Divi Life

What Divi Life does

Divi Life (legally Tim Strifler, LLC) is an independently owned and bootstrapped WordPress plugin developer founded in 2016 and headquartered in Round Rock, Texas. The company builds plugins, child themes, layout packs, and online courses exclusively for the Divi WordPress theme by Elegant Themes, targeting web designers, agencies, and SMBs that build client or personal sites on Divi. Its primary segment is professional web designers and developers, with secondary exposure to WooCommerce merchants (via Divi WooCommerce Pro, Divi Side Cart, and Divi Cart Module) and nonprofit/libraries (e.g., Divi Bars used for member communications).

The product portfolio spans thirteen-plus plugins including Divi Overlays (a popup/overlay/modal builder launched in 2017 as the first drag-and-drop popup builder for Divi), Divi Mega Pro (a mega-menu builder launched in 2018 and the source of the proprietary Mega Tooltip / hover-popup concept), Divi Bars (notification bars), Divi Mobile Menu, Divi Side Cart, Divi Library Shortcodes, Divi Coming Soon, Divi Login Customizer, Divi Modules Pro (a 14-module bundle), Divi WooCommerce Pro, Divi Hacks, Divi Cart Module, and Divi Dashboard. Underlying technology is built on the Divi Builder using custom post types, enabling visual drag-and-drop design of features (popups, mega menus, side carts, login customisation, sticky bars) that would otherwise require custom code. Major plugins have been rebuilt for Divi 5 compatibility following the platform's 2024-2025 architectural transition away from shortcodes toward a modern storage format and new API foundation; Divi Modules Pro, Divi Hacks, and Divi Cart Module remain in active Divi 5 porting work.

Revenue is generated through one-time perpetual licenses with optional annual renewals ($34-$79 per year per-plugin tier, $129 lifetime) and an All Access Pass subscription ($129/year or $329 lifetime) that bundles all plugins, child themes, layouts, and templates. Go-to-market is product-led: a self-serve e-commerce experience on divilife.com, content marketing via tutorials, blog, and organic search, community engagement on Facebook and YouTube, and an affiliate program. Distribution is exclusively direct-to-consumer with no third-party marketplace presence; geographic reach is global but organic, limited to where Divi is used. The company remains bootstrapped, owned by founder Tim Strifler, with Jennifer Rodriguez as Lead Developer.

Name

Divi Life

Legal name

Tim Strifler, LLC

Website

https://divilife.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Divi Life (Tim Strifler, LLC) is a bootstrapped developer of WordPress plugins, child themes, layouts, and courses for the Divi theme by Elegant Themes, serving web designers, agencies, and SMBs through online direct sales and an All Access Pass subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Plugin and Theme Licensing: One-time perpetual licenses with optional annual renewals for updates and support. License tiers range from single-site to unlimited site usage. Lifetime licenses available for one-time fee.
2. All Access Pass Subscription: Annual or lifetime membership providing unlimited access to entire product portfolio including all plugins, child themes, layouts, and templates for one price. Represents over 90% discount compared to buying products separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Divi Life creates and sells a portfolio of WordPress plugins, premium child themes, layout packs, and online courses specifically built for the Divi WordPress theme by Elegant Themes. Its products extend Divi's native functionality with features such as a drag-and-drop popup builder (Divi Overlays), mega menus and tooltips (Divi Mega Pro), notification bars (Divi Bars), mobile menu enhancements, WooCommerce cart modules, and a one-click child theme installer. Customers can buy products individually via one-time or annual licenses, or access the full catalog through the All Access Pass subscription.

Product overview

Divi Life is an independently owned company (Tim Strifler, LLC) that provides a comprehensive ecosystem of plugins, child themes, layouts, and tutorials specifically designed for the Divi WordPress theme by Elegant Themes. The core product offerings include Divi Overlays (popup/overlay builder), Divi Mega Pro (mega menu builder), Divi Bars (notification bars), and various other plugins including Divi Mobile Menu, Divi Side Cart, Divi Library Shortcodes, Divi Coming Soon, Divi Login Customizer, Divi Modules Pro (14 modules), Divi WooCommerce Pro, Divi Hacks, and Divi Dashboard. Premium child themes include RoyalCommerce for WooCommerce and Divi Business (free), among others. The company also offers pre-designed layout packs and online courses. All products are available individually or through the All Access Pass subscription which provides unlimited access to the entire product portfolio. The company has been in operation since 2016 and has rebuilt major plugins for Divi 5 compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Divi Overlays The original, most powerful, and most popular popup builder for Divi. Allows users to create popups, full screen overlays, and modals using the Divi Builder with trigger options including click, timed delay, scroll delay, and exit intent. Designed for Divi website owners, designers, and developers.
• Divi Mega Pro A Divi plugin for creating full-featured mega menus and mega tooltips using the Divi Builder. Supports login forms, shopping carts, tabs/toggles, sliders, and call-to-actions within menus, plus hover/click tooltips for inline content display. Targeted at Divi web designers and developers.
• Divi Bars Notification bar plugin for Divi that allows users to display custom notices and messages at the top of pages with flexible display conditions. Targeted at Divi site owners who need to communicate announcements, promotions, or alerts.
• Divi Mobile Menu Mobile menu plugin for Divi providing enhanced mobile navigation functionality, rebuilt specifically for Divi 5 compatibility and integration with the new Divi 5 UI.
• Divi Side Cart Plugin providing side cart functionality for WooCommerce stores running on Divi, enabling a slide-out cart interface for shoppers.
• Divi Library Shortcodes Plugin that enables shortcode functionality for Divi Library layouts, allowing users to embed Divi Library content anywhere via shortcodes.
• Divi Coming Soon Coming soon and maintenance mode plugin for Divi that allows users to design responsive coming soon pages using the Divi Builder.
• Divi Login Customizer Plugin for customizing the WordPress login page using the Divi Builder, allowing branded login experiences.
• Divi Modules Pro Plugin bundle containing 14 additional modules for Divi Builder, expanding the design toolkit within Divi.
• Divi WooCommerce Pro Plugin providing enhanced WooCommerce integration and conversion features for Divi-powered eCommerce sites.
• Divi Hacks Collection of Divi customization hacks that extend Divi's functionality with targeted tweaks and enhancements.
• Divi Cart Module WooCommerce cart module for Divi, integrating cart functionality directly into Divi Builder layouts.
• Divi Dashboard WordPress admin dashboard plugin for Divi that allows creating welcome pages with explanations and tutorials for client sites.
• Divi Child Themes Premium child themes for Divi that serve as ready-made website templates with one-click installation, including RoyalCommerce for WooCommerce, Divi Business (free), and other specialized themes. Targeted at designers building full Divi websites quickly.
• Divi Layouts Professionally designed, multipurpose landing page layouts for Divi that can be adapted for various business types and projects.
• Divi Courses Online Divi tutorials and courses for learning how to use Divi and Divi Life products effectively. Targeted at users wanting structured training on Divi.
• All Access Pass Annual or lifetime membership providing unlimited access to the entire Divi Life product portfolio, including all plugins, child themes, layouts, and templates for one price. Targets designers and agencies wanting full toolkit access at over 90% savings versus individual purchases.

Quantifiable outcome

• Over 90% savings compared to buying products separately through All Access Pass
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Elegant ThemescoreTechnology or Integration · 1 January 2016Elegant Themes is the creator of the Divi theme and Divi Builder. Divi Life creates products specifically for the Divi ecosystem, functioning as a third-party developer. Divi Life is not sponsored by Elegant Themes, and Divi & Elegant Themes are registered trademarks of Elegant Themes, Inc.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Astra: Popular WordPress theme with extensive template library and starter sites, sold via subscription tiers. Competes for the same WordPress site-builder audience with a comparable freemium-to-paid conversion model.
• WPBakery (Visual Composer): Long-standing WordPress page builder plugin with bundled template and addon marketplace. Comparable in the 'page builder + addons' product structure and in serving the same WordPress designer/developer persona.
• Elegant Themes: Creator of the Divi theme and Divi Builder — the platform on which all of Divi Life's products are built. Not a direct competitor but the incumbent whose roadmap directly determines Divi Life's opportunity set and risk profile.
• OptimizePress: WordPress-based marketing and landing page platform targeting the same conversion-focused SMB and marketer audience. Comparable business model (premium plugins + templates sold via membership tiers) and customer persona.
• StudioPress: WordPress theme framework (Genesis) with a marketplace of child themes. Comparable in the 'framework + premium child themes' product structure and in serving professional WordPress site builders.
• Beaver Builder: Established WordPress page builder plugin with agency-focused positioning. Comparable as a developer-friendly page builder in the same WordPress ecosystem, though Divi Life is Divi-specific while Beaver Builder is platform-agnostic.
• Elementor: Leading WordPress page builder that directly competes with Divi for end users. Any market share shift from Divi to Elementor reduces the addressable user base for Divi Life's products and is the primary external threat to its TAM.
• ThemeIsle: WordPress themes and plugins company with bundle-style product offerings. Targets a similar SMB and freelancer customer base with comparable product breadth and pricing strategy.
• Yoast: Leading WordPress SEO plugin publisher with subscription tiers, brand recognition, and content-marketing-driven growth. Comparable as a category-leading WordPress plugin business with a similar freemium-to-paid and content-led GTM motion.

Direct peers

• Thrive Themes: WordPress themes and conversion-focused plugins sold via similar D2C subscription/membership model. Targets the same SMB and marketer customer segment with comparable pricing tiers and a similar bootstrap-to-growth trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/DiviLife
• Facebookfacebook.com/DiviLifeDotCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divi Life