Claners
Claners is a Mexico-based direct-to-consumer e-commerce platform reselling digital video game codes, gaming subscriptions, virtual currencies, and entertainment gift cards to Mexican consumers, with integrated cash payments at 45,000+ retail points.
- Company typePrivate
- Founded2016
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Claners does
Claners is a Mexico-based direct-to-consumer e-commerce platform that aggregates and resells digital entertainment products — primarily video game activation codes for Xbox, PlayStation, PC (Steam, Blizzard, Rockstar, Bethesda), Nintendo, and mobile (Roblox, Free Fire), alongside gaming subscriptions (Xbox Live Gold, Xbox Game Pass tiers), virtual currencies, and entertainment and lifestyle gift cards (Spotify, Deezer, Crunchyroll, Paramount+, Starbucks, Airbnb, Innovasport, Innvictus, Culto, Microsoft 365). The storefront at claners.com serves Mexican consumers exclusively, with all codes valid only for Mexican accounts on the respective platforms. The underlying technology is a transactional e-commerce layer integrated with Openpay, Paynet, SPEI, and BBVA for local payment processing — most notably enabling cash payments at more than 45,000 retail points across Mexico (OXXO, 7-Eleven, Farmacias del Ahorro, Walmart, Bodega Aurrera, 7,000+ PractiCajas BBVA) — plus SSO (Facebook, Google) for the Zendesk-powered customer support portal. A proprietary ClanCoins loyalty currency (1 MXN per coin, annual expiry) provides a retention layer, and a partnership with DLC México extends the catalog into physical games and collectibles.
The business model is a low-margin reseller/marketplace model: Claners earns the spread between wholesale cost and retail price on each digital code or subscription sold, plus transaction-margin economics on gift cards, with no recurring subscription revenue of its own (subscription products like Game Pass are sold as one-time prepaid codes rather than as managed subscriptions). Customer segments are Mexican gamers (primary) and Mexican entertainment/lifestyle consumers (secondary); the company operates only a direct e-commerce channel with no third-party marketplace presence and no physical retail. Ownership rests with Claners Corporation (legal entity outside Mexico, with Pointgrow México, S. de R.L. de C.V. as the designated Mexican representative for data-protection compliance), the company is privately held with no disclosed institutional funding or external investors, and headcount is in the 1-10 range.
Claners firmographics
Firmographics- Name
- Claners
- Legal name
- Claners Corporation
- Website
- https://claners.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Claners is a Mexico-based direct-to-consumer e-commerce platform reselling digital video game codes, gaming subscriptions, virtual currencies, and entertainment gift cards to Mexican consumers, with integrated cash payments at 45,000+ retail points.
- Ownership category
- akta.pro rank
Claners industry classification
Industry- Product category
- Digital Video Games and Entertainment Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Payment Gateways & Orchestration (BPAMAFAA)
Keywords
Where Claners is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Claners business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Digital Game Code Sales: One-time sale of digital game codes for PC and console platforms. Codes are redeemed on gaming platforms (Steam, Xbox, PlayStation, etc.). Revenue is generated through the margin between wholesale cost and retail price. Digital products have no return policy once codes are delivered.
- Gift Cards and Digital Currency: Sale of gift cards and virtual currency for gaming platforms (Xbox Game Pass, Blizzard balance, Google Play, Apple App Store, Roblox, Free Fire, etc.) and entertainment services (Spotify, Crunchyroll, Paramount+, Deezer, Airbnb, Starbucks, Microsoft 365). Revenue generated on transaction value.
- ClanCoins Redemption: Loyalty program where customers earn ClanCoins (1 MXN per coin) on qualifying purchases. Coins are redeemed as discounts on future purchases, driving repeat transactions and customer retention.
- Physical Games Pre-orders: Pre-sale of physical video games with delivery managed by DLC México. Customers pay in advance and receive product on release date. Sellers earn 3% back in ClanCoins upon completion of pre-order payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Xbox Game Pass Core - Multiple subscription durations |
| Subscription | Multi-year contract | Xbox Game Pass Ultimate and PC - Gaming subscriptions |
| Subscription | Multi-year contract | Xbox Live Gold memberships |
| One time/ perpetual license | Multi-year contract | Spotify gift cards - Multiple durations |
| Subscription | Multi-year contract | Crunchyroll subscriptions |
| Subscription | Multi-year contract | Paramount+ subscriptions |
| Subscription | Multi-year contract | Deezer music streaming |
| Subscription | Annual | Microsoft 365 products |
| One time/ perpetual license | Pay-as-you-go | PC Games (Steam) - One-time purchases |
| Unit Pricing | Pay-as-you-go | Innovasport gift cards |
| Unit Pricing | Pay-as-you-go | Starbucks gift cards |
| Unit Pricing | Pay-as-you-go | Airbnb gift cards |
| Unit Pricing | Pay-as-you-go | Google Play gift cards |
| Unit Pricing | Pay-as-you-go | Free Fire (Garena) virtual currency |
| Unit Pricing | Pay-as-you-go | Xbox digital currency (FIFA Points) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Claners product offering
Product offeringCore offering
Claners is a Mexico-focused online retail platform that sells more than 3,500 digital products including activation codes for video games (Xbox, PlayStation, PC/Steam, Nintendo), gaming subscriptions (Xbox Game Pass, Xbox Live Gold), virtual in-game currencies (Free Fire Diamonds, Roblox Credit, Blizzard Saldo), streaming and entertainment gift cards (Spotify, Deezer, Crunchyroll, Paramount+), and lifestyle gift cards (Starbucks, Airbnb, Microsoft 365). Products are delivered digitally via email codes after payment, with physical game pre-orders fulfilled by DLC México. The platform supports Mexican payment methods including cash at 45,000+ retail locations, credit/debit cards, and SPEI bank transfers, and runs the proprietary ClanCoins loyalty rewards program.
Product overview
Claners is a Mexican digital entertainment marketplace offering a unified platform for video game digital goods, entertainment subscriptions, and gift cards. The core product is digital game activation codes across Xbox, PlayStation, PC (Steam, Rockstar Social Club, Bethesda), and Nintendo platforms. The platform extends through several product lines: gaming memberships (Xbox Live Gold, Xbox Game Pass Core/PC/Ultimate), virtual currencies (Garena Free Fire Diamonds, Roblox Credit, Blizzard Saldo), downloadable content and season passes, and physical games with pre-order capabilities. Entertainment gift cards span Spotify, Deezer, Crunchyroll, and Paramount+ for streaming; Starbucks, Airbnb, Innovasport, Innvictus, and Culto for lifestyle; and Apple, Google, and Microsoft 365 for software ecosystems. The proprietary ClanCoins rewards program incentivizes purchases with 1 MXN per coin value redeemable on future orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Video Games (Xbox, PlayStation, PC/Steam, Nintendo) Digital activation codes for video games across Xbox, PlayStation, PC (Steam, Rockstar Social Club, Bethesda), and Nintendo platforms. Codes are delivered digitally after purchase and redeemed on Mexican gaming accounts.
- Xbox Game Pass Microsoft gaming subscription service available in PC Game Pass (3 months), Game Pass Core, and Game Pass Ultimate (1 and 3 months) tiers for Mexican Xbox accounts.
- Xbox Game Pass Core Microsoft gaming subscription replacing Xbox Live Gold, providing online multiplayer, Game Pass catalog access, and member deals. Available in 1, 3, 6, and 12-month durations for Mexican accounts.
- Xbox Live Gold Microsoft online multiplayer gaming membership for Xbox consoles, available in 1, 3, 6, and 12-month subscription options for Mexican accounts.
- Blizzard Digital Wallet (Saldo Blizzard)
Companies that use Claners
Customer profileSegments3 records
Ideal customer profiles2 records
Claners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature3 records
Claners partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DLC MéxicocoreDLC México handles the inventory and shipping operations for Claners' physical game pre-orders. Once a customer pre-orders a physical game and payment is completed, DLC México manages fulfillment and delivery. For returns of physical products, DLC México receives the returned items and processes replacements or refunds.
- OpenpaycoreOpenpay provides the payment processing infrastructure enabling cash payments at over 45,000 partner stores across Mexico including OXXO, 7-Eleven, Farmacias del Ahorro, Círculo K, and major retailers. This integration is essential for serving customers without credit cards or online banking access.
- PaynetcorePaynet network enables cash payment processing across thousands of convenience stores and retail locations throughout Mexico, complementing Openpay's payment infrastructure.
- Pointgrow México, S. de R.L. de C.V.corePointgrow México serves as the operational entity and legal representative for Claners Corporation in Mexico. The company handles data protection compliance, customer data processing, order fulfillment coordination, and local business operations. Pointgrow México is designated as the responsible party for personal data treatment under Mexican law (LFPDPPP).
- Steam (Valve Corporation)coreClaners sells Steam activation codes for PC games. Codes are redeemed on Steam accounts. Products include both standard Steam key activations and direct download options. Steam is one of the primary gaming platforms alongside Xbox, PlayStation, and Nintendo.
- Microsoft XboxcoreMajor product category featuring Xbox game codes, Xbox Live Gold memberships, Xbox Game Pass subscriptions, and Xbox virtual currency. All Xbox products are for Mexican Xbox accounts only.
- Sony PlayStationcoreProduct category including PlayStation game codes and PlayStation-related products. All PlayStation products are for Mexican PlayStation accounts only.
- SpotifyminorReseller of Spotify gift cards in various denominations (1, 3, 6, and 12 month options). Gift cards are sold as eGift format.
- CrunchyrollminorReseller of Crunchyroll anime streaming subscription codes (1, 3, and 12 month options) in Mexican Pesos.
- Paramount+minorReseller of Paramount+ streaming subscription codes (1 and 3 month options) in Mexican Pesos.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Claners competitors and assessment
Company assessmentDirect peers
- G2A: Major global game key marketplace selling activation codes for PC and console games plus subscriptions and gift cards. Directly competes for the same end consumer seeking discounted digital game access.
- CDKeys: Long-standing global game key and subscription reseller serving Latin American buyers. Mirrors Claners' core SKU set (Steam, Xbox, PlayStation, gift cards) and competes for the same digital-first consumer.
- Kinguin: Marketplace for game keys, software licenses, and digital goods with global reach including Latin America. Comparable offering assortment and digital delivery model to Claners.
- Eneba: Global digital marketplace for game keys, gift cards, and in-game currency. Same core business model as Claners (third-party digital code resale), competitively comparable across product mix and buyer base.
- GamersGate: Digital storefront selling PC game keys directly to consumers worldwide. Closely matched business model to Claners' PC-games side and relevant comparison for catalog and pricing dynamics.
Broad incumbents
- Amazon México: Major Mexican e-commerce destination selling digital game codes, subscriptions, and gift cards. Larger-scale incumbent with overlapping SKU set and broader logistics footprint.
- Best Buy México: Mexican electronics and gaming-focused retailer. Adjacent incumbent selling gaming hardware and digital products to a partially overlapping Mexican gaming consumer base.
- Mercado Libre México: Dominant Latin American e-commerce platform with a sizable gaming and digital goods category. Broad incumbent competing for the same Mexican gaming consumer wallet.
- Walmart México: Mexican omnichannel retailer carrying gaming products and gift cards. Broad incumbent leveraging physical-store presence that overlaps with the cash-payment convenience users Claners serves.
Regional players
- GamePlanet: Mexican gaming retailer carrying physical and digital gaming products. Closest Mexico-specific regional comparison to Claners' domestic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Claners social profiles
Digital presenceClaners compliance and trust
Trust signalCompliance1 record
Claners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claners leadership team
Management profileNumber of profiles
Claners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claners
What does Claners do?
Claners is a Mexico-focused online retail platform that sells more than 3,500 digital products including activation codes for video games (Xbox, PlayStation, PC/Steam, Nintendo), gaming subscriptions (Xbox Game Pass, Xbox Live Gold), virtual in-game currencies (Free Fire Diamonds, Roblox Credit, Blizzard Saldo), streaming and entertainment gift cards (Spotify, Deezer, Crunchyroll, Paramount+), and lifestyle gift cards (Starbucks, Airbnb, Microsoft 365). Products are delivered digitally via email codes after payment, with physical game pre-orders fulfilled by DLC México. The platform supports Mexican payment methods including cash at 45,000+ retail locations, credit/debit cards, and SPEI bank transfers, and runs the proprietary ClanCoins loyalty rewards program.
Is Claners a public or private company?
Claners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Claners founded?
Claners was founded in 2016. It employs 11 to 50 people.
Where is Claners based?
Claners is headquartered in Mexico City, Mexico, in the Latin America region.
How does Claners make money?
Four revenue lines are on record. Digital Game Code Sales are the primary driver. The others are gift Cards and Digital Currency, clanCoins Redemption and physical Games Pre-orders.
Who are Claners's main competitors?
Direct peers on record are G2A, CDKeys, Kinguin, Eneba and GamersGate. Broad incumbents are Amazon México, Best Buy México, Mercado Libre México and Walmart México. GamePlanet is listed as a regional player.
Does Claners have an API?
No public API is recorded for Claners.
What industry is Claners in?
Claners's product category is Digital Video Games and Entertainment Retail. Its primary akta.pro industry code is BPAMAFAA, Payment Gateways & Orchestration. Its NAICS code is 45912 and its SIC code is 5945.