Urban Legend

What Urban Legend does

Urban Legend Media, Inc. operates a creator marketing platform built specifically for issue-based and advocacy campaigns rather than product promotion. The platform connects brands, mission-driven organizations, and advertisers with an invite-only network of 1,500+ vetted creators who self-select into campaigns aligned with their values and audience. Core products include the Urban Legend web platform for campaign management and brand reporting, the Urban Legend Media mobile app on iOS and Android for creator-side campaign discovery and performance tracking, and the Urban Legend Creator Network as the underlying supply-side marketplace.

Name

Urban Legend

Legal name

Urban Legend Media, Inc.

Website

https://urbanlegend.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Legend Media, Inc. operates a pay-for-performance creator marketing platform that connects brands and mission-driven organizations with an invite-only network of vetted creators for issue-based advocacy campaigns.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Creator marketing platform
• Influencer campaigns
• Issue advocacy marketing
• Pay-per-action advertising
• Creator monetization

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Pay-for-Performance Creator Campaigns: Advertisers pay based on measured audience actions (cost-per-action model) rather than vanity metrics like reach or impressions. The platform shifts performance risk from advertisers to the platform, charging only for actual engagements, petition signatures, letters to lawmakers, app downloads, or other concrete campaign goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Urban Legend is a creator marketing platform that mobilizes vetted content creators to run advocacy and issue-based campaigns for brands and mission-driven organizations. It offers pay-for-performance pricing, real-time action tracking, third-party bot validation, automated creator payouts, and an invite-only creator network of 1,500+ individuals mapped to issue verticals and audience demographics.

Product overview

Urban Legend is a creator marketing platform built specifically for issues and ideas rather than products. The platform consists of the Urban Legend Platform (web-based dashboard for brands and campaign management), the Urban Legend Mobile App (iOS/Android for creators to discover and participate in campaigns), and the Urban Legend Creator Network (an invite-only network of 1,500+ vetted creators). These components work together to enable advertisers to run pay-for-performance influencer campaigns focused on awareness, advocacy, or acquisition goals, while creators can join aligned campaigns and create content in their own voice and style.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Legend Platform The main web-based creator marketing platform that enables brands and mission-driven organizations to mobilize vetted influencers for issue-based and advocacy campaigns. It provides campaign management, creator matching, real-time analytics, third-party bot validation, and pay-for-performance billing. It is designed for advertisers (brands, mission-driven organizations) seeking concrete, measurable campaign actions.
• Urban Legend Mobile App (iOS and Android) A mobile application available on iOS and Android that allows creators to discover, join, and participate in campaigns. The app provides campaign discovery, real-time performance tracking with custom tracking links, automated payouts via PayPal/Venmo/Direct Deposit, and text notifications when new campaigns are available. It is designed for individual creators and influencers.
• Urban Legend Creator Network An invite-only network of over 1,500 vetted creators mapped to key issue verticals and audience demographics. The network enables personalized campaign matching between advertisers and creators based on values, audience alignment, and platform preferences. It is designed for advertisers seeking authentic, brand-safe creator voices for issue-driven campaigns.

Quantifiable outcome

• 65% of followers say creator posts help them better understand current events and civic issues
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CreatorIQ: Enterprise creator marketing platform that helps brands discover, manage, and measure influencer campaigns at scale. Overlaps with Urban Legend's core offering of matching brands with creators and running performance-measured campaigns, though CreatorIQ focuses on product commerce rather than issue advocacy.
• Aspire: Creator marketing platform that connects brands with influencers for paid campaigns, with workflow tools for outreach, content review, and affiliate/performance tracking. Comparable to Urban Legend in providing a marketplace and campaign tooling for creator-brand collaborations, though product-focused.
• Grin: Creator marketing platform built for direct-to-consumer and ecommerce brands, offering creator discovery, relationship management, and performance tracking. Comparable to Urban Legend in its creator matching and campaign management workflows, though focused on product commerce.
• Upfluence: All-in-one influencer marketing platform with creator search, outreach, gifting, affiliate tracking, and analytics. Comparable to Urban Legend in operating a two-sided creator/brand marketplace with performance tracking, though Upfluence serves broader product-marketing use cases.
• Later (formerly Mavrck): Influencer marketing platform (acquired Mavrck) that enables brands to find creators, run campaigns, and measure ROI across social channels. Closely comparable in creator discovery and performance-based campaign execution, with a much larger customer base and broader use cases than Urban Legend.
• Klear: Influencer marketing platform (now part of Meltwater) offering creator discovery, campaign management, and analytics. Comparable in providing brands with a vetted creator network and performance measurement tools for influencer campaigns.
• Captiv8: Creator marketing platform with a self-serve marketplace, creator discovery, and campaign measurement tools. Directly comparable in providing a brand-creator campaign platform with performance and analytics, though focused on commerce-driven campaigns.

Broad incumbents

• IZEA: Publicly traded influencer marketing company operating a marketplace for sponsored content across social platforms, including managed services and self-serve tools. Comparable as a broad incumbent in the same space, with greater scale, capital, and customer breadth but less specialization in issue-advocacy use cases.

Others

• Influencer Marketing Hub: Industry resource and directory covering influencer marketing platforms, agencies, and trends. Comparable as an ecosystem participant shaping advertiser awareness and benchmarking in the same creator marketing category Urban Legend operates in.

Emerging players

• Mobilize: Advocacy and event management platform widely used by nonprofits and political organizations to mobilize supporters for actions, events, and campaigns. Comparable to Urban Legend on the demand side (mission-driven organizations running advocacy campaigns) rather than the supply side (creator marketing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urban-legend-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Legend