What Tex-Cote does

TEX-COTE LLC is a US-based manufacturer of high-performance architectural coatings founded in 1961 as Textured Coatings of America and operating since 2019 as a wholly-owned subsidiary of Tnemec Company, Inc. The company produces a broad product portfolio anchored by patented heat-reflective coating systems, including the flagship COOLWALL exterior wall system, REFLECT-TEC roof and metal wall system, and COOL-TEC concrete and deck coating, all using proprietary reflective pigments adapted from military heat-management applications that reduce surface temperatures by up to 40°F and cut cooling costs by up to 21.9% per US Department of Energy validation. Supporting lines span bridge infrastructure (BRIDGE-COTE), protective topcoats and sealers (CLEAR-GARD, CLEAR-SEAL, SUPER•COTE, TUFF-GUARD), specialty coatings (GRAFFITI-GARD, RAINSTOPPER, WASH-GUARD, FADE BLOCK), dry-erase wall systems (ERASER-COTE), primers (METAL-PRIME), and textured/color products across more than 20 sub-brands with 952+ standard colors and custom matching capabilities.

The company serves four primary customer segments: commercial buildings (retail, offices, industrial facilities), residential/home improvement, transportation/infrastructure (bridges, FAA control towers, airport facilities), and retail chains requiring brand color-matching (exemplified by IKEA). It has certifications including ASTM E 1795 for lead paint encapsulation, CRRC ratings, and USGBC LEED Pilot Credit SSpc154-v4.1 recognition. Pricing is not publicly disclosed; customers are routed through a network of authorized US dealers and applicators, regional sales offices (Panama City FL HQ + manufacturing, Boca Raton sales, Compton CA manufacturing), direct corporate sales, and 23 licensed international partners distributing into 40 countries, including a strategic Mexican commercial developer relationship with KALOS.

Name

Tex-Cote

Legal name

TEX-COTE LLC

Website

https://texcote.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

TEX-COTE LLC is a US manufacturer of high-performance architectural coatings, founded in 1961 and operating as a subsidiary of Tnemec Company since 2019, selling patented heat-reflective wall, roof, and deck systems through authorized dealers and 23 licensed international partners into commercial, residential, transportation, and retail markets across 40 countries.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Industrial Protective Coatings (IMADAKAB), Exterior Coatings & Surface Protection (Anti-corrosion, Fireproofing, Protective/Reflective Coatings) (IMAFAMAJ)

Keywords

• Architectural exterior coatings
• Heat-reflective wall coatings
• Protective coating systems
• Concrete and deck coatings
• Industrial infrastructure coatings

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Coatings Sales: Tex-Cote manufactures and sells high-performance exterior coatings for commercial, residential, and transportation applications. Revenue comes from product sales through authorized dealers, distributors, and direct sales.
2. Dealer/Applicator Network: Licensed companies and authorized applicators sell and apply Tex-Cote products, with the company supplying coating materials through this channel network spanning 40 countries.
3. Custom Color Matching Services: Offers custom color matching services with a palette of 952 colors, allowing customers to match specific brand colors (e.g., IKEA's special blue).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tex-Cote manufactures and sells high-performance exterior architectural coatings with proprietary heat-reflective pigment technology, serving commercial buildings, residential exteriors, transportation/infrastructure, and retail storefronts. Its flagship COOLWALL and REFLECT-TEC systems reduce surface temperatures by up to 40°F and cooling costs by up to 21.9%, validated by the U.S. Department of Energy. Products are sold through a network of authorized dealers, certified applicators, and 23 licensed international companies across 40 countries.

