Premier Farm Realty Group & Auction

What Premier Farm Realty Group & Auction does

Premier Farm Realty Group & Auction is a privately held real estate brokerage and auction firm headquartered in Pevely, Missouri, specializing in farm, ranch, hunting, and rural land transactions. Founded in 2014, the company represents sellers in traditional listings and also conducts online and on-site property auctions through a dedicated bidding platform at bid.premierfarmrealtygroup.com powered by Nextlot/Auctioneer Software. Its property portfolio spans at least seven U.S. states — Missouri, Illinois, Tennessee, Kentucky, Iowa, Michigan, and Mississippi — and is organized into four categories: land, homes, auctions, and commercial.

The company monetizes primarily through real estate sales commissions and auction-related fees, including buyer's premiums on auction transactions. Its core product surface consists of land listings, home listings, auction listings, and commercial listings, each surfacing property details, photos, maps, and lead-capture forms. A supplementary merchandise storefront at premierfarmrealtygroupstore.com provides adjacent lifestyle revenue. The technology backbone is conventional: a website with search and filter capabilities, social media channels (Facebook, Instagram, LinkedIn, YouTube), a Nextlot-powered auction platform, and a separate store site — with no proprietary AI, data, or software IP disclosed.

The go-to-market motion is sales-led and direct-to-consumer, with a small team of state-licensed land specialists (led by founder/CEO Dale Dunn, who holds broker licenses in eight states) handling buyer and seller relationships by phone, email, and in-person. The company has cultivated co-marketing relationships with approximately ten hunting and outdoor brands — including Dead Ringer, Drake Waterfowl, Non-Typical, OL' TOM, and Mammoth — to access a relevant, high-intent customer base. It is privately held, has 11-50 employees, reports no institutional or venture backing, and does not publicly disclose revenue.

Name

Premier Farm Realty Group & Auction

Legal name

Premier Farm Realty Group & Auction, LLC

Website

https://premierfarmrealtygroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Farm Realty Group & Auction is a privately held Missouri-based real estate brokerage and auction firm that buys, lists, and auctions farm, ranch, hunting, and rural land across seven-plus U.S. states, serving individual land buyers, sellers, and recreational property investors through commissioned sales and online auctions.

Ownership category

akta.pro rank

Product category

Farm and Ranch Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

akta.pro secondary industries

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Ranches & Livestock Properties Brokerage (BPAJADAB)

Keywords

• Farm real estate brokerage
• Ranch property sales
• Hunting land listings
• Rural property auctions
• Agricultural land sales

Headquarters

HQ city

Pevely

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue from property sales. Company represents sellers in transactions and earns commission on completed sales.
2. Auction Services: Revenue from conducting property auctions including both online and on-site formats. Auction terms include buyer's premium added to final bid price.
3. Property Listings: Listing services for land, farms, homes, and commercial properties across multiple states.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Premier Farm Realty Group & Auction is a real estate brokerage that lists, markets, and sells farm, ranch, hunting, rural residential, and commercial land properties across multiple Midwestern and Southern U.S. states. It also conducts both online and on-site property auctions through a dedicated bidding platform, supporting sellers with end-to-end transaction services from listing to closing.

Product overview

Premier Farm Realty Group & Auction operates as a unified real estate and auction platform offering four core services: Land Listings (agricultural, hunting, and rural acreage), Home Listings (residential properties with acreage), Auction Listings (online and on-site property auctions), and Commercial Listings. The company provides end-to-end property transaction services including property search, listing management, and auction bidding through its integrated online auction platform. A supplementary merchandise store is also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Listings Real estate listing service for agricultural land, hunting properties, and rural acreage across multiple states including Missouri, Illinois, Tennessee, Kentucky, Iowa, Michigan, and Mississippi.
• Home Listings
• Auction Listings
• Commercial Listings
• Online Auction Platform

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Dead RingerminorGTM or Marketing PartnerHunting gear partner with archery products. Logo displayed in Partners section of website indicating marketing/sponsorship relationship.
• Drake WaterfowlminorGTM or Marketing PartnerWaterfowl hunting brand partner. Logo displayed in Partners section indicating marketing affiliation.
• Dunn's Sporting GoodsminorGTM or Marketing PartnerSporting goods retailer partner. Logo displayed in Partners section.
• Dupo MarineminorGTM or Marketing PartnerMarine/boat retailer partner. Logo displayed in Partners section.
• MammothminorGTM or Marketing PartnerCooler and outdoor gear brand partner. Logo displayed in Partners section.
• Non-TypicalminorGTM or Marketing PartnerHunting gear brand under Drake Waterfowl. Logo displayed in Partners section.
• OL' TOMminorGTM or Marketing PartnerHunting calls and accessories brand. Logo displayed in Partners section.
• Paradog Training BallsminorGTM or Marketing PartnerDog training equipment partner. Logo displayed in Partners section.
• RogueminorGTM or Marketing PartnerRidge tent and outdoor gear brand. Logo displayed in Partners section.
• Sunset Country OutfittersminorGTM or Marketing PartnerHunting and outdoor outfitter partner. Logo displayed in Partners section.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whitetail Properties Real Estate: Largest direct competitor in the U.S. farm, ranch, and hunting land brokerage space, with a national network of land specialists and a similar focus on recreational/agricultural acreage.
• United Country Real Estate: National rural real estate franchise network specializing in farms, ranches, country homes, and land auctions with affiliated auction services — closely overlapping Premier Farm's business model.
• LandWatch: Major online land listing marketplace aggregating farms, ranches, and hunting properties from brokerages and auctioneers; competes for both buyer traffic and seller lead generation.
• Lands of America: National land listing platform owned by CoStar, with strong coverage of farmland, ranches, and hunting tracts; competes for rural land seller marketing spend and buyer leads.
• BigIron Auctions: Online auction company conducting weekly auctions of farmland, ranchland, and rural real estate across the Midwest and Plains states, with a similar multi-state auction-led model.
• Murray Wise Associates: Specialized farmland auction and brokerage firm with strong Midwest and national reach; closely comparable auction-driven model focused on agricultural land.
• Mossy Oak Properties: Network of rural land brokerages affiliated with the Mossy Oak outdoor brand, selling farms, ranches, timber, and hunting land — directly comparable niche, marketing approach, and buyer demographic.

Broad incumbents

• Farmers National Company: Established, larger-scale farm and ranch management and real estate brokerage with deep Midwest presence; offers overlapping farmland sales and auction services as part of a broader management portfolio.
• Hertz Farm Management: Long-standing Midwest farm management and real estate firm conducting farmland sales and auctions; comparable in transaction type but operates as part of a broader farm management franchise.

Emerging players

• DreamDirt: Iowa-based farm and land auction company conducting online and live auctions in the Midwest; directly competes in Premier Farm's geographic and product niche but at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xinstagram.com/premierfarmrealtygroup
• YouTubeyoutube.com/channel/UCTnEswzAkHcwt0NSyJp5yqQ
• Facebookfacebook.com/PremierFarmRealtyGroup
• LinkedInlinkedin.com/company/premier-farm-realty-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Farm Realty Group & Auction