IMaps Data Group
iMaps Data Group is a Porto Alegre-based Brazilian Data & Analytics and AI consulting firm serving enterprise and government clients across justice, healthcare, manufacturing, agriculture, retail, and financial services through embedded squads and proprietary Canvas methodologies.
- Company typePrivate
- Founded2009
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMaps Data Group does
iMaps Data Group is a privately-held Brazilian Data & Analytics and AI consulting firm headquartered in Porto Alegre, Rio Grande do Sul. Founded in 2009 by Celedo Lopes and Henrique Portella as a Business Intelligence firm serving only Rio Grande do Sul, the company has since expanded nationwide and operates as a group comprising three wholly-owned subsidiaries: iMaps (consulting and AI services), DataLakers (data engineering, governance, and data science), and DataSchool (data literacy and corporate training). The firm serves enterprise and government clients across agriculture, manufacturing, healthcare, retail, financial services, and the justice sector, with reported penetration of approximately one-third of Brazil's State Prosecutors' offices (Ministérios Públicos).
The group's core intellectual property consists of two proprietary consulting methodologies developed in-house: the Data Driven Canvas, a seven-block visual framework for designing data products aligned to business objectives, and the Data Catalog Canvas, a strategic data inventory tool supporting LGPD compliance, data governance, and asset mapping. These methods are paired with implementation expertise across a multi-platform stack spanning Business Intelligence (Qlik, Power BI, Tableau, Looker, Alteryx), cloud data platforms (Snowflake, Databricks, Cloudera, Google Cloud, Azure), data virtualization and integration (Denodo, Talend), and analytics languages (Python, R Studio). The firm separately offers a Data Maturity Assessment methodology and AI Solutions Squads delivering generative AI, predictive analytics, and process automation consulting.
iMaps operates a project-based professional services model delivered through embedded squads of specialists working inside client organizations, with engagements structured as multi-year contracts on a quote-based pricing basis. Go-to-market relies on enterprise field sales via direct outreach, website contact forms, and WhatsApp messaging, supplemented by the free Canvas downloads used as thought-leadership lead magnets. The firm is founder-controlled with no disclosed external institutional investment, and its 11–50 headcount is allocated across the three group entities. Named customers include Tramontina, Yara, SLC Agrícola, Randon, Grendene, Unimed, Hospital Moinhos de Vento, Sicredi, Unicred, Carrefour Banco, Drogaria São Paulo, Panvel, Tribunal de Justiça do RJ, Tribunal de Contas RS, and Ministério Público do RS.
IMaps Data Group firmographics
Firmographics- Name
- IMaps Data Group
- Legal name
- iMaps Intelligence Ltda
- Website
- https://imaps.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iMaps Data Group is a Porto Alegre-based Brazilian Data & Analytics and AI consulting firm serving enterprise and government clients across justice, healthcare, manufacturing, agriculture, retail, and financial services through embedded squads and proprietary Canvas methodologies.
- Ownership category
- akta.pro rank
IMaps Data Group industry classification
Industry- Product category
- Data & Analytics Consulting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industries
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where IMaps Data Group is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
IMaps Data Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Consulting Services: iMaps provides consulting services in Business Intelligence, Artificial Intelligence, Data Science, Data Engineering, Data Governance, Data Architecture, and Data Maturity. Services are delivered through embedded squads working alongside client teams. The company offers modular programs like Data Literacy training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
IMaps Data Group product offering
Product offeringCore offering
IMaps Data Group is a Brazilian Data & Analytics consulting firm that provides professional services in Business Intelligence, Artificial Intelligence, Data Science, Data Engineering, Data Governance, Data Architecture, and Data Maturity. Services are delivered through embedded technical squads that work alongside client teams, complemented by proprietary planning methodologies (Data Driven Canvas and Data Catalog Canvas) and corporate data literacy training programs.
