Cloudwell
Cloudwell is a Microsoft Gold Partner that builds five SaaS applications (Calendar Overlay, Org Chart, Staff Directory, Team Members, Viva Announcements) for SharePoint and Teams, complemented by Microsoft-certified professional services for cloud modernization, Power Platform, and Azure deployments.
- Company typePrivate
- Founded2012
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cloudwell does
Cloudwell, founded in 2012 as SharePoint SMEs LLC and rebranded in 2019, is a privately held Microsoft-focused software and services firm headquartered at the Microsoft Innovation Hub in Arlington, Virginia. The company builds enterprise business applications for Microsoft 365, SharePoint, Teams, Power Platform, and Azure, and holds Microsoft Gold Partner status across five competencies (Content Services, Business Applications, Digital & App Innovation, Modern Work, and Data & AI), placing it in the top 1% of Microsoft's global partner ecosystem. Its product portfolio comprises five SaaS applications — Calendar Overlay, Org Chart, Staff Directory, Team Members, and Viva Announcements — that fill native gaps in SharePoint (real staff directory, unified calendar, organizational visualization) and integrate with Microsoft Graph, Azure AD/Entra ID, Exchange, Planner, and Viva Connections.
Cloudwell monetizes through two distinct streams: (1) annual per-active-user SaaS subscriptions for its five SharePoint/Teams products, distributed primarily via Microsoft AppSource with 15-day free trials, multi-year discounts (10–15%), and nonprofit/SLED pricing; and (2) Microsoft-certified professional services spanning Cloud Modernization, Business Applications, Business Intelligence, Software Development, Process Automation, Prompt Engineering, Low-Code Solutions, and Design. Go-to-market combines product-led growth (AppSource self-serve trials) with enterprise field sales for larger deployments, supplemented by Microsoft community events and a Cloud9 MVP partner program. Calendar Overlay has achieved Microsoft Co-Sell Ready status, enabling joint selling with Microsoft sales teams. Named customers span Medtronic, Human Rights Campaign, Detroit Public Schools, Columbia Legal Services, and a leading biotech firm, indicating penetration across enterprise, nonprofit, government, and education segments.
Cloudwell firmographics
Firmographics- Name
- Cloudwell
- Legal name
- Cloudwell
- Website
- https://cloudwell.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloudwell is a Microsoft Gold Partner that builds five SaaS applications (Calendar Overlay, Org Chart, Staff Directory, Team Members, Viva Announcements) for SharePoint and Teams, complemented by Microsoft-certified professional services for cloud modernization, Power Platform, and Azure deployments.
- Ownership category
- akta.pro rank
Cloudwell industry classification
Industry- Product category
- SharePoint and Microsoft Teams productivity applications
- NAICS
- Software Publishers (513210), Software Publishers (5132), Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where Cloudwell is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloudwell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Product Subscriptions: Cloudwell sells subscription licenses for its SharePoint and Teams products (Calendar Overlay, Org Chart, Staff Directory, Team Members, Viva Announcements) via annual subscription tiers priced per active user. Revenue is recurring and scales with customer headcount. Free trials and freemium AppSource listing drive acquisition.
- Professional Services: Cloudwell provides enterprise consulting and implementation services including Cloud Modernization, Business Applications (Power Platform, Azure, Dynamics 365), Business Intelligence (Power BI, Microsoft Fabric), Software Development, Process Automation, Prompt Engineering, and Low-Code Solutions. Services are delivered by Microsoft-certified professionals across the full project lifecycle from discovery to deployment and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Team Members - Subscription Plan |
| Per seat | Annual | Calendar Overlay - Per-User Subscription |
| Per seat | Annual | Staff Directory - Per-User Subscription |
| Per seat | Annual | Org Chart - Per-User Subscription |
| Per seat | Annual | Viva Announcements - Per-User Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Cloudwell product offering
Product offeringCore offering
Cloudwell sells five purpose-built SharePoint and Microsoft Teams applications—Calendar Overlay, Org Chart, Staff Directory, Team Members, and Viva Announcements—via per-user annual subscriptions on Microsoft AppSource to fill native gaps in Microsoft 365. The company also delivers Microsoft 365 and Azure professional services including Cloud Modernization, Business Applications, Business Intelligence, Software Development, Process Automation, and Low-Code Solutions to enterprise customers.
Product overview
Cloudwell offers a portfolio of five core SharePoint and Teams products—Calendar Overlay, Org Chart, Staff Directory, Team Members, and Viva Announcements—designed to solve productivity problems across all industries. These products integrate with Microsoft 365, SharePoint, Azure Active Directory/Microsoft Entra ID, and various third-party platforms via iCal feeds. The portfolio is complemented by professional services including Business Applications, Business Intelligence, Software Development, Cloud Modernization, Process Automation, Prompt Engineering, Low-Code Solutions, and Design services. The company is a Microsoft Gold Partner and Microsoft 365 Business Applications Preferred Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Calendar Overlay A SharePoint and Microsoft Teams web part and app that aggregates calendars from SharePoint lists and libraries, Outlook and Exchange calendars, Planner plans, and iCalendar feeds into unified calendar views, with multiple display modes, recurring events, event creation, categories, attachments, dark theme, and 22-language support. Designed for Microsoft 365 administrators and end users in organizations needing cross-source calendar visibility.
- Org Chart for SharePoint and Teams A SharePoint web part and Microsoft Teams app that visualizes organizational structure with a custom card builder, advanced configuration, PDF export, QR codes, contact access, and Microsoft Entra ID integration. Supports 22 languages. Targets enterprises needing self-service org-chart exploration in Microsoft 365.
- Staff Directory for SharePoint and Teams A SharePoint and Microsoft Teams directory app providing dynamic staff search, filtering, sorting, Excel/CSV export, configurable card and list views, birthday and anniversary celebrations, presence indicators, QR codes, cascading filters, and Azure Active Directory integration. Built for organizations needing a real staff directory inside Microsoft 365.
- Team Members A SharePoint and Microsoft Teams app that consolidates and displays members of Microsoft 365 groups, SharePoint groups, Teams, and Azure Active Directory departments in one place, with unlimited users, dynamic updates, multiple persona sizes, and customizable color themes across 22 languages.
- Viva Announcements A SharePoint and Microsoft Teams app that brings Microsoft Viva Connections announcements directly into any SharePoint site and Microsoft Teams workspace, with multiple view styles and a native Viva experience with enriched user interface.
- Business Applications services Professional services that design, modernize, and operate business applications built on Microsoft 365, Power Platform, and Azure, including customer-facing portals, internal tools, and integrations. Delivered by Microsoft-certified professionals to enterprise organizations.
- Business Intelligence services Professional services that transform raw data into insights using Microsoft Fabric and Power BI, including dashboards, reports, data modeling, and AI-powered analytics for enterprise decision-making.
- Software Development services Custom software development services building secure, scalable solutions that integrate natively with Microsoft 365, Azure, Microsoft Graph, and third-party systems. Delivered by Microsoft-certified engineers to enterprise customers.
- Cloud Modernization services Professional services that transform infrastructure, applications, and workflows to improve scalability, security, and efficiency in the cloud, delivered by Microsoft-certified professionals on Microsoft 365, Azure, Power Platform, and Dynamics 365.
- Process Automation services Professional services that automate business processes using Power Platform, Azure, and AI-powered automation, delivered by Microsoft-certified professionals to enterprise customers.
- Prompt Engineering workshops Workshops helping organizations craft and optimize LLM interactions through effective prompt engineering, delivered by Microsoft-certified professionals.
- Low-Code Solutions services Professional services for quickly deploying applications built on low-code platforms (Power Platform and Microsoft 365), delivering cost-effective solutions for enterprise customers.
- Design services Rapid, cost-effective design sprint cycles to solve large UX and product problems and test new ideas in days, delivered by Cloudwell's design team.
Quantifiable outcome
- Calendar Overlay ranks among the most popular apps in the Microsoft AppSource Store
- +3 more outcomes
Companies that use Cloudwell
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Cloudwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Cloudwell partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- MicrosoftcoreCloudwell is a Microsoft Gold Partner recognized across multiple competencies (Content Services, Business Applications, Digital & App Innovation, Modern Work, Data & AI), a Microsoft 365 Business Applications Preferred Partner (top 1% of Microsoft partners), a member of the Content AI Partner Program, and a Microsoft Global Community Initiative Regional Leader. CEO Pat McGown holds Microsoft MVP status. Cloudwell's Calendar Overlay has achieved Microsoft Co-Sell Ready status, enabling joint go-to-market with Microsoft sales teams. Microsoft Preferred Partners receive technical training, direct engineering team resources, and access to exclusive partner community calls.
