What nmbl does

nmbl (legal entity: nmbl llc) is a Brooklyn, New York–based independent creative agency founded in 2020. The firm provides brand strategy, content strategy, web design, digital advertising, social media, and web development services to consumer-facing brands across multiple verticals. Its core service offerings, drawn directly from its portfolio, are social activation, campaign/brand campaigns, rebranding, product work, and brand content — delivered as professional services engagements rather than as packaged technology products.

The agency operates with a sales-led go-to-market model, acquiring clients through direct relationships, referrals, and strategic partnerships, and showcases work through a portfolio-driven website. Notable client engagements include a six-year partnership with Nespresso spanning campaigns, brand content, and an experiential kinetic split-flap display at Nespresso's Flatiron flagship; an always-on creative partner appointment with Vital Proteins; and campaign and rebranding work for Verizon, Canon, Tag Heuer, Jim Beam, True Classic, Atlas Insurance, Melita Cable, DailyPay, Solgar, Nature's Bounty, Nuun, and Huggah. Revenue is generated through project- and retainer-based professional services fees, with no publicly disclosed pricing.

nmbl is privately held with no disclosed institutional investors, parent company, or funding rounds. In January 2026 it executed its first disclosed M&A, acquiring a strategic stake in European branding agency BRND WGN to extend capabilities and geographic reach. The firm is a boutique operation, sized at 11–50 employees, and competes on the basis of small senior-led teams, craft quality, and long-term client relationships rather than proprietary technology or AI-driven production.

Name

nmbl

Legal name

nmbl llc

Website

https://nmbl.work

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

nmbl is a Brooklyn-based independent creative agency founded in 2020 that delivers brand strategy, campaigns, social activation, rebranding, product marketing, and brand content to consumer-facing enterprise brands, including Nespresso, Vital Proteins, and Verizon.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: nmbl generates revenue through providing creative services to brand clients, including campaigns, rebranding, social activation, product marketing, and brand content. Revenue appears project-based or retainer-based, as evidenced by being appointed as 'always-on creative partner' for Vital Proteins.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

nmbl is a creative agency that sells brand strategy, content strategy, web design, digital advertising, social media, and web development services to consumer brand clients. Its work is delivered through five core service lines: Social Activation (e.g., True Classic's 365 Pack, Verizon's Holiday Hintlist), Brand Campaigns (Vital Proteins' Renew From The Inside, Jim Beam's Refreshionals), Rebranding (Atlas Insurance, Melita Cable), Product Work (Huggah), and Brand Content (Verizon's Call Mom).

Product overview

nmbl is a creative agency founded on the belief that small, focused teams outperform bloated ones by listening closely, moving quickly, and obsessing on what truly drives impact. The agency operates as a services-based creative firm rather than a software product company, offering five core service offerings: Social Activation (campaigns like The 365 Pack for True Classic, Holiday Hintlist for Verizon, Fast Asleep for Nespresso), Campaign/Brand Campaigns (Renew From The Inside for Vital Proteins, Refreshionals for Jim Beam), Rebranding (Atlas Insurance rebrand, Melita Cable), Product Work (Huggah mattress), and Brand Content (Call Mom for Verizon). Notable client relationships include a six-year partnership with Nespresso and ongoing work with Vital Proteins, Verizon, Canon, Tag Heuer, and True Classic.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Activation

Named customers14 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Vital ProteinscoreStrategic or Co-development Partner · 10 January 2026Vital Proteins, the #1 wellness brand bringing collagen-powered products into everyday routines, appointed nmbl as their always-on creative partner. This represents an ongoing strategic partnership for continuous creative services.
• BRND WGNcoreStrategic or Co-development Partner · 6 January 2026nmbl acquired a strategic stake in European branding agency BRND WGN. The partnership fuses performance-driven systems with world-class craft, creating new ways for brands to scale with both speed and substance. This represents nmbl's expansion into European markets through a strategic alliance.
• Oat FoundryminorStrategic or Co-development Partner · 6 January 2026nmbl partnered with Oat Foundry (a Philadelphia-based creative engineering company) on Nespresso's largest global flagship store in New York City's Flatiron district. nmbl (as NMBL) served as the NYC-based agency partner for the 42,000-flap kinetic split-flap display project.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Translation LLC: NYC boutique creative agency serving enterprise brands such as Verizon, Budweiser, and the NBA; closely comparable to nmbl in scale, client roster profile, and challenger positioning against holding-company giants.
• Anomaly: New York-based independent creative agency serving global consumer brands including Budweiser, Converse, and Coca-Cola; similar boutique, multi-discipline model and roster of enterprise CPG and consumer clients.
• Mother New York: NYC outpost of the global independent Mother agency; known for work with KFC, American Apparel, and other consumer brands; very comparable in philosophy of small, focused creative teams running brand-led work.
• 72andSunny: Independent creative agency with multiple offices serving consumer-brand enterprise clients including Google, Nike, and Activision; comparable in delivering high-profile brand campaigns and experiential work.
• Mekanism: NYC creative agency blending advertising, content, and earned media for clients including Peloton, Nike, and Facebook; directly comparable multi-channel brand-campaign scope and consumer-vertical mix.
• Pereira O'Dell: Independent creative agency with offices in New York and San Francisco serving brands including Mini Cooper, Hennessy, and Adobe; comparable in delivering integrated brand campaigns for iconic consumer brands.
• Arts&Science: NY-based creative and design agency serving brands across consumer verticals; directly comparable in scale, multi-disciplinary scope, and stylistic positioning to nmbl.
• David NYC: NYC creative agency from the David Miami network; comparable independent boutique model working with premium and challenger consumer brands.

Broad incumbents

• Wieden+Kennedy: Largest independent creative agency globally with major accounts including Nike, Coca-Cola, and Old Spice; serves as a benchmark independent creative competitor and frequent RFP counter-bidder for nmbl-tier work.
• Droga5 (Accenture Song): NYC creative agency now part of Accenture Song; serves brands including The New York Times, Sprite, and Meta; a broad incumbent with similar creative-led model but materially larger scale and global delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nmbl