Empathic

What Empathic does

Empathic, operated by Market Me LLC and headquartered in Santa Monica, California, is a vertically focused SaaS platform that sells marketing automation software and managed marketing services to individual U.S. loan officers and mortgage professionals. The product is positioned as an all-in-one alternative to unbundling separate tools for email, SMS, voicemail, funnels, websites, call tracking, surveys, booking, CRM, reputation management, and analytics — anchored at a stated $497/month versus an estimated $1,400+/month for the equivalent unbundled stack. The underlying technology is a cloud-based SaaS platform with drag-and-drop website/funnel builders, omni-channel communication (phone connect, voicemail drops, SMS/MMS, email, Facebook Messenger, Instagram, Google My Business), automated lead capture and pre-qualification survey tools, custom pipeline and stage tracking, and native iOS and Android mobile applications.

The business model is a hybrid of self-serve SaaS subscription ("Automate Yourself"), a fully managed service tier ("Done For You" with customized landing pages, personalized funnels, exclusive lead generation, digital advertising, and monthly optimization), and à la carte marketing service add-ons (Facebook/Instagram, Google/Bing, LinkedIn, YouTube advertising, social media management, SEO and blog creation). All pricing is quote-based and not publicly disclosed at the SKU level. Go-to-market is direct-to-consumer through the company website, with free strategy calls as a top-of-funnel qualification mechanism, demo requests, and self-serve onboarding. The company lists 100+ third-party integrations spanning Twilio, Mailgun, MailChimp, Sendgrid, Sendinblue, ActiveCampaign, HubSpot, Salesforce, Zoho CRM, Odoo CRM, Google/Outlook calendars, Facebook, Google Ads, and Instagram.

Empathic is a private company with no disclosed funding rounds, no external investors, no management team listed publicly, and no disclosed revenue or headcount figures. Operations are U.S.-only with no claimed global footprint. The operational posture, single LLC entity, and absence of disclosed capital or leadership suggest a bootstrapped, founder-led small business rather than a venture-backed growth company. No M&A, leadership changes, regulatory actions, patents, awards, or certifications are disclosed in the source materials.

Name

Empathic

Legal name

Market Me LLC

Website

https://goempathic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Empathic (Market Me LLC) is a U.S. SaaS platform that provides all-in-one marketing automation, lead generation, and managed advertising services specifically for individual loan officers and mortgage professionals, combining self-serve software with a fully managed "Done For You" service tier.

Ownership category

akta.pro rank

Product category

Mortgage Marketing Automation Software

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Mortgage marketing automation
• Loan officer CRM
• Lead generation software
• Marketing automation platform
• Sales funnel builder

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Automate Yourself: Self-service software subscription tier with pre-built templates, automation campaigns, and funnel builder. Custom pricing tailored to customer needs.
2. Managed Services - Done For You: Full-service package including customized landing page, personalized funnels, exclusive lead generation, digital advertising, and monthly optimization. Custom pricing.
3. Additional Marketing Services: A la carte services including Facebook & Instagram Advertising, Google & Bing Advertising, LinkedIn Advertising, YouTube Advertising, Social Media Management, and SEO & Blog Creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Empathic is an all-in-one lead generation, client management, and automation SaaS platform built specifically for individual loan officers and mortgage professionals. It combines a drag-and-drop website and funnel builder, pre-qualification survey tools, omni-channel communication (SMS, voicemail, email, Messenger, Instagram, Google My Business), automated campaign sequences, and pipeline tracking, sold either as a self-serve subscription ('Automate Yourself') or as a fully managed marketing service ('Done For You') that includes custom landing pages, exclusive lead generation, digital advertising, and monthly optimization.

Product overview

Empathic is an all-in-one mortgage marketing automation platform operated by Market Me LLC, comprising a unified SaaS platform with multiple integrated modules. The core Empathic platform provides lead generation, client management, and custom-built automation software for loan officers. The product portfolio includes two service tiers: (1) the self-service 'Automate Yourself' plan with funnel/website builder, SMS/email/voicemail automation, lead qualification surveys, appointment scheduling, and omni-channel communication tools; and (2) the full-service 'Done For You' plan adding customized landing pages, personalized funnels, exclusive lead generation, digital advertising management, and ongoing optimization. Additional add-on modules cover Facebook/Instagram/Google/YouTube advertising, social media management, SEO and blog creation, a mobile app (iOS/Android), and CRM integrations (ActiveCampaign, HubSpot, SalesForce, Zoho CRM, Odoo CRM, BeinTouch). The platform connects to email providers (Mailgun, MailChimp, Sendgrid, Sendinblue), SMS/voice services (Twilio, ClickSend), and calendar tools (Google, Outlook).

Differentiator

Problem solved

Functional benefit

Products and services

• Empathic Platform All-in-one lead generation, client management, and custom-built automation software designed specifically for loan officers. Provides email, text, and voice automation sequences, custom landing pages, lead qualification surveys, and omni-channel communication as a single subscription.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• FacebookcoreTechnology or IntegrationAd integration for running Facebook advertising campaigns. Part of the Done For You service to drive leads to custom landing pages.
• GooglecoreTechnology or IntegrationAdvertising integration for Google Ads campaigns and Google My Business call tracking integrated into the platform.
• InstagramcoreTechnology or IntegrationAd integration for Instagram advertising campaigns as part of the digital marketing campaigns package.
• TwiliocoreTechnology or IntegrationSMS and voice automation integration powering the platform's automated communication features including auto call connect and missed call text back.
• MailguncoreTechnology or IntegrationEmail automation integration for sending automated email campaigns to leads and clients.
• Google CalendarcoreTechnology or IntegrationCalendar integration for appointment scheduling and personal/team calendar sync.
• Outlook CalendarcoreTechnology or IntegrationCalendar integration for customers who use Microsoft Outlook for appointment scheduling.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Total Expert: Vertical CRM and marketing automation platform purpose-built for mortgage lenders and loan officers. Directly competes with Empathic's loan-officer targeting, omnichannel communications, and lead nurturing capabilities.
• BombBomb: Video email and messaging platform with strong penetration in mortgage and real estate sales. Competes with Empathic's email/SMS/voicemail automation and lead engagement workflows for loan officers.
• Vyuma: Loan officer CRM and marketing automation platform with mobile-first pipeline and engagement tools. Comparable to Empathic in its vertical focus on individual loan officers and SMB mortgage teams.
• Structurely: AI-powered lead engagement and qualification platform for mortgage and real estate. Overlaps with Empathic's pre-qualification surveys, automated lead follow-up, and SMS/email outreach.
• LenderHomePage: Mortgage marketing platform offering websites, lead capture, CRM, and marketing automation for loan officers. Closely comparable to Empathic's website/funnel builder, lead forms, and pipeline features.
• Charm CRM: Mortgage-specific CRM and engagement platform for loan officers and mortgage teams. Competes with Empathic on pipeline management, communications, and marketing automation.
• Mortgage Marketing Animals: Mortgage-specific marketing agency and lead generation service for loan officers. Closely overlaps with Empathic's 'Done For You' managed-services tier, including landing pages, paid ads, and lead nurturing.

Emerging players

• Loanzify: Mobile-first mortgage CRM and consumer-facing loan app with pipeline and communication tools. Adjacent to Empathic's mobile-iOS/Android strategy and loan officer workflow.

Broad incumbents

• HubSpot: Horizontal CRM and marketing automation platform that competes with Empathic's broader feature set (email, workflows, CRM, forms, mobile). Loan officers frequently evaluate HubSpot as a non-vertical alternative.
• ActiveCampaign: General-purpose marketing automation and CRM with email, SMS, and sales pipeline tools. Competes with Empathic's automation, CRM, and email/SMS capabilities and is itself an integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoEmpathic
• LinkedInlinkedin.com/company/goempathic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empathic