- Microsoft MVPs (Cloud9 MVP Program)flagshipCloudwell operates the Cloud9 MVP Program, a dedicated partner initiative for Microsoft MVPs. Benefits include free product licenses for demonstrations and proof-of-concepts, tiered financial margins and discounts, priority technical and sales support, insider access to new features and beta releases, and joint marketing assistance through webinars, conferences, and trade shows. Partners are rated 5/5 on program satisfaction.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cloudwell competitors and assessment
Company assessmentDirect peers
- Powell Software: Publishes intranet and SharePoint/Teams web parts including staff directories, org charts, and news/announcements apps for Microsoft 365. Direct product overlap with Cloudwell's Org Chart, Staff Directory, and Viva Announcements offerings.
- Bind Tuning: Publishes SharePoint and Microsoft 365 web parts, themes, and intranet components. Direct comparable to Cloudwell's SharePoint/Teams app portfolio and competes for AppSource listing visibility.
- Lightning Tools: Long-standing SharePoint and Microsoft Teams web parts publisher with calendar, directory, and collaboration apps. Direct peer in the SharePoint/Teams app ecosystem with overlapping product categories.
- Sparrow Solutions: Boutique SharePoint and Microsoft 365 app publisher with web parts including calendar, directory, and engagement apps. Direct niche competitor to Cloudwell in SharePoint/Teams productivity apps on AppSource.
Regional players
- Netwoven: Microsoft-focused consulting and product firm delivering SharePoint, Microsoft 365, Power Platform, and Azure solutions. Similar Microsoft Gold partner profile with overlapping service portfolio for enterprise Microsoft modernization.
- Content+Cloud: UK-based Microsoft Gold partner delivering Microsoft 365, Azure, and security consulting with packaged SharePoint/Teams solutions. Comparable focus on Microsoft productivity, primarily serving EMEA rather than the US market Cloudwell addresses.
Broad incumbents
- Slalom: Global consulting firm with dedicated Microsoft practice delivering cloud modernization, business applications, and data/AI implementations. Comparable to Cloudwell's professional services arm but at materially larger scale.
- ShareGate: Microsoft 365 migration and management software provider, serving SharePoint and Teams administrators. Comparable business model (Microsoft 365 SaaS via AppSource) and customer base (M365 admins), though focused on migration vs. productivity gaps.
- Avanade: Joint venture between Accenture and Microsoft delivering enterprise Microsoft 365, Azure, Power Platform, and Dynamics 365 consulting at massive scale. Comparable on professional services and Microsoft specializations but a much larger incumbent.
- AvePoint: Public Microsoft 365 data management, governance, and migration platform. Comparable because both build enterprise applications on top of Microsoft 365/SharePoint with deep integration; AvePoint is far larger and broader in scope but is the canonical larger competitor in this ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cloudwell social profiles
Digital presenceCloudwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudwell leadership team
Management profileNumber of profiles
Profiles2 records
Cloudwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudwell
What does Cloudwell do?
Cloudwell sells five purpose-built SharePoint and Microsoft Teams applications—Calendar Overlay, Org Chart, Staff Directory, Team Members, and Viva Announcements—via per-user annual subscriptions on Microsoft AppSource to fill native gaps in Microsoft 365. The company also delivers Microsoft 365 and Azure professional services including Cloud Modernization, Business Applications, Business Intelligence, Software Development, Process Automation, and Low-Code Solutions to enterprise customers.
Is Cloudwell a public or private company?
Cloudwell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloudwell founded?
Cloudwell was founded in 2012. It employs 11 to 50 people.
Where is Cloudwell based?
Cloudwell is headquartered in Arlington, United States, in the North America region.
How does Cloudwell make money?
Two revenue lines are on record. SaaS Product Subscriptions are the primary driver. The others are professional Services.
Who are Cloudwell's main competitors?
Direct peers on record are Powell Software, Bind Tuning, Lightning Tools and Sparrow Solutions. Regional players are Netwoven and Content+Cloud. Broad incumbents are Slalom, ShareGate, Avanade and AvePoint.
Does Cloudwell have an API?
No public API is recorded for Cloudwell.
What industry is Cloudwell in?
Cloudwell's product category is SharePoint and Microsoft Teams productivity applications. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching). Its NAICS code is 513210 and its SIC code is 7372.