What VG Media does

VG Media is a private digital marketing agency founded in July 2016 by Shailen Vandeyar and headquartered in Auckland, New Zealand, with additional offices in London and New York City. The company operates a sales-led, consulting-based business model serving three customer segments: individual content creators (offered a no-upfront-cost, 90-day risk-free partnership where VG Media handles monetization while creators retain ownership and creative control), media publishers (offering market segmentation, algorithm analysis, and content strategy), and brands (offering market segmentation, brand incubation, research, and management). Services are delivered as professional services across web design and sales funnels, paid platform advertising, social media management and growth on Facebook, Instagram, YouTube, TikTok, and Snapchat, plus branding and marketing consulting. Pricing is quote-based and tailored to each client's brand, platform, and budget, with no publicly disclosed rates.

The agency's core asset, per its own claims, is a distribution footprint of 1B+ monthly views, 500M story views, and a combined 600M personal/extended network reach, which it leverages to grow audiences and engagement for clients. Customer base spans thousands of clients from individual creators to Fortune 500 brands, with named case-study logos including Viva La Dirt League, Jimi Jackson, OwnagePranks, TheGamer, Troom Troom, Comic Book Resources, The Hook, Mums United, ClickFunnels, Only In New Zealand, Daily Prayers, Altcoin Buzz, and Unite Against COVID-19. No proprietary technology platform, API, SDK, or mobile app is disclosed; the company operates primarily through direct human consulting rather than software products. The legal entity is VG Media LTD, incorporated in New Zealand, with no disclosed funding rounds, parent company, institutional investors, or M&A activity, indicating a bootstrapped founder-owned operation. Reported scale metrics include 11-50 employees, no revenue disclosure, and offices across three continents.

Name

VG Media

Legal name

VG Media LTD

Website

https://vgmedia.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

VG Media is a private, bootstrapped Auckland-based digital marketing agency serving creators, publishers, and brands with social media management, paid advertising, web design, and branding consulting across offices in New Zealand, the UK, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Revenue: VG Media generates revenue through providing comprehensive marketing services including web design and sales funnels, paid platform advertising, social media management and growth, and branding and marketing consulting. The company works with brands, creators, and publishers across various platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VG Media is a full-service digital marketing agency that delivers web design and sales funnels, paid platform advertising, social media management and growth, and branding and marketing consulting for brands, content creators, and media publishers. It sells these as quote-based, tailored engagements executed through a structured discovery-to-management process, supported by machine-learning-informed audience segmentation and analytics.

Product overview

VG Media operates as a full-service marketing agency rather than a single unified product or platform. The company offers four core service areas: Full Purpose Marketing Services (encompassing web design, sales funnels, paid advertising, social media management, and branding consulting), Creator Partnership Program (for content creators), Publisher Content Optimization (for publishers), and Brand Development Services (for brands). The services work together as an integrated marketing solution where the agency handles strategy, content management, platform growth, and brand development across digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Purpose Marketing Services Comprehensive marketing agency services combining strategy, design, and advertising across digital platforms to help brands achieve sustainable and scalable growth, delivered through a Discovery & Vision, Partnership & Exploration, and Management process.
• Web Design and Sales Funnels Custom-designed web design and sales funnel builds intended to convert website visitors into customers, offered to businesses needing conversion-focused digital assets.
• Paid Platform Advertising Tailored paid advertising campaigns run across multiple platforms (including Google, Facebook, Instagram, YouTube, TikTok, and Snapchat) to reach potential, current, and prospective customers.
• Social Media Management and Growth Management and growth strategy for social media channels on Facebook, Instagram, YouTube, TikTok, and other platforms, focused on durable audience growth in changing algorithm and market conditions.
• Branding and Marketing Consulting Strategic branding and marketing consulting service for businesses that need help aligning their messaging, positioning, and marketing strategy to reach the right audiences.
• Creator Partnership Program Partnership program for individual content creators in which VG Media handles backend monetization and management while creators retain 100% ownership of accounts and creative control, with a 90-day risk-free trial and no upfront costs.
• Publisher Content Optimization Service for media publishers covering market segmentation, algorithm and user behavior analysis, and custom content strategies, allowing publishers to focus on content creation while VG Media manages growth operations.
• Brand Development Services Comprehensive brand service covering market segmentation, brand incubation, research, and ongoing management to help brands establish their purpose and impact, delivered to clients from startups to Fortune 500 companies.

Quantifiable outcome

• Various client outcomes documented including 62% engagement increase for TheGamer, 72% increase for Comic Book Resources, 43% increase for Only In New Zealand
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationMajor media partner and advertising platform integrated into VG Media's service offerings. Google platform capabilities are utilized for advertising and content distribution services.
• FacebookcoreTechnology or IntegrationPrimary social media platform for client campaigns. VG Media manages Facebook pages and generates follower growth and engagement for clients.
• YouTubecoreTechnology or IntegrationKey video platform for content distribution and social media management services. Used for managing video content strategies for creators and publishers.
• InstagramcoreTechnology or IntegrationVisual social media platform integrated into social media management and growth services for creators and brands.
• TikTokcoreTechnology or IntegrationKey short-form video platform utilized for social media management, content growth strategies, and creator partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LYFE Marketing: LYFE Marketing is a social media marketing agency offering paid social, content, and brand services to small and mid-market clients — directly comparable to VG Media's brand and social media management offerings.
• SociallyIn: SociallyIn is a social media agency providing strategy, content creation, community management, and paid social services to brands — closely mirrors VG Media's integrated brand offering and target buyer.
• Viral Nation: Viral Nation is a creator and influencer marketing agency serving global brands with talent management and content services — directly comparable to VG Media's Creator Partnership Program and brand marketing business.
• Whalar Group: Whalar is a creator marketing agency and talent management firm working with brands on influencer campaigns and creator partnerships — closely comparable to VG Media's creator-monetization model.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, social, and CRO for mid-market and enterprise clients — directly comparable to VG Media's paid platform advertising and brand services.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, social, and web design — overlaps with VG Media's web design, sales funnels, and paid platform advertising product set.
• SmartSites: SmartSites is a digital marketing agency providing web design, PPC, and social media services to SMBs and enterprises — comparable to VG Media's service mix and client segments.

Emerging players

• Jellysmack: Jellysmack is a creator content optimization and distribution company that helps creators monetize across platforms — overlaps meaningfully with VG Media's Publisher Content Optimization and Creator Partnership offerings but operates a more productized, technology-led model.

Broad incumbents

• Ogilvy: Ogilvy is a global advertising holding-company agency offering full-service marketing including digital, social, and brand strategy — overlaps broadly with VG Media's full-purpose marketing offering but at much larger scale and across many more service lines.
• Publicis Groupe: Publicis is one of the world's largest advertising holding companies, encompassing digital, social, creative, and media agencies — a relevant incumbent against which VG Media competes for enterprise brand budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VG Media