NMA

What NMA does

NMA is a women-led, Brazil-based creative economy and social impact agency founded in 2017 (originally as 'Nossa Mini Agência') in Rio de Janeiro. The company operates through three branded service lines: NMAtalents (curated influencer casting and management for purpose-driven marketing), NMAdados (SEO, data-driven advertising, Google Ads, GA4, Tag Manager, and BI consulting built around a proprietary 'Search Insights' methodology for mapping user behavior across the journey), and SEIO (female entrepreneurship training, corporate ESG consulting aligned with UN Sustainable Development Goals, and capacity-building courses). Its proprietary differentiator is the Search Insights methodology, which integrates SEO, data creative design, martech, and data-driven advertising under a single analytical framework.

NMA monetizes exclusively through professional services — retainers, project-based consulting, and training programs — delivered directly to enterprises, NGOs, and women entrepreneurs in Brazil. Pricing is custom and not publicly disclosed. Customer acquisition is community-led, leaning on partnerships with SEBRAE, Inovativa, and movement affiliations such as #BrasilSemMisoginia, alongside direct outreach and referrals. The company maintains a Google Partner certification and lists a diversified client roster including Cartoon Network, NotCo, Youcom, OLX, British Council, Icatu Seguros, Light, Grupo Editorial Record, and others. Ownership is concentrated among three founders — Beatriz Rego (CEO), Maristela Vasconcelos (Founding Partner Director), and Lenora Pessôa (Director of Governance) — with no disclosed external funding, making NMA a bootstrapped, founder-controlled agency.

Name

NMA

Legal name

NMA

Website

https://nmadigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NMA is a women-led Brazilian digital marketing agency operating through three service lines — NMAtalents (influencer management), NMAdados (SEO and data-driven advertising), and SEIO (female entrepreneurship and ESG programs) — serving enterprises, NGOs, and women entrepreneurs across Brazil.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industry

Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Influence marketing services
• Digital marketing consulting
• Data-driven advertising
• SEO and analytics services
• Creator talent management

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influence Marketing Services: Consulting in influence marketing, branding, talent management, and creator curation for enterprises, NGOs, and organizations seeking purpose-driven marketing.
2. Data & Marketing Services: SEO consulting, data creative design, data marketing (martech), data-driven advertising (Google Ads and Social), metrics analysis, tag implementation, GA4 and BI services.
3. SEIO Program: Training, consulting, and capacity building for female entrepreneurs in digital marketing, and corporate ESG/ODS projects for companies.
4. Courses and Training: Training programs and courses for capacity building in digital marketing and data skills.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NMA is a Brazilian creative economy and social impact agency that delivers influence marketing, data-driven digital marketing (SEO, data creative design, Google Ads, GA4, BI), and talent management through its sub-brands NMAtalents and NMAdados. It also operates the SEIO program, providing ESG consulting, UN SDG alignment projects, and training for women entrepreneurs.

Product overview

NMA is a creative economy and social impact company offering three integrated service lines: NMA Talents (talent curation and influencer management for purpose-driven marketing), NMA Dados (data analytics and digital marketing services including SEO, data-driven ads, and BI), and SEIO (female empowerment and social impact programs). The company also provides influence marketing consulting, branding, and media services, operating with a methodology developed over 20+ years in the digital market.

Differentiator

Problem solved

Functional benefit

Brands

• NMAtalents: Talent management and influencer casting division that creates projects, curates content, analyzes data and manages talents and influencers for companies, NGOs and brands focused on purposeful influence marketing.
• NMAdados (NMA Data)
• NMAseio (SEIO)

Products and services

• NMA Talents
• NMA Dados (NMA Data)
• SEIO (NMAseio)

Quantifiable outcome

• 13 active projects and 23 clients by end of 2018
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle Partner certified agency, providing digital marketing services including Google Ads management and data-driven advertising solutions.
• SEBRAEcoreStrategic or Co-development PartnerSupported by SEBRAE (Brazilian Support Service for Micro and Small Enterprises) for entrepreneurship development and small business support initiatives.
• InovativacoreStrategic or Co-development PartnerAccelerated by Inovativa, a prominent Brazilian accelerator program supporting innovative enterprises and entrepreneurs.
• #BrasilSemMisoginiaminorStrategic or Co-development PartnerOfficial supporter of #BrasilSemMisoginia (Brazil Without Misogyny) initiative promoting gender equality and anti-misogyny efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo Dreamers: Brazil-based influencer marketing and creator management agency. Direct peer to NMA Talents with overlapping focus on connecting brands to creators for purpose-driven and entertainment-led campaigns in Brazil.
• Influency.me: Brazilian influencer marketing platform and agency combining technology with creator curation services — directly comparable to NMA's blended data + talent-management model.
• Brandlovrs: Brazilian influencer marketing agency offering end-to-end campaign management and creator curation for brands — directly comparable to NMA Talents' service line.
• NeoAgency: Brazilian digital and influencer marketing agency serving enterprise clients with campaigns that blend creative, data and media — comparable to NMA Dados + NMA Talents integration.
• Digital M3: Brazilian digital marketing agency offering SEO, data-driven ads, GA4 and BI services — overlaps directly with NMA Dados' SEO, GA4 and data-driven advertising offerings.

Broad incumbents

• Wieden+Kennedy São Paulo: Global creative agency with a strong São Paulo presence doing purpose-driven, culturally resonant campaigns for global brands — overlaps with NMA's creative + purpose positioning at a much larger scale.
• DPZ&T: One of Brazil's largest traditional ad agencies, now offering integrated digital, data and influencer services — competes with NMA for mid-to-large Brazilian brand budgets.
• Ogilvy Brasil: Global network agency's Brazilian operation offering advertising, influencer, ESG and digital services. Competes for the same enterprise clients (e.g., British Council-type accounts) but at much greater scale.

Regional players

• Youpix: Brazilian influencer marketing and content creation agency with significant creator roster — a direct peer to NMA Talents within the same Brazilian market.
• Teeela: Brazilian influencer marketing platform focused on connecting brands with creators — overlaps with NMA's NMA Talents casting and campaign services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/somosnma
• Instagraminstagram.com/somosnma
• Xx.com/nma_digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMA