3D2B

What 3D2B does

3D2B S.r.l. is a privately-held B2B customer-acquisition and lead-generation services firm, founded in 2003 in Rome, Italy by Jeff Kalter and Sabrina Ferraioli and now co-headquartered in Rome and Tampa, Florida. The company's core offering is a managed inside-sales practice covering lead generation, lead qualification (using BANT, ChAMP, MEDDIC frameworks), appointment setting, account-based marketing, channel development, event recruitment, win/loss analysis, lead nurturing, live chat management, and list development/cleansing, delivered by multilingual SDR/BDR teams. Layered on top of the managed-services book, 3D2B is the first Official Reseller in Italy of the Outreach.io sales execution platform, distributing its three modules (Engage for sales engagement automation, Guide for AI-driven deal intelligence and Kaia conversation intelligence, and Commit for pipeline analytics and forecasting) and bundling them with implementation and SDR execution services.

Under the hood, 3D2B runs its operations on a stack centered on Outreach Engage, Guide, and Commit, Salesforce CRM, marketing automation, list-management tooling, and intent-data targeting, supported by ML-assisted sales-data prioritization and end-to-end encryption on EU-based cloud infrastructure; the firm holds ISO 27001 certification and is GDPR-compliant with a dedicated DPO. Revenue is generated from three streams: recurring managed-services engagements (multi-month and multi-year B2B tele-services programs), annual Outreach.io subscription resale to Italian clients, and project-based marketing services and CRM/marketing-automation consulting. Pricing is quote-based and not publicly disclosed, with a deliberate stance against pure pay-for-performance appointment setting.

The customer base skews toward large enterprise B2B technology vendors (Microsoft, SAP, HP, VMware, Dropbox, Lenovo, General Electric, HERE, Nutanix, Pure Storage, OpenText, Fujifilm) alongside mid-market accounts (Cohesity, Cornerstone OnDemand, Accedo, Claroty, Hyntelo, Unify Square), sold through direct consultative inside-sales motions and an Italy-focused channel/reseller motion for Outreach. Lead generation is supported by a content-marketing engine (blog, eBooks, case studies, webinars) and SEO, with no public funding, no disclosed revenue, and ownership resting with the co-founders and management.

Name

3D2B

Legal name

3D2B S.r.l.

Website

https://3d2b.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

3D2B is a privately-held, 20+ year B2B customer-acquisition and lead-generation services firm headquartered in Rome with US operations in Tampa, serving enterprise and mid-market technology vendors with outsourced inside sales, ABM, appointment setting, and resold Outreach.io sales-execution software.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Tele-Services (managed services): Recurring/ongoing managed services engagements where 3D2B provides outsourced inside sales, lead generation, lead qualification, appointment setting, ABM, event recruitment, channel development, win/loss analysis, lead nurturing, account profiling, list cleansing, call center consulting, and live chat management. Engagements span multi-month and multi-year programs for enterprise and mid-market clients.
2. Outreach.io Software Resale: First Official Reseller of Outreach.io in Italy, reselling Outreach Engage, Guide, and Commit subscription licenses to clients alongside implementation services.
3. Marketing Services & Consulting: Project-based and retainer professional services covering data services & list management, lead management strategy, CRM systems implementation (Salesforce), marketing automation, and email marketing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

3D2B is a B2B customer acquisition and lead generation services company that runs outsourced inside-sales programs for enterprise and mid-market technology vendors. Its core offering combines managed B2B tele-services (lead generation, qualification, appointment setting, ABM, channel development, event recruitment, live chat, win/loss analysis, list management) with Marketing Services & Systems (Salesforce CRM implementation, data services, email/marketing automation). Layered on top, 3D2B is the first Official Reseller in Italy of the Outreach.io sales execution platform, reselling its Engage, Guide and Commit subscription modules alongside implementation services.

Product overview

3D2B is a 20+ year B2B customer-acquisition and lead-generation services company (3D2B S.r.l., VAT IT07599231003) operating from Rome and Tampa. Its offering is a platform-plus-services architecture rather than a single unified SaaS product: a core Tele-Services practice (Lead Generation, Lead Qualification, Appointment Setting, Account Based Marketing, Response Management, Event Recruitment & Follow-Up, Channel Development, Win/Loss Analysis, Lead Nurturing, Account Profiling, List Development & Cleansing, Call Center Consulting, Direct Mail/Email Follow-Up, Cold Calling, Live Chat Management) is paired with a Marketing Services & Systems practice (Data Services & List Management, Lead Management, CRM Systems, Email Marketing, Marketing Automation). Layered on top of both, 3D2B is the first Official Reseller in Italy of the Outreach sales execution platform, distributing its three modules — Outreach Engage (sales engagement automation), Outreach Guide (real-time AI deal intelligence and conversation intelligence), and Outreach Commit (pipeline analytics and forecasting) — to B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D2B Tele-Services Outsourced B2B inside-sales and telemarketing offering built on 20+ years of sales development experience. Encompasses lead generation, lead qualification, appointment setting, account-based marketing, response management, event recruitment and follow-up, channel development, win/loss analysis, lead nurturing, account profiling, list development and cleansing, call center consulting, direct mail/email follow-up, cold calling, and live chat management for B2B clients.
• B2B Lead Generation Outsourced B2B lead generation service that uses cold calling, direct mail/email follow-up, and targeted prospect lists to fill clients' pipelines with qualified leads. 3D2B has historically run lead generation programs for Microsoft, SAP, HP, and Lenovo.
• B2B Lead Qualification B2B lead qualification service using frameworks such as BANT(S), ChAMP, and MEDDICC to convert MQLs into SALs/SQLs, providing insight into lead quality and purchase timing and handing sales-ready opportunities to client sales teams.
• Appointment Setting B2B appointment-setting service that identifies and engages decision makers, builds buying teams, and books qualified meetings for client sales representatives.
• Account Based Marketing (ABM) Targeted ABM execution combining social, email, and phone outreach against named accounts to support account-based selling and channel development programs.
• Channel Development Telemarketing services for channel partner programs — partner profiling, recruitment, enablement, and ongoing partner support — to expand sales channels for B2B vendors.
• Event Recruitment & Follow-Up Telemarketing support for trade shows, webinars, and other B2B events — pre-event recruitment, attendance driving, and post-event lead qualification and follow-up.
• Live Chat Management Outsourced live-chat handling for B2B websites to engage inbound visitors, qualify interest in real time, and route prospects to sales reps or 3D2B agents.
• Marketing Services & Systems Companion service line to Tele-Services covering data services and list management, lead management, email marketing, marketing automation, and CRM systems (notably Salesforce). 3D2B implements, manages, and integrates marketing systems and databases for B2B clients.
• Data Services & List Management Database management, segmentation, cleansing, and enrichment of B2B prospect and customer lists to support GDPR-compliant marketing campaigns and ABM.
• CRM Systems (Salesforce) Implementation, administration, and management of CRM systems (with focus on Salesforce) for B2B clients — used to automate lead management, segmentation, and lead scoring.
• Outreach Sales Execution Platform (Italian Reseller) Resale and implementation in Italy of the Outreach.io sales execution platform (Outreach Engage, Guide and Commit modules), bundled with 3D2B's own implementation and managed sales-execution services. As the first Official Reseller of Outreach.io in Italy, 3D2B provides local procurement, deployment, and ongoing support for the platform.
• Win / Loss Analysis Structured buyer-side win/loss interviews and analysis to identify sales gaps and inform go-forward sales strategy.
• Lead Nurturing Multi-touch lead nurturing combining email, direct mail, and phone calls to move leads to a buy-ready stage.
• List Development & Cleansing Building, profiling, and cleansing B2B prospect and customer lists for telemarketing and email campaigns.
• Call Center Consulting Advisory services to help clients build, scale, and optimize in-house B2B call centers and inside-sales teams (hiring, training, compensation plans, technology selection).
• Response Management Rapid-response inbound lead handling and qualification, designed to convert inquiries within the 5-minute window shown to maximize contact rates.

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Outreach.ioflagshipChannel Partner/ Reseller/ Distributor3D2B is the first Official Reseller in Italy of Outreach.io, the leading sales execution platform. The partnership covers reselling Outreach Engage (automated sales engagement workflows), Outreach Guide (AI-powered deal intelligence and conversation intelligence via Kaia), and Outreach Commit (real-time pipeline analysis, deal intelligence signals, and forecast automation). 3D2B bundles the platform with its own implementation and managed SDR/BDR services.
• SalesforcecoreTechnology or IntegrationSalesforce is used as one of 3D2B's cloud-based services for processing and managing business data on behalf of customers. Salesforce CRM is also positioned as a recommended CRM system in 3D2B's marketing services and systems offerings.
• MicrosoftcoreTechnology or IntegrationMicrosoft (along with SalesForce, Dropbox, Google, Jazz) is one of the non-EU cloud-based service providers used by 3D2B to process and store customer/prospect data. Standard contractual clauses and end-to-end encryption are applied.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Belkins: B2B lead generation and appointment-setting agency offering outsourced SDR services, ABM, and cold outreach — overlapping directly with 3D2B's core Tele-Services line.
• CIENCE: Outsourced SDR/BDR and B2B lead generation firm using a managed-services-plus-data model, closely comparable to 3D2B's human-SDR-plus-tech stack approach.
• Martal Group: B2B sales agency specializing in outsourced lead generation, appointment setting and outbound SDR services for SaaS and technology vendors — a direct functional peer to 3D2B.
• Callbox: Multi-channel B2B lead generation and appointment-setting provider with a telemarketing-heavy service mix, serving enterprise technology clients similarly to 3D2B.
• SalesHive: Outsourced B2B cold calling and SDR agency with US delivery, competing for the same enterprise lead-gen and appointment-setting budgets as 3D2B.
• DemandZen: B2B appointment setting and outbound demand-generation agency focused on technology and SaaS clients, overlapping with 3D2B's Tele-Services portfolio.
• Abstrakt Marketing Group: B2B lead generation, inside sales and marketing services firm serving enterprise technology clients — comparable offering mix to 3D2B.
• LeadGenius: Data-driven B2B lead generation and account-profiling services combining human research with automation, comparable to 3D2B's list development and account profiling sub-services.

Broad incumbents

• Salesloft: Direct competitor to Outreach.io (which 3D2B resells), offering a sales engagement platform with its own partner ecosystem. Relevant because it competes for the same software budgets that 3D2B resells into Italy.
• HubSpot Solutions Partners: Broader CRM/marketing platform with a global Solutions Partner agency program that overlaps with 3D2B's Marketing Services & Systems line (CRM implementation, marketing automation, lead management).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/3D2B
• Facebookfacebook.com/3D2BThreeDimensionsToBusiness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D2B