HB-Themes

What HB-Themes does

HB-Themes (legal entity: Gekik LLC) is a privately held WordPress theme development studio founded in 2011, operating as a distributed small team of 1-10 people across New York, USA and Belgrade, Serbia. The company's commercial activity is concentrated almost entirely on a single flagship product, the Highend WordPress theme — a multi-purpose premium theme currently at version 4.4.3, marketed as powering 85,000+ websites with a 4.9/5 rating across 3,000+ reviews. The product is built on a Bootstrap-based framework integrated with WPBakery Page Builder (Visual Composer), and bundles several third-party premium plugins (Revolution Slider, Layer Slider, Essential Grid) valued at over $200, alongside 1,600+ custom icons, 20 custom widgets, and 13+ pre-built demo templates importable in a single click. The theme is compatible with WooCommerce and bbPress, extending its use cases from business sites and portfolios to online stores and forums.

The business model is one-time perpetual licensing with lifetime support and updates, structured in three tiers — Regular (single domain), 5-Domain, and Developer (unlimited domains) — distributed through a self-serve product-led motion via the company's own website and LemonSqueezy checkout, complemented by marketplace listings on MOJO Marketplace and ThemeForest/Envato. Revenue is supplemented by a "Hire Our Experts" professional services line for custom development, and an affiliate referral relationship with Bluehost for hosting. Customer segments are horizontal and SMB-skewed: small and medium-sized businesses, freelancers and creatives, WordPress developers and agencies building client sites, and small eCommerce operators on WooCommerce. The company is bootstrapped with no disclosed external funding rounds, no parent company, and no institutional ownership.

HB-Themes shows steady operational maintenance rather than growth-stage activity: product releases over the 2022–2026 window are dominated by incremental version updates (v3.8, v4.0.0, v4.3.4, v4.4.0–4.4.3), expanded language support (Italian, Dutch, Polish, Russian, Serbian, Swedish, French, Spanish, German, Brazilian Portuguese), and bundled plugin refreshes. There are no recent acquisitions, leadership changes, funding events, geographic expansions beyond translation localization, or new product lines beyond the existing customization services offering.

Name

HB-Themes

Legal name

Gekik LLC

Website

https://hb-themes.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

HB-Themes (Gekik LLC) is a privately held, bootstrapped WordPress theme studio founded in 2011, selling its flagship Highend premium theme via one-time licenses to SMBs, freelancers, developers, and small eCommerce operators through its website and third-party marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium WordPress Theme Sales: One-time purchase model for premium WordPress themes. Customers purchase a license that provides lifetime updates and support. Multiple license tiers available based on usage (single domain, 5 domains, or unlimited domains).
2. Customization Services: Hire Our Experts service offering custom theme modifications, design work, and website building assistance for customers needing beyond-standard functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HB-Themes develops and sells premium WordPress themes, with its flagship product being the Highend multi-purpose WordPress theme. The theme is sold as a one-time perpetual license (Regular, 5-Domain, or Developer tiers) and includes bundled premium plugins (Visual Composer, Revolution Slider, Layer Slider, Essential Grid), 1-click demo imports of pre-built templates, drag-and-drop page building, and WooCommerce compatibility. The company also offers paid customization and design services through its 'Hire Our Experts' program.

Product overview

HB-Themes is a WordPress theme developer offering a single flagship product called Highend — a premium multi-purpose WordPress theme. The product is sold as a one-time purchase with lifetime support and updates, available in Regular (1 domain), 5-Domain, and Developer (unlimited domains) license tiers. The core Highend theme includes bundled premium plugins (Visual Composer, Revolution Slider, Layer Slider, Essential Grid), 1600+ icons, and 1-click demo imports. The company also offers customization/design services through its 'Hire Our Experts' offering for clients needing custom development work beyond standard theme support.

Differentiator

Problem solved

Functional benefit

Brands

• Highend: The Ultimate WordPress Theme - a multi-purpose WordPress theme created by HB-Themes, featuring drag-and-drop page building, prebuilt websites, and WooCommerce compatibility. Currently at version 4.4.3.

Products and services

• Highend WordPress Theme A premium multi-purpose WordPress theme sold as a one-time perpetual license with three tiers (Regular for 1 domain, 5-Domain, and Developer for unlimited domains). Bundles premium plugins worth over $200, includes 13+ pre-built demo templates, and offers lifetime support and updates. Targeted at individuals, SMBs, freelancers, and agencies building professional WordPress websites.
• Customization and Design Services 'Hire Our Experts' service for customers needing custom theme modifications, custom PHP/JS/CSS development, and website building assistance beyond the standard theme support.
• Premium Support Services Forum-based premium support included with Highend theme license, providing 24-hour response time (excluding weekends) and direct assistance from theme developers for installation, demo import, compatibility, and functionality issues.
• Highend Child Theme A separately downloadable child theme for Highend allowing safe customizations without affecting the parent theme, with updates preserved when the parent theme is updated.

Quantifiable outcome

• 92% faster load speed compared to other sites
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MOJO MarketplacecoreChannel Partner/ Reseller/ DistributorPrimary distribution channel for HB-Themes products. Supports theme purchases, license management, and purchase code retrieval. Provides forum-based support integration.
• ThemeForest (Envato)coreChannel Partner/ Reseller/ DistributorSecondary marketplace distribution channel. Active theme purchases through ThemeForest are eligible for support services.
• BluehostminorChannel Partner/ Reseller/ DistributorRecommended WordPress hosting provider with affiliate relationship. Offers exclusive pricing ($3.95/month) for HB-Themes customers. WordPress officially recommends Bluehost.
• WPBakery (Visual Composer)coreTechnology or IntegrationDeep integration with WPBakery Page Builder, included as bundled plugin. Provides drag-and-drop page building capabilities for Highend theme users.
• Revolution SlidercoreTechnology or IntegrationPremium slider plugin bundled with Highend theme at no additional cost. Worth approximately $25, provides advanced slider functionality.
• Layer SlidercoreTechnology or IntegrationPremium parallax drag-and-drop slider plugin bundled with Highend theme. Provides advanced animation and transition capabilities.
• Essential GridcoreTechnology or IntegrationPremium grid and gallery plugin bundled with Highend theme. Worth approximately $25, provides advanced portfolio and content grid layouts.
• WooCommercecoreTechnology or Integration100% compatible with WooCommerce plugin for eCommerce functionality. Full design integration of WooCommerce pages, shortcodes, and widgets.
• LemonSqueezycoreChannel Partner/ Reseller/ DistributorDigital product sales platform handling checkout, licensing, and affiliate management for Highend theme sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elegant Themes: Creator of the Divi theme and Visual Builder, one of the most popular premium WordPress themes globally. Directly comparable to HB-Themes in selling a flagship multi-purpose WordPress theme with drag-and-drop building and lifetime licensing.
• MyThemeShop: Premium WordPress theme marketplace and studio selling a broad catalog of themes to SMBs. Similar go-to-market, target customer, and bundled feature approach as HB-Themes' Highend.
• Thrive Themes: Conversion-focused WordPress theme and plugin suite (Thrive Architect, Thrive Theme Builder). Comparable premium theme business targeting SMBs building landing pages and marketing sites.
• OptimizePress: Long-standing premium WordPress theme and page builder suite targeting marketers and SMBs. Similar niche, premium positioning, and one-time/upgrade licensing model as HB-Themes.
• aThemes: Boutique WordPress theme shop offering flagship themes like Sydney and Botiga. Comparable premium theme portfolio targeting SMBs and freelancers with WooCommerce support.
• ThemeIsle: WordPress theme and plugin shop selling Neve, Hestia, and other premium themes to SMBs. Comparable business model with direct sales, marketplace presence, and a focus on accessible website-building for non-technical users.
• ThemeFusion (Avada): Maker of Avada, historically the top-selling theme on ThemeForest. Competes head-to-head with Highend in the premium multi-purpose theme category, selling through the same marketplaces with bundled plugins and demo imports.

Emerging players

• Flavor: Newer multi-purpose WordPress theme sold on ThemeForest with similar drag-and-drop, demo-import, and bundled plugin positioning. Represents a fresher competitive threat in the same SMB theme segment as Highend.

Broad incumbents

• Elementor: Leading WordPress page builder platform used by millions of sites. While Elementor is builder-first rather than a theme, its visual editing approach overlaps with Highend's WPBakery-driven value proposition and increasingly competes for the same no-code SMB segment.
• StudioPress (WP Engine): Premium WordPress theme brand (Genesis framework) acquired by WP Engine. Comparable premium theme business but with greater scale, distribution, and access to a hosting-owned ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hbthemes
• YouTubeyoutube.com/hbthemes
• Facebookfacebook.com/hbthemes
• LinkedInlinkedin.com/company/hb-themes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB-Themes