Product overview
iMaps is a Data & Analytics and AI consulting firm that operates as part of the iMaps Data Group (which also includes DataLakers focused on data engineering, governance, and data science, and DataSchool focused on data literacy). The company offers a portfolio of services organized around three pillars: (1) Design with the proprietary Data Driven Canvas methodology for designing data products aligned with business objectives, plus the Data Catalog Canvas for data organization and governance; (2) Deliver through Squads providing Business Intelligence (BI), Artificial Intelligence (AI), Data Science, and Data Engineering services; and (3) Improve through Assessment services including Data Maturity, Data Architecture, and Data Literacy programs. The company emphasizes its proprietary Canvas methodologies as strategic planning tools, combined with technical implementation services powered by its technology expertise in platforms like Qlik and Power BI.
Differentiator
Problem solved
Functional benefit
Brands
- DataLakers: Subsidiary focused on data engineering, governance and data science services
- Data School
- Data Driven Canvas
- Data Catalog Canvas
Products and services
- Business Intelligence (BI)
- Artificial Intelligence (AI) Consulting service that transforms projects with AI specialists offering customized solutions for complex challenges, including technical expertise expansion, strategic mentorship, agile teams with data scientists and ML engineers specializing in generative AI, and rapid implementation.
- Data Science Consulting service that transforms data into valuable insights through customized solutions using advanced analysis, AI and Machine Learning with market-leading tools, and automation to improve processes and organizational performance.
- Data Engineering Consulting service that transforms data into strategic assets for precise decisions through efficient storage, agile processing with data pipelines, flexible modeling, and strategic consultancy aligned with business objectives.
- Data Governance Consulting service that ensures data control, quality, and compliance in organizations, covering strategic management, quality identification and correction, accessibility organization, and security compliance with privacy regulations including LGPD.
- Data Maturity Assessment Assessment service that evaluates analytical maturity of companies and optimizes the Data Driven journey through bottleneck identification, action plans, Data Driven culture alignment, and comprehensive evaluation across People, Data, and Analytics dimensions.
- Data Architecture Consulting Specialized consultancy to optimize company data structure, including complete analysis of current data architecture, customized solutions, security and efficiency tools and practices, and implementation roadmap.
- Data Literacy Training Program Modular and customizable corporate data culture program including diagnosis of team data literacy levels, strategy alignment, essential courses on data analysis fundamentals, datathons for practical application, and results measurement.
Quantifiable outcome
- Approximately one-third of Brazil's State Prosecutors' offices are clients
- +1 more outcomes
Companies that use IMaps Data Group
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles1 record
IMaps Data Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
IMaps Data Group partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- ToccatocoreEarly partnership with Toccato for Qlik platform distribution when iMaps was founded in 2009, initially serving only Rio Grande do Sul clients.
- QlikcorePrimary technology partner for Business Intelligence implementations. iMaps holds multiple Qlik certifications including Partner Ambassador, Implementation Specialist, Sales Specialist, Business Analyst, Designer Core, and Solution Specialist. Team member Pablo Labbe was selected for the Qlik Luminary global program.
- Microsoft (Power BI)coreTechnology partnership for Power BI implementation services, listed among core technology platforms used by iMaps specialists.
- AlteryxcoreTechnology partner for data analytics and ETL platform implementations, part of the core technology ecosystem.
- LookercoreTechnology partnership for Looker BI platform, listed among supported visualization tools.
- TableaucoreTechnology partnership for Tableau analytics platform, mentioned in the company's technology stack and talent requirements.
- Google Cloud PlatformcoreCloud infrastructure partnership for data solutions, mentioned among core technology platforms.
- Microsoft AzurecoreCloud infrastructure partnership for data solutions, listed among supported cloud platforms.
- SnowflakecoreData cloud platform partnership for data warehousing and analytics solutions.
- DatabrickscoreAnalytics engineering platform partnership for big data and AI workloads.
- DenodocoreData virtualization platform partnership for logical data integration.
- ClouderacoreEnterprise data platform partnership for big data management.
- TalendcoreData integration and ETL platform partnership, part of the technology ecosystem.
- DataLakerscoreSubsidiary company within iMaps Data Group focused on data engineering, governance, and data science services. Led by CEO Eduardo Hahn, specializing in cloud transformation, Big Data, and DataOps practices.
- DataSchoolcoreSubsidiary company within iMaps Data Group focused on data literacy training and corporate education programs. Led by CEO Henrique Portella, offering courses like Fundamentals of Data Analysis and Data Analysis in Practice.
