanced options.
• Creativo Multipurpose WordPress theme priced at $59 using drag-and-drop elements to build pixel-perfect websites without coding. Sold by RockyThemes via the MOJO Marketplace referral.
• Daisy Minimalist blog WordPress theme priced at $59 offering multiple layouts, responsive design, clean code, and easy customization. Sold by Lazathemes via the MOJO Marketplace referral.
• Birch Responsive WordPress theme priced at $59 that lets users build business websites without programming skills via a user-friendly theme options panel. Sold by Bottomless Themes via the MOJO Marketplace referral.
• Zephyr Clean and minimal WordPress blog theme priced at $49 suited for bloggers across food, travel, and writing categories. Sold by GrowthWP via the MOJO Marketplace referral.
• Nimva Multipurpose WordPress theme priced at $59 suited for business websites, stores, and portfolio sites with a fully responsive design. Sold by RockyThemes via the MOJO Marketplace referral.
• Nectar Fully responsive WordPress theme priced at $59 with a clean, modern, minimal design for creative, eco, business, or nonprofit use. Sold by Bottomless Themes via the MOJO Marketplace referral.
• Solstice Elegant responsive WordPress theme priced at $59 suitable for blogging, creative, service-based, business, or nonprofit websites. Sold by Bottomless Themes via the MOJO Marketplace referral.
• Consultus Clean business WordPress theme priced at $59 targeted at finance, corporate, investment advisory, legal, accounting, tax, and consulting service websites. Sold by MatchThemes via the MOJO Marketplace referral.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• HB ThemesminorChannel Partner/ Reseller/ Distributor · 1 January 2013HB Themes is a WordPress theme developer whose product 'Highend' was featured as a top-selling theme on MOJO Marketplace. The partnership involved listing and promoting the Highend multipurpose theme on the MOJO platform with redirect links to HB Themes for purchase completion.
• RockyThemesminorChannel Partner/ Reseller/ Distributor · 1 January 2013RockyThemes is a WordPress theme developer offering themes like Creativo and Nimva that were featured on MOJO Marketplace. The partnership involved product listings with purchase redirects to RockyThemes' website.
• Bottomless ThemesminorChannel Partner/ Reseller/ Distributor · 1 January 2013Bottomless Themes is a WordPress theme provider whose products including Birch, Nectar, and Solstice were featured on MOJO Marketplace. The partnership facilitated theme sales through the MOJO platform.
• LazathemesminorChannel Partner/ Reseller/ Distributor · 1 January 2013Lazathemes is a WordPress theme developer whose 'Daisy' minimalist theme was featured on MOJO Marketplace's top-selling products. Purchase redirects led customers to Lazathemes for transaction completion.
• GrowthWPminorChannel Partner/ Reseller/ Distributor · 1 January 2013GrowthWP is a WordPress theme provider offering the 'Zephyr' blog theme which was featured on MOJO Marketplace. The partnership involved product promotion and sales referral through the marketplace platform.
• MatchThemesminorChannel Partner/ Reseller/ Distributor · 1 January 2013MatchThemes is a WordPress theme developer whose 'Consultus' consulting and finance WordPress theme was featured on MOJO Marketplace. The partnership facilitated product visibility and sales through the marketplace channel.

Scale indicators2 records

Emerging players

• aThemes: aThemes is a WordPress theme shop selling premium themes directly to consumers. It targets the same SMB and individual WordPress users as MOJO with a curated catalog and direct-to-consumer model.
• ThemeGrill: ThemeGrill is a smaller WordPress theme developer and seller offering premium themes at comparable price points to MOJO's. It targets the same non-technical WordPress user audience as a niche, emerging competitor.

Broad incumbents

• Squarespace Templates: Squarespace operates a curated template marketplace within its website builder platform. Like Wix, it competes with MOJO for the same SMB and individual customers seeking to build websites without coding, though on a closed platform rather than WordPress.
• StudioPress (WP Engine): StudioPress is the Genesis Framework-based WordPress theme marketplace, now part of WP Engine. It competes with MOJO in the premium WordPress theme space but as part of a broader managed WordPress hosting platform rather than a standalone marketplace.
• WordPress.org Theme Directory: The official WordPress.org Theme Directory is a large free, open-source repository of WordPress themes. Although free rather than paid, it competes for the same audience of users seeking WordPress themes and applies price pressure on the paid marketplace category.
• Wix Marketplace: Wix operates a website template marketplace within its broader website builder platform. Although Wix is a different platform than WordPress, it competes for the same end use case (building a website without coding) that MOJO's themes addressed.

Direct peers

• Elegant Themes: Elegant Themes is a premium WordPress theme and plugin developer known for Divi. It sells directly to the same non-technical SMB audience as MOJO, with overlapping pricing and product positioning (premium, no-code-required themes).
• TemplateMonster: TemplateMonster is a long-running marketplace for website templates and themes across multiple CMS platforms including WordPress. It directly competes with MOJO by offering a comparable curated catalog of premium themes from third-party developers to the same non-technical buyer segment.
• ThemeForest (Envato Market): ThemeForest is the largest WordPress theme and website template marketplace globally. It directly competes with MOJO Marketplace on the same product category (premium WordPress themes) using the same commission-based marketplace model serving the same SMB and individual customers.
• ThemeIsle: ThemeIsle is a WordPress product company offering premium themes and plugins. It targets the same SMB and individual WordPress users as MOJO Marketplace with a similar curated catalog and pricing model.

Market position

Customer concentration

• Xx.com/mojomarketplace
• Facebookfacebook.com/mojomarketplace
• LinkedInlinkedin.com/company/mojo-marketplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOJO Marketplace