Urban Building Group
Urban Building Group is a privately held Charlotte, North Carolina design/build firm founded circa 2009 that delivers integrated design and construction services — kitchens, baths, outdoor spaces, custom homes, and additions — to residential homeowners in the Charlotte metro.
- Company typePrivate
- Founded2009
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Urban Building Group does
Urban Building Group is a privately held, Charlotte, North Carolina-based residential design/build firm founded circa 2009 and led by President John Morgan. The company delivers integrated design and construction services for homeowners in the Charlotte metropolitan area, operating an in-house team that combines Designers, Kitchen & Bath Designers, Interior Decorators, and Construction Professionals to manage projects from concept through completion.
Its service portfolio spans kitchen and bath remodeling, custom home construction, outdoor living spaces (pools, patios, verandas), home additions, attic/basement/garage conversions, and interior design, supported by dedicated sub-portfolios for outdoor spaces, secondary spaces, and craftsmanship details. The underlying delivery model is a unified design/build methodology — design and construction executed under a single accountable team — rather than a separate architect-plus-contractor handoff. The firm's core technology is the integrated design/build process itself; no proprietary software, app, API, or AI/ML capabilities are disclosed, and the website is built on a standard Wix platform.
The business model is project-based and quote-driven, with revenue generated one project at a time from SMB residential clients and no recurring or subscription component. Customer acquisition is sales-led and direct: homeowners initiate contact via website forms, phone, or in-person visits, and are converted through consultation and project quoting. Marketing relies on organic social media (Instagram, Facebook), a portfolio-driven website, and earned media through SouthPark magazine and industry publications, with membership visibility via HBAGC, NARI Greater Charlotte, and Angie's List. The firm has accumulated over 15 years of operating history, hundreds of completed residential projects, and industry recognition including NARI Contractor of the Year (2008) and NAHB Certified Green Professional designation.
Urban Building Group firmographics
Firmographics- Name
- Urban Building Group
- Legal name
- Urban Building Group
- Website
- https://urbanbuildinggroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Building Group is a privately held Charlotte, North Carolina design/build firm founded circa 2009 that delivers integrated design and construction services — kitchens, baths, outdoor spaces, custom homes, and additions — to residential homeowners in the Charlotte metro.
- Ownership category
- akta.pro rank
Urban Building Group industry classification
Industry- Product category
- Residential Home Remodeling
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Retaining Walls & Hardscape Structures (HSAPALAH), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where Urban Building Group is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Building Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Residential Remodeling Services: Project-based revenue from custom home construction, kitchen and bathroom renovations, outdoor living spaces, and home additions. Services are quoted per project with no recurring revenue model.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Urban Building Group product offering
Product offeringCore offering
Urban Building Group is a Charlotte, NC design/build firm that delivers residential renovation, remodeling, and custom home construction services through an integrated in-house team of designers, kitchen & bath designers, interior decorators, and construction professionals. The company handles full project management from initial design through construction completion for kitchens, bathrooms, outdoor living spaces, home additions, custom homes, and specialty spaces such as attics, basements, and garages.
Product overview
Urban Building Group is a Charlotte-based design/build firm offering a unified in-house approach to residential renovation. Their core service combines design and construction under one team, including Designers, Kitchen & Bath Designers, Interior Decorators, and Construction Professionals. The product portfolio centers on Design/Build Services as the umbrella offering, with specialized services for Kitchen & Bath Remodeling, Custom Homes, Outdoor Living Spaces (pools, patios, verandas), Home Remodeling & Additions, and Interior Design. These services are supported by focused sub-product portfolios for Attics/Basements/Garages and detailed craftsmanship work. The company has operated for over 15 years serving Charlotte-area homeowners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Three awards at 20th Annual Excellence in Remodeling Awards (2009)
- +1 more outcomes
Companies that use Urban Building Group
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Urban Building Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Building Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Angie's ListminorListed on Angie's List platform for consumer reviews and lead generation
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Urban Building Group competitors and assessment
Company assessmentDirect peers
- DreamMaker Bath & Kitchen: DreamMaker Bath & Kitchen is a national franchise network providing full-service kitchen, bath, and whole-home remodeling. Operates under a similar design-led model and competes in the same residential remodeling customer segment.
- CaseDesign Remodeling: CaseDesign is a large Mid-Atlantic and Southeast design/build remodeling firm offering integrated design and construction services for residential renovations including kitchens, baths, and additions. Directly comparable to Urban Building Group in business model and target customer (affluent homeowners).
- Mosby Building Arts: Mosby Building Arts is a St. Louis design/build remodeling firm specializing in kitchens, baths, and whole-home renovations using an in-house design and construction team. Closely mirrors UBG's integrated approach and premium positioning.
Broad incumbents
- Leaf Home Bath: Leaf Home (formerly LeafFilter) is a national home solutions company that has expanded into bath remodels alongside gutter and other home services. While broader in portfolio, it increasingly competes in the same residential bath renovation space.
- Power Home Remodeling: Power Home Remodeling is a large East Coast exterior and remodeling company offering roofing, siding, windows, and full renovation services. While broader in scope, it competes for the same homeowner renovation dollar in the Southeast and operates a similar integrated sales-and-build model.
Regional players
- Belman Homes: Belman Homes is a Charlotte-area custom home builder and remodeler. Direct regional competitor serving the same Charlotte homeowner segment for custom homes and renovations.
- Southern Living Custom Builder Program: The Southern Living Custom Builder Program is a network of vetted custom home builders across the Southeast, including several in the Charlotte metro. Comparable in delivering custom homes and high-end renovations to the same regional homeowner demographic.
Emerging players
- Re-Bath: Re-Bath is a national bathroom remodeling franchise focused on full bath renovations. Competes with UBG specifically on the bathroom side of UBG's service portfolio.
Others
- James Hardie Preferred Contractors: James Hardie's contractor network includes regional residential remodelers serving the Charlotte market for exterior renovations. Comparable on the exterior renovation capability but as an enablement/network layer rather than a direct design-build peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Urban Building Group social profiles
Digital presenceUrban Building Group compliance and trust
Trust signalCompliance3 records
Urban Building Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Building Group leadership team
Management profileNumber of profiles
Profiles2 records
Urban Building Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Building Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Building Group
What does Urban Building Group do?
Urban Building Group is a Charlotte, NC design/build firm that delivers residential renovation, remodeling, and custom home construction services through an integrated in-house team of designers, kitchen & bath designers, interior decorators, and construction professionals. The company handles full project management from initial design through construction completion for kitchens, bathrooms, outdoor living spaces, home additions, custom homes, and specialty spaces such as attics, basements, and garages.
Is Urban Building Group a public or private company?
Urban Building Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Building Group founded?
Urban Building Group was founded in 2009. It employs 1 to 10 people.
Where is Urban Building Group based?
Urban Building Group is headquartered in Charlotte, United States, in the North America region.
How does Urban Building Group make money?
One revenue line is on record: residential Remodeling Services.
Who are Urban Building Group's main competitors?
Direct peers on record are DreamMaker Bath & Kitchen, CaseDesign Remodeling and Mosby Building Arts. Broad incumbents are Leaf Home Bath and Power Home Remodeling. Regional players are Belman Homes and Southern Living Custom Builder Program. Re-Bath is listed as an emerging player. James Hardie Preferred Contractors is listed as an others.
Does Urban Building Group have an API?
No public API is recorded for Urban Building Group.
What industry is Urban Building Group in?
Urban Building Group's product category is Residential Home Remodeling. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPALAH, Retaining Walls & Hardscape Structures. Its NAICS code is 236118 and its SIC code is 1520.