78 Madison

What 78 Madison does

78Madison Inc. (doing business as 78Madison Digital Agency) is a privately held, full-service marketing communications and advertising agency founded in 1983 and headquartered at 1401 Town Plaza Court, Suite 2010A, Winter Springs, Florida. The firm operates as a traditional professional services agency rather than a SaaS or product company, delivering integrated marketing solutions across four core service lines: Branding (identity design, campaigns, guidelines), Web Development (website design and development), Digital Marketing (brand amplification, video production, social media management, PPC, SEO), and Miscellaneous Design. These are supported by Strategy, Creative, and Media service modules. The underlying technology stack is not publicly disclosed; no proprietary platform, app, API, or AI/ML capability is referenced.

The agency serves a horizontal mix of enterprise and mid-market clients across hospitality, real estate, construction, consumer products, and professional services, including named accounts such as Ocean Reef Club, Coconut Beach Resort, Sotheby's International Realty, Ovida Construction, S.I. Goldman Company, Florida Aquatics Custom Pools, Nectar Springs Infused Water, and PERGRAVIS. Revenue is generated through project-based engagements and ongoing client partnerships under a professional services billing model, with pricing not publicly disclosed and prospective clients routed through a website contact form or direct email to CEO Joe Bouch. Customer acquisition is relationship-driven and selective, described by the firm as working with 'clients we choose to work with,' with growth occurring organically through referrals, word of mouth, and CEO-authored thought leadership content on the agency's blog and social channels (Facebook, LinkedIn, X, Instagram). The company is founder/owner-operated, with no disclosed external investors, parent company, funding rounds, acquisitions, or geographic expansion beyond the Southeast U.S., and operates with a headcount of 11-50 employees.

Name

78 Madison

Legal name

78Madison Inc.

Website

https://78madison.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

78Madison Inc. is a privately held, founder-led full-service marketing communications agency in Winter Springs, Florida, offering branding, web development, digital marketing, and creative services to enterprise and mid-market clients across hospitality, real estate, construction, and consumer products in the Southeast U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Marketing Services: 78Madison generates revenue through providing integrated advertising and marketing communications services including branding, web development, digital marketing, campaign creation, and media strategy. Revenue is derived from project-based engagements and ongoing client partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

78 Madison is a full-service marketing communications firm that delivers integrated branding, web development, digital marketing, and creative services to organizations. The agency provides brand identity design, website design and development, social media management, PPC and SEO campaigns, video production, and strategic media planning on a project-based and ongoing partnership basis.

Product overview

78 Madison is a full-service marketing communications and advertising agency offering a unified portfolio of services. The core offerings include Branding (brand identity, campaigns, guidelines), Web Development (website design and development), Digital Marketing (social media, PPC, SEO, video production), and Miscellaneous Design. These services are supported by Strategy, Creative, and Media service modules. The agency operates as a traditional digital agency rather than a SaaS platform, delivering personalized client experiences through integrated marketing communications solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand identity design, campaigns, brand guidelines, playbooks, design production, and execution covering product, corporate, retail, and hospitality disciplines for organizations seeking distinctive brand development.
• Web Development Website design and development services creating digital experiences for client organizations across industries.
• Digital Marketing Brand amplification, campaign creation, video production, social media management, PPC campaigns, and strategic search optimization (paid and organic) for client organizations.
• Miscellaneous Design Additional design services beyond core branding, web development, and digital offerings, supporting broader client creative needs.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Tombras Group: Knoxville-based independent full-service agency offering creative, media, digital, and strategy services to national and regional brands; comparable in size, independent ownership, and integrated offering structure.
• Barkley: Kansas City-based independent agency combining creative, media, and digital services; comparable independent positioning and similar mid-market full-service breadth.
• 22squared: Atlanta-based independent agency with advertising, media, and digital capabilities serving national brands; comparable scale, independent ownership, and full-service delivery.
• The Martin Agency: Richmond, VA-based independent agency providing full-service creative, digital, and media work for major consumer brands; comparable in independent ownership model and integrated offering.
• Archer Malmo: Memphis-based independent agency providing advertising, digital, and brand strategy services; comparable mid-size independent agency structure and service portfolio.
• Mower: Independent integrated marketing agency with offices across the Eastern US; comparable in offering breadth across advertising, digital, and media services for mid-market clients.
• RPA: Santa Monica-based independent creative and media agency serving major brands; comparable independent model with full-service creative and digital capabilities.
• Venables Bell & Partners: San Francisco-based independent agency focused on creative and digital work for established consumer brands; comparable independent positioning and mid-size scale.
• Hub Strategy: Bay Area-based creative and brand agency serving mid-market and challenger brands; comparable size, independent ownership, and integrated brand-plus-digital scope.

Broad incumbents

• R/GA: Globally recognized independent digital agency offering creative, consulting, and technology capabilities; serves as a broader incumbent that overlaps with 78Madison's brand and digital offerings but at vastly greater scale and capability breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/78MADISON_INC
• Facebookfacebook.com/78Madison
• LinkedInlinkedin.com/company/78madison-inc
• Instagraminstagram.com/78madison_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 78 Madison