OneDigital Investment Advisors

What OneDigital Investment Advisors does

OneDigital Investment Advisors is the SEC-registered investment adviser subsidiary of OneDigital, a privately held insurance, financial services, and HR consulting firm headquartered in Atlanta, Georgia, founded in 2000 and operating under legal entity Digital Insurance LLC. The firm operates a vertically integrated platform serving U.S. employers and individuals across employee benefits, insurance and risk management, retirement plan services, HR consulting, professional employer organization (PEO) services, executive benefits, and wealth management. Through OneDigital Investment Advisors, the retirement and wealth division oversees more than $151 billion in assets under advisement across 5,500+ retirement plans covering approximately 1.5 million participants, supported by 114 retirement consultants and 67 credentialed wealth advisors.

The firm's business model blends transaction-fee revenue (insurance commissions as an appointed carrier agent, Medicare distribution through OneDigital Advanced Health) with recurring subscription revenue (PEPM billing, PEO services, HR consulting, and investment advisory fees; securities offered through Osaic Wealth, Inc.). Distribution is anchored by a regional field-sales organization led by Regional Presidents and 20+ Market Leaders across 200+ offices, supplemented by an inside-sales operation in Chicago for Medicare and an institutional M&A platform that integrates acquired firms onto a shared operating model. Pricing is quote-based with compensation disclosure required under ERISA Section 408(b)(2).

Technology investment is a stated priority, including the Carly AI-powered benefits agent (partnered with Avante and deployed across 18 East Region states following West Region launch in 2025), a Digital Worker Talent Pool with 10 AI colleagues live, and an AI Hub providing workforce transformation frameworks. Acquisitions are a defining growth lever, with six deals completed in 2025 and continued activity in 2026 including Silicon Valley Retirement Services ($1.4B in client assets) and Derse Morgan Financial Advisors ($330M in assets). In 2025, Stone Point Capital and CPP Investments acquired a majority stake in a transaction valued at over $7 billion, providing capital for continued platform expansion. The company is SOC-2 Type II certified, HIPAA-compliant, and CCPA-compliant, though it has faced a regulatory action concerning a 2024 data breach affecting approximately 28,414 customers via a third-party Salesforce incident.

Name

OneDigital Investment Advisors

Legal name

Digital Insurance LLC

Website

https://onedigital.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OneDigital Investment Advisors is the SEC-registered retirement and wealth advisory arm of OneDigital, serving 5,500+ employer retirement plans covering 1.5 million participants and mass-affluent to high-net-worth individuals through 67 credentialed advisors, with $151 billion in assets under advisement.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Employee benefits brokerage
• Retirement plan consulting
• Wealth management advisory
• HR consulting services
• Insurance risk management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: OneDigital is an appointed agent for insurance companies and receives commissions consisting of a percentage of premium or flat dollar amount collected by insurance carriers. Additional compensation may include commission overrides, bonuses, or marketing fees based on volume, new business, persistency and other factors.
2. Investment Advisory Fees: OneDigital Investment Advisors (ODIA) provides retirement plan consulting, administration, financial wellness, wealth management, and nonqualified deferred compensation strategies. Securities offered through Osaic Wealth, Inc.
3. HR Consulting and PEO Services: HR consulting services including PEO (Professional Employer Organization) offering combining technology, HR expertise, payroll, and benefits administration.
4. Medicare Insurance Distribution: OneDigital Advanced Health (previously HealthWorks, founded 2018) enrolls new members into Medicare and provides Medicare Advantage, supplemental, and prescription drug plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

OneDigital Investment Advisors is an SEC-registered investment adviser that delivers retirement plan consulting and administration, financial wellness programs, wealth management for individuals, and nonqualified deferred compensation strategies for employer-sponsored plans. As the advisory arm of the broader OneDigital platform, it integrates retirement advisory with employee benefits brokerage, business insurance, HR consulting, PEO services, and Medicare distribution to provide employers and individuals with a single converged health, wealth, and retirement solution.

Product overview

OneDigital Investment Advisors is the registered investment adviser subsidiary of OneDigital, an insurance, financial services, and HR consulting firm. The company operates a platform-plus-services model offering integrated employee benefits, insurance and risk management, retirement plan services, HR consulting, PEO services, executive benefits, and financial education alongside wealth management advisory through its investment advisors subsidiary. The core platform encompasses employer-focused solutions including Employee Benefits, Insurance & Risk Management, Retirement Plan Services, HR Consulting, PEO, Executive Benefits, and Financial Education & Guidance, complemented by individual-focused Wealth Management services. Supporting technology includes an AI Hub for workforce transformation, Carly AI-powered benefits agent for automated benefits support, and a Digital Worker Talent Pool for augmenting internal operations. The M&A platform enables growth through acquisition integration with shared operating model and enterprise technology. Founded in 2000 and headquartered in Atlanta, the company maintains offices across major U.S. markets and serves over 100,000 employers and millions of individuals, with OneDigital Investment Advisors overseeing more than $150 billion in assets under advisement.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Data-driven employee benefits strategies that support employee well-being while giving employers visibility and tools to manage workforce benefits investments as one of their largest business costs.
• Insurance and Risk Management Business insurance and risk management services that help organizations identify vulnerabilities, manage exposures, and build resilience through proactive risk planning and insurance placement.
• Retirement Plan Services Retirement plan consulting, administration, and financial education that helps businesses craft savings programs and prepare employees for retirement; delivered through 114 retirement consultants and plan advisors serving 5,500+ plans.
• HR Consulting Productivity and workforce consulting that partners with businesses to build stronger teams, modernize HR processes, and create people strategies that drive lasting business results.
• Professional Employer Organization (PEO) All-in-one workforce solution combining technology, HR and compliance expertise, payroll, and benefits administration to help businesses operate efficiently and focus on growth.
• Executive Benefits Tailored executive compensation strategies including nonqualified deferred compensation plans designed to attract key executives, align incentives with business goals, and strengthen leadership retention.
• Financial Education and Guidance Financial education, planning, and guidance integrated into employer benefits to empower employees to make informed decisions and strengthen engagement, focus, and business performance.
• Wealth Management Insurance and financial strategies for individuals, including retirement and wealth management advice for mass affluent and high-net-worth families, delivered through OneDigital Investment Advisors with 67 credentialed advisors in local markets.
• OneDigital Advanced Health (Medicare Distribution) Medicare distribution service (formerly HealthWorks) that enrolls new members into Medicare and provides Medicare Advantage, supplemental, and prescription drug plans with informed guidance and advocacy.
• OneDigital Mergers and Acquisitions Platform

Quantifiable outcome

• Carly AI resolves over 70% of benefits-related inquiries with 93% satisfaction rating
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AvantecoreTechnology or Integration · 4 June 2025Partnership with Seattle-based startup Avante to bring Carly AI-powered benefits agent to OneDigital clients. Initially launched in West Region in early 2025, then expanded to East Region in December 2025 covering 18 states. Carly serves as digital front door to HR, available 24/7 to resolve over 70% of benefits-related inquiries with consistent, accurate responses. After successful internal rollout saving over 2,000 hours with 93% satisfaction rating, now offered to clients with exclusive pricing delivering savings up to 80%.
• Osaic Wealth, Inc.coreOthersSecurities offered through Osaic Wealth, Inc., member FINRA/SIPC. ODIA is independent and unaffiliated with Osaic. Osaic provides custodial and securities services for OneDigital Investment Advisors.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cetera Financial Group: Independent RIA aggregator and broker-dealer serving financial advisors and their clients across retirement and wealth. Directly comparable as a multi-channel wealth management platform with similar advisor recruitment and acquisition strategy.
• Hightower Advisors: RIA aggregator serving high-net-worth and institutional clients with a partnership model for breakaway advisors. Comparable retirement and wealth advisory platform with similar M&A roll-up DNA and AUA scale.
• Hub International: Large insurance brokerage aggregating regional agencies across North America with growing employee benefits and wealth capabilities. Closely comparable acquisition-driven growth model targeting middle-market employer clients.
• Brown & Brown: Insurance brokerage and risk management firm with significant employee benefits operations and an active M&A strategy. Comparable in serving employer benefits clients with a national footprint and acquisition-led growth.
• Empower Retirement: Major retirement plan recordkeeper and wealth manager serving millions of participants across defined contribution plans. Comparable as a large-scale retirement advisory and administration competitor for employer plan sponsors.

Broad incumbents

• LPL Financial: Largest independent broker-dealer and RIA custodian in the U.S., serving thousands of financial advisors with retirement and wealth solutions. Comparable as a back-office and custodial partner competing for the same advisor and plan-sponsor relationships.
• Raymond James Financial: Diversified financial services holding company with significant wealth management, retirement plan, and insurance operations. Overlaps with OneDigital across retirement plan advisory and wealth management segments.
• Ameriprise Financial: Large diversified financial services firm with advice, wealth management, retirement planning, and insurance offerings. Competes in the same employer-sponsored retirement plan and individual wealth management space.
• Marsh McLennan: Global professional services firm with major insurance brokerage (Marsh) and consulting (Mercer) operations serving large employers. Comparable in employee benefits brokerage and retirement consulting, particularly for enterprise clients.
• Aon: Global professional services firm offering retirement, health, and wealth consulting through Aon Consulting and benefits brokerage. Directly comparable as an integrated employer benefits and retirement advisory platform serving large and mid-market employers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OneDigitalAdvisory
• LinkedInlinkedin.com/company/weareonedigital
• Instagraminstagram.com/weareonedigital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneDigital Investment Advisors