WhatsUp?

What WhatsUp? does

WhatsUp? Tech Ltd, founded in 2015 and headquartered in Dover, United Kingdom, operates a dual-component mental health and wellbeing platform sold on a B2B2C basis. The consumer-facing product is a free mobile application available on iOS and Android that provides daily mental health tools including mood tracking with history pattern identification, anonymous Q&A with organizational wellbeing teams, journaling, crisis support functions (SOS Call and SOS Text routing to providers such as The Samaritans, MySSP, and SHOUT), and a directory of local and national wellbeing contacts. The companion SWAP (Safeguarding, Wellbeing and Mental Health Platform) is a cloud-based administration system that lets licensed organizations monitor users in real time, send direct messages, and access audit records for safeguarding purposes. End users can only access the app when registered to an organization holding a valid WhatsUp? license, and all user identities are pseudonymised via anonymous user IDs.

The company targets six vertical segments: education, emergency services, corporate and business, public and private sector, sport clubs and governing bodies, and youth and faith groups. Pricing is subscription-based, with annual organizational licenses priced flexibly by size and need; the app is free for end users. Named reference customers include the University of Portsmouth (first major client) and Vision Specialist Services (first licensing partnership, extending the product into insurance and financial services). Marketing is conducted through the company website, organic social channels (Facebook and Twitter), enquiry forms, and a 12-week free trial offered to prospective organizational customers. Mobile distribution is via the Apple App Store and Google Play Store, while B2B licenses are sold directly through sales outreach and the website enquiry form.

WhatsUp? operates with a small team of approximately six identified members across co-founder leadership (Jason Oliver as Co-Founder and Managing Director, Vincent Pericard as Co-Founder and Director), IT development, marketing, software architecture, and business development. The company is privately held, shows no disclosed institutional funding, and is registered with the UK Information Commissioner's Office under GDPR, with a documented 7-year data retention policy. The technology stack emphasizes anonymity, safeguarding audit trails, real-time data capture, and multi-language support. The platform does not expose a public API or SDK and has no disclosed AI/ML capabilities.

Name

WhatsUp?

Legal name

WhatsUp? Tech Ltd

Website

https://thewhatsupapp.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WhatsUp? is a UK-based B2B2C mental health and wellbeing platform that sells annual organizational licenses for its consumer mobile app and SWAP cloud administration system to employers, schools, universities, and other institutions serving employees or students.

Ownership category

akta.pro rank

Product category

Employee Wellbeing Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro industry

PRIMARYHLALAAAH

Membership/Subscription Concierge Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLACAEAM

Employer/Member Engagement Platforms for Provider-Sponsored Plans

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

Keywords

• Employee wellbeing software
• Mental health app
• Safeguarding platform
• Wellbeing mobile app
• Organisational wellbeing licensing

Headquarters

HQ city

Deal

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Organization Licenses: Organizations (employers, universities, schools, etc.) purchase annual licenses to provide the WhatsUp? service to their people. The app is free for end users. License fees are flexible based on organization size and needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WhatsUp? sells annual organizational licenses to its mental health and wellbeing platform, which pairs a free iOS/Android mobile app with a cloud-based administration system called SWAP (Safeguarding, Wellbeing and Mental Health Platform). End users (employees, students, or members of licensed organizations) access the app for free once registered to a licensed organization, and use it for mood tracking, anonymous Q&A, journaling, raising concerns about colleagues, and reaching SOS crisis support. The licensed organization's wellbeing team uses SWAP to monitor users, send direct messages, and access audit-trailed wellbeing data insights.

Product overview

WhatsUp? is a dual-component mental health and wellbeing solution consisting of the free WhatsUp? App (iOS and Android) for end-users and the SWAP (Safeguarding, Wellbeing and Mental Health Platform) cloud-based administration system licensed to organisations. The app provides daily tools including mood tracking (My Mood), anonymous Q&A (Ask a Question), wellbeing contacts directory, daily notifications, personal journaling (My Thoughts), colleague concern reporting, and crisis support (SOS Function). The SWAP platform enables organisations' wellbeing teams to monitor users, send direct messages, and access big data insights. The service is available by organisational license and serves sectors including education, emergency services, corporate, public sector, sport clubs, and youth/faith groups.

Differentiator

Problem solved

Functional benefit

Brands

• SWAP (Safeguarding, Wellbeing and Mental Health Platform): Cloud-based administration system that collects data from the app, allowing organisations' wellbeing teams to monitor and communicate with users.

Products and services

• WhatsUp? App

Quantifiable outcome

• 12-week free trial available for organizations

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• University of PortsmouthflagshipStrategic or Co-development PartnerThe University of Portsmouth was WhatsUp?'s first major client. The company acknowledges their gratitude for the university's continued support. This partnership established the foundation for the company's commercial operations in the education sector.
• Vision Specialist ServicescoreOEM/ Whitelabel/ Licensing PartnerVision Specialist Services is WhatsUp?'s first licensing partnership. This partnership is specifically focused on offering WhatsUp? to the insurance and financial sectors, representing a strategic expansion into new vertical markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modern Health: Global mental health platform combining an app, coaching, and therapy licensed to employers. Comparable B2B subscription model targeting organisational buyers, with a broader portfolio of services than WhatsUp?.
• Lyra Health: Mental health benefits platform sold to employers, combining an app with coaching and therapy services. Comparable organisational subscription model and focus on employer-sponsored access to mental health support.
• Spring Health: Enterprise mental health benefit platform selling subscriptions to employers. Comparable subscription licensing of mental health software and services to organisations, with a broader therapy and coaching offering.
• Calm Business: Calm's enterprise product licences its meditation and sleep app to organisations. Highly comparable subscription model, app-based delivery, and organisational mental health positioning.
• Togetherall: UK and Canadian digital mental health service licensed to universities, colleges, and employers, offering peer support and clinician-monitored community. Comparable organisational subscription model, education and workplace buyers, and anonymous safeguarding-led design.
• Kooth (formerly XenZone): UK-based digital mental health platform originally built for schools and now serving broader populations, offering anonymous counselling and wellbeing tools. Highly comparable UK roots, education-sector heritage, anonymous access model, and safeguarding orientation.
• Unmind: UK-headquartered B2B mental health and wellbeing platform that sells subscriptions to organisations to support employee mental health. Highly comparable to WhatsUp? in target buyer (organisations), core product (mental health app plus admin dashboard), and subscription model.
• Wysa: AI-driven mental health chatbot app with a B2B channel selling to employers and healthcare providers. Comparable as a subscription-based mental health app with organisational licensing and safeguarding-relevant features.
• Spill: UK-based mental health platform offering therapy and wellbeing tools to companies via subscription. Comparable as a UK B2B2C mental health subscription product targeting similar organisational buyers, including SMEs and education-adjacent customers.
• Headspace for Work: Headspace's B2B arm sells enterprise licences for its meditation and mental health app to employers and other organisations. Directly comparable B2B2C subscription motion, app-based delivery, and organisational wellbeing use cases.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thewhatsupapp
• Facebookfacebook.com/thewhatsupapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhatsUp?