Midwest Counseling & Diagnostic Center

Name

Midwest Counseling & Diagnostic Center

Legal name

Midwest Counseling & Diagnostics, LLC

Website

https://midwestcounseling.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health
• Individual therapy
• Group therapy
• Psychological testing
• Nutritional counseling

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Therapy Services: Individual, couples, family, and group therapy sessions billed to insurance or self-pay. Core revenue stream from outpatient mental health services.
2. Psychological Testing: Comprehensive psychological assessment services for diagnostic purposes
3. Nutritional Counseling: Registered dietitian services for eating disorders, mood disorders, and nutritional therapy
4. Clinical Consultation & Supervision: Professional development and supervision services for other therapists
5. Public Speaking & Corporate Engagements: Workshops and presentations for corporate clients and organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Midwest Counseling & Diagnostic Center is an employee-owned outpatient mental health group practice delivering individual, couples, family, and group therapy, psychological testing, and registered dietitian nutritional counseling. Services are delivered across three physical locations (Chicago IL, Northbrook IL, Powell OH) and via telehealth in 40+ states under PSYPACT, treating conditions including anxiety, depression, trauma, eating disorders, OCD, and addiction using evidence-based modalities.

Product overview

Midwest Counseling & Diagnostics is an employee-owned outpatient mental health group practice offering comprehensive psychotherapy, psychological testing, and nutritional counseling services. The core offerings include individual therapy for adults, adolescents, and children, couples therapy, and group therapy sessions. The practice specializes in treating eating disorders, anxiety, depression, trauma, OCD, and addiction, utilizing evidence-based modalities including CBT, DBT, EMDR, RO DBT, IFS, and Somatic Experiencing. Services are delivered across physical locations in Chicago and Northbrook, Illinois, and Ohio, with telehealth availability in 40+ states through PSYPACT. The practice employs over 50 therapists and registered dietitians providing specialized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy (Adults, Adolescents, Children) One-on-one psychotherapy for adults, adolescents, and children addressing anxiety, depression, trauma, life transitions, behavioral challenges, ADHD, and developmental concerns using evidence-based approaches.
• Couples Therapy Marriage and relationship counseling for couples experiencing communication issues, conflict, life transitions, and relationship distress.
• Group Therapy & Skills Training Process-oriented and skills-based group sessions including DBT, RO-DBT, Eating Disorder Support, Women's Addiction Recovery, and Yoga for Body Image groups.
• Psychological Testing Comprehensive psychological assessment services for diagnostic evaluation and clinical insight; in-network with BCBS PPO and Blue Choice PPO, with out-of-network benefits facilitated.
• Nutritional Counseling Medical nutrition therapy provided by registered dietitians for eating disorders, mood disorders, and substance abuse recovery; in-network with BCBS PPO, Blue Choice PPO, and Aetna for dietitian services.
• Clinical Consultation & Supervision Professional development, supervision, and ongoing education services for licensed therapists and clinicians seeking specialty consultation.
• Public Speaking & Corporate Engagements Workshops and presentations on mental health topics and workplace wellness delivered to corporate clients and organizations.
• Telehealth Therapy Services Virtual therapy sessions delivered via HIPAA-compliant video conferencing to clients in 40+ states through the practice's PSYPACT (Psychology Interjurisdictional Compact) credential.

Quantifiable outcome

• Telehealth available in 40+ states
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Alma: Therapist-led collective providing credentialing, billing, and practice infrastructure for independent clinicians. Comparable in targeting licensed therapists and operating insurance-based mental health services.
• Two Chairs: Multi-state outpatient therapy group practice operating a hybrid in-person + telehealth model with curated clinician panels. Highly comparable to Midwest Counseling on service mix, insurance participation, and clinical specialty emphasis.
• Grow Therapy: Therapist network that supports independent and group providers with credentialing, billing, and intake. Operates in adjacent model space to Midwest Counseling's insurance-based group practice and competes for the same clinician supply.
• Ellie Mental Health: Multi-state outpatient mental health group practice franchise with hybrid in-person/telehealth delivery, broad insurance participation, and a comparable mix of individual therapy, couples, and family services.
• Octave: Outpatient mental health group practice offering in-person and virtual therapy with evidence-based modalities and insurance participation. Comparable group-practice operating model with similar specialty and modality emphasis.
• Headway: Network/platform that helps therapists accept insurance by handling credentialing and billing. Competes with group practices like Midwest Counseling for therapists and indirectly for patients via search/SEO.

Broad incumbents

• Modern Health: Enterprise mental health platform combining coaching, therapy, and self-guided content for employer customers. Overlaps with Midwest Counseling's corporate engagements product but at much greater scale and breadth.
• Talkspace: Public, national telehealth therapy platform with broad payer relationships. A larger incumbent in cross-state outpatient therapy delivery, comparable to Midwest Counseling's PSYPACT-enabled telehealth reach.
• Lyra Health: Larger, venture-backed mental health platform primarily selling to employers. Operates broadly in the same outpatient therapy space but with a B2B/enterprise focus and deeper technology tooling than a traditional group practice.
• Lifestance Health: Large, multi-state outpatient mental health group practice (public) providing in-person and telehealth psychiatric and therapy services. Closest scaled analog to a multi-state group private practice like Midwest Counseling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midwest-counseling-&-diagnostic-center
• Instagraminstagram.com/midwest_counseling
• Facebookfacebook.com/MidwestCounselingChicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Counseling & Diagnostic Center