- DataLakers (for Governance)coreData Governance services are contracted through DataLakers, the group company specializing in data governance, architecture, and engineering.
- DataLakers (for Architecture)coreData Architecture services are powered by DataLakers, providing specialized consulting for data architecture optimization and cloud infrastructure.
- DataSchool (for Data Literacy)coreData Literacy services are powered by DataSchool, the group company offering modular training programs including Fundamentals of Data Analysis, Data Analysis in Practice, and Datathon challenges.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
IMaps Data Group competitors and assessment
Company assessmentDirect peers
- Indicium: Brazilian data and analytics consulting firm offering data strategy, BI, data engineering, and AI services to enterprise clients across Latin America. Most direct peer to iMaps given overlapping service portfolio, comparable size, and shared focus on data-driven transformation.
- Keyrus Brasil: Brazilian arm of global Keyrus, a data & analytics and digital transformation consultancy offering BI, data engineering and AI consulting. Direct peer given same customer profile (enterprise + financial services) and overlapping vendor stack including Qlik. Notably, a former Keyrus Brasil executive (Márcio Àlves) now works at iMaps.
- Semantix: Brazilian data, analytics and AI company offering data platform, BI and AI services to enterprise and government clients. Direct peer given Brazil-centric delivery model and shared customer base across regulated industries and government.
Others
- Madeira Madeira: Large Brazilian digital commerce and data platform company. Listed here as a tangential reference for Brazilian enterprise-scale data & analytics organizations rather than a direct consulting peer.
Broad incumbents
- Stefanini: Large Brazilian-founded global IT services and consulting firm with a data & analytics practice. Broader incumbent competitor that can absorb large multi-tower deals iMaps cannot, while still competing in BI and data engineering.
- CI&T: Brazilian-founded global digital, data and AI consultancy serving large enterprises. Comparable on AI/data services for enterprise but operates at materially larger scale.
- Compass UOL: Large Brazilian IT and digital transformation consultancy with significant data and cloud practices. Competes with iMaps for enterprise and government data & analytics engagements, but at a much larger scale.
- Accenture Brazil: Global consulting leader's Brazilian operations, with a sizeable Data & AI practice serving large enterprises and government. Most relevant large-incumbent benchmark for enterprise data consulting pricing and capability.
- Deloitte Brazil: Big Four firm with a strong analytics and AI practice in Brazil, frequently competing for the same large enterprise transformation and government engagements as iMaps.
Emerging players
- Thoughtworks Brazil: Global technology consultancy with a data & analytics practice serving Brazilian enterprise clients via local delivery teams. Overlaps with iMaps on data engineering, BI and AI consulting but typically competes for larger engagements.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMaps Data Group social profiles
Digital presenceIMaps Data Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMaps Data Group leadership team
Management profileNumber of profiles
Profiles12 records
IMaps Data Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
IMaps Data Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMaps Data Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMaps Data Group
What does IMaps Data Group do?
IMaps Data Group is a Brazilian Data & Analytics consulting firm that provides professional services in Business Intelligence, Artificial Intelligence, Data Science, Data Engineering, Data Governance, Data Architecture, and Data Maturity. Services are delivered through embedded technical squads that work alongside client teams, complemented by proprietary planning methodologies (Data Driven Canvas and Data Catalog Canvas) and corporate data literacy training programs.
Is IMaps Data Group a public or private company?
IMaps Data Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMaps Data Group founded?
IMaps Data Group was founded in 2009. It employs 11 to 50 people.
Where is IMaps Data Group based?
IMaps Data Group is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does IMaps Data Group make money?
One revenue line is on record: professional Consulting Services.
Who are IMaps Data Group's main competitors?
Direct peers on record are Indicium, Keyrus Brasil and Semantix. Madeira Madeira is listed as an others. Broad incumbents are Stefanini, CI&T, Compass UOL, Accenture Brazil and Deloitte Brazil. Thoughtworks Brazil is listed as an emerging player.
Does IMaps Data Group have an API?
No public API is recorded for IMaps Data Group.
What industry is IMaps Data Group in?
IMaps Data Group's product category is Data & Analytics Consulting. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 518 and its SIC code is 7370.