Bloom Healthcare

What Bloom Healthcare does

Bloom Healthcare is an Australian private allied health services provider founded in 2021 and headquartered in Brisbane. It operates as a registered NDIS provider (Provider no: 4050148863) delivering multidisciplinary therapy services including Occupational Therapy, Physiotherapy, Speech Pathology, Psychology and Counselling, Exercise Physiology, Positive Behaviour Support (PBS), Dietetics, and split-track Paediatric services (0-9 and 10-17). The company runs a mobile-first delivery model, deploying clinicians to clients' homes, schools, workplaces, and community settings across all eight Australian states and territories, with telehealth as a complementary channel.

The business monetises through four revenue streams: NDIS-funded services (the primary stream, billed at NDIS Pricing Arrangements price limits across Capacity Building and Core Supports budgets), My Aged Care and Home Care Packages for elderly clients, Medicare-funded services including the Thriving Kids program for children aged 0-8 with developmental concerns, and private fee-for-service pay. Customer acquisition combines organic digital channels (SEO, social, educational blog content, Easy Read guides) with a formal referral network of Support Coordinators, Plan Managers, GPs, and schools, managed by a dedicated intake team with a 24-hour response commitment.

The technology foundation is non-proprietary and non-AI-driven: Bloom uses a secure case management system for client records and service tracking, supplemented by a Google Translate integration for website accessibility. The company's competitive position is anchored in regulatory registration, national geographic reach, a stated 12,000+ cumulative client base, a 4.9 Google Rating, and co-founder expertise of over 30 years in NDIS allied health. No revenue, funding, or headcount growth figures have been disclosed in the source material.

Name

Bloom Healthcare

Legal name

Bloom Healthcare

Website

https://bloom-healthcare.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Healthcare is an Australia-wide, NDIS-registered mobile allied health provider delivering occupational therapy, physiotherapy, speech pathology, psychology, exercise physiology, behaviour support, and dietetics in-home, in-community, and via telehealth to NDIS participants, aged care clients, and Medicare-eligible families across all eight states and territories.

Ownership category

akta.pro rank

Product category

Allied Health and Disability Support Services

NAICS

Offices of Other Health Practitioners (6213), Services for the Elderly and Persons with Disabilities (624120), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Clinical Care Coordination & Case Management (HSABACAO)

akta.pro secondary industry

Family Communication, Care Updates & Scheduling Support (HSABAAAK)

Keywords

• Allied health services
• NDIS support services
• Mobile physiotherapy
• Occupational therapy
• Aged care support

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. NDIS Funded Services: Bloom Healthcare is a registered NDIS provider. Services are funded through NDIS Capacity Building (Improved Daily Living) and Core Supports budgets. NDIS plan types include NDIA-managed, plan-managed, and self-managed participants. Psychology and some therapeutic services are covered under Improved Daily Living; Exercise Physiology is typically under Capacity Building. PBS services require Improved Relationships Funding.
2. Medicare Funded Services: Bloom Healthcare offers some services under Medicare, including mental health items (via psychologists/psychologists) and Thriving Kids program referrals, providing rebates for eligible participants.
3. Aged Care / Home Care Packages: Bloom Healthcare delivers Home Care Package services under the My Aged Care scheme for elderly Australians, providing in-home support for daily living tasks, personal care, and therapies.
4. Private Pay: The company accepts private clients not covered by NDIS, Medicare, or Aged Care funding on a fee-for-service basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bloom Healthcare is an NDIS-registered and Aged Care allied health service provider that delivers mobile, in-home, community-based, and telehealth therapeutic services across Australia. The company provides Occupational Therapy, Physiotherapy, Speech Pathology, Psychology and Counselling, Exercise Physiology, Positive Behaviour Support, Dietetics, and Paediatric therapy funded through NDIS, Medicare, Home Care Packages, and private pay.

Product overview

Bloom Healthcare operates as a unified allied health services platform offering NDIS-registered, Aged Care, and Medicare-funded therapeutic support across Australia. The core product portfolio consists of multidisciplinary therapy services—including Occupational Therapy, Physiotherapy, Psychology & Counselling, Speech Pathology, Exercise Physiology, Positive Behaviour Support, and Dietetics—complemented by specialised Paediatric programs for ages 0-9 and 10-17. Services are delivered through flexible modalities including in-home visits, community-based sessions, and Telehealth consultations. Functional Capacity Assessments and assistive technology recommendations are integrated across the service range. With a national network of local clinicians, the company emphasises personalised, goal-aligned care tailored to individual NDIS plans.

Differentiator

Problem solved

Functional benefit

Products and services

• NDIS Allied Health Services Comprehensive allied health services delivered under the NDIS including Occupational Therapy, Physiotherapy, Psychology, Speech Pathology, Exercise Physiology, Positive Behaviour Support, Dietetics, and Paediatric therapy for children aged 0-17. Funded through NDIS Capacity Building and Core Supports for plan-managed, NDIA-managed, and self-managed participants.
• Aged Care Services In-home care and allied health services for elderly individuals under aged care programs, including Support at Home Hub, Exercise Physiology, Occupational Therapy, Physiotherapy, Psychology/Counselling, and Speech Pathology delivered under My Aged Care and Home Care Packages.
• Medicare and Thriving Kids Services Government-funded allied health services under Medicare, including the Thriving Kids program supporting children aged 8 and under with developmental concerns, and mental health item rebates through psychologists.
• Exercise Physiology Services Accredited Exercise Physiology services for individuals with disabilities, providing customised in-home and community-based programs focused on strength, mobility, balance, coordination, neurological rehabilitation, and mental well-being.
• Speech Pathology Services Speech Pathology services for NDIS participants addressing communication and swallowing needs, including swallowing assessments, neuroaffirming approaches, paediatric therapy, functional communication assessments, Augmentative and Alternative Communication (AAC), and mealtime management plans.
• Psychology and Counselling Services Psychology services specialising in Clinical, Counselling, Developmental, and Behavioural Psychology, offering individual and family counselling, cognitive behavioural therapy, trauma counselling, diagnostic assessments for Autism and ADHD, and Functional Capacity Assessments.
• Positive Behaviour Support (PBS) Person-centred behaviour support services aimed at improving quality of life and reducing behaviours of concern through functional behavioural assessments, behaviour support plans, family-centred practice, and ongoing monitoring and review.
• Physiotherapy Services Physiotherapy services for NDIS participants including hydrotherapy, neurological rehabilitation, stroke therapy, functional capacity evaluations, pain management, and assistive technology support to improve mobility and physical function.
• Dietitian Services NDIS-registered dietitian services providing personalised nutritional support including nutrition assessments, paediatric feeding, chronic health condition management, meal planning, and specialised support for complex needs including enteral feeding and swallowing difficulties.
• Occupational Therapy Services Occupational Therapy services for NDIS participants and aged care clients focused on daily living skills, functional independence, assistive technology, home modifications, and capacity building across all life stages.
• Paediatric Therapy Services (0-17 years) Early intervention and school-aged therapy services for children and adolescents aged 0-17, providing developmental support, skill building, emotional well-being, school support, transition planning, and family-centred therapy approaches.
• Telehealth Services Virtual healthcare consultations and remote therapy delivery enabling participants to access allied health services via video conferencing when in-person visits are not possible or preferred.

Quantifiable outcome

• Over 12,000 clients supported across Australia
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• National Disability Advocacy Program (NDAP)coreStrategic or Co-development PartnerThe Department of Social Services funds the National Disability Advocacy Program (NDAP) to provide people with disability access to effective advocacy support. Bloom Healthcare's Advocacy Policy aligns with NDAP and references referring clients to NDAP when they require independent advocacy support beyond what Bloom can provide.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Northcott: Large NSW-based disability services provider delivering therapy, accommodation and respite. Overlaps with Bloom on allied health but operates at much larger scale and broader service scope.
• Yooralla: Victorian disability services provider offering therapy, accommodation and community programs. Comparable NDIS allied health but as part of a wider disability services portfolio.
• Aruma: National disability services provider offering accommodation, supported employment and therapy. Touches Bloom's NDIS allied health segment but as part of a broader disability support portfolio.
• Life Without Barriers: Large national disability, aged care and community services provider. Overlaps with Bloom on NDIS and Aged Care allied health but operates at significantly greater scale with broader social services.

Direct peers

• Everyday Independence: NDIS-registered allied health provider offering OT, speech, physio and behaviour support across Australia. Comparable mobile/community-based delivery and multidisciplinary NDIS focus.
• Optimum Health Solutions: NDIS allied health provider offering exercise physiology, physiotherapy, dietetics and behaviour support across NSW. Comparable multidisciplinary NDIS service portfolio.
• Hessel Group: Australian mobile allied health provider delivering OT, physio, speech and behaviour support to NDIS participants in-home. Closely comparable mobile-first NDIS model.
• Therapy Pro: NDIS-registered allied health provider offering OT, speech pathology, psychology and positive behaviour support in-home and in-community. Comparable mobile delivery and NDIS funding model.
• Ability Action Australia: National allied health provider under the APM Group, delivering NDIS therapy including OT, physio, speech and psychology. Direct competitor in the mobile allied health NDIS space.
• Better Rehab: Australian mobile allied health provider delivering OT, physio, speech and psychology across multiple states. Closely comparable to Bloom on service mix, NDIS funding model, and mobile in-home delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helloBloomHealthcare
• LinkedInlinkedin.com/company/bloom-healthcare-australia
• Instagraminstagram.com/bloom_healthcareaus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Healthcare