Rocca di Montegrossi

What Rocca di Montegrossi does

Rocca di Montegrossi is a family-owned winery located in Gaiole in Chianti, Tuscany, operating on a 100-hectare estate of which 20 hectares are planted to vines (primarily Sangiovese, with Canaiolo, Pugnitello, Merlot, Cabernet Sauvignon, and Malvasia Bianca del Chianti) and 20 hectares to olive groves. The estate is owned and operated by Marco Ricasoli Firidolfi, a direct descendant of Bettino Ricasoli, the historical figure credited with defining the Chianti Classico formula. Production is anchored in regulated designations — Chianti Classico DOCG, Chianti Classico Gran Selezione DOCG (from the San Marcellino vineyard with 50-year-old vines), IGT Toscana wines (Geremia and Ridolfo), Rosato IGT Toscana, and Vin Santo del Chianti Classico DOC — alongside DOP extra virgin olive oil and an agriturismo offering (Villa San Marcellino, 5 bedrooms, weddings up to 50 guests). Total annual output is approximately 113,000+ bottles, produced under organic certification since 2010 using a combination of traditional techniques (e.g., a 90 m² vinsantaia drying room with 160 nets, hand selection) and modern equipment (thermo-conditioned cement tanks, Allier oak vats with computer-governed pneumatic plungers, stainless-steel tanks with temperature control).

The business model combines wholesale distribution through an appointed network of independent distributors covering approximately 40 countries across Europe, North America, Asia, and Oceania (named partners include North Berkeley Imports, Vintus, Flint Wines, Trembath & Taylor, and Millennium Marketing) with a direct-to-consumer layer of on-site wine tastings (€15–€35 per person), guided winery tours, agriturismo accommodations, and a wedding venue. Pricing for the wine portfolio is not publicly disclosed; tasting fees, agriturismo rates, and olive oil volumes are disclosed on the company's bilingual Italian/English website. Customer segments include HORECA buyers, specialty wine retailers, wine collectors (targeted via limited-edition Ridolfo Magnums and Jeroboams), and wine tourists visiting the Chianti Classico region. The estate is supported by renewable energy infrastructure (24 kW photovoltaic panels plus Enegan-certified 100% clean energy supply) and participates in Italy's PNRR national recovery program.

The company is privately held with concentrated family ownership and no external institutional investors, no subsidiaries, no disclosed revenue, and no public listing. Headcount is reported in the 11–50 range, consistent with a small artisan producer. Distribution is the principal growth lever: while product launches (Ridolfo in 2015) and sustainability investments provide incremental momentum, the vineyard footprint, production volume, and headcount have remained stable, indicating a mature, capacity-constrained operation rather than a venture-stage growth business.

Name

Rocca di Montegrossi

Legal name

Rocca di Montegrossi

Website

https://roccadimontegrossi.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocca di Montegrossi is a family-owned Tuscan winery in Gaiole in Chianti producing premium Chianti Classico, IGT Toscana wines, Vin Santo, and DOP olive oil from a 100-hectare organic estate, selling through approximately 40-country distributor network plus on-site tastings, agriturismo, and collector formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaiole In Chianti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Production and sale of premium Italian wines including Chianti Classico DOCG, Chianti Classico Gran Selezione DOCG, IGT Toscana wines (Geremia, Ridolfo), Rosato IGT Toscana, and Vin Santo del Chianti Classico DOC. Total annual production approximately 113,000+ bottles across all wines.
2. Wine Tourism Experiences: Direct-to-consumer wine tasting experiences including walk-in tastings (€15/person), guided winery tours with private tastings (€25-35/person depending on group size), and agriturismo accommodations.
3. Extra Virgin Olive Oil: Production and sale of limited quantities of Chianti Classico DOP extra virgin olive oil made from Coreggiolo and Moraiolo olives. Average annual production of a few thousand 0.50 liter bottles.
4. Agriturismo Accommodations: Villa San Marcellino guest accommodations with 5 double bedrooms (accommodates up to 10 guests), private pool, fully equipped kitchen, living room with fireplace. Also available for intimate wedding ceremonies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Rocca di Montegrossi produces and sells approximately 113,000+ bottles annually of premium Tuscan wines, including Chianti Classico DOCG, Chianti Classico Gran Selezione DOCG Vigneto San Marcellino, Geremia IGT Toscana Rosso, Ridolfo IGT Toscana Rosso, Rosato IGT Toscana, and Vin Santo del Chianti Classico DOC, from 20 hectares of organic-certified vineyards in Monti in Chianti. The estate also produces limited quantities of Chianti Classico DOP extra virgin olive oil and operates the Villa San Marcellino agriturismo with on-site wine tastings and tours. Sales occur both directly at the estate and through a distributor network spanning about 40 countries across Europe, North America, and Asia-Pacific.

Product overview

Rocca di Montegrossi is a traditional Tuscan winery producing an eclectic portfolio of wines centered on Sangiovese-based Chianti Classico expressions. The core offerings include two Chianti Classico wines (a standard DOCG and a Gran Selezione from the San Marcellino vineyard), complemented by IGT Toscana wines (Geremia from Bordeaux varietals and Ridolfo from Pugnitello/Cabernet Sauvignon), a Sangiovese Rosato, a prestigious Vin Santo dessert wine, and DOP extra virgin olive oil. The estate also operates an agriturismo (Villa San Marcellino) offering accommodation and tasting experiences. All production follows organic farming principles certified since 2010, with sustainable energy practices.

Differentiator

Problem solved

Functional benefit

Brands

• Villa San Marcellino: Agriturismo accommodation property located near the winery, offering 5 bedrooms, swimming pool, and wedding ceremony venue in a restored farmhouse.

Products and services

• Rosato IGT Toscana A rosé wine produced exclusively from Sangiovese grapes, including those from the San Marcellino vineyard. Made from first pressing with skin contact of 40-50 minutes, fermented in stainless steel at controlled temperatures, and aged on lees for 3-4 months. Features vibrant acidity, good depth, and mineral tones. Annual production approximately 18,000 bottles.
• Chianti Classico DOCG The flagship wine of the estate, produced annually. Composed of approximately 90% Sangiovese and 10% Canaiolo. Matures in Allier oak barrels and tanks for about 12 months, followed by 6 months of bottle aging. A harmonious wine with good structure, savory quality, and slight tannic character that can mature for 7-10 years. Annual production approximately 60,000 bottles.
• Chianti Classico Gran Selezione DOCG Vigneto San Marcellino A premium wine produced exclusively in great vintages from grapes selected in the San Marcellino vineyard surrounding the Pieve di San Marcellino. Contains Sangiovese (with 1.5 hectares of 50-year-old vines) and Pugnitello (minimum 5% from 2006). Aged for 24 months in Allier oak barriques and bottled unfined and unfiltered. Reaches peak maturity between 15-20 years. Annual production approximately 18,000 bottles.
• Geremia IGT Toscana Rosso An IGT Toscana wine expressing the terroir of Monti in Chianti using Bordeaux grape varieties, predominantly Merlot (approximately 70%) and Cabernet Sauvignon (30%). Matures exclusively in medium-toast Allier oak barriques for 24 months, followed by 18 months of bottle aging. A powerful yet elegant wine with rich tannins that can be enjoyed after 15-20 years of aging. Annual production approximately 15,000 bottles.
• Ridolfo IGT Toscana Rosso A unique IGT wine created from 50% Cabernet Sauvignon and 50% Pugnitello, combining international and traditional varietals. Aged for 24 months in Allier oak barriques and tonneaux, followed by 36 months of bottle aging. Available exclusively in limited-edition numbered Magnum and Jeroboam bottles for collectors.
• Vin Santo del Chianti Classico DOC A prestigious dessert wine made from Malvasia Bianca del Chianti grapes, dried on ventilated racks for 3-4 months and affected by noble rot. Fermented and matured for nearly 8 years in small casks (50 and 100 liters) of cherry, oak, and mulberry wood. Features bright amber-yellow color with notes of apricot, dried figs, toasted almonds, dates, caramel, and coffee. Annual production under 2,000 bottles (0.375L).
• Olio Extra Vergine di Oliva D.O.P. del Chianti Classico Extra virgin olive oil produced from Coreggiolo and Moraiolo olive varieties, hand-harvested before full ripening in the last decade of October. Cold-pressed using modern disc system under nitrogen to prevent oxidation. Features acidity below 0.2%, very low peroxide numbers, and high polyphenol content. Average annual production is a few thousand 0.50-liter bottles.
• Villa San Marcellino Agriturismo An elegant agriturismo accommodation near the winery featuring 5 double bedrooms (accommodating up to 10 guests), fully equipped kitchen, living room with fireplace, swimming pool, and exclusive garden. Located with views over the historic San Marcellino vineyard. Includes a Romanesque church (year 1000 AD) available for intimate wedding ceremonies (approximately 50 guests).

Quantifiable outcome

• Vineyard altitude 340-510 meters produces elegant, mineral wines with aging potential of 15-20 years for Gran Selezione
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• North Berkeley ImportscoreChannel Partner/ Reseller/ DistributorUS distributor for California market with regional sales managers covering San Francisco Bay Area, Alaska/Northern CA/Hawaii/Idaho/Montana/Washington/Wisconsin, Los Angeles, Texas/Colorado/New Mexico/Arizona, Tennessee/Louisiana/Alabama, Nevada/Missouri/Kansas/Oklahoma/Nebraska, San Diego, and Wyoming regions.
• Flint WinescoreChannel Partner/ Reseller/ DistributorUK distributor covering Great Britain market from London location.
• Vintus NY LLCcoreChannel Partner/ Reseller/ DistributorUS distributor for New York and New Jersey markets.
• Burde & Co. GmbHminorChannel Partner/ Reseller/ DistributorAustrian wine distributor based in Vienna.
• EneganminorOthersEnergy provider supplying certified 100% clean energy from renewable sources for the portion of energy needs not met by the estate's photovoltaic panels.
• Trembath & TaylorminorChannel Partner/ Reseller/ DistributorAustralian distributor based in Victoria, covering the Australian market.
• Millennium Marketing Inc.minorChannel Partner/ Reseller/ DistributorJapanese distributor covering Tokyo market for Japanese market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Volpaia: Organic-certified Chianti Classico producer in Radda in Chianti operating a similar estate model with vineyards, olive oil and agriturismo; directly comparable in scale, geography and sustainability positioning.
• Badia a Coltibuono: Historic Chianti Classico estate in Gaiole in Chianti with vineyards, olive oil and agriturismo; comparable family-owned heritage operation targeting the same on-trade and tourism channels.
• Castello di Ama: Boutique Chianti Classico producer in Gaiole in Chianti with art-focused estate and Gran Selezione program; directly comparable premium positioning, scale and terroir.
• Fontodi: Family-owned Chianti Classico estate in Panzano producing DOCG and IGT wines from Sangiovese with biodynamic practices; comparable craft-scale, premium positioning and international distribution model.
• Felsina: Boutique Chianti Classico producer in Castelnuovo Berardenga known for single-vineyard Rancia and IGT wines; similar quality-tier positioning and export-led distribution in the US.
• Isole e Olena: Tuscan estate producing Chianti Classico and IGT wines (including a flagship Cabernet-based wine) under a single owner; comparable size, range and quality positioning.
• Querciabella: Biodynamic Tuscan producer of Chianti Classico and IGT wines including a flagship Cabernet-based wine; comparable organic/biodynamic philosophy and premium export focus.
• Castello di Monsanto: Family-owned Chianti Classico estate in Barberino Tavarnelle with single-vineyard and Gran Selezione wines; directly comparable estate structure, heritage narrative and export-led sales model.

Broad incumbents

• Barone Ricasoli (Castello di Brolio): Largest producer in the Chianti Classico zone with extensive vineyard holdings, broader product range and own distribution; same Ricasoli family heritage lineage and Chianti Classico focus, but at significantly greater scale.
• Ruffino: Major Tuscan wine brand producing Chianti Classico at large scale across multiple price tiers; competes for the same shelf and on-trade listings as Rocca di Montegrossi, but with substantially greater scale and marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoccadiMontegrossi
• LinkedInlinkedin.com/company/rocca-di-montegrossi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocca di Montegrossi