Bob El Web

What Bob El Web does

Bob El Web SAS, operating under the brand Bob Booking, is a French software company founded in 2006 in Bordeaux that develops a cloud-based CRM purpose-built for the live performance sector. The platform centralizes contact management, tour scheduling, prospection, project tracking, budgeting, and administrative workflows (quotes, contracts, invoices, accounting exports) for production companies, tourneurs, bookers, administrators, and diffusion professionals. Its underlying architecture is a modular web application with native iOS and Android mobile clients (relaunched as a new app in 2024), built around a proprietary Live Data database of more than 7,000 French cultural venues with regular updates on structure type, organizational charts, and programming schedules. The product is offered through tiered subscriptions (EXPRESS, OPEN from €33/month HT, CLASSIC from €205/month HT for teams of 4+, and a custom UNLIMITED tier for 10+ people with API connections), supplemented by add-on modules (Live Data, Emailing, Booking, Admin, Budget, Project Management) and personalized onboarding services.

The company monetizes primarily through recurring SaaS subscriptions billed monthly with annual prepay discounts, plus professional services for data migration and configuration. Go-to-market is sales-led and event-driven: weekly Calendly-based demos, year-round attendance at French live performance trade events, partnerships with sector federations offering preferential pricing to members, and self-service sign-up through bob-booking.com and the iOS/Android app stores. The company is structured as a French SAS with €174,600 of share capital, employs a small team (five named professionals across development, product ownership, and customer relations), and reports 500+ customer organizations and 2,500 users — predominantly SMBs in the French live performance ecosystem. Operations are bootstrapped apart from a single 2013 funding round of approximately $287K from Alive Ideas, with data hosted in France and GDPR-compliant processing.

Name

Bob El Web

Legal name

Bob el Web SAS

Website

https://bob-booking.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob El Web, operating as Bob Booking, is a Bordeaux-based French SaaS company (founded 2006) that provides a modular CRM for live performance professionals — production companies, tourneurs, bookers, and administrators — with tiered subscriptions starting at €33/month and a proprietary database of 7,000+ French cultural venues.

Ownership category

akta.pro rank

Product category

Live Performance CRM Software

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Live performance CRM
• Tour booking software
• Artist booking platform
• Event production management
• Contact management software

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: Monthly or annual subscription to access CRM software with chosen modules, simultaneous access slots, email credits, unlimited client database hosting, and software updates within initial functional scope. Pricing tiers include EXPRESS (entry-level for diffusion professionals), OPEN (customizable starting at €33/month), CLASSIC (starting at €205/month for teams of 4+), and UNLIMITED (custom quote for 10+ people).
2. Live Data Service: Optional add-on module providing access to a comprehensive professional contacts database with regular updates. Data cannot be exported and service stops if subscription is cancelled.
3. Additional Simultaneous Access: Additional simultaneous access slots available for €35 HT beyond base allocation
4. Personalized Onboarding Services: Customized implementation support including contact file integration, previous tour data migration, and file cleaning services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bob El Web develops and sells Bob Booking, a modular cloud-based CRM platform purpose-built for the French live performance sector. The platform centralizes project management, contact management, tour booking and scheduling, budgeting, email marketing, and complete administrative workflows (pre-contracts, quotes, contracts, invoices, accounting exports) for production companies, tourneurs, booking agents, administrators, theatre and dance companies. The product is offered as a subscription with tiered plans and optional add-on modules, including a proprietary Live Data database of over 7,000 French cultural venues, and is complemented by native iOS and Android mobile applications.

