What Cabot Wrenn does

Cabot Wrenn is a U.S.-based manufacturer of fine custom upholstered furniture founded in 1981 and headquartered in Hickory, North Carolina, operating as one of eight sibling brands under the Rock House Farm parent company (alongside Century, Hancock and Moore, Hickory Chair, Highland House, Jessica Charles, Maitland Smith, and Pearson). The company produces made-to-order seating (executive, conference, lounge, swivel tilt, side, bench, stool, healthcare, and outdoor), tables (dining, occasional, cocktail, console, side, outdoor), specialized game tables, and bespoke case goods through its Build Your Table program. Core manufacturing capability centers on custom upholstery combined with hand-finished wood components, supported by an extensive material and finish library—20+ wood finishes on maple for upholstery, graded fabric tiers A through M, leather classes CL1 through CL4, COM/COL programs, and multiple nail trim and base options.

Cabot Wrenn's commercial model is B2B contract furniture sales executed through three coordinated channels: an exclusive U.S. dealer network with a dedicated dealer portal for pricing, inventory, and quoting; a field sales representative organization that connects dealers and end customers with the company's customization capabilities; and company showrooms for in-person product engagement. The company serves a primary commercial/contract segment—offices, conference rooms, healthcare facilities, and hospitality venues—alongside a secondary residential segment for high-end homes and interior designers. Pricing is quote-based and not publicly disclosed, with reference starting prices on individual SKUs (e.g., David Chair at $3,175, Cruise Chair at $2,705, Tomas Swivel Tilt Chair at $3,085, Alpine Square End Table at $1,505). Marketing reach combines a content-rich product catalog website, downloadable 3D and Revit design symbols for architectural specification, brochures and catalogs, and a SPIFF program that incentivizes dealer pull-through. Geographically, operations are concentrated in the United States with no disclosed international footprint.

Name

Cabot Wrenn

Legal name

Cabot Wrenn

Website

https://cabotwrenn.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Cabot Wrenn is a Hickory, North Carolina manufacturer of custom upholstered contract and residential furniture, selling made-to-order seating, tables, and game tables through an exclusive U.S. dealer network, sales representatives, and showrooms as one of eight Rock House Farm family brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Furniture Sales: Sale of custom upholstered furniture including seating, tables, and game tables. Products are made-to-order with extensive customization options including fabrics, leathers, finishes, and nail trims. Pricing is quote-based with grade-level material tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cabot Wrenn manufactures custom upholstered business and residential furniture, including executive chairs, lounge seating, swivel tilt chairs, game tables, dining/occasional/cocktail tables, and outdoor furniture. Products are made-to-order with extensive customization options across fabrics, leathers, wood finishes, nail trims, and bases, plus a Build Your Table program for bespoke case goods. Sales are executed through an exclusive dealer network, sales representatives, and showrooms primarily serving the North American contract/commercial and residential markets.

Product overview

Cabot Wrenn is a furniture manufacturer offering a comprehensive portfolio of upholstered seating, tables, and case goods. The product lineup includes Seating (executive chairs, lounge seating, swivel tilt chairs, side chairs, and outdoor seating), Tables (dining, occasional, cocktail, console, and outdoor tables), and Game Tables. The company features signature collections including St. Timothy and Puzzle (modular seating). Their Alpine outdoor line utilizes teak framing. A key differentiator is extensive customization capability offering fabric, leather, finish options, nail trim, and bases, plus a Build Your Table program for bespoke case goods.

