CRMprofs

What CRMprofs does

CRMprofs B.V. is a privately held Dutch CRM consulting firm founded in 2008 and headquartered in Woerden, Utrecht. The company provides independent advisory and implementation services for CRM systems, targeting primarily Dutch small and medium-sized enterprises (MKB), with additional engagements across industry verticals (telecom, finance, education, manufacturing, professional services) and non-profit organizations including Red Cross Netherlands. Its core service lines are CRM Selection (vendor-neutral advisory with TCO evaluation), CRM Implementation (configuration, data migration, integration, go-live support), CRM Optimization (analysis, improvement planning, training, adoption support), and Training & Adoption Services.

The firm's technical work centers on three vendor platforms: SugarCRM (now branded SugarAI, covering Sugar Market, Sugar Sell, Sugar Serve), Teamleader, and Zoho CRM (including the broader Zoho suite of 40+ integrated applications). Beyond standard implementation, CRMprofs develops custom configurations and sub-products inside these platforms — examples include a CPQ wizard module built within SugarCRM for Gio Coffee, a custom Coachview API-based dashboard for VOO, a SugarCRM-to-SAP ERP integration (delivered with Meridian-IT for Hitma), multi-language CRM configurations, and document-generation workflows using Xpertdoc and DocuSign integrations. The firm emphasizes vendor neutrality, pragmatic outcomes over lengthy reports, and human-centered adoption.

CRMprofs operates as a sales-led, project-based professional services business. Its go-to-market combines free 30-minute advisory 'sparssessie' consultations, content marketing via a multilingual blog (Dutch, English, Italian), case-study-driven inbound, and referral channels through vendor partnership ecosystems. Pricing is not publicly disclosed; engagements are project-based with payment on delivery of consulting, implementation, and optimization work. The team is compact (1-10 employees) with more than 15 years of CRM consulting experience, and the company is structured as CRMprofs B.V., registered in the Utrecht Trade Register (KvK 70929912).

Name

CRMprofs

Legal name

CRMprofs B.V.

Website

https://crmprofs.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CRMprofs is a privately held Dutch consulting firm providing independent CRM selection, implementation, optimization, and training services to SMEs (MKB), industry verticals, and non-profits across the Netherlands and selected European markets, specializing in SugarCRM/SugarAI, Teamleader, and Zoho platforms.

Ownership category

akta.pro rank

Product category

CRM Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• CRM consulting services
• CRM implementation services
• CRM selection advisory
• CRM optimization support
• Sales automation consulting

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. CRM Consulting and Advisory Services: Professional services revenue from independent CRM advisory, helping organizations select the right CRM system based on their processes, team, and growth plans. Includes organization analysis, functional requirements definition, market scanning, and demo guidance.
2. CRM Implementation Services: Project-based revenue from technical CRM implementation including system setup, data migration, integration with existing tools, testing, and go-live support. They guide implementations from A to Z at the client's pace.
3. CRM Optimization and Support: Ongoing optimization services for existing CRM installations including analysis, improvement planning, training, user adoption support, and technical adjustments such as new fields, automations, and dashboard improvements.
4. Training and Adoption Services: Tailored training programs for sales, support, and management teams including short online sessions, on-location training, user manuals, and adoption support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CRMprofs is an independent CRM consulting firm that helps Dutch and European organizations select, implement, optimize, and adopt CRM systems. Rather than selling a proprietary CRM product, the firm delivers vendor-neutral advisory services and hands-on implementation across SugarCRM/SugarAI, Zoho, and Teamleader, complemented by custom module development (CPQ, dashboards, integrations) and training programs focused on user adoption.

Product overview

CRMprofs is an independent CRM consulting firm serving Dutch and European SMEs. Rather than selling a proprietary CRM product, it offers a portfolio of consulting services — CRM Selection, CRM Implementation, CRM Optimization, and Training & Adoption — alongside the implementation of third-party CRM platforms. CRMprofs implements and customizes SugarCRM/SugarAI (including Sugar Market, Sugar Sell, Sugar Serve), Teamleader, and Zoho CRM. Beyond standard implementations, CRMprofs develops custom sub-products for its clients, including a custom CPQ (Configure-Price-Quote) module built within SugarCRM, a DocMerge document generation workflow using SugarCRM's native capabilities, and a custom Coachview API dashboard for VOO. The company also integrates SugarCRM with DocuSign, SAP ERP, and Xpertdoc for document generation. All services are delivered with a focus on user adoption and practical outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Selection Services

Quantifiable outcome

• 30-minute free consultation providing clarity and practical tips
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SugarAI (formerly SugarCRM)coreTechnology or IntegrationPartnership with SugarAI for their product suite including Sugar Market (marketing automation), Sugar Sell (cloud CRM for commercial organizations), and Sugar Serve (case management). CRMprofs has direct access to SugarAI's organization, enabling them to recommend and implement SugarCRM solutions with technical depth. The partnership allows CRMprofs to provide objective advice while having close technical relationships.
• TeamleadercoreTechnology or IntegrationPartnership with Teamleader, a complete CRM solution suitable for SMEs. Teamleader Focus provides customer management, invoicing, and project planning in one tool. CRMprofs leverages this partnership to serve service-oriented SMEs seeking streamlined sales processes with built-in project management capabilities.
• ZohocoreTechnology or IntegrationPartnership with Zoho for Zoho CRM and their extensive suite of 40+ integrated applications including Zoho Desk, Zoho SalesIQ, Zoho Campaigns, Zoho Bookings, and Zoho Books. CRMprofs implements Zoho solutions for clients seeking affordable, comprehensive business software with strong integration capabilities.
• Meridian-ITminorImplementation/ SI/ Consulting PartnerCollaboration with Meridian-IT on the Hitma SugarCRM-SAP integration project. Building integrations requires meticulous coordination, and Meridian-IT provided complementary technical expertise for the SAP ERP integration side of the project.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Accenture: Global systems integrator delivering large-scale CRM (Salesforce, Microsoft Dynamics, SAP CX) implementations and managed services worldwide. Competes with CRMprofs only on enterprise-tier projects but anchors the upper bound of the CRM consulting market CRMprofs participates in.
• Prodware Group: European Microsoft Dynamics and business applications partner offering CRM, ERP and digital transformation services across multiple countries. Comparable in that it implements the same enterprise CRM platforms (notably Microsoft Dynamics) for similar mid-market customers, but at significantly larger scale.
• Cegeka: Large Belgian-headquartered IT services group with a broad managed services, cloud, and enterprise applications portfolio including CRM implementations for Benelux and European clients. Overlaps with CRMprofs on SME/mid-market CRM projects but competes across a much wider service portfolio.
• Capgemini: Global consulting and digital services firm with extensive CRM/digital customer experience practices (Salesforce, Microsoft, SAP). Overlaps with CRMprofs on CRM transformation projects for mid-market and enterprise clients across Europe, though typically at much larger scale.
• Ordina (Computacenter): Dutch IT services and consulting firm (now part of Computacenter) with long-standing Microsoft and CRM practices serving Dutch enterprise and public-sector clients. Comparable on CRM advisory and implementation offerings for the Dutch market, but at substantially larger scale.
• Conclusion Consulting: Dutch consultancy group with multiple IT services brands offering CRM, integration, and digital transformation services to Dutch mid-market and enterprise customers. Comparable in customer base and CRM implementation capabilities, but as part of a much broader consulting ecosystem.

Direct peers

• Winvision: Dutch IT consultancy headquartered in Nieuwegein that delivers Microsoft Dynamics 365 and Power Platform implementations, with a similar SME/mid-market customer profile and project-based delivery model. Directly comparable in scope of CRM and ERP services for the Dutch market.
• Gravity (We Are Gravity): Belgian digital consultancy with strong CRM implementation practices serving Benelux mid-market clients, comparable to CRMprofs in size, regional focus, and CRM-platform-agnostic positioning. Overlaps on customer-facing digital transformation and CRM advisory work.
• MagnusMinds Solutions: CRM and digital transformation services firm with implementation expertise across multiple CRM platforms, comparable in scope to CRMprofs as a multi-platform CRM implementation partner. Sized similarly to CRMprofs and serving SME/mid-market customers.

Emerging players

• HubSpot Solutions Partners (e.g., Lynton): HubSpot Solutions Partners like Lynton offer CRM implementation, onboarding, and HubSpot-specific consulting for SMEs — directly competing with one of the five platforms CRMprofs implements. Comparable in delivery model and customer profile but specializing in HubSpot rather than being vendor-neutral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crmprofs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRMprofs