Cow Hills Retail

What Cow Hills Retail does

Cow Hills Retail B.V., operating commercially as Orisha Commerce, is a Dutch-headquartered private software company that has been active in the retail technology sector since 2006 and rebranded from Cow Hills Retail to Orisha Commerce in 2024. The company sells an integrated retail commerce platform built around the rPOS family of point-of-sale applications (Cloud, Self Checkout, Mobile and On Prem) and the Treazure Cloud Services suite, which includes the rPOS Engine, Price & Promotions, Omnichannel, Gift Card, Coupons, Loyalty, Rich Data and the rCOS Headquarters app. Architecture is hybrid, combining on-premise POS stability with cloud scalability through an Enterprise Hub that connects in-store systems, headquarters data and Treazure cloud modules.

The platform is sold primarily through direct enterprise field sales to large retail chains, with revenue generated from a mix of subscription-based cloud licensing, on-premise software licensing, and professional services for implementation and integration. The company positions itself as an integration specialist, with pre-built connectors to major ERP (SAP, Microsoft Dynamics 365, Sage), e-commerce (Salesforce, Magento), payments (Adyen, Worldline, CCV, Payplaza, Thumbzup), loyalty (Voyado, Boxplosive) and order management (Wolfpack, OIL, NCR) platforms, supported by an SI partner network (Capgemini, Simac, PMC, CGI, Tradelink).

The customer base spans more than 30 named enterprise retailers across Europe and Southern Africa, including HEMA, Hunkemöller, Rituals, Etos, Gall & Gall, Zeeman, Blokker, Leen Bakker, Scapino, Bristol, Bakker Bart, MS Mode, Cape Union Mart, Bradlows and Incredible Connection. The company maintains offices in the Netherlands (Maarn), South Africa (Cape Town), the United Kingdom (Guildford) and Norway (Kristiansund), holds ISO 27001 and ISAE 3402 Type II certifications (2025), and operates as a privately held entity with no disclosed external investors, funding rounds, M&A or executive changes in the source material.

Name

Cow Hills Retail

Legal name

Cow Hills Retail B.V.

Website

https://cowhills.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Cow Hills Retail (Orisha Commerce) is a Dutch-headquartered private software vendor that sells the rPOS point-of-sale suite and Treazure Cloud Services to enterprise retail chains across Europe and Southern Africa, integrating with major ERP, e-commerce, payments, loyalty and order management platforms.

Ownership category

akta.pro rank

Product category

Retail Point-of-Sale Software

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Point-of-sale software
• Retail technology platform
• Omnichannel commerce solutions
• Cloud POS systems
• Retail checkout software

Headquarters

HQ city

Maarn

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS / Subscription Licensing: The company offers cloud-based POS and cloud services (Treazure) on a subscription basis, including rPOS Cloud, Self Checkout, Mobile POS, and cloud engines for Price & Promotions, Omnichannel, Gift Card, Coupons, and Loyalty. Recurring revenue from enterprise licenses and cloud platform subscriptions.
2. On-Premise Software Licensing: rPOS On Prem provides an on-premise, always-available POS solution for retailers requiring local availability. Revenue generated through perpetual or term-based software licenses for on-premise deployments.
3. Professional Services: Implementation, integration, and consulting services provided in close collaboration with clients and their suppliers, supporting ERP, e-commerce, payments, loyalty, and order management platform integrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cow Hills Retail (operating as Orisha Commerce) develops and licenses point-of-sale (POS) software and cloud-based retail technology for enterprise retailers. Its offering combines the rPOS suite of in-store checkout applications (Cloud, Self Checkout, Mobile, On Prem) with Treazure Cloud Services, a set of cloud engines that orchestrate price, promotions, omnichannel goods movement, gift cards, coupons, loyalty, and data across online and offline sales channels.

Product overview

Orisha Commerce (formerly Cow Hills Retail) offers a unified retail commerce platform comprising rPOS, a suite of in-store point-of-sale checkout solutions available in four variants (Cloud, Self Checkout, Mobile, and On Prem), and Treazure Cloud Services, a set of off-the-shelf retail cloud modules including the rPos Engine, Price & Promotions, Omnichannel, Gift Card, Coupons, Loyalty, Rich Data, and rCOS Headquarters. The rPOS products provide in-store sales functionality with hybrid deployment options combining on-premise stability with cloud scalability, while the Treazure cloud services create a Single Basket Experience enabling consistent customer engagement across all sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• rPOS: Point of sale solutions including rPOS Cloud, rPOS Self Checkout, rPOS Mobile, and rPOS On Prem for in-store checkout functionality.
• Treazure Cloud Services

Products and services

• rPOS Cloud Cloud-based point-of-sale application providing full in-store sales functionality (including Loyalty and Promotions) for enterprise retailers; runs on Android tablets, thin clients, or iPads.
• rPOS Self Checkout Cloud-based self-service checkout app that enables customers to check themselves out in food and non-food retail environments, complementing traditional POS.
• rPOS Mobile Mobile POS app for queue busting and ad-hoc checkout, providing basic Sales functionality including Loyalty and Promotions, connected to the central POS Engine in the cloud.
• rPOS On Prem On-premise POS solution that stays available even when the online connection to headquarters is down, syncing to the Enterprise Hub in near real time.
• Treazure Cloud Services Suite of cloud-based retail engines — POS Engine, Price & Promotions, Omnichannel, Gift Card, Coupons, Loyalty, Rich Data, and the rCOS Headquarters web client — that orchestrate sales, pricing, promotions, loyalty, gift cards, coupons, and reference data across online and offline channels.