Differentiator

Problem solved

Functional benefit

Brands

• St. Timothy: Featured collection of furniture
• Puzzle
• Alpine

Products and services

• Seating Upholstered seating products including executive chairs, lounge chairs, swivel tilt chairs, side chairs, guest chairs, arm chairs, benches, sofas, stools, and outdoor seating across classic and modern styles. Sold to commercial and residential customers through dealers and sales representatives with extensive fabric, leather, finish, nail trim, and base customization.
• Tables Table offerings including dining tables, occasional tables, cocktail tables, console tables, side tables, and outdoor tables in various sizes and configurations. Available as Made To Order with customization across finishes and materials for both contract and residential buyers.
• Game Tables Specialized game tables designed for recreational and gaming environments, offered as part of Cabot Wrenn's core product lineup for both commercial and residential use.
• St. Timothy Collection A signature furniture collection featured as a highlighted product line on the Cabot Wrenn website, marketed as a featured collection for buyers seeking a coordinated design aesthetic.
• Puzzle Collection Modular seating collection featuring configurable corner seats, half round seats, and ottoman pieces designed for flexible space planning in commercial and residential interiors.
• Alpine Outdoor Collection Outdoor furniture line featuring arm chairs with and without cushions, bar stools, lounge chairs, ottomans, rectangular and round dining tables, cocktail tables, and side tables. Frame material includes teak for exterior durability.
• Build Your Table Program Custom table building program allowing customers to design and order bespoke case goods to specification, with pricing determined per project quote.
• Customization Services Service offering providing wide-ranging customization on Cabot Wrenn products, including fabric selection, leather options, wood finishes, nail trim choices, and base options, plus design-and-build-from-scratch capability for specific customer requirements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered parent and sibling.

• Rock House FarmparentStrategic or Co-development PartnerRock House Farm is the parent company of Cabot Wrenn. Cabot Wrenn operates as part of the Rock House Farm family of furniture companies.
• Century FurnituresiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Century Furniture is another furniture manufacturer under the same parent company.
• Hancock And MooresiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Hancock And Moore is another furniture manufacturer under the same parent company.
• Hickory ChairsiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Hickory Chair is another furniture manufacturer under the same parent company.
• Highland HousesiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Highland House is another furniture manufacturer under the same parent company.
• Jessica CharlessiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Jessica Charles is another furniture manufacturer under the same parent company.
• Maitland SmithsiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Maitland Smith is another furniture manufacturer under the same parent company.
• PearsonsiblingOthersShown as a related company within the Rock House Farm family of furniture brands. Pearson is another furniture manufacturer under the same parent company.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century Furniture: Sibling brand under the same Rock House Farm parent, headquartered in the same Hickory, NC furniture cluster. Century is a larger manufacturer of custom upholstered furniture and case goods serving both residential and contract markets, making it the most directly comparable peer in product, customer base, and operating model.
• Hickory Chair: Sibling brand under Rock House Farm with a near-identical operating model: custom upholstered seating and case goods sold through dealer networks to designers and contract clients. Highly comparable in customer, channel, and manufacturing approach.
• Hancock and Moore: Sibling Rock House Farm brand focused on premium leather upholstered seating. Directly comparable on customization depth, dealer-channel distribution, and contract/residential dual-market exposure.
• Highland House: Sibling brand under Rock House Farm offering upholstered furniture with designer-driven aesthetics. Comparable in product mix, customization, and Hickory-based manufacturing heritage.
• Jessica Charles: Sibling Rock House Farm brand specializing in occasional chairs and accent seating for the designer trade. Comparable in premium custom positioning and dealer-channel distribution.
• Maitland-Smith: Sibling Rock House Farm brand with hand-finished case goods and accent furniture. Comparable on craftsmanship-led premium positioning and designer/specification channels.
• Pearson: Sibling Rock House Farm brand producing custom upholstered furniture for residential and contract markets. Directly comparable on product, customization model, and dealer distribution.
• Sherrill Furniture: Independent Hickory, NC-based custom upholstered furniture manufacturer with comparable made-to-order model, designer focus, and contract/residential dual-channel strategy.
• Baker Furniture: Heritage premium upholstered and case goods manufacturer serving the designer and contract trade. Comparable on premium positioning, customization depth, and specification-driven sales model.

Broad incumbents

• Steelcase: Largest North American contract office furniture manufacturer. Competes for the same commercial seating and conference room budgets as Cabot Wrenn's contract line, but at vastly greater scale and with broader integrated workplace solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cabotwrenn
• Facebookfacebook.com/service.cabotwrenn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabot Wrenn