LeadGenius
LeadGenius is a B2B contact intelligence platform that combines AI with a global Human-in-the-Loop research workforce to deliver on-demand, compliance-ready contact and account data to enterprise revenue teams across roughly 37 countries.
- Company typePrivate
- Founded2011
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LeadGenius does
LeadGenius is a Berkeley- and San Francisco-based B2B contact intelligence company founded in 2011 (operating as MobileWorks, Inc. dba LeadGenius) that provides enterprise revenue teams with real-time, on-demand contact and account data. The core platform combines AI and large language models with a global Human-in-the-Loop (HITL) research workforce distributed across roughly 30-42 countries to source, verify, and enrich contact data on a per-campaign basis rather than serving from a static database. Product surface spans the Enterprise B2B Data Platform plus modules for Contact Monitoring, Contact Activation, Buying Committee Coverage, Advanced Contact Tags, Behavioral Intel, Social Tracking, and a Privacy & Compliance module certified for GDPR, CCPA, and LGPD, with a separate AdGenius paid media sub-brand and a portfolio of free GTM applications for top-of-funnel engagement.
LeadGenius firmographics
Firmographics- Name
- LeadGenius
- Legal name
- MobileWorks, Inc.
- Website
- https://leadgenius.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadGenius is a B2B contact intelligence platform that combines AI with a global Human-in-the-Loop research workforce to deliver on-demand, compliance-ready contact and account data to enterprise revenue teams across roughly 37 countries.
- Ownership category
- akta.pro rank
LeadGenius industry classification
Industry- Product category
- B2B Contact Data & Sales Intelligence
- NAICS
- Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where LeadGenius is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadGenius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Contact Data Subscriptions: LeadGenius provides enterprise-grade B2B contact intelligence as a subscription service with custom pricing based on business size and requirements. The company shifted from 'credits per record' to transparent, cents-per-record campaign pricing, eliminating guesswork and empowering customers with clearer ROI visibility.
- Usage-Based Data Delivery: Every record metered, every campaign scoped to the criteria, filters, and deliverables actually needed. No per-seat math. No idle license waste. Quality that can be audited line by line.
- Professional Services: White-Glove Delivery Pods providing cross-functional support team (researchers, QA, engineers, program managers) with embedded client alignment and agile delivery for enterprise engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom enterprise pricing based on data needs and scale |
| Unit Pricing | Pay-as-you-go | Transparent per-record campaign pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LeadGenius product offering
Product offeringCore offering
LeadGenius is an enterprise B2B contact intelligence platform that delivers real-time, custom-sourced contact and account data for revenue teams. It combines AI and Human-in-the-Loop verification to produce buying-committee visibility, technographic and behavioral signals, and compliant outreach data across 37 countries. Offerings are sold as a core data platform with add-on solution modules (Contact Monitoring, Activation, Coverage, Behavioral Intel, Social Tracking, Privacy & Compliance), a paid media sub-brand (AdGenius), and a portfolio of free diagnostic GTM tools.
Product overview
LeadGenius is a B2B contact intelligence platform that operates as a unified platform combining the core Enterprise B2B Data Platform with multiple specialized modules. The core platform delivers real-time, AI-powered contact data with Human-in-the-Loop verification, complemented by solution modules including Contact Monitoring (tracks role changes and buying signals), Contact Activation (delivers opted-in contacts), Contact Coverage & Buying Committees (full buying group visibility), Advanced Contact Tags (skills and technographics-based targeting), Contact Behavioral Intel (personalization data), Contact Social Tracking (social engagement signals), and Privacy & Compliance (regulatory alignment). The platform also includes free GTM tools (Paid Media Leakage Scorecard, AdScope, LinkedIn Reachability Calculator, CLT Tech Tracker, NAICS/SIC Code Researcher, and others) and a paid media sub-brand called AdGenius with its Performance Blueprint feature for cross-channel attribution.
Differentiator
Problem solved
Functional benefit
Brands
- AdGenius: A paid media diagnostic and optimization tool that provides performance blueprints, audience analysis, and attribution tracking to help marketers identify waste and improve ROI.
- CLT Tech Tracker
- LeadGenius Bulk Data Dictionary
- The Paid Media Leakage Scorecard
- NAICS/SIC Code Researcher
- LinkedIn Reachability Calculator
- Ad Platform Reach Calculator
- AdScope
- Competitive Ad Intel
- Global Data Compliance Navigator
- MQL vs MQA Fit Finder
- Address Verify
- How Much of Your Paid Media Performance Is Real
Products and services
- Enterprise B2B Data Platform Core LeadGenius platform delivering real-time, AI + Human-in-the-Loop sourced B2B contact and account intelligence with global coverage across 37 countries, flexible CRM/MAP integration, and configurable privacy controls. Sold to enterprise revenue teams.
- AdGenius Paid media solution for B2B marketers providing performance blueprints, audience analysis, and attribution tracking to identify wasted spend and improve cross-channel paid media ROI.
- Paid Media Leakage Scorecard Free diagnostic tool that surfaces middle-funnel drop-off, audience overlap, and retargeting gaps draining pipeline for B2B marketing teams.
- AdScope Free competitive ad intelligence tool that shows where competitors are running ads, how many creatives they have live, and provides gap analysis of advertising presence.
