Elite Sports NY

What Elite Sports NY does

Elite Sports NY (ESNY) is a digital sports media platform covering New York professional sports teams, owned and operated by Sportradar AG, the Swiss sports data and content company headquartered in St. Gallen, Switzerland. The website publishes daily editorial content across all nine major NY professional franchises — Yankees, Mets, Giants, Jets, Knicks, Nets, Rangers, Islanders, and Devils — plus secondary NY teams, targeting New York sports fans seeking news, analysis, and betting-related information. The site's core product is free-to-access editorial journalism, with no paywall or registration requirement.

The business model is exclusively affiliate-marketing-driven: ESNY embeds promotional links, promo codes, and bonus offers for 15+ regulated US sportsbooks, online casinos, and prediction-market platforms (DraftKings, FanDuel, BetMGM, Caesars, bet365, BetRivers, Bally Bet, Kalshi, Polymarket, Novig, OG, ProphetX, Crypto.com, Betr, Hard Rock Bet, PlayStar), earning commission when users click through and complete registrations or deposits. Content verticals have expanded beyond original NY sportsbook coverage into NJ online casinos, prediction markets, and social/sweepstakes casino. The underlying technology stack is a commodity WordPress CMS with the Bramble theme framework, indicating differentiation is driven by editorial content, SEO positioning, and affiliate distribution relationships rather than proprietary software.

Distribution is digital-only via web and mobile browsers, with no native mobile app. Geographic focus is concentrated on New York (sports betting) and New Jersey (online casino), with explicit restrictions against serving users outside the United States. Go-to-market relies on organic search-driven content marketing at the top of funnel and embedded affiliate links at the bottom of funnel, supplemented by social media integration and select celebrity partnerships such as the OG prediction markets launch with Knicks star OG Anunoby in June 2026.

Name

Elite Sports NY

Legal name

Sportradar AG

Website

https://elitesportsny.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Elite Sports NY (ESNY) is a Sportradar AG-owned digital sports media site covering all nine major New York professional sports teams and generating revenue exclusively through affiliate commissions with 15+ regulated US sportsbooks, NJ online casinos, and prediction-market platforms.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Periodical Publishers (51312), Other Spectator Sports (711219)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

akta.pro secondary industries

Fantasy Sports Communities & Social Platforms (MPAEAHAH), Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports media
• Affiliate marketing
• Sports betting content
• Online casino reviews
• Prediction markets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing Commissions: The site earns commissions when users click third-party affiliate links and complete registrations or deposits on sports betting sites, online casinos, and prediction market platforms. This includes promo code partnerships with DraftKings, FanDuel, BetMGM, Caesars, bet365, BetRivers, Bally Bet, Kalshi, Polymarket, Novig, OG, ProphetX, Crypto.com, Betr, Hard Rock, and PlayStar.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elite Sports NY publishes daily editorial coverage of New York professional sports teams (Yankees, Mets, Giants, Jets, Knicks, Nets, Rangers, Islanders, Devils) on a free-to-access website. The site monetizes by promoting legal US sportsbooks, NJ online casinos, and prediction market platforms through embedded affiliate links and exclusive promo codes, earning commission when referred users register or deposit on partner sites.

Product overview

Elite Sports NY (ESNY) is a sports news and media website that operates as a content publishing platform covering New York professional sports teams. The site features editorial coverage across multiple content verticals including NY sports betting promotions, NJ online casinos, and prediction market platforms. The core offering consists of sports news articles, team-specific coverage, and affiliate promotional content for legal US sports betting sites and prediction market platforms. ESNY generates revenue through affiliate marketing relationships with gaming platforms rather than through technology product development.

Differentiator

Problem solved

Functional benefit

Products and services

• ESNY Sports News Website Free digital publication delivering daily editorial coverage of the New York Yankees, Mets, Giants, Jets, Knicks, Nets, Rangers, Islanders, and Devils, targeted at adult sports fans in the New York/New Jersey market.
• NY Sports Betting Content Hub

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major, minor and flagship.

• DraftKingscoreChannel Partner/ Reseller/ DistributorDraftKings NY Promo Code, DraftKings Casino NJ Promo Code. ESNY promotes DraftKings sportsbook and online casino platforms with exclusive promo codes. Revenue generated through affiliate commissions when users sign up and deposit via ESNY links.
• FanDuelcoreChannel Partner/ Reseller/ DistributorFanDuel NY Promo Code, FanDuel Predicts Promo Code. Promotes FanDuel sportsbook and FanDuel Predicts prediction market platform with bonus offers including $25 bonus for new users.
• BetMGMmajorChannel Partner/ Reseller/ DistributorBetMGM NY Promo Code. Promotes BetMGM sportsbook platform with exclusive bonus codes for New York users.
• Caesars SportsbookmajorChannel Partner/ Reseller/ DistributorCaesars NY Promo Code. Promotes Caesars sportsbook platform with exclusive bonus codes for New York users.
• bet365majorChannel Partner/ Reseller/ Distributorbet365 NY Promo Code. Promotes bet365 sportsbook platform with exclusive bonus codes for New York users.
• BetRiversmajorChannel Partner/ Reseller/ DistributorBetRivers NY Promo Code. Promotes BetRivers sportsbook platform with exclusive bonus codes for New York users.
• Bally BetminorChannel Partner/ Reseller/ DistributorBally Bet NY Promo Code. Promotes Bally Bet sportsbook platform with exclusive bonus codes for New York users.
• KalshimajorChannel Partner/ Reseller/ DistributorKalshi promo code ELITE15 offering $15 sign-up bonus after $10 in trades. Promotes Kalshi prediction market platform for sports, politics, and other events. Available in over 40 states.
• PolymarketmajorChannel Partner/ Reseller/ DistributorPolymarket promo code ELITE offering deposit $20, get $50 bonus. Promotes Polymarket prediction market platform for sports, politics, crypto. Available in over 40 states.
• NovigmajorChannel Partner/ Reseller/ DistributorNovig promo code ELITE offering spend $5, get $50 in Novig Coins. Promotes Novig peer-to-peer sports prediction market with no house edge. Available in over 40 states.
• OG (Prediction Markets)majorChannel Partner/ Reseller/ DistributorOG promo code ELITE offering trade $10, get $10 bonus (up to $100 total). Promotes OG prediction markets platform in partnership with OG Anunoby. Available in over 40 states including New York.
• ProphetXminorChannel Partner/ Reseller/ DistributorProphetX promo code ELITE offering up to $100 in bonus cash (20% deposit match). Promotes ProphetX sports prediction market platform.
• Crypto.comminorChannel Partner/ Reseller/ DistributorCrypto.com referral code offering up to $50 in CRO bonus. Promotes Crypto.com prediction markets for trading on sports outcomes.
• BetrminorChannel Partner/ Reseller/ DistributorBetr Social Casino promo code ELITE100 offering up to 250 SC match and $100 first-day loss insurance. Promotes Betr social casino platform.
• Hard Rock BetmajorChannel Partner/ Reseller/ DistributorHard Rock Bet Casino NJ Promo. Promotes Hard Rock online casino platform for New Jersey users.
• PlayStar CasinominorChannel Partner/ Reseller/ DistributorPlayStar Casino NJ Promo Code. Promotes PlayStar online casino platform for New Jersey users.
• OG Anunoby (Knicks)flagshipGTM or Marketing PartnerOG prediction markets platform teamed up with Knicks two-way star OG Anunoby to officially launch in New York in June 2026. Partnership leverages Anunoby's NBA championship status with Knicks to drive brand awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportsbook Review (SBR): Sportsbook review and ratings site that monetizes through affiliate links to US gambling operators. Closely aligned business model to ESNY's promo code and review-driven affiliate approach.
• Barstool Sports: Sports and pop culture media brand with deep integration into US sports betting via ESPN BET partnership. Directly comparable sports media + gambling affiliate model, though at a national scale.
• Covers.com: Long-established sports betting media site offering odds, picks, and sportsbook reviews with affiliate partnerships. Directly comparable affiliate-driven model and editorial coverage of US sports betting.
• Action Network: National sports betting media and affiliate publisher covering odds, picks, and sportsbook promotions. Directly comparable to ESNY in affiliate-driven sports betting content monetization, though at a larger national scale.
• VSiN (Vegas Sports Information Network): Sports betting media brand focused on odds, analysis, and handicapping content, with affiliate relationships to major sportsbooks. Comparable to ESNY in monetizing sports betting editorial via affiliate commissions.

Broad incumbents

• Bleacher Report: Large-scale sports media publisher covering all major US leagues with sports betting content integration. A broader incumbent competing for the same New York sports audience and advertising/affiliate dollars.
• The Score / theScore Bet: Sports media and betting operator (PENN Entertainment subsidiary) combining editorial coverage with proprietary sportsbook. Broader incumbent that monetizes through both media and operator economics, overlapping with ESNY's content + affiliate niche.
• Sports Illustrated (sports betting vertical): Iconic sports media brand that has expanded into sports betting content, odds, and affiliate partnerships. A broad incumbent competing for the same reader attention and affiliate commissions in the US sports betting space.

Regional players

• NY Sports Day: Long-running regional New York sports media site covering local teams. Comparable regional focus to ESNY, but historically more traditional sports journalism than gambling affiliate monetization.
• Empire Sports Media: New York-focused sports media outlet covering the same NY teams as ESNY. Directly comparable regional scope and editorial focus, though its affiliate intensity is less disclosed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elite-sports-ny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Sports NY