Schaebens
Schaebens is a German family-owned cosmetics and OTC health brand, headquartered in Frechen, that manufactures face masks, skincare routines, and instant-spray nutritional supplements, distributed through Rossmann, Müller Drogerie, and Globus to mass-market German consumers.
- Company typePrivate
- Founded1933
- HeadquartersFrechen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schaebens does
Schaebens is a German family-owned manufacturer and distributor of cosmetics and pharmaceutical/health products, headquartered in Frechen near Cologne. Operating through two legal entities (Haus Schaeben GmbH & Co. KG, founded 1933; A. Moras & Comp. GmbH & Co. KG, founded 1832) and led by the Hünemeyer family since 1952, the company markets itself as Germany's most-purchased facial skincare brand, built originally around individually packaged face masks. The core product portfolio spans cream masks, sheet/hydrogel masks, eye pads, foot and hair masks, acne patches, and the Beauty Balance skincare routine line, alongside a growing adjacent range of nutritional supplements delivered via proprietary instant-spray technology and women's health items. Underlying product differentiators include the Totes Meer (Dead Sea) mineral series, a clinically tested Retinol anti-aging complex (claimed up to 41% wrinkle-depth reduction), Dermatest 5-star certified formulations, and microplastic-free ingredient standards. The business model is one-time retail purchase of branded FMCG SKUs, sold primarily through German drugstore chains (Rossmann, Müller Drogerie), hypermarkets (Globus) and the company's own e-commerce storefront, supplemented by a multi-channel marketing stack (paid search, social, influencer, content) and a sustainability proposition anchored by ZNU certification and ClimatePartner climate-neutral status.
Schaebens firmographics
Firmographics- Name
- Schaebens
- Legal name
- Haus Schaeben GmbH & Co. KG
- Website
- https://schaebens.de
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schaebens is a German family-owned cosmetics and OTC health brand, headquartered in Frechen, that manufactures face masks, skincare routines, and instant-spray nutritional supplements, distributed through Rossmann, Müller Drogerie, and Globus to mass-market German consumers.
- Ownership category
- akta.pro rank
Where Schaebens is headquartered
LocationHeadquarters
- HQ city
- Frechen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Schaebens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Cosmetics Retail: Sale of face masks, sheet masks, eye pads, foot care products, hair masks, patches, and skincare products through retail and e-commerce channels
- Nutrition & Health Products: Dietary supplements, OTC pharmaceuticals, and health products including melatonin sprays, bitter substances, immune support, omega-3 products, and wellness formulations
- Beauty Balance Line: Complete skincare line including day cream, night cream, toner, serum, cleansing gel, and peeling products
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Schaebens product offering
Product offeringCore offering
Schaebens manufactures and distributes facial skincare products including cream masks, sheet masks, hydrogel masks, eye pads, foot masks, hair masks, and acne patches, alongside a complete Beauty Balance skincare line. The company also produces nutritional supplements (melatonin, bitter substances, immune support, omega-3, women's health sprays) and OTC pharmaceutical products (Melissa spirit, rubbing alcohol, pine fluid). Products are sold through German drugstore chains and e-commerce.
Product overview
Schaebens is a German cosmetics and pharma company offering a diverse product portfolio spanning face masks (Creme Masken), sheet masks (Tuchmasken), hydrogel masks, eye pads (Augenpads/Gel-Pads), foot masks (Fußmasken), hair masks (Haarmasken), acne patches (Anti-Pickel Patches), and a complete Beauty Balance skincare line with cleansers, creams, toners, and serums. The company also produces nutritional supplements including melatonin and bitter substances instant sprays, immune support formulas, omega-3 products, and women's health items. Additionally, Schaebens offers OTC pharmaceuticals including Melissa spirit, rubbing alcohol, and pine fluid for musculoskeletal health. The products emphasize scientifically tested efficacy, skin compatibility, and sustainability with vegan options, microplastic-free formulas, and climate-neutral certification.
Differentiator
Problem solved
Functional benefit
Brands
- Schaebens Naturals: First certified natural cosmetics series with bio, fair and vegan ingredients
- Totes Meer Serie
Products and services
- Panthenol Maske Face mask with panthenol for moisturizing and skin care. Targets German consumers seeking facial skincare.
- Zink Maske Face mask with zinc for blemish-prone and oily skin, for German consumers.
- Totes Meer Schlamm Maske Dead Sea mud mask for deep cleansing and impurity removal. Positioned as a bestseller for sensitive skin.
- Hyaluron Maske Hydrating face mask with hyaluronic acid for moisture boost.
- Retinol Maske Anti-aging cream mask with retinol, vitamin E, and hyaluronic acid; clinically tested with up to 41% reduction in wrinkle depth. Vegan, microplastic-free.
- Kollagen-Hydrogel-Maske Hydrogel face mask with collagen for anti-aging and skin firming.
- Panthenol 3-Zonen-Tuchmaske Three-zone sheet mask with panthenol for targeted facial skincare.
- Ceramide Jelly Tuchmaske Sheet mask with ceramides in jelly texture for skin barrier support.
- Hyaluron-Tuchmaske Hydrating sheet mask with hyaluronic acid.
- Vitamin-C-Tuchmaske Brightening sheet mask with vitamin C for radiant skin.
- Kollagen Boost Tuchmaske Collagen-boosting sheet mask for anti-aging benefits.
- AHA Peeling Tuchmaske Exfoliating sheet mask with AHA for gentle skin renewal.
- Panthenol Augen-Tuch-Pads Eye patches with panthenol for moisturizing the eye area.
- Miracle Eyes Hydrogel Augen-Pads Hydrogel eye pads for intensive eye area care and reduction of puffiness.
- Kollagen Boost Hydrogel Augen-Pads Collagen-boosting hydrogel eye pads for anti-aging eye care.
- Cooling Hydro Augen Gel-Pads Cooling hydrogel eye pads for refreshing and de-puffing the eye area.
- Anti-Pickel Patches Spot treatment patches for blemishes and imperfections.
- XL Anti-Pickel Patches Larger-size spot treatment patches for bigger blemishes.
- Verwöhnende Fussmaske Pampering foot mask for softening and moisturizing feet.
- Ultra Sensitive Fussmaske Ultra-sensitive foot mask for sensitive and demanding feet.
- Intensiv pflegende Fussmaske Intensively nourishing foot mask for dry feet.
- Peeling Fussmaske Exfoliating foot mask for removing dead skin cells.
- Anti-Hornhaut Fussmaske Anti-callus foot mask for treating rough feet and calluses.
- Sheabutter Haarmaske Hair mask with shea butter for deep conditioning.
- Arganöl Haarmaske Hair mask with argan oil for nourishing and shine.
- Melatonin Sofort-Spray 1mg Instant oral spray with melatonin for sleep support and relaxation.
- Bitterstoffe Sofort-Spray High-dosed bitter substances instant spray with 15-fold plant power.
- Innere Ruhe Sofort-Spray Inner calm instant spray with hemp seed oil for relaxation.
- Gedächtnis + Fokus Sofort-Spray Memory and focus instant spray as OTC product.
- Haut-Haare-Nägel Beauty Komplex 10-formula beauty complex for skin, hair, and nails.
- Zink + C + D3 + B12 Immun-Komplex Immune support supplement with zinc, vitamin C, D3, B12, and trace elements.
- Schlaf-Komplex Sleep complex with 2-phase formula for falling and staying asleep.
- Omega-3 Premium Vitamin D3 + E Premium omega-3 capsules with vitamins D3 and E from sustainable fisheries.
- Meno Balance Sofort-Spray Menopause support spray for women.
- Zyklus-Balance 3-in-1 Nährstoff-Formel Cycle balance 3-in-1 nutrient formula for women's health.
- Aloe Vera Trink Gel Drinkable aloe vera gel for internal hydration and wellness.
- Vitamin C Power Konzentrat High-dosed vitamin C concentrate in capsules for skin radiance and anti-aging.
- Hyaluron Beauty Shot Ampullen Hyaluronic acid beauty shot ampoules for intensive hydration.
- Perfect Skin Glow Konzentrat Glow-enhancing concentrate for radiant skin.
- Reife Haut Anti-Age Konzentrat Anti-aging concentrate for mature skin.
- Beauty Balance (Produktserie) Complete skincare line including face masks, cleansers, cream peelings, day cream, night cream, toner, and serum for comprehensive skincare routines.
- Totes Meer Wasch & Dusch Dead Sea body wash and shower product.
- Melissengeist Melissa spirit traditional OTC remedy.
- Franzbranntwein Traditional rubbing alcohol for muscle and joint care.
- Latschenkiefer Fluid Pine fluid for musculoskeletal complaints and general well-being.
- Schaebens Naturals First certified natural cosmetics series with bio, fair and vegan ingredients. Launched August 2018.
Quantifiable outcome
- Up to 41% reduction in wrinkle depth with Retinol Mask
- +2 more outcomes
Companies that use Schaebens
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Schaebens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Schaebens partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- echd® Design StudiocorePartnership with multiple-award-winning design studio from Offenbach for strategic packaging redesign after 25 years. The redesign modernized the iconic 'Maskenfrau' (mask woman) branding while maintaining brand recognition, completed in 2024.
- Mediaplus GroupcoreMedia strategy partnership for Green GRP initiative - first customer to book CO2-neutral media campaign. Partnership enables climate-neutral advertising across all media channels.
- ClimatePartnercoreClimate certification partner since 2018. First major German consumer goods company to achieve climate neutrality. Emissions calculation, reduction, and climate protection project financing partnership.
- TreedomminorTree planting partnership through Treedom platform. 200 trees planted in first campaign, enabling employee and customer participation in reforestation efforts.
- ZNU - Zentrum für Nachhaltige UnternehmensführungcorePartnership with University of Witten/Herdecke research center for sustainability certification. Active participation in ZNU partner network for sustainable business practices.
- CleanhubminorEnvironmental partnership for worldwide proper disposal of plastic waste. Part of Schaebens commitment to avoiding microplastics since 2015.
- DermatestcoreLong-standing partnership with independent dermatological testing institute for product efficacy and skin compatibility certification. All Schaebens products carry Dermatest 5-star guarantee.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Schaebens competitors and assessment
Company assessmentDirect peers
- Sebapharma (Sebamed): German, family-owned dermo-cosmetics brand with similar drugstore-led distribution (Rossmann, Müller, dm). Highly comparable mid-sized player with a clinical/efficacy-led positioning analogous to Schaebens' Dermatest-certified approach.
- Weleda: German (Schwäbisch Gmünd) natural cosmetics and anthroposophic skincare company with mass drugstore presence. Comparable in category overlap (skincare + body care), DACH-centric distribution, and natural/sustainability positioning including Schaebens' Naturals line.
- Lavera (Laverana GmbH): German natural cosmetics manufacturer based near Hannover, distributed through the same drugstore chains as Schaebens. Closely comparable mid-sized German competitor in the naturals/clean-beauty segment Schaebens Naturals addresses.
- Dr. Theiss Naturwaren (Dürrbach Group / Wierborn): German cosmetics + natural health brand producing OTC pharmacy and drugstore products (e.g., medizinische Seifen). Same retail set, dual cosmetics-and-pharma positioning, and Mittelstand scale as Schaebens.
- Logona / Santè (Logocos Naturkosmetik): German natural cosmetics group selling Logona, Sante, and Heliotrop through German drugstores and organic retail. Closely comparable mid-sized DACH competitor in natural facial care and certified-organic positioning.
- Dr. Hauschka (Wala Heilmittel): German natural cosmetics and OTC brand owned by Wala, distributed through German pharmacies and drugstores. Comparable in category mix (skincare + health), natural/anthroposophic positioning, and family/values-led Mittelstand ownership.
Broad incumbents
- Beiersdorf (NIVEA / Eucerin / Labello): Hamburg-based global skincare giant and the dominant supplier in German drugstores. Same category, same distribution channels, but vastly larger scale and international reach — sets the competitive benchmark for facial-skincare share that Schaebens holds in masks.
- Stada Consumer Health: German-headquartered OTC, generics and consumer-health company whose OTC portfolio (e.g., Grippostad, Mobilat) sits on the same Rossmann/Müller shelves as Schaebens' Melissengeist and Franzbranntwein — the relevant peer for Schaebens' supplements/OTC expansion ambitions.
- Bioderma (NAOS group): French dermo-cosmetic brand with derm-validated claims and drugstore/pharmacy distribution in Germany. Larger, broader international scope, but directly comparable in dermatological-testing-led skincare positioning to Schaebens' Dermatest 5-star strategy.
Emerging players
- Primavera Life: German natural cosmetics and aromatherapy brand with certified-organic, vegan positioning comparable to Schaebens Naturals. Smaller and more niche than Schaebens, making it an emerging rather than direct head-to-head peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schaebens social profiles
Digital presenceSchaebens compliance and trust
Trust signalCompliance9 records
Schaebens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schaebens leadership team
Management profileNumber of profiles
Profiles3 records
Schaebens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schaebens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schaebens
What does Schaebens do?
Schaebens manufactures and distributes facial skincare products including cream masks, sheet masks, hydrogel masks, eye pads, foot masks, hair masks, and acne patches, alongside a complete Beauty Balance skincare line. The company also produces nutritional supplements (melatonin, bitter substances, immune support, omega-3, women's health sprays) and OTC pharmaceutical products (Melissa spirit, rubbing alcohol, pine fluid). Products are sold through German drugstore chains and e-commerce.
Is Schaebens a public or private company?
Schaebens is a private company. It is classified as family owned and is currently operating.
When was Schaebens founded?
Schaebens was founded in 1933. It employs 11 to 50 people.
Where is Schaebens based?
Schaebens is headquartered in Frechen, Germany, in the Europe region.
How does Schaebens make money?
Three revenue lines are on record. Cosmetics Retail is the primary driver. The others are nutrition & Health Products and beauty Balance Line.
Who are Schaebens's main competitors?
Direct peers on record are Sebapharma (Sebamed), Weleda, Lavera (Laverana GmbH), Dr. Theiss Naturwaren (Dürrbach Group / Wierborn), Logona / Santè (Logocos Naturkosmetik) and Dr. Hauschka (Wala Heilmittel). Broad incumbents are Beiersdorf (NIVEA / Eucerin / Labello), Stada Consumer Health and Bioderma (NAOS group). Primavera Life is listed as an emerging player.
Does Schaebens have an API?
No public API is recorded for Schaebens.