EyeTracking
EyeTracking, Inc. is a privately held Solana Beach, California company that sells EyeWorks eye tracking software and patented cognitive workload analytics (ICA algorithm) to enterprise and government customers in aviation, surgical training, defense, and automotive training via direct sales and regional resellers.
- Company typePrivate
- Founded2000
- HeadquartersSolana Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EyeTracking does
EyeTracking, Inc. is a privately held, Solana Beach, California-based technology company founded in 1999/2000 by Dr. Sandra Marshall that develops eye tracking software and cognitive workload analytics for high-stakes training and human performance applications. Its core platform, EyeWorks, integrates gaze, pupil, and facial data from multiple third-party eye tracking hardware systems (Tobii, SmartEye, Varjo, Seeing Machines, Ergoneers) and layers on a patented Index of Cognitive Activity (ICA) algorithm that derives an objective cognitive workload score from pupil dilation. The company monetizes through a mix of one-time/perpetual EyeWorks software licenses, modular add-ons (Facekit, Scene Camera, Multi-Display, Cognitive Workload), bundled software-plus-hardware solutions (Remote FX3, VR, Glasses), and annual subscriptions to four vertical sub-brands: PilotReady (aviation), SurgeonReady (surgical training), DriverReady (automotive), and SystemReady (system usability). Research services and a standalone Workload RT product round out the offering.
The company targets a narrow set of enterprise and government buyers — commercial aviation training operators (notably FlightSafety International), military and defense research labs (U.S. Army USAARL, Sandia National Laboratories, Lockheed Martin, Boeing under DARPA), academic medical centers (UC Irvine), and behavioral/marketing research buyers. Distribution combines direct enterprise sales with a regional reseller network in Japan (Creact), Europe (TEA), and South Korea (Innosimulation), supported by an online client portal and a participant research facility in Solana Beach. With 11-50 employees, no disclosed institutional funding, and a 25-year operating history, EyeTracking functions as a capital-efficient, founder-led niche vendor whose value proposition rests on patented psychophysiological measurement rather than scale.
EyeTracking firmographics
Firmographics- Name
- EyeTracking
- Legal name
- EyeTracking, Inc.
- Website
- https://eyetracking.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EyeTracking, Inc. is a privately held Solana Beach, California company that sells EyeWorks eye tracking software and patented cognitive workload analytics (ICA algorithm) to enterprise and government customers in aviation, surgical training, defense, and automotive training via direct sales and regional resellers.
- Ownership category
- akta.pro rank
EyeTracking industry classification
Industry- Product category
- Eye Tracking Software
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where EyeTracking is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EyeTracking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- EyeWorks Software Licenses: Software licensing for EyeWorks eye tracking analysis platform. EyeWorks is sold as a software solution for researchers to conduct eye tracking studies.
- Industry Solutions Software: Vertical-specific solutions including PilotReady, SurgeonReady, DriverReady, and SystemReady for aviation, medical, automotive, and system operator training markets.
- Eye Tracking Hardware: Sale of eye tracking hardware including Remote FX3, Virtual Reality integration, and wearable glasses systems.
- Research Services: Professional research services conducting eye tracking studies for clients across various industries.
- Workload RT: Real-time cognitive workload measurement software product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | EyeWorks Software - quote-based licensing |
| One time/ perpetual license | Multi-year contract | EyeWorks Modules - modular add-ons |
| Subscription | Annual | Industry Solutions - PilotReady, SurgeonReady, DriverReady, SystemReady |
| One time/ perpetual license | Multi-year contract | Remote FX3 Eye Tracker + EyeWorks |
| Other | Pay-as-you-go | Research Participant Compensation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
EyeTracking product offering
Product offeringCore offering
EyeTracking, Inc. develops and sells eye tracking software and hardware systems that measure gaze and cognitive workload. Its flagship EyeWorks software platform supports multiple eye tracker brands and integrates with vertical-specific solutions including PilotReady (aviation), SurgeonReady (medical), DriverReady (automotive), and SystemReady (high-stakes operator environments). The company also sells bundled hardware kits (Remote FX3, VR, Glasses) and conducts professional eye tracking research services for enterprise and government clients.
Product overview
EyeTracking offers a platform-plus-modules architecture centered on EyeWorks software, which serves as the core eye tracking analysis platform. The portfolio includes software-only products (EyeWorks with modules for Facekit, Scene Camera, Multi-Display, and Cognitive Workload) and software + hardware bundles (Remote FX3, Virtual Reality, and Glasses). Industry-specific solutions include PilotReady for aviation, SurgeonReady for medical, DriverReady for automotive, and SystemReady for system usability. The company holds multiple patents including the Index of Cognitive Activity (ICA) for measuring cognitive workload through pupil response analysis.
Differentiator
Problem solved
Functional benefit
Brands
- EyeWorks: Eye tracking research software platform that turns research into clear, actionable, scientifically-valid results.
- PilotReady
- SurgeonReady
- DriverReady
- SystemReady
- Workload RT
- Quad Server
- ShelfBuilder
Products and services
- EyeWorks Core eye tracking analysis software platform that turns research into clear, actionable, scientifically-valid results and supports multiple hardware eye tracking systems. Sold to enterprise researchers, academic institutions, and corporate usability teams.
- PilotReady
Quantifiable outcome
- Greater than 90% accuracy in classifying expert vs. non-expert surgeons using ICA and eye metrics
- +2 more outcomes
Companies that use EyeTracking
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
EyeTracking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature9 records
EyeTracking partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core, regional and supporting.
