What OM Interactive does

OM Interactive Ltd is a UK-based private limited company founded in 2005 and headquartered in Hemel Hempstead, UK. It designs, develops, and supplies motion-activated interactive projection systems that transform flat surfaces (tables, floors, walls, ceilings, beds) into responsive, gesture-driven sensory experiences for the care, health, special education, and learning disability sectors. Its product family includes the portable Mobii "magic table," the fixed-ceiling omiVista system, the compact home-use Budii, wall/ceiling/full-room systems (omiReflex, omiWall, omiSky, omiBeam, omiLed, omiControl, omiRoom), and audio/lighting units (LumaTone), supported by over 200+ care-orientated activities and specialized content suites (SEND, Autism, SN, Wellbeing) created by sector professionals. Core technology centres on motion-activated projection with gesture recognition, with features such as SmartView HDMI connectivity and Editability for content personalization.

The company operates a hardware-led business model selling tiered packages (Mobii, Mobii+, Gold, Platinum) plus fixed install packages, with optional extended warranties (12-36 months) and an Annual Service programme providing safety tests, operational tests, maintenance, and software updates. Pricing is quote-based via a direct UK sales team, with no mandatory subscriptions and a payment plan under £10/day available. Go-to-market combines product-led demonstrations (on-site and video), enterprise field sales targeting care homes, hospitals, schools, and healthcare providers, plus event participation at Rehacare International, Naidex, The Alzheimers Show, and The Dementia Congress. The customer base spans large enterprise care providers (Sunrise Senior Living, Anchor Hanover, Care UK, MHA, Cornwall Care, Gracewell Healthcare, Fremantle Trust, MacIntyre), NHS trusts and major hospitals (Birmingham Children's Hospital, Great Ormond Street Hospital), special needs schools, hospices, and learning disability charities (Mencap, Pilgrims Hospice). Distribution is currently UK-only with reseller partner regional support; the company exhibited at Rehacare Düsseldorf in 2024, signalling initial geographic expansion beyond the UK. Revenue is not publicly disclosed, no external funding rounds are recorded, and OM Interactive appears to be independently and privately held.

Name

OM Interactive

Legal name

OM Interactive Ltd

Website

https://omi.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

OM Interactive is a UK-based, privately held company that designs and supplies motion-activated interactive projection systems (portable, fixed, and full-room) for care homes, hospitals, special education, and learning disability settings, monetized through hardware sales and optional extended warranties across a UK-only footprint.

Ownership category

akta.pro rank

Product category

Interactive Sensory Projection Systems

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), High-Acuity/Late-Stage Dementia & Complex Care (Enhanced Nursing Memory Care) (HLADACAF), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Interactive projection systems
• Sensory equipment
• Motion-activated technology
• Dementia care solutions
• Special needs education

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Mobii Systems: One-time purchase of Mobii portable interactive projection systems. Available in Mobii, Mobii+, Gold, and Platinum package tiers with varying features and inclusions.
2. Extended Warranty: Optional extended warranty covering all parts and on-site support, including comprehensive Annual Service. Extends coverage beyond standard 12-month warranty up to 36 months.
3. Annual Service: Annual service program including extensive safety tests, operational tests, maintenance tasks, and software updates to ensure continued performance.
4. Install Packages: Fixed ceiling/wall installation systems sold as complete packages including the interactive projection hardware and setup for dedicated sensory rooms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

OM Interactive (OMi) designs, develops and supplies motion-activated interactive projection systems (Mobii portable magic table, omiVista fixed floor/table, Budii, omiReflex, omiWall, omiSky, omiRoom, omiBeam, omiLed, omiControl, LumaTone) that turn flat surfaces such as tables, floors, walls, ceilings and beds into interactive sensory experiences for care homes, hospitals, special needs schools and home settings. The systems come with 200+ care-orientated activities and content suites (SEND, Autism, SN, Wellbeing) designed by professionals in dementia, care, and special education.

Product overview

OM Interactive offers a comprehensive portfolio of motion-activated interactive sensory projection systems designed for care, health, education, and special needs sectors. The core product family includes Mobii (portable magic table projector), omiVista (fixed ceiling/floor projector), Budii (compact home-use projector), and omiRooms (immersive full-room environments), along with wall, ceiling, and lighting add-on products (omiReflex, omiWall, omiSky, omiBeam, omiLed, omiControl). These systems project interactive activities onto tables, floors, walls, and ceilings, responding to user movements to engage people with dementia, special needs, or rehabilitation requirements. Content is delivered through specialised suites (SEND, Autism, SN, Wellbeing) and game bundles, with features like SmartView HDMI connectivity and Editability for custom content. The company was founded in 2005 and serves care homes, hospitals, schools, and families across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Mobii: Portable motion-activated interactive table/floor projection system for care and education settings, featuring over 200 activities and games
• omiVista
• Budii
• omiReflex
• omiWall
• omiSky
• omiRoom
• omiBeam
• omiLed
• omiControl
• omiVerse
• LumaTone

Products and services

• Mobii Portable, motion-activated interactive projection system (the 'Magic Table') that transforms any flat surface such as a table, floor or bed into an interactive display with 200+ care-orientated activities including games, quizzes, music and reminiscence therapy. Sold in Mobii, Mobii+, Gold and Platinum package tiers. Available in the UK only.
• omiVista Fixed interactive floor/table projection system for dedicated sensory rooms and care environments. Always-ready installation that responds to the slightest gesture or movement and is intuitive enough for users of all ability levels.
• Budii Compact interactive table/floor projector designed for home use and smaller settings, particularly for children with SEND and their families for therapy, play and developmental support.
• omiReflex Interactive wall projection system that encourages physical activity and serves as a therapeutic tool for rehabilitation and engagement in care and SEND settings.
• omiWall Interactive wall system for sensory environments and therapeutic applications, providing vertical surface interactivity.
• omiSky Interactive ceiling projection system that creates immersive overhead sensory experiences for relaxation, distraction and engagement.
• omiRooms Immersive and fully interactive learning environment with pre-programmed scenes across themes including music, space, ocean, desert, Egypt and celebrations. Motion-activated with over 60 diverse scenes, controlled via omiPad tablet for LED mood lighting.
• omiBeam Interactive lighting system for walls that enhances sensory environments.
• omiLed Colour wash lighting system for creating ambient sensory environments.
• omiControl Room control system for managing sensory environment settings and equipment.
• LumaTone Audio and colour-wash lighting unit for mental health applications, used for therapeutic environments, mood regulation and sensory stimulation.
• omiVerse Interactive content platform that brings user creations to life on OMi projection surfaces.
• Extended Warranty and Annual Service Extended warranty covering all parts and on-site support up to 36 months, plus Annual Service programme including safety tests, operational tests, maintenance tasks and software updates to ensure continued performance.

Quantifiable outcome

• Used daily in Birmingham Children's Hospital Renal ward since 2009
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Care EnglandcoreStrategic or Co-development PartnerOMi is a Supporter Member of Care England, the leading representative body for independent care services in England. Partnership aims to support care homes of varying types and sizes including single care homes, small local groups, national providers, and not-for-profit organizations providing services for older people and those with long-term conditions, learning disabilities, or mental health problems.
• Great Ormond Street HospitalcoreStrategic or Co-development PartnerOM Interactive partnered with Great Ormond Street Hospital to install interactive projection systems throughout the hospital including colorful circle projections in reception, calming projections in hallways and surgery rooms. Systems designed with children in mind providing distraction and entertainment during potentially stressful times, with documented therapeutic benefits including pain and anxiety management.
• Gorey LibraryminorStrategic or Co-development PartnerGorey Library introduced the Omivista Mobii (Magic Table) as part of their Sensory Toys and Assistive Resources collection to enhance mobility, social interaction, and cognitive skills for individuals with sensory requirements. Library invites school groups and centers to experience the technology.
• BBC Children in NeedminorGTM or Marketing PartnerBBC Children in Need organized a donation of Mobii Magic Table to TAG Youth Clubs which provide safe, stimulating environments for people with disabilities. Partnership supports OMi's philosophy that every child should have opportunity to influence and interact with their environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inclusive Technology: UK supplier of special educational needs and assistive technology, including interactive sensory equipment for SEND schools. Inclusive Technology competes with OMi in the SEND classroom market and shares a similar go-to-market through education resellers and SEN-specific trade channels.
• Experia: UK designer and manufacturer of sensory equipment for special needs, education, and care, including interactive projection products. Experia's Snoezelen and sensory room offerings directly overlap with OMi's omiVista fixed installations and immersive omiRoom environments.
• Tover: Dutch developer of the Tovertafel ('magic table'), an interactive projection system specifically designed for people with dementia and intellectual disabilities. Tover is the most direct international competitor to OMi's Mobii, with a similar motion-activated projection product, overlapping care home customer base, and active expansion across the UK, Germany, and the Nordics.
• Rompa: UK supplier of sensory products and multi-sensory environments (Snoezelen) for special needs schools, care homes, and therapy settings. Rompa is a comparable equipment vendor to OMi, serving many of the same UK care and SEND customer segments with a broader catalogue of sensory products.
• Sensory Guru: UK-based provider of interactive sensory equipment including mobile interactive floors and sensory rooms used in special educational needs and care settings. Sensory Guru competes head-to-head with OMi in the SEND and dementia care sensory projection category in the UK market.
• SpaceKraft: UK provider of sensory rooms and sensory equipment for special schools, care homes, and therapy centres. SpaceKraft's immersive sensory installations and interactive projection offerings directly compete with OMi's omiRoom and omiVista fixed solutions.

Emerging players

• TFH Special Needs Toys: UK/US supplier of special needs toys, sensory, and assistive products for children and adults with disabilities. TFH overlaps with OMi's Budii home-use and SEND segments, particularly in the parent-driven home sensory equipment niche.

Broad incumbents

• Tobii Dynavox: Global leader in assistive technology for communication and computer access, with products serving individuals with disabilities, including those with complex needs. Tobii Dynavox represents the broader assistive technology incumbent space that surrounds OMi's interactive projection niche.
• Snoezelen (MSE Group): International pioneer and category-defining brand for multi-sensory environments, with broader sensory products including lighting, sound, and tactile equipment beyond interactive projection. Snoezelen sets the category standard against which OMi's sensory projection products are often evaluated by care and education buyers.

Regional players

• Flaghouse: North American distributor of adaptive and sensory products for special needs, rehabilitation, and inclusive recreation. Flaghouse is a relevant regional comparable to OMi, operating a similar broad-line sensory and SEN product catalogue but focused on the US and Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ominteractive1
• YouTubeyoutube.com/user/ominteractive1
• Facebookfacebook.com/ominteractive1
• LinkedInlinkedin.com/company/ominteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OM Interactive