What Andzen does

Andzen is a privately held, global e-commerce agency founded in 2012 and headquartered in Brisbane, Australia, with co-founders Brenden Rawson (CEO) and Jason Anderson (CRO) leading a team of 11–50 employees distributed across 9 offices in APAC, AMER, and EMEA (Sydney, Manila, Toronto, Edmonton, Richmond VA, Berlin, Malaga, Lima). The firm operates as a B2B professional services business — not a software vendor — specializing in customer journey design and lifecycle marketing for direct-to-consumer and eCommerce brands. Its core technology stack is centered on Klaviyo, where Andzen holds Master Elite Partner status (1st in APAC, 5th globally), complemented by deep partnerships with Shopify Plus (among the first agency partners globally), and integrations spanning SMS (Attentive, Postscript), loyalty (Smile.io, Yotpo, LoyaltyLion), reviews (Okendo, Loox), subscriptions (ReCharge, Skio), and personalization (Nosto, Searchspring).

Andzen's product portfolio is delivered as bespoke agency engagements rather than packaged software: Email Marketing, SMS Marketing, Customer Lifecycle Marketing, Messenger Marketing, Loyalty Programs, Ecommerce Marketing Consulting, CRM Agency Services, Retention Marketing Services, CRM Audits, Deliverability Management, and Review Generation Campaigns. Structured onboarding is provided through Klaviyo Fundamentals Packages, and the company complements delivery with branded content including The Andzen Approach podcast and a recurring case-study library.

The business model is project- and retainer-based professional services with custom scoping and 4–6 month engagement terms. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise field sales with a partner referral flywheel driven by Klaviyo and Shopify Plus, supplemented by thought-leadership content (podcast, blog, newsletter) and event participation (K:BOS 2025). Customer segments span enterprise and mid-market fashion, sports, beauty, fitness, F&B, and pets brands (Hard Yakka, Aje, MAAP, Janie and Jack, Rose-Hip Vital, Chef's Edge, Wests Tigers, Rathbone Wine Group) alongside SMB Shopify merchants. The company has no disclosed institutional funding, operates as an independent entity, and derives its core competitive position from platform certifications, geographic reach, and a documented track record of client outcomes (e.g., +308% YoY flow-attributed revenue for Hard Yakka, $148K monthly flow revenue for Chef's Edge within 60 days).

Name

Andzen

Legal name

Andzen

Website

https://andzen.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ecommerce Marketing Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Ecommerce marketing services
• Customer journey design
• Email marketing automation
• SMS marketing campaigns
• CRM agency services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Retainer Engagements: Custom-scoped agency retainer engagements typically spanning 4-6 months. Services include CRM audits, customer journey design, email/SMS campaign management, loyalty program implementation, and ongoing optimization. Pricing is tailored based on scope and strategy modules.
2. Project-Based Consulting: One-time consulting engagements for specific deliverables such as tech stack audits, automation platform selection, implementation support, and process optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Andzen is a B2B Customer Journey and AI CRM agency that designs, builds, and manages tailored customer journey programs for ecommerce and DTC brands. Its core deliverable is managed services around email marketing, SMS marketing, Messenger marketing, loyalty programs, retention marketing, and CRM optimization, executed primarily on the Klaviyo platform with integrations to Shopify, Shopify Plus, and other ecommerce ecosystems.

Product overview

Andzen is an award-winning global Customer Journey and AI CRM agency founded in 2012, specializing in retention and CRM services for ecommerce brands. The company operates as a service-based agency rather than a software product, offering a portfolio of professional services built around Klaviyo as the primary technology platform. The core service portfolio includes Email Marketing, SMS Marketing, Customer Lifecycle Marketing, Messenger Marketing, Loyalty Marketing Programs, Ecommerce Marketing Consulting, CRM Agency Services, Retention Marketing Services, CRM Audits, and Review Generation Campaigns. The company also offers structured Klaviyo Fundamentals Packages for onboarding new clients. As a Klaviyo Master Elite Partner (the exclusive top tier), Andzen leverages deep platform expertise alongside integrations with Shopify, Shopify Plus, and other major ecommerce platforms to deliver end-to-end customer journey strategies. The agency complements its service offerings with content marketing through The Andzen Approach podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Strategic and automated email marketing services for ecommerce brands covering campaign management, data collection, on-brand creative, segmentation, and personalized touchpoints to convert and retain customers.
• SMS Marketing Text message marketing services delivering targeted, timely communications to ecommerce customers on the channel they prefer, integrated with email campaigns for omnichannel engagement and conversion.
• Customer Lifecycle Marketing Automated email flow and journey services creating personalized touchpoints across all customer journey stages, including welcome series, abandoned cart recovery, post-purchase sequences, win-back campaigns, and brand advocate development.
• Messenger Marketing Strategic messaging via Facebook Messenger using the Recart platform for abandoned cart notifications, welcome messages, and promotional campaigns, integrated with email and SMS automations.
• Loyalty Marketing Programs Design and implementation of customer loyalty and rewards programs using platforms such as Smile.io, LoyaltyLion, Growave, Rivo, and Influence.io to incentivize repeat purchases, increase customer lifetime value, and foster brand advocacy.
• Ecommerce Marketing Consulting Expert advisory services for ecommerce brands including CRM audits, tech stack auditing, automation platform selection, implementation support, data capture strategies, and process optimization.
• CRM Agency Services Comprehensive customer relationship management services including CRM audits, customer journey optimization, advanced segmentation, automation design, deliverability management (SPF/DKIM/DMARC, list hygiene, sender reputation), and review generation campaigns using the Klaviyo CRM platform.
• Retention Marketing Services

Quantifiable outcome

• Revenue growth of 25% in first month after Klaviyo migration (Rose-Hip Vital case study)
• +8 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability2 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and secondary.

