Tovertafel (Active Cues)

What Tovertafel (Active Cues) does

Tovertafel, operated by Tover Health Tech B.V. (previously known as Active Cues), is a Dutch health technology company founded in 2014 and headquartered in Utrecht, Netherlands. The company designs, manufactures, and distributes the Tovertafel, an interactive projection system that combines a projector, infrared sensors, and specialized software to project motion-responsive games onto any surface. Games are developed through a co-design methodology with target users and are tailored for three primary verticals: memory care (seniors with dementia), intellectual disability care, and inclusive education (children with special educational needs). The system is positioned as an evidence-based therapeutic play platform, with the company claiming scientifically validated effects and citing 93% of care staff observing improved social interaction and 82% reporting improved staff-resident relationships.

The core technology pairs fixed hardware (projector and infrared sensor array) with a curated games library. The third-generation platform, Tovertafel 3, launched in 2025 with improved hardware and software capabilities. The company describes itself as the first interactive game system of its kind and the industry standard for cognitive care, supported by a portfolio of design and innovation awards including Red Dot 2025, CES Editors' Choice 2025, EdTech Breakthrough 2025, New Venture Most Innovative Dutch Start-up 2025, KVK Innovation Top 100 second place 2024, and EY Emerging Entrepreneur finalist 2024.

Tovertafel generates revenue through one-time hardware sales to care facilities, a recurring Open Play & Learn subscription providing ongoing game library access, and a crowdfunding pathway that enables smaller communities to fund acquisition. Distribution reaches 10,000+ care communities across 14+ countries via direct enterprise sales and a regional distribution partner network. Go-to-market combines enterprise field sales, channel partners, and community-led growth driven by research partnerships and peer testimonials in the care sector. Leadership includes CEO Hester Le Riche (TU Delft Alumnus of the Year 2025) and co-founder Sjoerd Wennekes. The company is privately held with no disclosed institutional investors or funding rounds.

Name

Tovertafel (Active Cues)

Legal name

Tover Health Tech B.V.

Website

https://tovertafel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tovertafel (Active Cues) is a Dutch health technology company that develops the Tovertafel, an interactive projection system combining projectors, infrared sensors, and co-designed games to support cognitive and emotional well-being in seniors with dementia, adults with intellectual disabilities, and children with special educational needs, serving 10,000+ care communities across 14+ countries.

Ownership category

akta.pro rank

Product category

Cognitive Care Assistive Technology

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)

Keywords

• Interactive projection systems
• Cognitive care technology
• Dementia care products
• Serious games healthcare
• Assistive care devices

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Tovertafel System): Sale of the Tovertafel hardware unit consisting of projector and infrared sensors. The system is sold as a one-time hardware purchase to care facilities.
2. Open Play & Learn Subscription: Recurring subscription model providing access to games library. Enables ongoing content updates and expanded game access.
3. Crowdfunding for Facilities: Crowdfunding option for care facilities to raise funds for Tovertafel acquisition, enabling smaller organizations to access the product

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tovertafel (marketed as Tover) designs, manufactures, and sells an interactive projection system that combines a ceiling-mounted projector, infrared sensors, and specialized games to transform any surface into a motion-responsive play area for seniors with dementia, adults with intellectual disabilities, and children with special educational needs. The offering pairs the Tovertafel hardware unit with an evolving library of scientifically validated games, available via one-time hardware purchase and an optional Open Play & Learn content subscription.

Product overview

Tovertafel is a single unified product line consisting of an interactive projection system that combines hardware (projector, infrared sensors) with specialized software games. The core Tovertafel and its newer generation Tovertafel 3 form the central offering, with differentiated game content for Memory Care (seniors with dementia), Intellectual Disability Care, and Inclusive Education. Games are available through purchase or via the Open Play & Learn subscription model. The system transforms any surface into an interactive play area that responds to movement, supporting cognitive and emotional well-being through scientifically proven serious games.

Differentiator

Problem solved

Functional benefit

Brands

• Tovertafel 3: Third-generation interactive projection system for cognitive care, projecting games onto surfaces for people with cognitive challenges.

Products and services

• Tovertafel An award-winning interactive projection system combining a projector, infrared sensors, and specialized software that projects motion-responsive games onto any surface. Sold to care facilities serving seniors with dementia, adults with intellectual disabilities, and children with special educational needs to support cognitive and emotional well-being through purposeful play.
• Tovertafel 3 The latest generation of the Tovertafel interactive projection system, offering enhanced hardware and software capabilities for cognitive care applications in memory care, intellectual disability care, and inclusive education settings.
• Open Play & Learn Subscription Subscription-based access to the Tovertafel games library with ongoing content updates, enabling care facilities to continuously expand their selection of cognitive and sensory games.

Quantifiable outcome

• 93% of care staff observe improved social interaction with residents
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of distribution partners enabling regional sales, support, and installation across 14+ countries including US, UK, Canada, Australia, Germany, France, Netherlands, Belgium, Spain, Italy, Ireland, Sweden, and Switzerland

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OM Interactive: UK-based maker of omiVista and MotionMat motion-activated interactive projection systems explicitly used in care homes, special needs schools, and dementia settings — a near-identical hardware-plus-games approach for the same cognitive-care buyers.
• Rempatech (Memo Touch): Developer of Memo Touch, an interactive touch-table product for reminiscence and dementia therapy, serving the same care-facility buyer with a similar interactive-game content model.
• GestureTek Health: Provider of gesture-controlled interactive display and projection technologies for rehabilitation and healthcare; comparable motion-responsive technology stack applied to therapeutic use cases.
• Sensory Guru: UK supplier of interactive projection systems (Sensory Magic, Sensory Floor) deployed in special schools, hospices, and care homes; competes head-to-head on the same interactive-projection-for-cognitive-engagement proposition.

Emerging players

• Intuition Robotics (ElliQ): Maker of ElliQ, an AI companion device for older adults living independently; addresses social isolation and engagement in seniors with a different form factor but a directly overlapping elderly-wellness thesis.
• GrandPad: Simplified tablet and connected-care platform purpose-built for older adults, sold to senior-living operators; competing for the same care-facility technology budget focused on resident engagement and connection.
• ROMPA: Multi-sensory product supplier (bubble tubes, sensory rooms, Snoezelen equipment) sold to the same special-needs and elderly-care channels that buy Tovertafel, representing an adjacent engagement-via-sensory approach.

Broad incumbents

• Tobii Dynavox: Global leader in assistive communication and eye-tracking AAC devices for people with communication disabilities, including dementia and intellectual disabilities; adjacent player serving the same institutional special-needs buyers with a broader assistive-tech portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tovertafel
• YouTubeyoutube.com/channel/UC9PL_2kIEisstpgJZ2GlRfg
• Facebookfacebook.com/ToverCareGlobal
• LinkedInlinkedin.com/company/4837120
• Instagraminstagram.com/ToverCareUS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tovertafel (Active Cues)