What Multiple International Group does

Multiple International Group is a privately-held creative production company founded in 2013 and headquartered in Beirut, Lebanon, with operational offices in Sharjah (UAE) and Kuwait City, and a globally distributed delivery network through its three core partners — Spinifex Group (Los Angeles-headquartered immersive experience execution), Artists In Motion (Sydney-based creative content for live events), and Artmap Studio (Sydney-based public art and curatorial services). The company specializes in large-scale immersive and experiential productions, including Olympic and multi-sport opening and closing ceremonies, world expo pavilions, light festivals, museum installations, building projection mapping, theatrical spectaculars, and brand experience activations. Its client base spans national governments, major corporations (Samsung, Cisco, Volkswagen, Audi, Lexus, Alfa Bank, China Mobile, DreamWorks), tourism boards, and educational institutions across the Middle East, North America, Europe, and Asia Pacific.

The underlying production stack integrates projection mapping, audiovisual engineering, holographic screen technology (Musion 3D), interactive development, 3D facial tracking, and live theatrical direction into end-to-end project delivery — from concept and creative direction through technical production, logistics, and post-event evaluation. Flagship productions include the Doha Asian Games 2006 ceremonies (2+ billion viewers), Vancouver 2010 Winter Olympics ceremonies, the Shanghai 2010 World Expo corporate pavilion (30,000+ daily visitors), the Guinness World Record Alfa Bank building projection in Moscow (300,000+ live audience), and the 2019 "1001 Nights: The Last Chapter" stage production in Sharjah (537 professionals from 25 nationalities).

Multiple International operates a project-based professional services revenue model, with bespoke commissions quoted on a per-engagement basis with no publicly disclosed pricing tiers. Go-to-market is relationship-driven enterprise field sales targeting governments, municipalities, and Fortune 500 brand marketers, with the portfolio itself functioning as primary marketing collateral. Ownership is founder-led (co-founders Philippe Skaff, CEO/CCO, and Wassim Rizk, Managing Partner) with no disclosed institutional investors, private equity backing, or public listing; the partner alliance operates on a mutual basis rather than as a fully integrated corporate structure.

Name

Multiple International Group

Legal name

Multiple International Group

Website

https://multipleinternational.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Multiple International Group is a Beirut-headquartered creative production company, founded in 2013, that designs and delivers large-scale immersive experiences — including Olympic ceremonies, world expo pavilions, light festivals, and projection mapping spectacles — for national governments, global brands, and cities through a three-partner alliance spanning the Middle East, North America, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Experiential Design Services

NAICS

Convention and Trade Show Organizers (56192), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Corporate Event Production & AV Services (HSACADAB), Professional & Association Conferences (MPAGAGAB)

Keywords

• Immersive experience design
• Projection mapping services
• Live event production
• Creative content production
• Ceremonial event management

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Revenue generated through bespoke creative project engagements for international events, live performances, ceremonies, spectacular attractions, theatrical productions, and arts festivals. Projects are commissioned by governments, corporations, cities and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Multiple International Group designs and delivers large-scale creative and media installations, immersive experiences, ceremonies, light festivals, theatrical productions, and brand activations for national governments, major corporations, cities, and brands. The firm operates as a global partnership combining strategy, creative content, audiovisual production, technical direction, and logistics into end-to-end project-based engagements. Its portfolio spans Olympic ceremonies, world expos, building projection mapping spectacles, brand reveals, and public art programs across the Middle East, North America, Asia Pacific, and Europe.

Product overview

Multiple International Group is a global partnership of creative companies specializing in experiential live entertainment, immersive experiences, and spectacular attractions. The company operates through three main partners: Spinifex Group (award-winning immersive experiences, strategy to execution), Artists In Motion (creative content for live events), and Artmap Studio (arts festivals, urban art, public installations). Their portfolio spans service categories including ceremonies (Asian Games, Olympics), light festivals (Vivid Sydney, Hong Kong Pulse), museums, spectacular attractions (1001 Nights: The Last Chapter, Clusters of Light), installations, pavilions/expos, automotive launches, corporate/media experiences, brand experiences, and urban art. Featured productions include major theatrical stage adaptations, multimedia museum shows, and building projection mapping spectacles.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceremonies Creation and coordination of prestigious ceremonies including Asian Games, Pan American Games, Winter Olympics, and World Expos for governments and organizing committees.
• Light Festivals Light-based public experiences including Vivid Festival Sydney, Hong Kong Pulse, and building projection mapping spectacles for festivals, cities, and celebrations.
• Museums Multimedia museum installations including multimedia shows, holograms, projections, and live theatre experiences for cultural institutions.
• Spectacular Attractions Large-scale theatrical attractions combining stage and screen, featuring dance, acrobatics, music, and digital art for cities and brands.
• Installations Immersive installations that transform ordinary spaces into experiential wonders for cultural and commercial venues.
• Pavilions and Expos Pavilion and expo experiences including corporate pavilions and World Expo presentations for governments, corporations, and event organizers.
• Automotive Launches Automotive launches and reveals including vehicle projections, auto show experiences, and brand activations for car manufacturers.
• Corporate and Media Experiences Corporate events, media experiences, and branded content for technology and communications companies.
• Brand Experiences
• Urban Art Public art installations, sculpture exhibitions, and urban art projects including Sculpture by the Sea for governments, municipalities, and developers.
• 1001 Nights: The Last Chapter Grand stage production celebrating books and a reimagining of 1001 Nights, featuring dance, theatre, acrobatics, interactive video, live orchestra, and digital arts. The show involved 537 professionals from 25 nationalities.
• Clusters of Light World-first theatrical oratorio celebrating the story of Islam, featuring poetic light interpretations and theatrical magic.
• Sard Al Makan Theatrical attraction combining stage and screen with dance, acrobatics, original music, and digital art, created to celebrate a national anniversary.

Quantifiable outcome

• 300,000+ live audience with unprecedented viral following for single event
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Spinifex GroupcoreStrategic or Co-development PartnerWith HQ in Los Angeles and offices worldwide, Spinifex has an unparalleled reputation for award-winning immersive experiences. Provides comprehensive offering from strategy and concept to audiovisual and interactive development, technical direction and logistics, and post-event evaluation.
• Artists In Motion (AIM)coreStrategic or Co-development PartnerLed by globally renowned creator Richard Lindsay, Artists In Motion specializes in creative content for unforgettable live experiences, ceremonies, live festivals, spectacular attractions, and theatrical performances. Team has worked closely together for over a decade.
• Artmap StudiocoreStrategic or Co-development PartnerArtmap distills and celebrates cultural properties through arts festivals, events and urban art. Offers full package of creative development, strategic planning and execution for governments, municipalities, developers and organisations, working with world leading artists, designers and thinkers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing immersive events, brand activations, and ceremonies for Fortune 500 clients. Closest direct comparable to Multiple International in terms of service mix (ceremonies, brand experiences, AV-integrated events) and enterprise/government client base.
• Freeman: One of the world's largest event and experiential marketing agencies, delivering brand experiences, expositions, and live events globally. Comparable to Multiple International in event production breadth and enterprise customer base, but at materially larger scale.
• George P. Johnson Experience Marketing: Experience-led marketing agency specializing in large-scale brand experiences, exhibitions, and immersive events for global brands. Direct comparable in end-to-end event production model and corporate brand activation focus.
• MKG: Independent experiential marketing agency producing brand experiences, immersive activations, and events. Comparable to Multiple International in producing integrated creative + AV + production experiences for major consumer and enterprise brands.
• Sparks: Global experiential marketing agency specializing in brand experiences, pop-ups, and live events for major brands. Direct peer in producing high-design, technology-integrated brand activations at scale.
• Stufish Entertainment Architects: Specialist entertainment architecture firm designing permanent and temporary theatrical venues, shows, and spectacular attractions. Comparable to Multiple International's spectacular attractions and theatrical production work (1001 Nights, Clusters of Light).
• TAIT: Global provider of staging, automation, and scenic solutions for live events, concerts, and theatrical spectaculars. Comparable to Multiple International's technical staging, automation, and AV components of ceremony and theatrical production work.

Regional players

• Done Events: Dubai-based event management and experiential marketing firm serving government, corporate, and private clients across the Middle East. Comparable to Multiple International in regional market focus and corporate/government event mix.
• Pico Group: Hong Kong-headquartered experiential marketing and event services group with significant Middle East operations. Comparable in delivering large-scale exhibitions, pavilions, expos, and corporate events for governments and global brands.

Broad incumbents

• IMG (Endeavor): Global sports, events, and entertainment company operating across talent representation, event production, and brand experiences. Comparable in producing large-scale live entertainment and managing celebrity-led immersive experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MultipleInt
• Facebookfacebook.com/multipleinternational
• LinkedInlinkedin.com/company/multipleinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiple International Group