- FlightSafety InternationalflagshipFlagship partnership with FlightSafety International to integrate EyeTracking's PilotReady software into state-of-the-art Full-Flight simulators and FTDs. FlightSafety showcased the integration at NBAA-BACE Conference 2024 in Las Vegas.
- U.S. Army Aeromedical Research Laboratory (USAARL)flagshipCooperative R&D Agreement (CRADA) with U.S. Army for using eye-tracking technology to support aviator health and safety. USAARL will use EyeTracking's technology to advance military aviation medicine research.
- Sandia National LaboratoriesflagshipCooperative Research & Development Agreement (CRADA) with Sandia National Laboratories to apply new methodologies for solving real world problems and improving human-data interaction.
- Seeing MachinescoreExclusive distributor partnership for Seeing Machines' FOVIO eye tracker platform. EyeTracking Inc. has exclusive distribution rights for FOVIO eye tracking technology.
- Lionbridge TechnologiescoreAlliance with Lionbridge's VeriTest division to cooperatively market usability testing solutions worldwide. EyeTracking's technology combined with VeriTest's enterprise scalability testing practice for comprehensive product testing services.
- Creact CorporationregionalJapan-based reseller for EyeTracking products including EyeWorks software and hardware solutions. Represents EyeTracking's presence in the Japanese market for eye tracking research and industry applications.
- TEAregionalEuropean reseller partner (likely TEA Ergonomics) distributing EyeTracking products in the European market for research and applied eye tracking applications.
- InnosimulationregionalSouth Korean reseller partner distributing EyeTracking solutions for simulation and research applications in the Korean market.
- VarjocoreVR/AR/XR headset manufacturer partnership enabling EyeTracking's cognitive workload analytics from VR/XR simulations. Varjo's mixed and virtual reality headsets are fully compatible with EyeTracking's training-based software solutions for immersive training and surgical simulation applications.
- TobiicoreEye tracking technology provider partnership. EyeTracking supports Tobii Pro eye tracking glasses and has integrated cognitive workload measurement with Tobii Pro Glasses 2 for wearable device-based research.
- SmartEyesupportingEye tracking technology provider offering specialized eye tracking systems. Partnered for behavioral research applications.
- ErgoneerssupportingBehavioral research technology partner providing specialized equipment that integrates with EyeTracking's software solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EyeTracking competitors and assessment
Company assessmentEmerging players
- Gazepoint: Gazepoint provides lower-cost consumer and research-grade eye trackers (GP3, GP3 HD) that compete with EyeTracking's research and usability-focused offerings on price.
- Pupil Labs: Pupil Labs offers open-source mobile eye tracking hardware and software (Pupil Core/Cloud) targeting research and behavioral analytics; competes for academic and applied research wallet.
- Ergoneers: Ergoneers (a known hardware partner of EyeTracking) sells integrated behavioral research tools including eye tracking and human performance analytics, partially overlapping with EyeWorks workflows.
- SR Research: SR Research develops the Experiment Builder and Data Viewer software used with EyeLink hardware; competes with EyeWorks for academic vision and cognitive research budgets.
Direct peers
- Tobii: Tobii is the leading global supplier of eye tracking hardware and analytics; it competes directly with EyeTracking's hardware+bundled software stack (e.g., Tobii Pro Glasses) while simultaneously serving as an integration partner.
- Seeing Machines: Seeing Machines develops driver monitoring and aviation eye tracking systems; previously an exclusive distribution partner (FOVIO) for EyeTracking and a competitor in pilot/driver workload monitoring.
- Smart Eye: Smart Eye provides eye tracking systems for automotive safety and behavioral research — overlapping with EyeTracking's DriverReady and behavioral research offerings and listed as a hardware partner.
Others
- Emotiv: Emotiv offers EEG-based cognitive workload and attention measurement; competes with ICA-based pupil workload measurement in adjacent human performance/biometric markets.
- NeuroSky: NeuroSky develops biosensor-based cognitive and attention monitoring technology; provides alternative modality (EEG) for cognitive workload estimation that EyeTracking's ICA competes against in human factors research.
- BioPac Systems: BioPac provides physiological signal acquisition systems used in human performance and cognitive workload research labs; adjacent to EyeTracking's biometric/psychophysiological measurement use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EyeTracking social profiles
Digital presenceEyeTracking financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeTracking leadership team
Management profileNumber of profiles
Profiles2 records
EyeTracking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeTracking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeTracking
What does EyeTracking do?
EyeTracking, Inc. develops and sells eye tracking software and hardware systems that measure gaze and cognitive workload. Its flagship EyeWorks software platform supports multiple eye tracker brands and integrates with vertical-specific solutions including PilotReady (aviation), SurgeonReady (medical), DriverReady (automotive), and SystemReady (high-stakes operator environments). The company also sells bundled hardware kits (Remote FX3, VR, Glasses) and conducts professional eye tracking research services for enterprise and government clients.
Is EyeTracking a public or private company?
EyeTracking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EyeTracking founded?
EyeTracking was founded in 2000. It employs 11 to 50 people.
Where is EyeTracking based?
EyeTracking is headquartered in Solana Beach, United States, in the North America region.
How does EyeTracking make money?
Five revenue lines are on record. EyeWorks Software Licenses are the primary driver. The others are industry Solutions Software, eye Tracking Hardware, research Services and workload RT.
Who are EyeTracking's main competitors?
Emerging players on record are Gazepoint, Pupil Labs, Ergoneers and SR Research. Direct peers are Tobii, Seeing Machines and Smart Eye. Others are Emotiv, NeuroSky and BioPac Systems.
Does EyeTracking have an API?
No public API is recorded for EyeTracking.
What industry is EyeTracking in?
EyeTracking's product category is Eye Tracking Software. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3827.