What Pulliam Pools Inc does

Pulliam Pools Inc is a Fort Worth, Texas-based residential pool construction and outdoor-living company, founded in 1916 by brothers Theodore Creswell Pulliam and Frank 'Pop' Pulliam. The company self-identifies as 'America's Oldest Pool Builder' and has completed over 30,000 projects across North Texas, primarily serving homeowners in the Fort Worth metro and nine surrounding counties (Aledo, Arlington, Benbrook, Burleson, Colleyville, Grand Prairie, Granbury, Keller, North Richland Hills, Roanoke, Southlake, Springtown, Stephenville, Weatherford). Service lines span custom in-ground pool construction (freeform, geometric, cocktail, and infinity/vanishing-edge pools), pool renovations and replastering, equipment repair and leak detection, weekly recurring maintenance, and outdoor living features such as outdoor kitchens, fire pits, fireplaces, arbors, and cabanas.

Operationally, the company runs a direct-to-consumer field-sales model in which in-house designers conduct on-property consultations and produce 3D visualizations and detailed cost breakdowns through a documented five-step engagement process. Revenue is generated across four streams: one-time custom construction projects, professional-services renovations and repairs, recurring weekly maintenance subscriptions, and outdoor-living feature attachments; conversion is supported by a five-lender financing partnership stack (HFS Financial, Lyon Financial, Frost Bank, First Financial Bank, Certified Funding). Field delivery is performed by in-house TDLR-licensed, CPO-certified, and GENESIS Certified Builder Professional technicians.

The company operates as a strategic subsidiary of Riverbend Sandler Pools following a 2022 acquisition; prior to that it passed from three generations of Pulliam family ownership to Debra Smith (President) and Mike Clark (Vice President) in 2009, and current General Manager Andrew Fluty (promoted 2022) rose internally from laborer. The company holds no patents, ships no software products, exposes no public API, and runs no app; its technology footprint is limited to a customer-facing website with service-area landing pages, a 'Smart Pay' electronic payment portal, 3D design software for visualization, and standard CRM/forms infrastructure.

Name

Pulliam Pools Inc

Legal name

Pulliam Pools

Website

https://pulliam.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Pulliam Pools Inc is a Fort Worth, Texas-based residential custom pool builder, founded in 1916, serving homeowners across 9+ North Texas counties with new pool construction, renovations, recurring maintenance, and outdoor living features as a subsidiary of Riverbend Sandler Pools.

Ownership category

akta.pro rank

Product category

Residential Pool Construction Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

Keywords

• Residential pool construction
• Pool maintenance services
• Pool renovation
• Outdoor living design
• Pool repair services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: Design and construction of custom inground pools including freeform, geometric, cocktail, and infinity pools. Revenue is generated through one-time project fees with detailed cost breakdowns provided. The company built 450 pools in 2004 generating $14.1 million in new-construction revenue.
2. Pool Renovation Services: Pool restoration, remodeling, and replastering services to refresh and renew existing pools. Includes pool replastering, equipment upgrades, and aesthetic improvements.
3. Weekly Pool Maintenance: Recurring weekly pool cleaning and maintenance services including vacuuming, brushing, water chemistry analysis, and equipment inspection. Offers four weeks free with new maintenance sign-ups.
4. Pool Repair and Service: Equipment repair services including pumps, heaters, filters, pool cleaners, pool lights, automated controllers, and ozone systems. Also includes leak detection services.
5. Outdoor Living Features: Additional outdoor amenities including outdoor kitchens, fire pits, fireplaces, arbors, and cabanas that complement pool installations.
6. Pool Financing Services: Facilitates financing options through partner lending companies (HFS Financial, Lyon Financial, Frost Bank, First Financial Bank, Certified Funding) for customers to finance pool purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pulliam Pools designs and builds custom in-ground residential swimming pools (freeform, geometric, cocktail, and infinity/vanishing edge) along with spas and complementary outdoor living features (outdoor kitchens, fire pits, fireplaces, arbors, cabanas). The company also delivers ongoing pool maintenance, renovation, replastering, repair, winterizing, and leak detection services, plus pool financing facilitation through partner lenders, primarily serving the Fort Worth, Texas metro area.

Product overview

Pulliam Pools is a luxury pool building company offering a comprehensive suite of services centered on custom swimming pool design, construction, and ongoing maintenance. The company operates as a unified service provider with two primary pillars: new pool installation (comprising Custom Pools, Freeform Pools, Geometric Pools, Cocktail Pools, Infinity Pools, and Spas) and complementary outdoor living features (Outdoor Kitchens, Fire Pits, Fireplaces, Arbors, and Cabanas). Supporting services include Pool Maintenance, Pool Renovations, Pool Replastering, Pool Repairs, Pool Winterizing, and Leak Detection. The company also provides Pool Financing through partner lending institutions. All services are delivered by trained professionals with over 100 years of industry experience, primarily serving customers in the Fort Worth, Texas metropolitan area and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Pools One-of-a-kind pool structures designed to match property dimensions and aesthetic preferences, built by experienced swimming pool designers and constructors with over 100 years of company experience.
• Freeform Pools Swimming pools using curved edges and flowing lines to replicate the look of a natural lagoon or pond, limited only by the customer's imagination and property shape.
• Geometric Pools Pools using straight edges and sharp angles to create a formal, structured appearance with versatile fitness benefits ideal for lap swimming.
• Cocktail Pools Compact vessels typically under 400 square feet providing shallow areas for seated relaxation in yards with limited square footage, with options for jets and built-in seating.
• Infinity Pools Negative edge or vanishing edge pools creating a visual effect where water appears to flow into the horizon, ideal for properties with views or modern backyards.
• Spas Standalone or integrated heated, jetted environments for muscle recovery and stress relief, available as part of new pool installation or as separate backyard spa installation.
• Pool Maintenance Weekly pool cleaning and maintenance services including vacuuming, brushing, water chemistry analysis, equipment inspection, and summary reports with pictures.
• Pool Renovations Swimming pool remodeling services including cracked surface repair, equipment upgrades, safety feature additions, and aesthetic modernization.
• Pool Replastering Pool surface restoration service involving removal of existing plaster and application of new surfaces to address wear from water, weather, and chemicals exposure.
• Pool Repairs Equipment and structural repair services covering leaks, shell cracks, filtration systems, electrical systems, pumps, heaters, filters, and pool cleaners.
• Pool Winterizing Winter preparation services including chemical balancing, proper water level draining, equipment freeze protection, and regular cold-weather condition checks.
• Leak Detection Pool leak inspection and repair services using professional technology to identify structural, liner, plumbing, and underground pipe leaks.
• Outdoor Kitchens Custom outdoor kitchen design and installation featuring built-in grills, refrigerators, kegerators, bars, and Big Green Egg cooking appliances.
• Fire Pits Custom outdoor fire pit installations providing warmth and ambiance for entertaining, designed to blend with pool and backyard surroundings.
• Outdoor Fireplaces Custom outdoor fireplace construction creating focal points for outdoor entertainment spaces with decorative elements such as hearth and mantel.
• Arbors Custom wooden outdoor arbors adding architectural beauty and shade, designed to complement surroundings and support climbing plants.
• Cabanas Custom pool cabanas providing shaded retreat areas for lounging, changing, or escaping the sun, tailored to fit customer backyards and lifestyles.
• Pool Financing Facilitation Financing facilitation through partner lending companies including HFS Financial, Lyon Financial, Frost Bank, First Financial Bank, and Certified Funding for customers purchasing pools.

Quantifiable outcome

• 450 pools built in 2004 generating $14.1 million in new-construction revenue
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and moderate.

• Better Business Bureau (BBB)minorOthersBBB accreditation provides marketplace trust verification for Pulliam Pools, demonstrating ethical business practices to consumers.
• Pool & Hot Tub Alliance (PHTA)moderateOthersPHTA promotes safe and healthy pool and hot tub environments. Pulliam Pools is a member and participates in their awards programs, winning multiple international awards.
• United Aqua GroupmoderateTechnology or IntegrationUAG is a leading group purchasing organization (GPO) for pool and spa professionals. Pulliam Pools has received multiple UAG Awards of Distinction and participates as a member.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Riverbend Sandler Pools: Parent company of Pulliam since 2022; a Texas-based residential pool builder serving the broader DFW and surrounding metros. Comparable because it operates the same gunite custom pool business model with in-house sales, design, and service teams in overlapping Texas geographies.
• Blue Haven Pools & Spas: Legacy U.S. residential pool builder founded in 1954 with multiple regional branches. Comparable to Pulliam as a long-tenured custom pool builder serving homeowners with new construction, renovation, and service offerings.
• Anthony & Sylvan Pools: Established U.S. residential pool builder operating since 1946 with a multi-state footprint. Comparable to Pulliam in custom gunite construction, in-house design teams, and a service/renovation follow-on offering to the homeowner customer base.

Direct peers

• Premier Pools & Spas: One of the largest residential pool builders in the U.S., operating a franchise model across multiple states. Directly comparable to Pulliam in custom gunite pool construction, designer-led sales process, and focus on the high-end residential segment.
• Claffey Pools: DFW-based custom pool builder serving the same North Texas market as Pulliam. Highly comparable given overlapping service area, similar product portfolio (custom pools, renovations, outdoor living), and shared competitive set in the local luxury residential market.
• Aspen Pool & Spa Co. Texas-based custom pool builder serving the DFW and Austin metros. Comparable to Pulliam in custom pool construction, outdoor living features, and the same luxury Texas homeowner customer segment.

Regional players

• Patio Pools & Spas: Texas-based custom pool builder with strong presence in the Houston/San Antonio metros. Comparable in custom gunite construction, outdoor living bundles, and the same luxury residential homeowner segment, though primarily serving a different Texas geography than Pulliam.
• California Pools: Large Southwestern U.S. custom pool builder headquartered in Southern California. Comparable in custom gunite pool construction, designer-driven sales process, and focus on the luxury residential homeowner — though concentrated in the West Coast rather than Texas.
• Shasta Pools: Arizona-based residential pool builder with one of the largest installed bases in the Phoenix metro. Comparable in custom gunite construction, renovation services, and recurring maintenance offerings targeting luxury homeowners, though primarily serving a different Sun Belt geography.

Others

• Pool Corporation: Largest U.S. distributor of pool and spa products (publicly traded, NASDAQ: POOL). Not a direct competitor but an ecosystem enabler that supplies equipment (pumps, heaters, filters) used by Pulliam and similar builders — comparable as a key industry participant in the residential pool value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pulliampools
• Xx.com/Pulliam_Pools
• Facebookfacebook.com/PulliamPools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulliam Pools Inc