What EasyDeal does

EasyDeal is a privately held Canadian software company, operated as a product brand of A.D.N.T. inc. and headquartered in Quebec City, that provides automated pricing calculators and sales acceleration software specifically designed for automotive dealerships. The company self-describes as the largest provider of sales accelerators in Canada, serving approximately 700 dealer-clients with more than 7,000 daily users across roughly 17 years of continuous operation. Its sole focus is the Canadian automotive retail vertical, supported by a bilingual French/English web presence that reflects its Quebec roots and national reach.

The company's core product is a .NET Framework 4-based desktop application that performs real-time calculations of vehicle prices, credits, residual values, and rates by automatically ingesting manufacturer data, eliminating manual review of manufacturer communications and reducing costly calculation errors. Two add-on modules extend the platform: ED-Commerce, a virtual sales process module enabling electronic contract signing (CCAQ/AMVOQ), video conferencing, and F&I product presentation across computer, tablet, and mobile; and EasyDeal Cloud Backup, a $29/month automated backup service with 12-hour intervals, 7-day retention, and 1-hour emergency restore. The platform integrates with major Dealer Management Systems including CDK Global, Reynolds & Reynolds, DealerSocket, DealerTrack, PBS Systems, Quorum, vAuto, RouteOne, and Dealer Fusion, and draws valuation data from Canadian Black Book and Chrome Data.

EasyDeal operates on a subscription-based revenue model. Pricing for the core software is quote-based and not publicly disclosed, while the Cloud Backup add-on is priced at $29 per month. The go-to-market is enterprise field sales targeting automotive dealerships directly, with demo booking via Calendly and an in-house sales function reachable at [email protected]. Distribution is reinforced through partnerships with major online automotive marketplaces (Auto Trader, CarGurus, Kijiji, Auto 123) and the Quebec dealer association (CCAQ). With 11-50 employees, no disclosed venture capital or private equity funding, and a single-vertical, single-country footprint, EasyDeal presents as a small, owner-operated private software business built on long-standing customer relationships rather than capital-driven expansion.

Name

EasyDeal

Legal name

A.D.N.T. inc.

Website

https://easydeal.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyDeal is a privately held Canadian software company that provides automated pricing calculators and sales acceleration software for automotive dealerships, serving 700+ dealer-clients across Canada with a .NET-based platform and DMS integration ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (Core Product): EasyDeal operates as a subscription-based software service for car dealerships. Pricing is quote-based and not publicly disclosed on the website.
2. Cloud Backup Add-on Service: Additional cloud backup service added to EasyDeal subscription for $29 per month, providing automated data backup every 12 hours with 7-day retention and emergency restore capabilities.
3. E-Commerce Module: Electronic sales process module built on EasyDeal calculation module, enabling virtual vehicle sales and F&I product presentations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

EasyDeal is a subscription-based sales acceleration software for automobile dealerships. The platform automates vehicle price calculations by applying credits, residual values, rates, and manufacturer parameters in real time, eliminating manual review of home office communications. It is complemented by the ED-Commerce electronic sales module (virtual vehicle sales, video conferencing, e-signature) and an optional Cloud Backup service that protects dealer data on a 12-hour backup cycle.

Product overview

EasyDeal is a unified dealer management software platform for automobile dealerships, consisting of a core pricing calculator and sales accelerator (EasyDeal) with optional add-on modules. The core EasyDeal platform provides real-time price calculations, manufacturer data updates, and credit/residual value management. The ED-Commerce module extends the platform with a complete virtual sales process, including electronic contract signing and video conferencing. An optional Cloud Backup service adds automated data protection with disaster recovery capabilities. The company has served 700+ dealerships and 7,000+ users across Canada over 17 years.

Differentiator

Problem solved

Functional benefit

Brands

• ED-Commerce: Electronic sales process module based on EasyDeal calculation module, accessible on computer, tablet or mobile devices, guiding sellers and buyers through vehicle and product transactions.
• EasyDeal Cloud Backup

Products and services

• EasyDeal Automated pricing calculator and sales accelerator software designed specifically for automobile dealerships. Calculates vehicle prices, applies credits, residual values, and rates in real time, and automatically updates manufacturer data and parameters. Used by 700 dealerships and over 7,000 daily users across Canada.
• ED-Commerce Electronic sales process module built on the EasyDeal calculation engine. Guides buyers and sellers through virtual vehicle transactions and includes video conferencing, electronic contract signing (CCAQ, AMVOQ), and F&I product presentation capabilities. Accessible via computer, tablet, or mobile device.
• EasyDeal Cloud Backup Automated cloud backup service add-on for EasyDeal dealer data, including quotes, clients, and inventories. Backups run every 12 hours with 7-day retention and include an emergency restore service with 1-hour response time, 7 days a week.

Quantifiable outcome

• 700+ dealership clients using the software
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core, major, regional and minor.

• CDK GlobalcoreTechnology or IntegrationDMS integration partner providing compatibility between EasyDeal sales accelerator software and CDK Global dealer management systems used by automotive dealerships.
• Reynolds & ReynoldscoreTechnology or IntegrationDMS integration partner enabling EasyDeal software compatibility with Reynolds & Reynolds dealer management solutions.
• DealerTrackcoreTechnology or IntegrationTechnology partner providing integration with DealerTrack dealer management and F&I software solutions.
• DealerSocketcoreTechnology or IntegrationDMS integration partner for EasyDeal compatibility with DealerSocket automotive CRM and dealer management solutions.
• Auto TradermajorGTM or Marketing PartnerMajor online automotive marketplace partnership for dealer visibility and lead generation across Canada.
• Canadian Black BookcoreTechnology or IntegrationVehicle valuation data integration partner providing residual values and automotive pricing data to EasyDeal calculations.
• Chrome DatacoreTechnology or IntegrationAutomotive data and content provider integration for vehicle specifications and pricing information within EasyDeal.
• CCAQ (Corporation des concessionnaires d'automobiles du Québec)regionalGTM or Marketing PartnerQuebec automotive dealer association partnership representing and supporting dealership interests in the province.
• CarGurusmajorGTM or Marketing PartnerOnline automotive marketplace partnership for dealer inventory listing and lead generation.
• vAutocoreTechnology or IntegrationDMS and inventory management integration partner for EasyDeal dealer software compatibility.
• PBS SystemscoreTechnology or IntegrationDMS integration partner for EasyDeal compatibility with PBS Systems dealer management solutions.
• QuorumcoreTechnology or IntegrationDealer management systems integration partner for EasyDeal software compatibility.
• RouteOnecoreTechnology or IntegrationF&I and dealer management integration partner for EasyDeal sales acceleration software.
• Dealer FusioncoreTechnology or IntegrationDMS integration partner providing EasyDeal compatibility with Dealer Fusion dealer management solutions.
• KijijimajorGTM or Marketing PartnerOnline classifieds and automotive marketplace partnership for dealer lead generation.
• Auto 123regionalGTM or Marketing PartnerMajor French-language automotive news and classifieds website partnership for Quebec dealer visibility.
• AllyminorGTM or Marketing PartnerAutomotive financing and insurance partner for dealer F&I product offerings.
• First Canadian (FCIC)minorGTM or Marketing PartnerFinancial services partner for dealer financing and insurance products.
• FGIminorGTM or Marketing PartnerFinancial services partner for automotive dealer products.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• PBS Systems: Canadian dealership management software provider serving franchised auto dealers across Canada. Directly comparable as a fellow Canadian DMS-adjacent vendor serving overlapping dealer customers with operational workflow software.
• DealerSocket: U.S. automotive CRM and dealer software platform offering customer relationship, desking, and workflow tools to franchised dealerships. Direct functional peer to EasyDeal's sales acceleration and CRM-adjacent capabilities.
• vAuto: Cox Automotive-owned inventory management and pricing software for auto dealers. Direct peer in automated vehicle pricing, valuation, and sales acceleration technology.
• VinSolutions: Cox Automotive-owned CRM, desking, and deal-presentation platform for auto retailers. Closely comparable to EasyDeal's core sales acceleration workflow, including F&I product presentation.
• RouteOne: F&I and credit application platform connecting dealers with lenders. Compares as direct competitor across EasyDeal's F&I workflow and dealer-credit integration layer.
• AutoRaptor: Canadian automotive CRM specializing in dealer sales pipeline management, desking, and F&I tools. Closely comparable regional peer to EasyDeal serving Canadian dealers.

Broad incumbents

• CDK Global: Largest North American dealer management system provider with broad dealer software stack. Comparable as the dominant platform on which EasyDeal integrates and against which EasyDeal's pricing/f&I features compete.
• Reynolds & Reynolds: Major U.S. DMS and dealership software provider with comprehensive dealer retail solutions. Comparable as a broad incumbent integrating with and overlapping EasyDeal's sales and F&I tooling.
• Dealertrack: Cox Automotive-owned DMS, F&I, and dealer financing software platform. Direct overlap with EasyDeal's F&I and dealer credit/residual calculation modules.
• Cox Automotive: Holding company consolidating major dealer software brands (vAuto, VinSolutions, Dealertrack, Kelley Blue Book). Strategic incumbent aggregating the competitor products that overlap with EasyDeal's positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easydealsoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyDeal