Benchmark Group
CCM Benchmark Group is a privately held French digital media group (owned by Groupe Figaro) operating more than ten content brands reaching 33.1 million monthly unique visitors, monetizing through advertising sales, performance marketing, programmatic (ZBO Media), and training and events for French and international advertisers.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Benchmark Group does
CCM Benchmark Group is a French digital media group operating an owned-and-operated portfolio of more than ten media brands reaching 33.1 million unique monthly visitors in France (Mediamétrie//NetRatings, March 2021), spanning technology and Q&A (Comment Ça Marche, CCM), general interest (L'Internaute), women's interest (Le Journal des Femmes, Santé Médecine), business and technology (JDN), legal and finance (Droit-Finances), price comparison (ZeBestOf), and children's educational content (Hugo l'escargot). International sub-brands extend the portfolio into Italy (Magazine delle Donne) and Brazil (A Revista Da Mulher). The group also operates a price-comparison service via ZeBestOf.
The business is organized around four operating units: MEDIA.figaro, which centralizes advertising sales across all group brands; CCM Performance, a performance-marketing specialist serving B2C and B2B customer acquisition; CCM Benchmark Institut, the group's professional training institute, paired with JDN Events for B2B events; and ZBO Media, a proprietary programmatic advertising platform that enables automated campaign execution in France and internationally. The group's revenue model is therefore a mix of display and branded-content advertising (MEDIA.figaro), performance-marketing services (CCM Performance), programmatic media trading (ZBO Media), and fee-based training and event attendance (CCM Benchmark Institut / JDN Events).
CCM Benchmark Group is wholly owned by Groupe Figaro, a diversified French media conglomerate, and is headquartered at 9 rue de Caumartin in the 9th arrondissement of Paris. Core customers are split between French consumers consuming editorial content and B2B advertisers/marketers buying audience access and acquisition services; the company operates as a privately held subsidiary with no public listing, no disclosed funding rounds, and no disclosed revenue figures.
Benchmark Group firmographics
Firmographics- Name
- Benchmark Group
- Legal name
- CCM Benchmark Group
- Website
- https://benchmark.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CCM Benchmark Group is a privately held French digital media group (owned by Groupe Figaro) operating more than ten content brands reaching 33.1 million monthly unique visitors, monetizing through advertising sales, performance marketing, programmatic (ZBO Media), and training and events for French and international advertisers.
- Ownership category
- akta.pro rank
Benchmark Group industry classification
Industry- Product category
- Digital Media & Advertising
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where Benchmark Group is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Benchmark Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media and Advertising: Commercialization of advertising spaces across all CCM Benchmark Group media brands including Comment Ça Marche, L'Internaute, JDN, and other properties. Revenue generated from display advertising, content sponsorships, and branded content placements.
- Performance Marketing Services: CCM Performance specializes in performance-based marketing services for B2C and B2B customer acquisition strategies.
- Programmatic Advertising Platform: ZBO Media operates as a proprietary programmatic platform enabling brands to deploy digital advertising campaigns in France and internationally, optimizing ad spend and increasing revenues.
- Training and Events: CCM Benchmark Institut provides professional training on digital themes, and JDN Events organizes B2B events, generating revenue from enrollment fees and event attendance.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Benchmark Group product offering
Product offeringCore offering
Benchmark Group (CCM Benchmark Group) is a French digital media group that monetizes a portfolio of owned content brands through advertising sales, performance marketing, programmatic advertising, and professional training. It operates MEDIA.figaro for advertising commercialization across all brands, CCM Performance for B2C and B2B customer acquisition, CCM Benchmark Institut and JDN Events for digital training and B2B events, and the proprietary ZBO Media programmatic advertising platform serving France and international markets.
Product overview
CCM Benchmark Group is a leading French media group operating a multi-platform digital portfolio. The group operates four core business divisions: MEDIA.figaro handles advertising commercialization across all brands; CCM Performance provides performance marketing services for B2C and B2B acquisition; CCM Benchmark Institut offers digital training and JDN Events organizes B2B events; and ZBO Media operates a proprietary programmatic advertising platform. The group's media portfolio includes eleven distinct digital brands spanning technology (Comment Ça Marche, CCM), general interest (L'Internaute), health (Santé Médecine), women's interest (Le Journal des Femmes), business/professional (JDN), and legal/finance (Droit-Finances), alongside international brands in Italy and Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Comment Ça Marche: Technology and how-to Q&A website
- L'Internaute
- Santé Médecine
- Le Journal des Femmes
- JDN (Journal du Net)
- Droit-Finances
- Magazine delle Donne
- Hugo l'escargot
- A Revista Da Mulher
- ZeBestOf
- CCM.net
Products and services
- MEDIA.figaro Advertising Sales Centralized advertising sales service that commercializes advertising spaces across all CCM Benchmark Group media brands, handling premium display, branded content, and sponsorship deals for major advertisers.
- CCM Performance Performance marketing specialist delivering B2C and B2B customer acquisition strategies for brands seeking measurable digital acquisition outcomes.
- CCM Benchmark Institut and JDN Events Professional training institute delivering courses on digital themes to businesses and professionals, combined with B2B event organization under the JDN Events brand.
- ZBO Media Programmatic Platform Proprietary programmatic advertising platform that helps brands deploy digital advertising campaigns in France and internationally through innovative devices, optimizing ad spend and increasing revenues.
Companies that use Benchmark Group
Customer profileSegments2 records
Ideal customer profiles2 records
Benchmark Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Benchmark Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Benchmark Group competitors and assessment
Company assessmentDirect peers
- Reworld Media: French digital media group operating a multi-brand portfolio across technology, lifestyle, and entertainment verticals with advertising-driven revenue, structurally similar to CCM Benchmark Group's diversified brand-and-ad model.
- Aufeminin (TF1): French women's interest digital media group owned by TF1, operating content verticals targeting similar B2C audiences as Le Journal des Femmes and advertising-driven monetization comparable to CCM Benchmark's model.
- Criteo: French-founded adtech company specializing in programmatic advertising and retargeting, comparable to ZBO Media's programmatic platform business within CCM Benchmark Group.
- Webedia: French digital media group operating entertainment, lifestyle, and pop-culture brands (Allocine, PurePeople, etc.) with advertising and performance marketing revenue, comparable to CCM Benchmark Group's digital-first brand portfolio.
- Konbini: French digital media company focused on lifestyle, entertainment, and culture content with advertising and branded content revenue, comparable to CCM Benchmark Group's lifestyle-oriented brands like L'Internaute.
- Prisma Media: Leading French media group with magazine and digital brands across women's interest, news, and lifestyle verticals, monetizing primarily through advertising — closely comparable to CCM Benchmark Group's multi-brand advertising model.
Broad incumbents
- Lagardère: Major French media conglomerate with publishing, travel retail, and digital media assets — overlapping with CCM Benchmark Group in digital publishing but operating at much greater scale and breadth.
- Le Figaro: Flagship news brand of Groupe Figaro, CCM Benchmark Group's parent company — operates premium news and digital content serving overlapping French B2C and advertiser segments.
Others
- Les Echos Le Parisien (LVMH): French media group owned by LVMH encompassing business news (Les Echos) and general news (Le Parisien) with digital operations, broadly comparable to CCM Benchmark Group's diversified news and business media model.
Regional players
- 366 (Groupe 366): French media group operating regional newspapers and digital media with advertising-driven revenue, comparable as a French multi-brand digital media operator though with stronger regional than national focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Benchmark Group social profiles
Digital presenceBenchmark Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benchmark Group leadership team
Management profileNumber of profiles
Benchmark Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Benchmark Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benchmark Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benchmark Group
What does Benchmark Group do?
Benchmark Group (CCM Benchmark Group) is a French digital media group that monetizes a portfolio of owned content brands through advertising sales, performance marketing, programmatic advertising, and professional training. It operates MEDIA.figaro for advertising commercialization across all brands, CCM Performance for B2C and B2B customer acquisition, CCM Benchmark Institut and JDN Events for digital training and B2B events, and the proprietary ZBO Media programmatic advertising platform serving France and international markets.
Is Benchmark Group a public or private company?
Benchmark Group is a private company. It is classified as corporate owned and is currently operating.
When was Benchmark Group founded?
Benchmark Group was founded in -1. It employs 11 to 50 people.
Where is Benchmark Group based?
Benchmark Group is headquartered in Paris, France, in the Europe region.
How does Benchmark Group make money?
Four revenue lines are on record. Media and Advertising is the primary driver. The others are performance Marketing Services, programmatic Advertising Platform and training and Events.
Who are Benchmark Group's main competitors?
Direct peers on record are Reworld Media, Aufeminin (TF1), Criteo, Webedia, Konbini and Prisma Media. Broad incumbents are Lagardère and Le Figaro. Les Echos Le Parisien (LVMH) is listed as an others. 366 (Groupe 366) is listed as a regional player.
Does Benchmark Group have an API?
No public API is recorded for Benchmark Group.
What industry is Benchmark Group in?
Benchmark Group's product category is Digital Media & Advertising. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 541810 and its SIC code is 7310.