• KlaviyocoreTechnology or IntegrationKlaviyo Master Elite Partner (fifth globally, first in APAC). Andzen specializes in Klaviyo implementation, CRM optimization, and customer journey design. The partnership involves joint go-to-market activities, referral relationships, and access to exclusive Klaviyo resources and support.
• Shopify PluscoreTechnology or IntegrationAmong the first marketing agencies globally selected as Shopify Plus Partner. Andzen helps Shopify Plus merchants with customer journey optimization, email/SMS marketing, and loyalty programs. Partnership provides exclusive access to resources, early feature announcements, and priority support.
• ShopifycoreTechnology or IntegrationStandard Shopify partner for eCommerce platform integration and marketing support for Shopify merchants.
• AttentivesecondaryTechnology or IntegrationSMS marketing platform partner. Andzen creates SMS campaigns using Attentive for clients seeking enterprise SMS marketing solutions.
• PostscriptsecondaryTechnology or IntegrationSMS marketing platform partner for eCommerce brands. Andzen leverages Postscript for SMS campaign creation and management.
• OkendosecondaryTechnology or IntegrationCustomer reviews platform integrated with Klaviyo. Andzen uses Okendo to help brands generate reviews and UGC as part of customer journey strategies.
• JustunosecondaryTechnology or IntegrationData capture and conversion optimization platform. Andzen uses Justuno for popup and form solutions to grow email/SMS subscriber lists.
• ReChargesecondaryTechnology or IntegrationSubscription platform for Shopify merchants. Andzen integrates ReCharge for subscription-based client marketing strategies.
• RecartsecondaryTechnology or IntegrationMessenger marketing platform for abandoned cart recovery and customer communication. Andzen uses Recart to add Messenger marketing to customer journeys.
• GorgiassecondaryTechnology or IntegrationCustomer support/CX platform. Andzen integrates Gorgias into customer journey strategies for helpdesk optimization.
• Loop ReturnssecondaryTechnology or IntegrationReturns and exchanges platform. Andzen integrates Loop Returns into post-purchase customer journey for seamless returns experience.
• Smile.iosecondaryTechnology or IntegrationLoyalty rewards program platform. Andzen creates loyalty programs using Smile.io for Shopify and BigCommerce merchants.
• ReferralCandysecondaryTechnology or IntegrationReferral program platform for eCommerce. Andzen implements referral strategies using ReferralCandy for client brands.
• RefersionsecondaryTechnology or IntegrationAffiliate and influencer marketing platform. Andzen uses Refersion for influencer network management and tracking.
• GatsbysecondaryTechnology or IntegrationMicro-influencer marketing platform. Andzen automates influencer marketing using Gatsby for client brands.
• BigCommercesecondaryTechnology or IntegrationEcommerce platform partnership. Andzen provides email marketing and customer journey services for BigCommerce merchants.
• WooCommercesecondaryTechnology or IntegrationWordPress-based eCommerce platform partnership. Andzen integrates WooCommerce with email marketing platforms like Klaviyo.
• Magento (Adobe Commerce)secondaryTechnology or IntegrationEnterprise eCommerce platform partnership. Andzen provides marketing automation and customer journey services for Magento merchants.
• SalesforcesecondaryTechnology or IntegrationSalesforce Marketing Cloud and Commerce Cloud integration. Andzen provides services for Salesforce-powered eCommerce brands.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SmartrMail: Klaviyo-focused email and SMS marketing agency serving Shopify merchants with lifecycle automation. Comparable in Klaviyo-centric service delivery and SMB-to-mid-market DTC positioning.
• ROI Revolution: E-commerce digital marketing agency specializing in paid media, email, and lifecycle for Shopify brands. Comparable in DTC focus and multi-channel retention offering, though broader channel mix.
• InboxArmy: Email marketing and lifecycle automation agency serving e-commerce brands with campaign management, automation, and CRM services. Overlapping service catalog and Shopify/Klaviyo tooling focus with Andzen.
• Eastside Co: UK-based Klaviyo Elite Partner and Shopify Plus agency focused on retention and CRM marketing for e-commerce brands. Direct competitor in the Klaviyo elite-agency tier and similar enterprise DTC client base.
• Common Thread Collective: US-based DTC growth marketing agency specializing in customer journey, lifecycle, and CRM services for e-commerce brands. Closely comparable in offering mix (email/SMS, loyalty, retention) and target customer (Shopify-led DTC) to Andzen.

Broad incumbents

• Avenue Z: Full-service marketing and PR agency with e-commerce and DTC practice areas including email, SMS, and CRM campaigns. Overlaps with Andzen's retention marketing offering but with broader communications emphasis.
• Power Digital Marketing: Large US-based full-service digital marketing agency serving e-commerce and DTC brands with media, CRM, and lifecycle services. Broader scale and channel portfolio than Andzen, with overlapping CRM/email capabilities.
• Tinuiti: Major independent performance marketing agency offering paid media, SEO, lifecycle, and CRM services to e-commerce brands. Significantly larger scale and broader service mix than Andzen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/socialandzen
• Facebookfacebook.com/socialandzen
• LinkedInlinkedin.com/company/andzen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andzen