What Motorcycle Superstore does

J&P Cycles, operating within the Comoto Family of Brands, is a privately held US-based retailer specializing in aftermarket motorcycle parts, gear, and accessories. The company operates a large e-commerce platform (jpcycles.com) alongside five physical retail storefronts across the United States, self-describing as the world's largest aftermarket motorcycle parts and accessories store and citing over 45 years of operating history since 1979. Its catalog spans parts (exhaust, engines, brakes, suspension, electrical, drivetrain, lighting, frame and body, foot controls, air intake and fuel), gear (helmets, jackets, gloves, boots, body armor, heated and rain gear for men, women, and youth), tires from major brands (Dunlop, Michelin, Shinko, Metzeler, Avon, Bridgestone, Pirelli), and accessories including luggage, electronics, GPS, Bluetooth communications, and workshop tools. A proprietary Shop Your Ride vehicle selector and Guaranteed Fitment database match parts to specific motorcycle makes, models, and years to ensure compatibility.

The business generates revenue through three streams: one-time e-commerce product sales via jpcycles.com, in-person retail store sales, and the recurring Riders Preferred Membership (RPM) annual subscription at $39.99/year, which provides 5% cash back, 10% off over 70 brands, free 2-day shipping, free returns, and a $15 welcome cash bonus. Customer segments are organized horizontally by rider persona — Harley-Davidson (primary), Adventure/ADV, Sportbike, Cruiser/Metric, and UTV/ATV riders — plus gender- and age-segmented gear buyers. Pricing is supported by free shipping over $49.99, a price-match guarantee, financing through Affirm, and military/first responder discounts. Marketing is driven by the Common Tread content blog, email/SMS, social channels (Facebook, Instagram, YouTube, TikTok), a referral program offering 15% off to both referrer and referred, SEO, and the King of the Baggers Race Team sponsorship.

Operationally, J&P Cycles is a sister brand to RevZilla, Cycle Gear, Rever, and Common Tread within the Comoto Holdings portfolio, enabling shared platform, brand, and partnership synergies including integrated ride tracking via Rever. The company maintains active social media and an in-house careers page, but does not disclose revenue, funding, headcount trends, AI/ML capabilities, patents, or regulatory actions in the available source material.

Name

Motorcycle Superstore

Legal name

J&P Cycles

Website

https://motorcycle-superstore.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

J&P Cycles, within the Comoto Family of Brands, is a US-based retailer of aftermarket motorcycle parts, gear, tires, and accessories serving Harley-Davidson, adventure, sportbike, cruiser, and UTV/ATV riders through e-commerce and five retail storefronts.

Ownership category

akta.pro rank

Product category

Motorcycle Parts & Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle parts retail
• Motorcycle gear retail
• Aftermarket motorcycle accessories
• Motorcycle tires retail
• Powersports e-commerce

Headquarters

HQ city

Anamosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of motorcycle parts, accessories, and gear through jpcycles.com. One-time product purchases across multiple categories.
2. Retail Store Sales: In-person sales at five retail storefronts across the US
3. Riders Preferred Membership Subscription: Annual subscription at $39.99/year offering 5% cash back, 10% off select brands, free 2-day shipping, and other perks to drive customer loyalty and recurring revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Motorcycle Superstore is a multi-channel retailer of aftermarket motorcycle parts, gear, accessories, tires, and apparel for individual motorcycle riders. The company operates an e-commerce platform with a vehicle fitment database that ensures parts compatibility with specific motorcycle makes and models, complemented by physical retail storefronts offering in-person shopping, staff support, and store events. Customers span Harley-Davidson, sportbike, cruiser, adventure touring, UTV/ATV, and metric motorcycle segments, with the Riders Preferred Membership program providing annual subscription benefits including cash back, brand discounts, free shipping, and free returns.

Product overview

J&P Cycles operates as the world's largest aftermarket motorcycle parts and accessories e-commerce store, offering a single unified platform for purchasing parts, gear, tires, helmets, and accessories. The product portfolio centers on motorcycle parts (exhaust, engines, brakes, suspension, electrical, drivetrain) and motorcycle gear (helmets, jackets, gloves, boots), complemented by tires, accessories, and a membership program (Riders Preferred Membership). The platform includes a vehicle selector tool for guaranteed fitment and curated collections for performance upgrades and style customization. The company also maintains five physical retail storefronts alongside the e-commerce operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Parts Aftermarket motorcycle parts including exhaust systems (full systems, slip-ons), tires, handlebars and controls, seats and backrests, air intake and fuel systems, engines (big bore kits, camshafts, gaskets), lighting (headlights, taillights, turn signals), suspension (cartridge kits, lowering kits, shocks), frame and body components (fairings, fenders), foot controls, brakes (calipers, lines, pads, rotors), audio and electronics, electrical systems and batteries, oils and chemicals, drivetrain and transmission, filters, wheels, dash instruments, windshields, gas tanks, mirrors, and carburetors. Brands include Dunlop, Michelin, Shinko, Metzeler, Avon, Bridgestone, and Pirelli for tires, and parts for Harley-Davidson, Honda, Indian, Kawasaki, BMW, and other motorcycle manufacturers.
• Motorcycle Gear Rider safety and comfort gear including helmets (half helmets, open face, dual sport, modular, full face), jackets, pants, gloves, boots, footwear, eyewear, headwear, body armor, airbags, base layers, heated gear, rain gear, chaps, vests, and casual clothing. Segmented by gender (men's, women's) and age (youth) for proper fit and protective coverage across all riding styles.
• Motorcycle Accessories Rider accessories and workshop equipment including battery chargers, camping and survival gear, cleaning supplies, covers, electronics and mounts (Bluetooth communication systems, riding cameras, GPS devices, phone mounts, power adapters), gifts and novelties, security systems, specialty tools (hand tools, tire repair kits, tool kits), workshop and transport equipment (lifts, stands, repair manuals), tire irons and levers, oils and chemicals, and maps.
• Luggage & Touring Motorcycle luggage and touring solutions including saddlebags (with liners, locks, extensions), luggage racks, tank bags, tail and sissy bar bags, tour packs and accessories, drink coolers, and crash bar bags. Designed for adventure touring, long-distance riding, and daily commuting.
• Riders Preferred Membership (RPM) Annual subscription membership program priced at $39.99/year offering 5% RPM cash back on purchases, 10% off over 70 brands, $15 in RPM cash when joining, free 2-day shipping on qualifying items, and free returns on qualifying items. Designed to drive customer loyalty and recurring engagement.
• Performance Upgrades Collections Curated collections for performance enhancement including Stage 1-4 upgrades, bagger performance parts, carbon fiber parts, Dyna performance upgrades, and premium suspension upgrades. Designed to help customers find bundled performance parts compatible with their specific motorcycle models.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Comoto HoldingsflagshipStrategic or Co-development PartnerParent company of the Comoto Family of Brands including RevZilla, Common Tread, Cycle Gear, Rever, and J&P Cycles. J&P Cycles operates as part of this larger digital commerce platform for powersports.
• Cycle GearcoreChannel Partner/ Reseller/ DistributorSister company within Comoto Holdings. Both J&P Cycles and Cycle Gear are part of the same family of motorcycle retail brands, sharing the Comoto platform.
• RevZillacoreChannel Partner/ Reseller/ DistributorSister company within Comoto Holdings. Part of the Comoto Family of Brands focused on powersports e-commerce.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RevZilla: RevZilla is a leading online retailer of motorcycle gear, parts, and accessories. As a sister brand within Comoto Holdings alongside J&P Cycles, it competes in the same e-commerce aftermarket with overlapping assortment and customer base.
• Cycle Gear: Cycle Gear is a multi-store motorcycle apparel and gear retailer. As another sister brand under Comoto Holdings, it competes directly with J&P Cycles in physical retail and consumer riding gear.
• Dennis Kirk: Dennis Kirk is a long-standing mail-order and e-commerce retailer of motorcycle, snowmobile, and powersports parts, gear, and accessories. Closely comparable to J&P in catalog breadth, fitment focus, and target customer (rider DIY community).
• Chaparral Motorsports: Chaparral Motorsports is a large motorcycle and powersports retailer with both an online store and a major physical superstore in California. Comparable to J&P in carrying OEM and aftermarket parts alongside apparel for multiple riding segments.
• MotoSport: MotoSport is an online retailer of motorcycle, ATV, and snowmobile parts, gear, and accessories. Directly comparable to J&P in powersports aftermarket e-commerce with a similar DIY rider customer base.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is one of the largest online powersports aftermarket retailers, selling motorcycle, ATV, and UTV parts, gear, and accessories. Directly comparable to J&P in product breadth, customer segments, and e-commerce-led distribution model.

Broad incumbents

• Amazon: Amazon is the dominant general e-commerce marketplace that competes for motorcycle parts, gear, and accessory sales through its third-party sellers. Overlaps with J&P on long-tail aftermarket SKUs and price-sensitive customers.
• AutoZone: AutoZone is the largest U.S. specialty retailer of automotive parts and accessories with a broad nationwide store footprint. While primarily automotive, it overlaps with J&P on consumables, batteries, tools, and select motorcycle-adjacent accessories.
• Summit Racing Equipment: Summit Racing is a major U.S. mail-order and online retailer of automotive and powersports performance parts. While primarily automotive, it competes with J&P on motorcycle performance and aftermarket parts categories through its vast SKU catalog.

Emerging players

• Twisted Throttle: Twisted Throttle specializes in adventure motorcycle parts, gear, and accessories globally. Compared to J&P it overlaps specifically in the ADV/dual-sport segment and serves similar international touring riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/jpcycles2
• Facebookfacebook.com/jpcycles
• Instagraminstagram.com/jpcycles
• TikToktiktok.com/@jpcyclesofficial
• LinkedInlinkedin.com/company/motorcycle-superstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycle Superstore