Product overview

TEX-COTE LLC is a manufacturer of high-performance exterior coatings with a comprehensive portfolio of products serving commercial, residential, and transportation/infrastructure markets. The core product family includes the flagship COOLWALL® heat-reflective wall coating system and REFLECT-TEC® heat-reflective roof/metal coating system, both utilizing proprietary reflective pigment technology to reduce surface temperatures and energy costs. Supporting product lines include COOL-TEC® for concrete/deck surfaces, BRIDGE COTE® for infrastructure, ERASER COTE® for dry-erase applications, and various protective coatings including CLEAR-GARD™, GRAFFITI GARD®, FADE BLOCK®, RAINSTOPPER®, and WASH-GUARD® for specialized protection needs. The company also offers color coating products (COLOR•COTE™, COLOR TEX®, ULTRA-TEX®), sealers (CLEAR-SEAL™), primers, and topcoats (SUPER•COTE™, TUFF-GUARD®). All products feature heat-reflective technology, extensive color palettes (952+ colors), and are designed for durability, weather resistance, and energy efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• COOLWALL: Heat-reflective exterior wall coating system that reduces surface temperatures and cooling costs, featuring Fade Block protection and energy savings validated by the U.S. Department of Energy.
• REFLECT-TEC
• BRIDGE-COTE
• COOL-TEC
• CLEAR-GARD
• CLEAR-SEAL
• ERASER-COTE
• FADE BLOCK
• GRAFFITI-GARD
• CHEMPROBE

Products and services

• COOLWALL® Heat-reflective exterior wall coating system that reduces surface temperatures by up to 40°F compared to traditional paints using military-grade reflective pigments; proven by U.S. Department of Energy to reduce cooling costs by up to 21.9%. Designed for commercial, residential, retail, and government building exteriors.
• REFLECT-TEC® Heat-reflective roof and metal wall coating system designed to reduce cooling costs and provide fade-resistant appearance for metal surfaces, walls, and reveals. Used on commercial rooftops and metal building components.
• COOL-TEC® Heat-reflective concrete floor and deck coating that can reduce surface temperatures by up to 40°F, providing cool, slip-resistant surfaces for walkways, patios, pool decks, and balconies.
• BRIDGE COTE® Protective coating system designed for concrete protection and enhanced aesthetics for bridges and infrastructure applications.
• ERASER COTE® Dry-erase wall coating that transforms painted or unpainted drywall surfaces into dry-erase boards. Available in white or clear finish.
• GRAFFITI GARD® Anti-graffiti coating system to protect surfaces from graffiti vandalism.
• CLEAR-GARD™ Two-component polyurethane topcoat providing increased impact and chemical resistance for surface finishing.
• CLEAR-SEAL™ Sealer product for protecting and sealing various surfaces.
• TEX-COTE® 300 High-performance architectural coating product in the TEX-COTE portfolio.
• COOL-TEX® Heat-reflective textured coating variant for exterior applications.
• COLOR•COTE™ Color coating product line offering extensive color palette options.
• COLOR TEX® Color coating product with extensive color matching capabilities.
• XL 70® High-performance exterior coating product.
• TUFF-GUARD® Protective coating providing enhanced durability and guard properties.
• RAINSTOPPER® Water repellent coating system for weatherproofing applications.
• WASH-GUARD® Coating with wash-resistant properties for easy maintenance.
• FADE BLOCK® Proprietary fade-resistant technology protecting colors from UV degradation, helping keep colors vibrant for years.
• SUPER•COTE™ Premium topcoat surface coating system with enhanced durability and finish quality.
• CHEMPROBE Product line for specialized concrete and industrial coating applications.
• TY•COTE® Coating product in the TEX-COTE portfolio.
• ULTRA-TEX® Textured coating product offering.
• METAL-PRIME™ Primer Primer specifically designed for interior exposed steel preparation prior to coating applications.

Quantifiable outcome

• Reduces cooling costs by up to 21.9% (DOE study)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and notable.

• Tnemec Company, Inc.coreOthers · 1 January 2019Leading manufacturer of protective coatings and linings that acquired the assets of Textured Coatings of America, Inc. in 2019. Tex-Cote LLC is now a business unit within the Tnemec Company family, maintaining all formulas, facilities, and case histories.
• KALOScoreStrategic or Co-development PartnerMonterrey, Mexico-based commercial property developer and one of the largest in Mexico. Using full suite of Tex-Cote products for massive industrial park projects including concrete tilt-up construction, interior steel priming with METAL-PRIME, and exterior coatings with COOLWALL and REFLECT-TEC systems.
• IKEAnotableStrategic or Co-development PartnerTex-Cote color-matched IKEA's special blue for their storefronts, demonstrating custom color matching capabilities for major retail brands.
• 23 Licensed International CompaniescoreChannel Partner/ Reseller/ DistributorLicensed companies selling Tex-Cote products in 40 countries around the globe, enabling international distribution and market reach.
• U.S. Green Building Council (USGBC)notableStrategic or Co-development PartnerTex-Cote COOLWALL recognized in USGBC's new LEED Pilot Credit SSpc154 for heat island mitigation with 'Cool' Walls.
• U.S. Department of Energy / Oak Ridge National LaboratorynotableStrategic or Co-development PartnerCOOLWALL system tested and proven by DOE's Oak Ridge National Laboratory for cooling cost savings and energy efficiency claims.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hempel A/S: International protective and marine coatings manufacturer with a growing architectural and energy-saving coatings portfolio — relevant comparable in industrial protective coatings and in Tex-Cote's international licensee model for heat-reflective and protective applications.
• Sherwin-Williams Company: Largest U.S. architectural coatings company with national paint stores, direct contractor sales, and a broad protective/industrial coatings portfolio — competes with Tex-Cote across both architectural and industrial/infrastructure segments while enjoying vastly greater scale and R&D budget.
• PPG Industries: Global coatings giant offering architectural (Glidden, Olympic) and protective/industrial coatings — competes in Tex-Cote's infrastructure (BRIDGE COTE) and commercial segments while bringing significantly deeper R&D, global distribution, and heat-reflective/cool roof product lines.

Direct peers

• Benjamin Moore & Co. Independent architectural coatings manufacturer selling premium interior/exterior paints and specialty coatings to contractors and homeowners through an independent dealer network — same customer base, product category (high-performance exterior coatings), and channel structure as Tex-Cote.
• Vista Paint Corporation: Family-owned architectural coatings manufacturer selling through company-owned stores and dealers across the western U.S., offering exterior paints, primers, and specialty coatings — directly comparable to Tex-Cote in scale, product mix, and contractor-led sales motion.
• Kelly-Moore Paints: Architectural coatings manufacturer serving professional painters, contractors, and homeowners across the western U.S. with stores and dealer network — matches Tex-Cote's product category (high-performance exterior coatings), customer base (contractors), and dealer-led GTM motion.
• Dunn-Edwards Corporation: Architectural and industrial coatings manufacturer focused on the U.S. Southwest with a strong independent dealer network — comparable product portfolio (exterior paints, specialty coatings), distribution model, and emphasis on professional contractors serving commercial and residential projects.
• Behr Paint Company: Major architectural coatings brand (subsidiary of Masco) selling exterior paints, stains, and specialty coatings through Home Depot and independent dealers — directly competes with Tex-Cote in the residential and commercial exterior coatings market with overlapping weatherproofing and fade-resistance claims.

Emerging players

• GAF (Standard Industries): Major U.S. roofing manufacturer with cool roof/reflective coatings and energy-efficient building envelope systems — overlaps with Tex-Cote's REFLECT-TEC roof coating category and competes for energy-conscious commercial re-roofing specifications.
• National Coatings Corporation: U.S. specialist in cool/reflective roof coatings with a narrower product line focused on energy-saving roof systems — comparable to Tex-Cote's REFLECT-TEC cool-roof offering but with limited exterior wall coverage and no heat-reflective proprietary pigments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TEXCOTE
• Facebookfacebook.com/texcote
• LinkedInlinkedin.com/company/tex-cote-llc
• Instagraminstagram.com/texcote
• Xx.com/Texcote

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tex-Cote