Product overview

Bob El Web offers Bob Booking, a modular CRM platform designed for live performance producers in France. The core platform provides centralized contact management, multi-user collaboration, project tracking, and administrative workflows. The product architecture follows a base plan (OPEN, CLASSIC, UNLIMITED, or EXPRESS) with optional add-on modules including Live Data (professional contact database), Email/Emailing, Booking (tour scheduling), Admin (contracts/invoicing), Budget (financial planning), and Project Management. Users can customize the number of simultaneous accesses and add premium modules as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Bob Booking CRM A comprehensive cloud-based CRM platform designed for live performance producers, including companies, production companies, tour promoters, bookers, administrators, and distribution managers. Centralizes project management, contact management, multi-criteria search with geolocation, scheduling, email marketing, project budgeting, and complete administrative workflows from pre-contract to invoicing.
• Bob Booking Mobile Application Native iOS and Android mobile application providing Bob Booking users with access to their contacts, schedules, and tour options on the go at venues, trade shows, and during tours. Available on Google Play Store and Apple App Store.
• Live Data Module Add-on module providing access to a proprietary professional contact database of over 7,000 French cultural venues and distribution structures, regularly updated with structure type, activity, organizational charts, venue locations and programming schedules. Sold as a recurring subscription that is non-exportable and tied to active Bob Booking access.
• Emailing Module Add-on newsletter and email campaign module within Bob Booking, providing creation, sending, targeting, and statistics tools for diffusion follow-up communications.
• Booking Module Add-on module for tour booking and option management within Bob Booking, including tour calendar management and the ability for artists to propose available dates directly to venues for booking requests.
• Admin Module Add-on module within Bob Booking providing end-to-end administrative workflow including pre-contracts, quotes, contracts, invoices, payroll summaries, accounting exports, and itineraries tied to projects and events.
• Budget Module Add-on budget module within Bob Booking for planning, simulation, tracking, and export of event, project, or overall activity budgets, including forecasts, cost optimization, and per-tour/artist/year tracking.
• Project Management Module Add-on module within Bob Booking for tracking project development, including interest tracking, negotiations, invitations, and prospection target definition.
• Personalized Onboarding Services Professional services offering customized onboarding and implementation support for new Bob Booking clients, including contact file integration, migration of previous tour data, and data cleaning to prepare the workspace.

Quantifiable outcome

• 500+ organizations and 2,500 users trust the solution
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• Professional Networks and Syndicates of Live PerformancecoreGTM or Marketing PartnerBob Booking has established partnerships with professional networks and syndicates in the live performance sector to facilitate access to Bob Booking for their members. These partnerships provide preferential pricing conditions for members of these organizations.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• HubSpot: HubSpot offers an SMB-focused CRM suite with marketing, sales and service hubs. Comparable as the mainstream CRM alternative French live-performance SMBs might adopt instead of a vertical tool.
• Zoho: Zoho offers a broad SaaS suite including CRM, used by SMBs globally. Comparable as a horizontal SMB CRM that competes with vertical offerings in price-sensitive segments.
• Pipedrive: Pipedrive is a sales-focused CRM popular with SMBs across many verticals. Comparable as a horizontal CRM alternative, particularly for the prospection and pipeline workflow that Bob Booking's Booking Module supports.
• Salesforce: Salesforce is the leading horizontal CRM platform serving companies of all sizes including entertainment producers. Relevant as the broad incumbent that any vertical CRM competes against for share-of-wallet.

Direct peers

• Tessitura Network: Tessitura provides a CRM and ticketing platform purpose-built for arts and cultural organizations, including performing arts venues. Like Bob Booking, Tessitura deeply verticalizes CRM for the cultural sector and reports strong customer retention.
• Artlogic: Artlogic provides a CRM, inventory and e-commerce platform for galleries, artists and creative professionals. Comparable as a vertical SaaS serving the arts/cultural space with multi-module subscription pricing, though focused more on visual arts than live performance production.
• PatronBase: PatronBase delivers CRM, ticketing and box office solutions for performing arts venues. Directly comparable to Bob Booking as a vertical CRM for the cultural/live events sector with subscription SaaS delivery.
• Spektrix: Spektrix offers a CRM and ticketing platform for arts and entertainment organizations in the UK. Direct comparison: both sell vertical CRM tailored to performing arts/cultural events, target similar buyers (production and distribution teams), and use a subscription SaaS model.

Others

• Ovatio: Ovatio is a French-based partner mentioned on Bob Booking's site as a copyright holder/ecosystem participant. Relevant as an adjacent participant in the French live performance ecosystem even if not a direct functional competitor.

Emerging players

• AudienceView: AudienceView provides ticketing, CRM and audience engagement software for live events and performing arts. Comparable as an adjacent platform serving the same end-customers (cultural organizations and producers), though with more ticketing orientation than production management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BobBooking
• LinkedInlinkedin.com/company/bob-el-web
• Instagraminstagram.com/bobbooking
• Xx.com/bobelweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob El Web