Quantifiable outcome

• Supports retail operations across multiple hardware form factors (Android tablets, thin clients, iPads, self-checkout kiosks) within a single unified platform.
• +1 more outcomes

Named customers33 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature13 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationSAP is the market leader in enterprise application software. Orisha Commerce integrates with SAP as part of its ERP partnership ecosystem, helping retail clients unify SAP systems with in-store POS and cloud services.
• Microsoft Dynamics 365coreTechnology or IntegrationMicrosoft Dynamics 365 provides intelligent, adaptive business solutions for retail. Orisha Commerce integrates with Dynamics 365 to connect retail operations across online and offline channels.
• SalesforcecoreTechnology or IntegrationSalesforce provides CRM and commerce platform capabilities. Orisha Commerce integrates with Salesforce to deliver unified commerce experiences for retail clients.
• Magento CommercecoreTechnology or IntegrationAdobe Magento Commerce enables multi-channel commerce experiences for B2B and B2C customers. Orisha Commerce integrates with Magento to provide full-featured POS and checkout functionality for e-commerce platforms.
• AdyencoreTechnology or IntegrationAdyen provides end-to-end payments, data, and financial management. Orisha Commerce integrates Adyen's payment platform into its POS and cloud services for seamless in-store and online payment processing.
• VoyadocoreTechnology or IntegrationVoyado provides a customer loyalty platform that creates personalized customer journeys and stores all customer data in a single platform. Orisha Commerce integrates Voyado loyalty capabilities into its cloud retail services.
• WolfpackcoreTechnology or IntegrationWolfpack's Omnichannel Retail Platform (ORP) is a cloud-based platform enabling retailers to manage orders, product info and stock across all online and offline sales channels. Orisha Commerce integrates Wolfpack ORP for omnichannel order management.
• OIL (Order Management)coreTechnology or IntegrationOIL is an Order Management System that orchestrates all orders for omnichannel retail operations. Orisha Commerce integrates OIL for seamless omnichannel order orchestration across its retail technology platform.
• CapgeminiminorImplementation/ SI/ Consulting PartnerCapgemini is a global leader in consulting, digital transformation, technology and engineering services. Orisha Commerce partners with Capgemini for implementation and consulting engagements on retail technology projects.
• SimacminorImplementation/ SI/ Consulting PartnerSimac supplies and maintains high-quality technology at medium and large organizations, providing IT services including design, implementation and management of IT infrastructures and industry-specific applications across the Netherlands, Belgium, Luxembourg, France, England and the Czech Republic.
• PMCminorImplementation/ SI/ Consulting PartnerPMC provides IT Managed Services including customized dashboard-based reporting and 24/7 service coverage. Orisha Commerce partners with PMC for managed services supporting retail operations.
• CGIminorImplementation/ SI/ Consulting PartnerCGI is among the largest IT and business consulting services firms globally. Orisha Commerce partners with CGI for IT and business consulting services and implementation support.
• TradelinkminorImplementation/ SI/ Consulting PartnerTradelink is a technology partner providing retail IT solutions and services. Orisha Commerce integrates with Tradelink to support retail client implementations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aptos: Aptos is a leading provider of unified commerce solutions for retail, offering POS, OMS, CRM, and cloud-native merchandising platforms to enterprise and mid-market specialty retailers globally — directly competing with Orisha's rPOS + Treazure stack.
• LS Retail: LS Retail provides POS and retail management software built on Microsoft Dynamics, serving retail, hospitality, and food service chains globally. Overlaps with Orisha's rPOS + ERP integration offering and serves a similar enterprise chain store customer base.
• Manhattan Active Solutions (Manhattan Associates): Manhattan Associates provides enterprise omnichannel solutions including POS, OMS, and inventory optimization for specialty and general merchandise retailers. Directly comparable as a unified commerce platform serving large enterprise retail customers.
• NCR Voyix: NCR Voyix (formerly NCR Corporation) is the #1 global POS software provider for retail, bridging digital and physical operations. Orisha even lists NCR as a partner, confirming direct overlap in enterprise retail POS, omnichannel, and cloud services for large multi-store retailers.

Emerging players

• Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce solutions primarily for retail and hospitality SMBs and mid-market. Overlaps with Orisha on cloud POS and omnichannel but targets smaller, more digital-native retailers rather than large enterprise chains.
• Shopify POS: Shopify POS extends Shopify's e-commerce platform into physical retail with cloud-based POS. Indirect competitor to Orisha for retailers exploring unified commerce, though focused on the SMB/lower-mid market rather than enterprise chains with hundreds of stores.

Broad incumbents

• Diebold Nixdorf: Diebold Nixdorf provides POS software and hardware solutions to retail and banking globally. Competes with Orisha in enterprise retail POS, particularly in European markets, but as part of a much broader banking/retail technology portfolio.
• Toshiba Global Commerce Solutions: Toshiba Global Commerce Solutions is a large incumbent retail POS hardware + software provider serving enterprise retailers worldwide. Overlaps with Orisha on POS for enterprise chains but offers a much broader hardware-anchored portfolio.
• SAP Customer Experience (SAP Commerce / SAP CAR): SAP offers enterprise commerce and retail solutions including POS integration through SAP CAR. Although Orisha is a SAP integration partner, SAP itself competes in retail commerce and ERP-adjacent POS, representing both partner and competitor dynamics.
• Oracle Retail: Oracle Retail offers an enterprise merchandising and commerce platform including POS solutions for large retailers. Competes with Orisha at the high end of the enterprise retail market as part of Oracle's broader application portfolio.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cow-hills-retail-bv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cow Hills Retail