- LinkedIn Reachability Calculator Free tool that calculates the percentage of target audience reachable through LinkedIn advertising and identifies budget that may be wasted due to platform limitations.
- Ad Platform Reach Calculator Free tool that defines an Ideal Customer Profile and returns estimated match rates, audience reach, and CPM benchmarks across Meta, Google, TikTok, and Reddit.
- CLT Tech Tracker Free tool that analyzes any domain for Contact-Level Technographics signals, identifying engineers, SREs, and architects with specific technical skills inside target accounts.
- NAICS/SIC Code Researcher Free tool that identifies NAICS/SIC codes for any business by analyzing website content for market research and targeting purposes.
- Global Data Compliance Navigator Free decision tree framework that guides businesses through consent models and outreach compliance in new and existing global markets.
- Address Verify Free tool that verifies physical mailing addresses for prospects before sending physical mail campaigns.
Quantifiable outcome
- 190x ROI reported by Microsoft
- +5 more outcomes
Companies that use LeadGenius
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
LeadGenius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
LeadGenius partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
LeadGenius competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is the dominant publicly traded B2B contact and company intelligence platform, offering a massive static database with intent data and sales automation. It is the primary broad incumbent against which LeadGenius competes on enterprise B2B data accuracy and global coverage.
- Clearbit: Clearbit (acquired by HubSpot) provides B2B data enrichment and buyer intelligence primarily through API integrations into CRMs and MAPs. It overlaps with LeadGenius on firmographic and technographic enrichment, though its delivery model is more self-serve and less human-research-driven.
- Demandbase: Demandbase is an account-based marketing and B2B data platform combining intent data, advertising, and sales intelligence. It is a broader incumbent that overlaps with LeadGenius on buying-committee visibility and account-level intelligence for enterprise revenue teams.
- 6sense: 6sense provides an AI-driven account engagement platform with intent data and predictive analytics for B2B revenue teams. It competes with LeadGenius at the intersection of buyer intelligence and pipeline generation, though from a broader ABM platform angle.
Direct peers
- UpLead: UpLead is a B2B lead generation platform offering real-time verified email and contact data with intent overlays. It competes with LeadGenius on accuracy guarantees and transparent per-record pricing for SMB and mid-market customers.
- Adapt (formerly Adapte.ly): Adapt provides a B2B contact and company data platform with a focus on API-driven enrichment and sales intelligence. It competes with LeadGenius on B2B data quality and CRM/MAP integration depth for mid-market and enterprise customers.
- SalesIntel: SalesIntel provides human-verified B2B contact data and intent signals targeting enterprise sales and marketing teams. It directly competes with LeadGenius's HITL-verified contact data model and emphasis on data accuracy over database scale.
- Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform combining contact database, sales engagement, and AI-driven prospecting. It directly competes with LeadGenius on B2B contact data quality and pricing transparency for revenue teams.
- Lusha: Lusha provides B2B contact and company data with a browser-extension-driven sourcing model targeting SDRs and revenue teams. It competes with LeadGenius on accuracy of contact records and ease of access, particularly for SMB and mid-market customers.
- Cognism: Cognism is a B2B sales intelligence platform with strong EMEA coverage and a focus on compliant, phone-verified mobile numbers. It is the most direct competitor to LeadGenius on globally compliant B2B contact data, particularly in EMEA markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LeadGenius social profiles
Digital presenceLeadGenius compliance and trust
Trust signalCompliance3 records
LeadGenius financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadGenius leadership team
Management profileNumber of profiles
Profiles10 records
LeadGenius funding detail
Funding detailFunding overview
Funding rounds8 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadGenius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadGenius
What does LeadGenius do?
LeadGenius is an enterprise B2B contact intelligence platform that delivers real-time, custom-sourced contact and account data for revenue teams. It combines AI and Human-in-the-Loop verification to produce buying-committee visibility, technographic and behavioral signals, and compliant outreach data across 37 countries. Offerings are sold as a core data platform with add-on solution modules (Contact Monitoring, Activation, Coverage, Behavioral Intel, Social Tracking, Privacy & Compliance), a paid media sub-brand (AdGenius), and a portfolio of free diagnostic GTM tools.
Is LeadGenius a public or private company?
LeadGenius is a private company. It is classified as venture growth investor backed and is currently operating.
When was LeadGenius founded?
LeadGenius was founded in 2011. It employs 11 to 50 people.
Where is LeadGenius based?
LeadGenius is headquartered in Berkeley, United States, in the North America region.
How does LeadGenius make money?
Three revenue lines are on record. B2B Contact Data Subscriptions are the primary driver. The others are usage-Based Data Delivery and professional Services.
Who are LeadGenius's main competitors?
Broad incumbents on record are ZoomInfo, Clearbit, Demandbase and 6sense. Direct peers are UpLead, Adapt (formerly Adapte.ly), SalesIntel, Apollo.io, Lusha and Cognism.
Does LeadGenius have an API?
Yes. LeadGenius offers API-driven data delivery allowing neutral, API-driven data to flow freely between platforms, powering CRMs, MAPs, and AI copilots with real-time context. Data can be delivered where and when needed, with flexible refresh options including daily, weekly, monthly, or triggered updates. White-glove delivery pods provide cross-functional support with embedded client alignment and ongoing oversight.
What industry is LeadGenius in?
LeadGenius's product category is B2B Contact Data & Sales Intelligence. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541511 and its SIC code is 7370.