EcoStar

What EcoStar does

EcoStar, LLC is a family-owned U.S. manufacturer of synthetic steep-slope roofing tiles, founded in 1993 and headquartered at 42 Edgewood Dr., Holland, NY. The company injection-molds synthetic slate, shake, concrete-flat, and clay-style roofing tiles under product lines including Empire Slate, Empire Shake, Majestic Slate, Majestic Niagara Slate, Seneca Shake, Niagara Shake, Traditional Cedar Shake, Island Groove, and Concrete Flat Tile. Production uses Staroba Plastics' proprietary Starloy compound, a trade-secret blend of up to 80% post-industrial recycled rubber and plastic manufactured in Staroba's 180,000 sq ft Holland, NY facility under ISO 9001:2015. EcoStar's value proposition targets the premium sustainable roofing segment by replicating the look of natural slate, cedar shake, concrete, and clay at a fraction of the weight, with UL Class A fire resistance, UL Class 4 impact resistance, wind ratings up to 130 mph, and an 11-color cool-roof EnergyStar-rated pigment palette.

EcoStar generates revenue primarily from hardware sales of synthetic tiles and system accessories (hip/ridge, starter, underlayments, fasteners, ventilation, walkway pads), with a value-add Gold Star Warranty program (50-year Limited Material and 50-year Transferable Labor and Material) that supports premium pricing when installed by certified contractors. Pricing is quote-based and routed through independent manufacturer reps (e.g., Under One Roof in the DC metro) to a Gold Star Applicator network of certified installers — 21-24 of which have consistently appeared on the Roofing Contractor Top 100 list in 2016, 2017 and 2019 — and to wholesale distributors, with a direct-to-homeowner layer of quote forms, a Rep Finder tool, and a web-based visualizer supporting lead generation. End customers are predominantly residential homeowners (premium builds, historic homes, re-roofing) plus select historic/institutional projects (Berry College, Searles Castle, Ellensburg Historic Train Depot, religious facilities). Marketing is education-led via blog content, an SEO-rich resource library with CAD/BIM content hosted on ARCAT and CADdetails, and a recurring trade-show circuit (NAHB IBS, IRE, IIDEX Canada, AIA, Remodeling Show/DeckExpo, 21st Century Building Expo, CRCA, NFMT).

The business is supported by an unusually broad regulatory moat — UL 790 Class A, UL 2218 Class 4, Miami-Dade NOA, Florida Building Code FL30713, Texas DOI RC-420, Canadian CCMC-14174-R, UL Evaluation Report AC07-UL ER18920-01, a UL-issued Environmental Product Declaration, and IBHS FORTIFIED Home program support — and operates almost entirely in the U.S. with limited Canada cross-border sales. EcoStar is privately held by its founding family with no disclosed outside investors, funding rounds, parent company, or M&A activity; the exclusive manufacturing relationship with Staroba Plastics, also family-owned, anchors production capacity and the Starloy IP. The company has steadily expanded its product portfolio over 30+ years from synthetic slate/shake into concrete and clay alternatives, with the most recent addition being a composite concrete roof tile line launched in April 2024.

Name

EcoStar

Legal name

EcoStar, LLC

Website

https://ecostarllc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

EcoStar, LLC is a family-owned U.S. manufacturer of premium synthetic slate, shake, concrete, and clay-style roofing tiles made from up to 80% recycled rubber and plastic, sold via certified Gold Star contractors and distributors to residential, historic, and institutional customers.

Ownership category

akta.pro rank

Product category

Synthetic Roofing Materials

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122), Flat Glass Manufacturing (327211)

SIC

Asphalt Paving & Roofing Materials (2950), Concrete Products, Except Block & Brick (3272), Flat Glass (3211)

akta.pro primary industry

Flat Glass (Float/Sheet/Plate) Manufacturing (IMADAHAA)

akta.pro secondary industries

Skylights, Roof Glazing & Glass Roofing Systems (IMADAHAK), Clay & Concrete Roof Tiles (IMADAFAC), Slate Roofing (IMADAFAD), Roof Insulation & Cover Boards (IMADAFAN), Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops) (IMACAKAK)

Keywords

• Synthetic roofing tiles
• Recycled roof materials
• Composite slate shingles
• Polymer shake roofing
• Steep slope roofing

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing tile product sales: Primary revenue from sale of EcoStar synthetic slate, shake, concrete flat tile, and clay-style roofing tiles plus accessories (hip & ridge, starter, underlayments, fasteners, walkway pads) to distributors, contractors, and homeowners through a rep network. Custom color manufacturing is offered.
2. Gold Star Warranty program (value-add): Extended 50-year labor and material warranty (and a 110 mph wind warranty option) sold as part of the system when installed by Gold Star Applicators, supporting premium pricing of the system.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

EcoStar manufactures premium synthetic roofing tiles — including slate, shake, concrete flat, and clay-style tiles — engineered from recycled rubber and plastics using a proprietary Starloy polymer blend. Products are sold through certified Gold Star Applicator contractors and a network of roofing distributors for residential and commercial steep-slope applications. The company also offers a Gold Star Warranty program and accessories such as underlayments and ridge ventilation.

Differentiator

Problem solved

Functional benefit

Brands

• Niagara Slate: EcoStar's Enhanced Shadow Line synthetic slate roofing tile line, 5/8" thick, available in 10", 12" and 14" widths with up to 80% post-industrial recycled content.
• Traditional Cedar Shake

Products and services

• Empire Niagara Slate Tile Synthetic slate roofing tile engineered from recycled polymer-rubber composite (Starloy) with cavity-back design and headlap protection; available in Standard and Enhanced (Niagara) Shadow Line profiles for steep-slope residential and commercial applications.
• Aspen Blend Shake Tile Synthetic shake roofing tile offering Varied Shadow Line (Aspen Blend) profile, crafted from recycled rubber and plastic to mimic natural cedar shake with added durability and weather resistance.
• Concrete Flat Tile Line Composite concrete-style flat roofing tile made from recycled materials, providing the appearance of traditional concrete flat tile with reduced weight and improved impact resistance.
• Island Groove Clay Tile Synthetic clay-style roofing tile replicating the appearance of traditional clay tile while using lighter-weight composite materials suitable for residential and commercial steep-slope roofing.
• EcoVent Ridge Ventilation System Ridge ventilation accessory designed to integrate with EcoStar's synthetic tile roofing systems, providing attic ventilation while maintaining weather protection.
• Glacier Guard and Aqua Guard Underlayments Self-adhering ice and water shield underlayments used as part of EcoStar roofing system installations to protect against ice damming and water infiltration.
• Composite Concrete Roof Tile Product Line Expanded composite concrete roof tile product line developed and released for residential and commercial steep-slope roofing applications.
• Gold Star Warranty Program Extended warranty program for EcoStar roofing installations completed by certified Gold Star Applicators, providing material and labor coverage beyond standard product warranty.

Quantifiable outcome

• Reduces roof load by up to 20% and installation labor by 30% via cavity-back Niagara Slate design
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship / core, major, core and minor.

• Staroba Plasticsflagship / coreOEM/ Whitelabel/ Licensing PartnerStaroba Plastics is the exclusive manufacturer of EcoStar™ synthetic slate and shake sustainable roofing tiles. It is a family-owned injection molding manufacturer operating in a 180,000 sq ft facility in Holland, NY since 1969 (moved to Western New York in 1980). Staroba works in construction, automotive, and consumer products and is ISO 9001:2015 certified. EcoStar and Staroba share a co-located headquarters in Holland, NY.
• Insurance Institute for Business & Home Safety (IBHS)majorStrategic or Co-development PartnerEcoStar LLC publicly announced its commitment to resilience by supporting the IBHS FORTIFIED Home™ program, allowing EcoStar roofing systems to be specified on FORTIFIED-certified homes.
• Under One Roof (Ed & Adam Taylor)coreChannel Partner/ Reseller/ DistributorFamily-run independent sales rep group covering the Washington, DC metro area; EcoStar is Under One Roof's main product line. Ed Taylor and his son Adam (former hockey player) sell EcoStar synthetic roofing to contractors and homeowners in the region.
• Gold Star Applicator Network (e.g., Tecta America, Baker Roofing Company, Nations Roof, Greenwood Industries, CP Rankin, Katchmark Construction, Feazel, Hayden Building Maintenance, Schena Roofing, McKinnis, Donald B. Smith, Butcher & Butcher Construction, Tory's Roofing & Waterproofing, Roofing Solutions, Bone Dry Roofing, G. Fedale Roofing, Apple Roofing)flagship / coreChannel Partner/ Reseller/ DistributorCertified contractors authorized to install EcoStar synthetic roofing per manufacturer training and specifications; eligible to offer 50-year Gold Star labor and material warranties. 21-24 Gold Star Applicators have been consistently named to Roofing Contractor Top 100 list (2016, 2017, 2019).
• GCI Home ImprovementsminorChannel Partner/ Reseller/ DistributorGreater Washington, DC-area roofing contractor (Great Falls, McLean, VA; Potomac, Bethesda, Chevy Chase, MD) founded 1996. Featured as a Contractor Spotlight; installs 2-3 EcoStar roofs per month and uses the recycled content story as a key sales point.
• UL (Underwriters Laboratories)coreTechnology or IntegrationUL provides testing, certification, and listings for EcoStar products (UL 790 fire, UL 2218 impact, ASTM D3161 wind, UL Evaluation Report AC07-UL ER18920-01, and issued the EcoStar Environmental Product Declaration). UL is referenced throughout EcoStar's testing report library and product data sheets.
• US PLY (USP 180)minorOEM/ Whitelabel/ Licensing PartnerUS PLY USP 180 is referenced in the EcoStar Accessories Data Sheets as an approved underlayment component for EcoStar roof systems.
• Aqua Guard / VersaShield / Glacier Guard / EcoVentcoreOEM/ Whitelabel/ Licensing PartnerEcoStar's system warranty is built on EcoStar-branded and partner underlayments (Aqua Guard synthetic underlayment, VersaShield fire-resistant roof deck protection, Glacier Guard ice & water protection, EcoVent). These are tested together as a system and required for Gold Star Warranty coverage.
• Lifetime Tool & Building ProductsminorOEM/ Whitelabel/ Licensing PartnerLifetime Tool & Building Products tools/accessories are referenced in the EcoStar accessories library as compatible roofing products for the EcoStar system.
• Annual Associated Schools of Construction (ASC)minorStrategic or Co-development PartnerASC conducted a 2021 study cited by EcoStar showing synthetic cedar shakes reduced average flame spread by ~40% vs Class A asphalt shingles. Used as supporting evidence for Class A synthetic tile performance.
• 21st Century Building Expo & ConferenceminorGTM or Marketing PartnerEcoStar exhibits at the 21st Century Building Expo in Charlotte, NC; co-marketing relationship via booth #800 (October 2017).
• NAHB International Builders' Show (IBS)coreGTM or Marketing PartnerEcoStar exhibits annually at IBS (booth W5991 in 2018, N213 in 2019) — the largest annual light construction show in the world, attracting 60,000+ visitors from 100 countries.
• IIDEX Canada (The Buildings Show)minorGTM or Marketing PartnerEcoStar exhibited at IIDEX Canada in Toronto (booth #4626) — part of The Buildings Show, North America's largest exposition for design, construction, and real estate.
• Remodeling Show / DeckExpominorGTM or Marketing PartnerEcoStar exhibited at the Remodeling Show in Baltimore, MD (booth #403), co-located with DeckExpo for residential remodeling and building professionals.
• Green Builder MediaminorGTM or Marketing PartnerGreen Builder Media named EcoStar a 2016 Readers' Choice winner for Greenest Roofing Products (Synthetic Slate & Shake Roofing).

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brava Roof Tile: Brava manufactures synthetic slate, shake, and barrel tile roofing products using recycled polymers, selling through certified contractor and architect channels. It is the closest direct competitor to EcoStar in product mix, recycled-content positioning, and channel-led GTM.
• DaVinci Roofscapes: DaVinci produces polymer composite slate and shake roofing tiles, marketed to architects, builders and homeowners with a similar premium warranty and code-approval story. Competes head-to-head with EcoStar on historic, high-end residential and institutional projects.
• Euroshield Roofing: Euroshield manufactures synthetic rubber roofing tiles (Hawaii, Vermont, Geneva profiles) made primarily from recycled rubber, comparable to EcoStar's Starloy composite. Targets the same sustainable, impact-resistant premium residential segment in North America.

Broad incumbents

• CertainTeed (Saint-Gobain): CertainTeed is a top-three U.S. residential roofing manufacturer (asphalt shingles, polymer, metal, solar) owned by Saint-Gobain. Its polymer/composite offerings and broad distribution make it a broad incumbent competing for the same architectural specifications EcoStar targets.
• GAF Energy: GAF is North America's largest roofing manufacturer with deep contractor and distributor relationships across asphalt, metal, and increasingly composite/cool-roof categories. Its scale and channel breadth create competitive pressure on EcoStar's premium synthetic positioning.
• Boral Roofing (Westlake Royal Roofing Solutions): Westlake Royal Roofing (formerly Boral) is a leading North American manufacturer of clay, concrete, and composite roof tiles. Its composite and stone-coated lines compete with EcoStar's concrete flat and clay-style synthetic profiles in steep-slope residential and commercial projects.
• Atlas Roofing Corporation: Atlas is a large U.S. manufacturer of asphalt shingles, polyiso insulation, and polyisocyanurate roof products with a wide contractor and distributor footprint. It competes for the broader steep-slope specification pool where EcoStar's premium synthetic tiles are positioned.

Emerging players

• Decra Roofing Systems (Tilcor / IKO): Decra and Tilcor are stone-coated metal roofing brands that compete with synthetic tiles on durability, fire/impact ratings, and lightweight aesthetics. They are an emerging alternative for the same historic, high-end residential, and climate-resilient projects EcoStar targets.
• Quarrix Building Products: Quarrix produces composite roofing tiles, ridge ventilation, and roof accessories targeted at residential and light commercial markets. It is a smaller, emerging competitor to EcoStar in composite tile and roofing system accessory categories.

Regional players

• Enviroshake: Enviroshake is a Canadian manufacturer of composite shake roofing made from recycled materials, focused on the Canadian and U.S. residential market. It overlaps directly with EcoStar's recycled-content sustainable shake positioning, particularly in cold-climate regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EcoStarRoofing
• Facebookfacebook.com/EcostarRoofing
• LinkedInlinkedin.com/company/ecostar-llc
• Instagraminstagram.com/ecostarroofing
• Pinterestpinterest.com/ecostarllc
• Xx.com/ecostarllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoStar