Pacific Highway Rentals

What Pacific Highway Rentals does

Pacific Highway Rentals is a family-owned private company headquartered in Hayward, California, founded in 2000 by Paul Indelicato. The company rents, sells, and services traffic control and safety equipment for highway construction, infrastructure projects, and special events across California, Oregon, and Nevada. Its core operations span three California branch locations (Hayward, Dixon, Newcastle) and include a fleet of over 35 traffic control trucks, portable traffic signals, solar and diesel light towers, message boards, arrow boards, radar trailers, smart work zone systems, surveillance cameras, airport equipment, and a full-service sign shop. The company holds multiple regulatory certifications including TrafFix CAP Dealer, MUTCD, DOT, Caltrans, FAA, NWCG, PSIP, and HDVIP compliance.

The product portfolio covers five core equipment verticals: traffic control trucks (attenuator/TMA, cone, queue, and stake bed trucks plus Type 6 fire trucks), portable traffic signals with MUTCD compliance, lighting solutions (solar, diesel, and stadium light towers), message boards and arrow boards, and smart work zone/intelligent transportation systems. In 2023, the company acquired Sierra Safety Company to expand inventory and service capabilities. Equipment is available for short-term rental (daily, weekly, monthly, season-long) or outright purchase, with next-day delivery for orders placed by 4pm.

Pacific Highway Rentals generates revenue through multiple streams: equipment rental (subscription-based with flexible billing cycles), equipment sales, repair and service work (including certified TrafFix CAP re-certification), sign shop custom fabrication, and traffic planning consulting services. Go-to-market is sales-led through direct phone outreach, website quote requests, and field sales targeting construction companies, municipalities, government agencies, and fleet operators. The company does not disclose revenue, employee count beyond a stated 1-10 range (though management team listed has 8+ individuals), or funding rounds, operating as a private bootstrapped business with no disclosed institutional investors.

Name

Pacific Highway Rentals

Legal name

Pacific Highway Rentals

Website

https://pacifichighwayrentals.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Hayward, California-based company that rents, sells, and services traffic control equipment—including trucks, signals, message boards, light towers, and smart work zone systems—for construction, infrastructure, and events across California, Oregon, and Nevada.

Ownership category

akta.pro rank

Product category

Traffic Control Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB)

akta.pro secondary industries

Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

Keywords

• Traffic equipment rentals
• Work zone safety products
• Traffic control services
• Construction safety equipment
• Traffic planning solutions

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of traffic control equipment including trucks, message boards, light towers, traffic signals, arrow boards, radar trailers, surveillance cameras. Daily, weekly, monthly, and full-season rental options available. Over 35 traffic control trucks in fleet.
2. Equipment Sales: Sales of traffic control and safety products including SLEDs, attenuators, barricades, cones, delineators, traffic signs, sign stands, channelizer drums, airport barricades, pavement markers, safety equipment, and road repair products.
3. Repair and Service: Traffic control equipment repair, certified TrafFix CAP dealer services, smoke testing (PSIP and HDVIP compliance), and full service sign shop for DOT/MUTCD compliant sign manufacturing.
4. Sign Shop / Custom Fabrication: Full service sign shops in Dixon and Newcastle, CA manufacturing regulatory traffic signs, MUTCD warning signs, temporary cardboard traffic signs, and custom signs to spec.
5. Traffic Planning Services: Traffic flow program design for construction projects including routing and closure recommendations, equipment planning, and operational staffing needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pacific Highway Rentals rents and sells traffic control and highway safety equipment — including traffic control trucks, portable traffic signals, light towers, message boards, arrow boards, radar trailers, smart work zone systems, airport equipment, and traffic safety devices — to construction, municipal, and event customers across California, Oregon, and Nevada. The company also operates a DOT/MUTCD-compliant sign shop and provides certified TrafFix CAP repair, PSIP/HDVIP smoke testing, traffic planning, and custom fabrication services. Equipment is delivered to job sites with next-day availability for orders placed by 4pm.

Product overview

Pacific Highway Rentals operates a comprehensive equipment rental and sales platform for traffic control and highway safety, serving California, Oregon, and Nevada. The product portfolio spans five core equipment verticals — traffic control trucks (including attenuator/TMA, cone, queue, and stake bed trucks plus Type 6 fire trucks), portable traffic signals and auto flaggers, lighting solutions (solar, diesel, and stadium light towers), message boards and arrow boards, and smart work zone/intelligent transportation systems — supplemented by an airport equipment line (barricades, X-markers, beacons), a full-service sign shop for custom sign manufacturing, and traffic planning, repair, and fabrication services. Pacific Highway Rentals also acquired Sierra Safety Company to expand its fleet and geographic reach. Equipment is available for both short-term rental and outright purchase, with same-day/next-day delivery and a network of three California branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Attenuator Trucks (TMA / Crash / Safety Trucks) Rental trucks equipped with Scorpion TL3 MASH attenuators to absorb impact and protect crews and motorists in work zones; available with automatic transmissions, in-cab controls, and 20,000 lb scale weight meeting Caltrans specifications.
• Cone / Traffic Control Trucks Rental trucks with man buckets, sign racks, lights, beacons, back-up alarms, and in-cab-controlled 25-light LED arrow boards used for traffic control coning and deployment operations.
• Queue / Message Trucks Rental trucks with roof-mounted full-matrix message boards controlled from inside the cab, meeting Caltrans specifications; equipped with PA system and programmable VHF radio to alert drivers of upcoming work zones, lane shifts, or closures.
• Type 6 Fire Trucks Rental fire safety support trucks for initial fire attack; NWCG Type 6 compliant with US Forest Service standards, with 200 or 300-gallon water tank, foam system, 100-ft hose reel, and 4x4 drivetrain.
• Stake Bed Trucks Versatile rental trucks for hauling cones, drums, barrels, barricades, and delineators; available with roof-mount arrow boards, beacon lights, work lights, and man buckets.
• Portable Traffic Signals MUTCD-compliant portable and semi-permanent traffic signals enabling 24-hour automated traffic control; support countdown timers, video monitors, microwave traffic sensors, pedestrian signals, intrusion alarms, and wireless intersection interface.
• Single-Head Traffic Signal Compact, lightweight portable traffic signal with 2-minute setup time and easy-to-use controller for simpler traffic control applications.
• Auto Flaggers (AFADS) Automated flagging devices allowing one worker to control both ends of a job site, keeping workers safe out of active traffic while saving on labor costs.
• Portable Pedestrian Signals MUTCD-compliant pedestrian display with countdown timer that indicates when it is safe to proceed through crosswalks.
• Driveway Assistance Device (DAD) Device that controls traffic exiting driveways and side roads, coordinating with main traffic signals to ensure safe egress from private properties onto public roadways.
• Solar Powered Portable Light Towers High-intensity LED solar light towers with adjustable tilt solar panels, three brightness settings, and automatic dusk/dawn operation; battery-powered for run-silent operation.
• Diesel Light Towers Diesel-powered portable light towers with high-efficiency output, reliable performance, and adjustable mast height for sites that also need to power other equipment.
• Portable Stadium Lights High-output portable stadium lights with 16 × 1,000-watt fixtures covering 30–50 acres, 60-foot high mast, and rapid deployment for large-scale event and jobsite illumination.
• Full Size Message Boards Large electronic message boards with 18-inch characters, remote control, and self-contained solar-powered units requiring no external computer connection.
• Mini & Metro Message Boards Compact electronic message boards with 14-inch characters and full matrix display for tight spaces and smaller-scale traffic control applications.
• Multi-Arrow Boards Directional arrow boards with 25 lights meeting Caltrans compliance, energy-efficient LED operation, and MUTCD-compliant design for traffic control direction.
• Truck Mounted Arrow Boards High-output LED arrow boards mounted on trucks with up to 12 arrow display modes, optional automatic dimming, flash rate of 30–40 per minute, and ultra-low profile options.
• Radar / Speed Trailers Solar-powered speed trailers with large LED displays and custom speed settings (0–90 mph) that flash when speeding is detected; available in compact and Caltrans-spec large units for school zones, construction zones, and neighborhoods.
• Premier Smart Work Zone Systems (Queue Warning) Intelligent Transportation Systems (ITS) providing queue warning and smart work zone management; includes Type 1 and 2 queue warning systems with Wanco or Ver-Mac hardware and real-time traffic information.
• Portable Camera Trailer Systems Portable surveillance camera trailers providing real-time traffic condition monitoring, construction verification, incident detection, and security with remote pan-tilt-zoom control via web platform.
• Truck & Slow Traffic Warning Systems Smart work zone systems that warn motorists about slow-moving or stopping trucks ahead to improve safety in work zone merge situations.
• Meridian Camera Remote Surveillance Mobile surveillance platform providing 24/7 video recording with AI tools to identify suspicious activity and send alerts to authorities, operating independently without existing power or internet.
• Airport Barricades 10-inch low-profile airport barricades available with lights and flags, FAA compliant for marking closed runways and taxiways.
• Airport X-Markers Self-powered, self-contained X-shaped runway markers meeting FAA specifications for marking closed airport runways and taxiways; deployable by one person.
• 360 Degree Airport Beacon Airport beacon visible from all directions, easily mounted to barricades or channelizing devices to warn pilots of closed areas.
• SLEDs & Attenuators (Traffic Safety Devices) Crash attenuator and energy absorption devices sold for work zone protection, including SLED-brand attenuators.
• Water Wall Barriers Water-filled barriers providing portable perimeter security and traffic channelization for construction sites and events.
• Barricades (Type I, II, III) Standard traffic barricades in three sizes for channelization and road closure marking for construction and events.
• Traffic Safety PPE and Workwear Personal protective equipment including high-viz vests, hard hats, safety glasses, rain gear, nitrile gloves, and traffic wands for work zone personnel.
• Full Service Sign Shop In-house sign manufacturing producing traffic control signs, construction signs, regulatory signage, temporary cardboard signs, and custom banners to DOT and MUTCD standards at Dixon and Newcastle, CA.
• Traffic Planning Professional traffic flow design services for construction projects including routing and closure recommendations, equipment planning, and operational staffing recommendations.
• Traffic Control Equipment Repair Complete service and repair on arrow boards, radar trailers, message boards, portable traffic signals, and light towers; factory certified as a TrafFix CAP Dealer to inspect, repair, and re-certify damaged units.
• Truck Fleet Smoke Testing (PSIP/HDVIP) Emissions and compliance testing for truck fleets, verifying excessive smoke, tampering, and engine certification label compliance to PSIP and HDVIP standards.
• Truck & Equipment Fabrication Shop Custom fabrication services for highway safety equipment including custom mounts, supports, and full custom builds for specialized traffic control and safety needs.

Quantifiable outcome

• Order by 4pm for next-day delivery to job site
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sierra Safety CompanycoreStrategic or Co-development PartnerPacific Highway Rentals acquired Sierra Safety Company, a trusted provider of traffic safety equipment and solutions. This acquisition strengthens their commitment to delivering highest quality rental and sales options for contractors, agencies, and event organizers throughout California. Sierra Safety's reputation combined with PHR's inventory provides customers broader range of equipment, faster response times, and stronger focus on safety.
• Meridian CameracoreTechnology or IntegrationMeridian Camera provides mobile surveillance platform for PHR's remote surveillance offerings. Equipment requires no existing power or internet, operates independently with 24/7 video recording, uses AI tools to identify suspicious activity, and can send alerts to customers or authorities.
• TrafFix Devices InccoreTechnology or IntegrationPHR is a certified TrafFix CAP Dealer, factory certified to inspect and repair damaged units and re-certify previously damaged units once repaired.
• TrafficWORKSminorChannel Partner/ Reseller/ DistributorOfficial partner and authorized distributor of TrafficWORKS products.
• JBC Traffic Safety ProductsminorChannel Partner/ Reseller/ DistributorOfficial partner and authorized distributor of JBC Traffic Safety Products.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Horizon Signal Technologies: Manufacturer of portable traffic signal systems and automated flagging devices (AFADs). PHR resells and services Horizon Signal equipment, but the manufacturer competes in direct sale scenarios with PHR's rental offerings.
• TrafFix Devices Inc. Manufacturer of traffic control devices including SLED attenuators, barricades, and channelizers. PHR is a certified TrafFix CAP Dealer for repair and re-certification, and competes in the sale of TrafFix-branded safety devices in California.
• National Signal: Manufacturer and supplier of portable traffic signals, message boards, and arrow boards. Listed by PHR as a service network partner and competes as an alternative procurement channel for end customers.

Direct peers

• RoadSafe Traffic Systems: National provider of traffic control products and services including rentals, signs, pavement marking, and work zone setup. Competes with PHR on infrastructure projects across the Western US with comparable end-to-end traffic safety capabilities.
• Safety Zone Specialists: California-based traffic control equipment rental company providing message boards, arrow boards, attenuator trucks, and flagging services. Directly competes with PHR for Northern California construction and municipal customers with similar product offerings.

Broad incumbents

• United Rentals: Largest equipment rental company in North America. Operates a Traffic Control and Highway Technologies division that rents attenuators, message boards, and work-zone equipment across the Western US — directly competing with PHR on commodity rentals while offering far broader geographic and product coverage.
• Herc Rentals: National equipment rental company offering specialty traffic control and work-zone equipment. Operates branches across the Western US, competing with PHR on commercial and infrastructure customers with broader fleet capabilities.
• Sunbelt Rentals: National full-line equipment rental provider with a dedicated Traffic Safety division offering message boards, arrow boards, attenuators, and temporary traffic signals. Competes with PHR across California, Oregon, and Nevada at greater scale and pricing power.

Emerging players

• Ver-Mac: Canadian manufacturer of portable traffic signals, message boards, and smart work zone technology. Supplies equipment to PHR (referenced in the Premier Smart Work Zone line) and competes as a manufacturer-direct option for traffic control rental fleets.
• Wanco Inc. Manufacturer of portable message boards, arrow boards, radar speed trailers, and smart work zone systems. PHR partners with Wanco for equipment supply but competes indirectly as customers sometimes rent or buy directly from manufacturers for longer-term deployments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-highway-rentals

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Highway Rentals