What Social Dynamic Selling does

Social Dynamic Selling (legal entity: The Social Dynamic Selling System) is a privately held sales training and lead-generation consultancy headquartered in Eden Prairie, Minnesota. The company sells a proprietary 3-phase methodology — Strategy & Design, Build & Develop, Launch & Scale — that uses in-person dinner seminars combined with high-volume direct mail to fill rooms with pre-qualified prospects and convert them via group presentations, targeting business owners selling high-ticket offers of $3,000 or more. Its core technology is the Social Dynamic Selling System framework, which integrates Neuro-linguistic Programming-based persuasion principles and is codified into scripts, templates, and a 6-step Blueprint.

The product surface spans a free Social Dynamic Selling Blueprint download, a one-on-one Free Strategy Session, a one-day Dynamic Strategy Day intensive with the founder, a three-phase hands-on consulting engagement, a self-paced Social Dynamic Selling Academy on Thinkific, and two published books (Food for Thought, Intentional Influence). Go-to-market is enterprise field sales anchored by consultative selling to 7- and 8-figure business owners, supplemented by content marketing (blog, case studies), direct mail demand generation (100,000+ pieces/month), and thought-leadership appearances such as Brad Lea's "Dropping Bombs" podcast. Documented customer outcomes include American Bathing Solutions ($1.9M in <12 months), Innovative Energy Solutions ($13.9M in 18 months), Aging Solutions ($5.5M), and Summit Health ($5M+ in 8 months), with reported client ROI between 267% and 530%.

Revenue mechanics combine high-touch professional services (the three-phase consulting engagement and Dynamic Strategy Day), a subscription/self-serve digital course SKU (Social Dynamic Selling Academy), and one-time book sales through Amazon; pricing is not publicly disclosed and is handled via a quote-based, consultative process. The company is bootstrapped with no disclosed external funding, has 101–250 employees, and operates under multiple DBAs (Social Dynamic Selling, SDSS, Social Dynamic Selling System). Vertical diversification spans home improvement, energy/solar, healthcare, aging-in-place, and franchise verticals, and stated cumulative client-revenue impact exceeds $250M across 25,000+ events promoted.

Name

Social Dynamic Selling

Legal name

The Social Dynamic Selling System

Website

https://socialdynamicselling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Social Dynamic Selling is a privately held sales training and lead-generation consultancy that sells a proprietary dinner-seminar marketing system, online academy, and books to business owners selling high-ticket offers across home improvement, healthcare, energy, and franchise verticals.

Ownership category

akta.pro rank

Product category

Sales Training and Lead Generation Consulting

NAICS

Other Services Related to Advertising (541890), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Event Marketing & Audience Development Services (MPAGAJAD), Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Dinner seminar marketing
• Sales consulting services
• Lead generation services
• Direct mail marketing
• Sales training programs

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services (Strategy & Design, Build & Develop, Launch & Scale): Three-phase consulting engagement where the company helps clients design, implement, and scale their Social Dynamic Selling System. Services include strategy day sessions, hands-on implementation support, and ongoing launch/scale assistance.
2. Social Dynamic Selling Academy: Online course subscription providing step-by-step training on the Social Dynamic Selling System. Covers foundations, market research, campaign setup, room-filling techniques, prospect engagement, and follow-up strategies.
3. Dynamic Strategy Day: One-day intensive consulting session where Rylee Meek personally works with clients to develop a written roadmap for implementing the Social Dynamic Selling blueprint with action steps, timeline, and accountability assignments.
4. Book Sales (Food for Thought, Intentional Influence): Sale of books authored by Rylee Meek and Scott Thomas on dinner seminar marketing and NLP-based sales techniques.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Social Dynamic Selling provides a proprietary 3-phase lead generation and sales framework built around dinner seminar marketing, delivered through consulting engagements, an online course, and published books. The system helps business owners selling high-ticket offers ($3K+) generate qualified leads via targeted direct mail, host high-trust in-person dinner seminars, and convert prospects through structured live presentations. Supporting offerings include hands-on Strategy & Design, Build & Develop, and Launch & Scale consulting phases, the Social Dynamic Selling Academy online course, and books on dinner seminar marketing and NLP-based sales techniques.

Product overview

Social Dynamic Selling is a sales training and lead generation company offering a unified system centered on dinner seminar marketing. The core offering is the Social Dynamic Selling System—a proprietary 3-phase framework (Strategy & Design, Build & Develop, Launch & Scale)—supported by the Social Dynamic Selling Academy online course and Dynamic Strategy Day consulting. Educational resources include two books (Food for Thought, Intentional Influence) and a free Social Dynamic Selling Blueprint journey map. Services are delivered through hands-on implementation support phases, with a free strategy session available for initial consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Dynamic Selling System (Consulting Engagement) Proprietary 3-phase lead generation and sales consulting framework combining dinner seminar marketing with strategic follow-up. Generates qualified leads through in-person events, builds trust via live presentations, and converts prospects to customers for business owners selling high-ticket offers ($3K+). Delivered as hands-on consulting across the Strategy & Design, Build & Develop, and Launch & Scale phases.
• Social Dynamic Selling Academy Self-paced online course where founder Rylee Meek teaches every step of the Social Dynamic Selling System. Covers foundations, market research, campaign setup, room-filling marketing, prospect engagement, and follow-up techniques. Delivered via the Thinkific platform.
• Dynamic Strategy Day A one-day intensive consulting session where Rylee Meek personally works with clients to develop a written roadmap for implementing the Social Dynamic Selling blueprint, including action steps, timeline, and accountability assignments.
• Food for Thought Book titled 'Food for Thought: How to Use Dinner Seminar Marketing to Grow Your Business in Ways You Never Thought Possible' by Rylee Meek. Serves as a blueprint for dinner seminar marketing campaigns. Sold through Amazon.
• Intentional Influence Book titled 'Intentional Influence in Sales: The Power of Persuasion with Neuro-linguistic Programming' by Rylee Meek and Scott Thomas. Teaches NLP techniques for sales persuasion. Sold through Amazon.

Quantifiable outcome

• Client ROI ranges from 267% to 530% based on documented case studies
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandler Training: Global sales training and consulting franchise with a proprietary methodology and certification system. Directly comparable to Social Dynamic Selling as a sales methodology company targeting SMB and mid-market sales organizations with a structured process and ongoing consulting engagement model.
• Grant Cardone Enterprises: Sales training and high-ticket offer coaching company built on founder Grant Cardone's personal brand, offering programs, events, and books targeting sales professionals and entrepreneurs. Directly comparable to SDS's founder-led sales training and live event methodology.
• Chet Holmes International: Sales training and business development consultancy built around Chet Holmes' "Ultimate Sales Machine" methodology, targeting mid-market and enterprise businesses with a codified process for predictable lead generation. Comparable as a methodology-driven lead-gen consulting company.
• DemandDrive: B2B lead generation and outsourced sales development agency providing appointment setting, list building, and campaign execution for mid-market clients. Directly comparable as a lead generation services provider, though DemandDrive focuses on digital outbound rather than direct mail + events.

Emerging players

• DigitalMarketer: Digital marketing training and certification company offering courses, community, and agency services to SMBs and agencies. Comparable to SDS as a marketing training company, but focuses on digital funnels rather than in-person events.
• ClickFunnels: SaaS sales funnel platform paired with founder Russell Brunson's training ecosystem (books, courses, events). Comparable to SDS as a productized lead-generation training company, though ClickFunnels' methodology centers on digital funnels rather than offline dinner seminars.

Broad incumbents

• Dale Carnegie Training: Established global sales, leadership, and professional development training franchise with 100+ years of history and a broad portfolio of courses. Comparable to SDS as a sales training incumbent, though much larger and with a more diversified curriculum beyond lead generation.
• Tony Robbins Business Coaching: High-ticket business coaching and mastermind programs leveraging founder Tony Robbins' personal brand. Comparable as a high-ticket sales/business coaching company targeting entrepreneurs, but with a broader life-coaching and personal-development overlay.
• ZoomInfo: B2B data and lead generation platform providing contact intelligence, prospecting tools, and sales engagement software at enterprise scale. Comparable to SDS as a lead-generation infrastructure provider, though ZoomInfo is a tech/SaaS incumbent rather than a methodology-led consultancy.

Others

• B2B Cafe (formerly B2B International): B2B lead generation and appointment-setting agency serving technology and industrial clients. Comparable to SDS as a lead generation services firm, though focused on B2B tech and using phone/email outbound rather than direct mail and dinner seminars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Dynamic Selling