Women's Health Innovations of Arizona

What Women's Health Innovations of Arizona does

Women's Health Innovations of Arizona (WHI Arizona) is a 501(c)(3) nonprofit mental health practice founded in 2015 and headquartered in Gilbert, Arizona, with a second office in Tempe. The organization specializes in perinatal mood and anxiety disorders (PMADs) and has expanded over time to provide counseling across the lifespan, including services for women, children (birth to age 17), men, couples, and families. Its service portfolio includes individual therapy, group DBT programs, ADHD coaching, trauma and grief support, parenting support, and psychiatry referrals, delivered both in-person and via telehealth across Arizona.

The underlying technology is non-software; care is delivered by licensed therapists, certified peer support coaches, and clinical staff holding specialized credentials such as PMH-C, LCSW, IMH-E, and RPT/S. Pricing is structured in tiers ranging from $75/hour for supervised master's level interns to $200/hour for independent licensed therapists, with a $65 initial intake fee and a $45 credit card holding fee. The practice accepts major commercial insurers (Aetna, Blue Cross Blue Shield, Cigna, United Healthcare, Tricare, Magellan) plus seven AHCCCS Medicaid plans, with self-pay options for uninsured clients.

The business model combines professional services revenue (therapy and counseling fees) with nonprofit fundraising through the Family Support Fund, established in 2016 with Dignity Health as founding community partner. Donations are solicited via Donorbox and are eligible for Arizona state tax credits under the Qualifying Charitable Organization designation. Marketing is primarily organic, relying on SEO-optimized website pages, blog content authored by clinical staff, social media presence on Instagram and Facebook, and referral partnerships with healthcare providers including Dignity Health.

Name

Women's Health Innovations of Arizona

Legal name

Women's Health Innovations of Arizona

Website

https://whiarizona.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health Innovations of Arizona is a 501(c)(3) nonprofit mental health practice in Gilbert and Tempe, Arizona, specializing in perinatal mood and anxiety disorders alongside counseling for children, men, couples, and families, delivered in-person and via telehealth across Arizona.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Therapy and Counseling Services: Revenue generated from individual and group therapy sessions provided by licensed therapists, support coaches, and clinical staff. Services are priced at hourly rates ranging from $75 to $200 depending on provider level (intern to independent licensed therapist). The organization accepts insurance from major providers including Aetna, Blue Cross Blue Shield, Cigna, United Healthcare, and AHCCCS Medicaid plans.
2. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization and Qualifying Charitable Organization (QCO), WHI Arizona receives tax-deductible donations to support the Family Support Fund, which provides financial assistance for underinsured and uninsured clients. Donations are solicited through their website via Donorbox, with specific funds for general support and the Honor Wall memorial plaques.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Women's Health Innovations of Arizona is a 501(c)(3) nonprofit mental health practice that delivers specialized perinatal, maternal, and family counseling services. Its offerings include individual and group therapy for PMADs (postpartum depression, anxiety, OCD, PTSD), children's therapy (birth to 17), men's and couples counseling, ADHD coaching, DBT group programs, and trauma and grief support, delivered in-person at Gilbert and Tempe offices and via statewide telehealth.

Product overview

Women's Health Innovations of Arizona is a mental health services practice offering specialized counseling across the lifespan with core focus on maternal mental health. The service portfolio consists of: Maternal Mental Health Counseling (WHI Women) for perinatal and postpartum support; Children's Counseling (WHI Kids) for ages birth-17; Men's and Couples Counseling (WHI Partners); ADHD Coaching for kids, teens, and adults; Group Programs including DBT Therapy and Teen DBT; plus Trauma Support, Grief Counseling, and Parenting Support services. Telehealth options provide virtual access across Arizona. As a nonprofit organization, the Family Support Fund provides financial assistance for underinsured and uninsured clients. Services are available both in-person at Gilbert and Tempe locations and via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternal Mental Health Counseling (WHI Women) Specialized mental health counseling for women during pregnancy, postpartum, and parenting, including treatment for Perinatal Mood and Anxiety Disorders (PMADs) such as postpartum depression, postpartum anxiety, OCD, and PTSD.
• WHI Kids Children's Counseling
• WHI Partners Men's and Couples Counseling
• ADHD Coaching
• DBT Therapy Group
• Teen DBT Therapy
• Parenting Support and Counseling
• Trauma Support Services
• Grief and Loss Counseling
• Family Support Fund A grant-funded, donor-supported initiative established in 2016 that ensures access to care for uninsured and underinsured families, providing financial assistance for mental health services.
• Telehealth Counseling

Quantifiable outcome

• 70-100% of new mothers experience intrusive thoughts in the perinatal period
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dignity HealthcoreStrategic or Co-development Partner · 1 January 2016Dignity Health was the founding community partner that established the Family Support Fund in 2016. This partnership provided initial funding and support for WHI's mission to provide mental health care to women and families during pregnancy and postpartum.
• Arizona Complete HealthminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.
• Mercy CareminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.
• Banner University Family CareminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.
• Magellan Complete CareminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.
• Health Choice ArizonaminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.
• United Healthcare Community PlanminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.
• American Indian Health ProgramminorChannel Partner/ Reseller/ DistributorAHCCCS Medicaid plan accepted by WHI Arizona for covered mental health services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Motherly: Motherly is a digital media and commerce platform serving expecting and new mothers, including mental health content and resources. Overlaps with WHI's content-marketing and community-education efforts but operates at a national digital scale rather than a clinical practice.
• Cleo: Cleo is a B2B maternity and family benefits platform offering 24/7 guidance including mental health support. Adjacent to WHI in maternal mental health but distributed through employer-sponsored contracts rather than direct-to-consumer clinical care.

Direct peers

• Postpartum Support International: PSI is a nonprofit organization dedicated to supporting families with perinatal mood and anxiety disorders through provider directories, training, and resources. Comparable to WHI in its exclusive focus on PMADs and provider training, and is the leading reference body WHI aligns to.
• Maven Clinic: Maven Clinic is a digital women's and family health platform offering maternal mental health, fertility, pregnancy, and postpartum care via telehealth. It is the most direct scaled competitor in maternal mental health, sharing WHI's focus on perinatal mood and anxiety support.
• The Motherhood Center: The Motherhood Center is a New York-based maternal mental health practice offering therapy, support groups, and education for pregnancy and postpartum. Comparable to WHI as a brick-and-mortar maternal mental health practice with group programming and donor-supported access funds.
• Mahmee: Mahmee is a maternal healthcare company providing in-person and virtual support, including mental health, for pregnancy and postpartum. Comparable to WHI as a maternal mental health provider with hybrid delivery and partnerships with health systems.
• Iris Maternal Mental Health: Iris is a maternal mental health platform providing therapy and psychiatry services focused on PMADs. Comparable to WHI as a dedicated maternal mental health practice with telehealth delivery and outcomes-driven positioning.

Regional players

• Perinatal Support Washington: Perinatal Support Washington is a Washington State nonprofit promoting perinatal mental health awareness and provider training. Comparable to WHI as a regional PMADs-focused nonprofit, differing only in geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whiarizona
• Instagraminstagram.com/whiarizona
• Xx.com/whiarizona

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Innovations of Arizona