2Wheel
2Wheel is a private e-commerce retailer selling powersports gear, tires, and aftermarket parts for motorcycles, ATVs, UTVs, dirt bikes, and jet skis directly to consumers worldwide through its 2wheel.com storefront, supported by an SEO-driven educational blog.
- Company typePrivate
- Founded2012
- HeadquartersSan Juan Capistrano, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 2Wheel does
2Wheel is a private e-commerce retailer founded in 2012 and headquartered in San Juan Capistrano, California, that sells powersports gear, tires, and aftermarket parts to motorcycle, ATV, UTV, dirt bike, and jet ski enthusiasts directly through its 2wheel.com storefront. The catalog spans three core categories — Powersports Gear (helmets, jackets, gloves, boots), Tires (motorcycle, ATV, UTV, and dirt bike tires in multiple sizes and terrains), and Parts & Accessories (OEM and aftermarket components for Honda, Kawasaki, Harley-Davidson, and other brands) — sourced from manufacturers including Michelin, Dunlop, Pirelli, Arai, Nolan, Shoei, Bell, Walker Evans Racing, and Raceline.
The underlying technology is a self-serve e-commerce platform paired with a content management system supporting an SEO-oriented blog that publishes educational guides on tire selection, helmet reviews, vehicle-specific parts, and VIN check resources. The platform operates with no proprietary software IP, no mobile app, and no public API surface.
The business model is transactional DTC retail: one-time hardware sales at unit prices ranging from approximately $99 (sale UTV wheels) to $2,000 (premium UTV tires), with helmets typically priced $600-$900 and motorcycle tires $999-$1,300. Go-to-market is product-led growth executed through content marketing and organic search rather than paid acquisition or a sales team; the company targets a horizontal segment of powersports riders globally with no disclosed physical retail, distribution partnerships, or B2B contracts.
2Wheel firmographics
Firmographics- Name
- 2Wheel
- Legal name
- 2Wheel
- Website
- https://2wheel.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2Wheel is a private e-commerce retailer selling powersports gear, tires, and aftermarket parts for motorcycles, ATVs, UTVs, dirt bikes, and jet skis directly to consumers worldwide through its 2wheel.com storefront, supported by an SEO-driven educational blog.
- Ownership category
- akta.pro rank
2Wheel industry classification
Industry- Product category
- Powersports Aftermarket Retail
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133), Tire Dealers (44134)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
- akta.pro secondary industries
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH), Riding Gloves & Hand Protection Retail (CRAMANAE)
Keywords
Where 2Wheel is headquartered
LocationHeadquarters
- HQ city
- San Juan Capistrano
- HQ country
- United States
- HQ region
- North America
Markets served
2Wheel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Powersports Product Sales: 2Wheel operates an e-commerce retail model, selling tires, helmets, parts, and accessories directly to consumers through their online storefront. Products include motorcycle tires, ATV/UTV tires, dirt bike tires, helmets (motorcycle, dirt bike, carbon fiber), and aftermarket parts for various brands. Revenue is generated through one-time transaction purchases with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dirt Bike / Carbon Fiber Helmets - $800 |
| Unit Pricing | Pay-as-you-go | 4xl Motorcycle Helmets - $900 |
| Unit Pricing | Pay-as-you-go | Street Motorcycle Tires - $1,050-$1,100 |
| Unit Pricing | Pay-as-you-go | ATV Tires - $1,300-$1,400 |
| Unit Pricing | Pay-as-you-go | UTV + Side by Side Tires - $2,000 |
| Unit Pricing | Pay-as-you-go | Michelin 170/80-15 Motorcycle Tires - $999 |
| Unit Pricing | — | Arai Helmets - $599.99-$799.99 (sale) |
| Unit Pricing | — | UTV Wheels - $99.99-$149.99 (sale) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
2Wheel product offering
Product offeringCore offering
2Wheel is a direct-to-consumer online retailer of powersports products, selling tires, helmets, riding gear (jackets, gloves, boots), and aftermarket parts and accessories for motorcycles, ATVs, UTVs, dirt bikes, and personal watercraft. The store aggregates products from leading brands such as Michelin, Dunlop, Arai, Nolan, Shoei, Bell, Pirelli, Walker Evans Racing, and Raceline, and pairs the catalog with an educational blog covering tire selection, helmet reviews, and brand/model-specific parts guides.
Product overview
2Wheel is an e-commerce platform and content hub for powersports enthusiasts offering a comprehensive portfolio of products across three core categories: Powersports Gear (helmets, jackets, gloves, boots), Tires (motorcycle, ATV, UTV, and dirt bike tires in various sizes), and Parts & Accessories (aftermarket and OEM parts for Honda, Kawasaki, Harley-Davidson, and other brands). The store features products from leading manufacturers including Michelin, Dunlop, Arai, Nolan, and Walker Evans Racing, as well as exclusive aftermarket customization parts. The platform operates as a unified e-commerce site with informational blog content covering vehicle maintenance, tire selection guides, and VIN check resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Powersports Gear Riding gear for powersports enthusiasts including helmets, jackets, gloves, and boots for motorcycles, ATVs, and UTVs. Sold directly to consumers via the 2Wheel online store.
- Tires
- Parts and Accessories
- Dirt Bike / Carbon Fiber Helmets
- 4XL Motorcycle Helmets
- Michelin 170/80-15 Motorcycle Tires
- Dunlop 130/90-16 Motorcycle Tires
- 30x10x14 ATV Tires for Offroad 4 Wheeler Quads
- 25x12x9 ATV Tires & 4 Wheel Quad Tires
- 100/90-19 Street Motorcycle Tires
- 90/90-21 Street Motorcycle Tires
- UTV + Side by Side 32x10x15 Tires
- Honda Motorcycle Parts
- Kawasaki Motorcycle Parts
- Kawasaki KLX230R Aftermarket Parts & Accessories
- UTV Wheels on Sale
- Arai Motorcycle Helmets on Sale
- Nolan Motorcycle Helmets on Sale
- Cruiser Motorcycle Helmets
- Men's Riding Gear for Four Wheeling
- Mud and Sand Dirt Bike Tires
- 16 Inch Motorcycle Tires for Sale
- Aftermarket Racing Tires for Four Wheelers
- Harley Davidson FLTRX Road Glide Coverage
Companies that use 2Wheel
Customer profileSegments4 records
Ideal customer profiles4 records
2Wheel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2Wheel partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
2Wheel competitors and assessment
Company assessmentDirect peers
- RevZilla: RevZilla is a leading direct-to-consumer e-commerce retailer of motorcycle gear, helmets, tires, and parts — directly comparable to 2Wheel in product mix, target customer, and online-only model. It is the dominant specialist in the category.
- Chaparral Motorsports: Chaparral Motorsports operates both a dealership and a large online powersports retail storefront selling parts, gear, and accessories across motorcycle, ATV, and UTV categories — closely matching 2Wheel's multi-vertical e-commerce model.
- Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a large direct-to-consumer powersports retailer specializing in parts, gear, and tires for dirt bikes, ATVs, and UTVs. Highly comparable to 2Wheel's off-road and ATV/UTV product lines.
- Dennis Kirk: Dennis Kirk is a long-standing powersports aftermarket e-commerce retailer selling parts, accessories, tires, and gear for motorcycles, ATVs, UTVs, and snowmobiles — overlapping directly with 2Wheel's catalog and customer base.
- Motorcycle Superstore: Motorcycle Superstore is an online retailer of motorcycle apparel, helmets, tires, and parts — directly comparable to 2Wheel in product focus and customer segment.
- BikeBandit: BikeBandit is an online aftermarket parts and accessories retailer for motorcycles, ATVs, and UTVs, with OEM parts catalogs — comparable to 2Wheel's parts and accessories vertical.
Broad incumbents
- Cycle Gear: Cycle Gear (part of Comoto Holdings alongside RevZilla) operates a chain of physical and online powersports apparel and gear stores. Comparable to 2Wheel on the gear and helmet categories, but with a much broader retail footprint.
- Summit Racing Equipment: Summit Racing is a large direct-to-consumer retailer of automotive and powersports performance parts, tools, and accessories — overlapping with 2Wheel on tires and aftermarket parts but at much greater scale and broader vehicle coverage.
- AutoZone: AutoZone is a national automotive parts and accessories retailer with broad vehicle coverage. While not a powersports specialist, it competes for similar replacement-parts demand at scale and through dense store networks.
Others
- Amazon (Powersports Category): Amazon's automotive and powersports marketplaces sell helmets, tires, and aftermarket parts from many of the same brands carried by 2Wheel. It is the most significant competitive force in online powersparts e-commerce due to selection, speed, and price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
2Wheel social profiles
Digital presence2Wheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Wheel leadership team
Management profileNumber of profiles
2Wheel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Wheel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Wheel
What does 2Wheel do?
2Wheel is a direct-to-consumer online retailer of powersports products, selling tires, helmets, riding gear (jackets, gloves, boots), and aftermarket parts and accessories for motorcycles, ATVs, UTVs, dirt bikes, and personal watercraft. The store aggregates products from leading brands such as Michelin, Dunlop, Arai, Nolan, Shoei, Bell, Pirelli, Walker Evans Racing, and Raceline, and pairs the catalog with an educational blog covering tire selection, helmet reviews, and brand/model-specific parts guides.
Is 2Wheel a public or private company?
2Wheel is a private company. It is classified as unknown and is currently operating.
When was 2Wheel founded?
2Wheel was founded in 2012. It employs 11 to 50 people.
Where is 2Wheel based?
2Wheel is headquartered in San Juan Capistrano, United States, in the North America region.
How does 2Wheel make money?
One revenue line is on record: powersports Product Sales.
Who are 2Wheel's main competitors?
Direct peers on record are RevZilla, Chaparral Motorsports, Rocky Mountain ATV/MC, Dennis Kirk, Motorcycle Superstore and BikeBandit. Broad incumbents are Cycle Gear, Summit Racing Equipment and AutoZone. Amazon (Powersports Category) is listed as an others.
Does 2Wheel have an API?
No public API is recorded for 2Wheel.
What industry is 2Wheel in?
2Wheel's product category is Powersports Aftermarket Retail. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow), with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 4413 and its SIC code is 3714.