Maryland Automobile Dealers Association

What Maryland Automobile Dealers Association does

Maryland Automobile Dealers Association (MADA) is a non-profit state trade association founded in 1910 that represents approximately 300 franchised automobile dealerships in Maryland, collectively employing roughly 40,000 people. Headquartered in Annapolis, MD, the organization functions as the recognized collective voice of Maryland's franchised auto retail industry on legislative, regulatory, and operational matters, and it runs with a deliberately lean internal staff of 1–10 employees supplemented by member volunteers and contracted service providers.

MADA does not build proprietary technology products. Its core "product" is advocacy, delivered through an affiliated political action committee (PAC), a charitable Foundation, and the captive MADS Insurance subsidiary, which together provide political representation, workforce and community programs, and member insurance products. In parallel, the association curates and endorses third-party service and technology providers — including ACV Auctions, ComplyAuto, Vitu, and Armatus Dealer Uplift — giving members vetted access to industry tooling without MADA assuming product risk.

The business model is a classic recurring-dues trade association: revenue derives from member dues, insurance commissions via MADS Insurance, Foundation contributions and grants, event and programming income, and referrals or affinity arrangements with endorsed vendors. MADA also maintains inter-association partnerships such as a joint benefits arrangement with WANADA (Washington Area New Automobile Dealers Association) and has scaled the Armatus endorsement across 27 state dealer associations, extending the organization's footprint well beyond Maryland.

Name

Maryland Automobile Dealers Association

Legal name

Maryland Automobile Dealers Association

Website

https://mdauto.org

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Maryland Automobile Dealers Association is a 100-year-old non-profit trade association founded in 1910 that advocates for approximately 300 franchised auto dealerships and 40,000 employees across Maryland through lobbying, insurance, and curated vendor endorsements.

Ownership category

akta.pro rank

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: MADA generates revenue through membership dues from dealer members (franchised car, truck, motorcycle, RV, and power sport dealers) and associate members (vendors and service providers serving the automotive industry). The association has been actively representing new vehicle dealers since 1910.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maryland Automobile Dealers Association (MADA) is a statewide trade association that represents approximately 300 franchised car, truck, motorcycle, RV, and power sport dealership rooftops and their 40,000 employees in Maryland. Its core offering centers on government relations advocacy at the state, federal, and local levels, supplemented by educational webinars, networking events, an endorsed service provider program, scholarships, and joint insurance benefits for dealer and associate members.

Product overview

The Maryland Automobile Dealers Association (MADA) is a 100-year-old trade association representing approximately 300 franchised car, truck, motorcycle, RV, and power sport dealers across Maryland. Rather than offering a single unified product, MADA provides a portfolio of member services including government relations and advocacy, educational webinars, the DRIVEN by MADA Podcast, networking events, a Foundation Scholarship Program, and an Endorsed Service Providers Program. MADA also facilitates E-Titling and Registration Services through partner Vitu and manages a Joint Health Benefits Program with WANADA. The association does not develop or sell technology products itself; instead, it curates and endorses third-party service providers for its dealer members.

Differentiator

Problem solved

Functional benefit

Brands

• DRIVEN by MADA Podcast: Podcast series that uncovers industry best practices and career changing resources through video interviews with Maryland's automotive leaders and experts.
• One Plate MD
• MADAF (Maryland Automobile Dealers Association Foundation)
• MADA PAC

Products and services

• Government Relations and Advocacy Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and endorsed.

• Maryland New Car and Truck Dealers Association Political Action Committee (MNCTDA/PAC)coreStrategic or Co-development PartnerThe MNCTDA/PAC plays a significant role in the Association's legislative program, working to elect candidates whose views most closely mirror those of new car and truck dealers.
• Washington Area New Automobile Dealers Association (WANADA)coreStrategic or Co-development PartnerJoint employee benefits program offering health, dental, and vision insurance through a dealer-owned brokerage. MADA and WANADA collaborate on government advocacy, technician training, and employee compliance services.
• ACV AuctionsendorsedGTM or Marketing PartnerEndorsed digital wholesale auction provider offering a vibrant digital marketplace for wholesale vehicle transactions and data services.
• ComplyAutoendorsedGTM or Marketing PartnerEndorsed cybersecurity and compliance solution provider serving over 2,000 dealerships with consumer privacy law compliance and Gramm-Leach-Bliley Act Safeguards Rule compliance.
• VituendorsedGTM or Marketing PartnerEndorsed provider of 50-state vehicle title and registration solutions with digital signatures and training capabilities.
• Armatus Dealer UpliftendorsedGTM or Marketing PartnerEndorsed provider of Retail Warranty Parts & Labor Reimbursement Factory Submission Service with proprietary software for optimal parts markup and labor rate submissions.
• American Fidelity Assurance CompanyendorsedGTM or Marketing PartnerEndorsed provider of Section 125 Plans, Form 5500 Services, and ACA tracking/monitoring/reporting services.
• Federated InsuranceendorsedGTM or Marketing PartnerEndorsed property and liability insurance provider with industry-specific risk management programs.
• Reynolds & ReynoldsendorsedGTM or Marketing PartnerEndorsed provider of Maryland-specific dealer forms and law-compliant documentation.
• EnerConnexendorsedGTM or Marketing PartnerEndorsed energy supply provider helping dealers with natural gas and electricity procurement.
• Auto Dealers' Group Self Insurance Trust (ADGSIT)endorsedGTM or Marketing PartnerEndorsed workers compensation alternative to traditional insurance programs with dealer member board governance.
• Dealer Pay LLCendorsedGTM or Marketing PartnerEndorsed dealership payment platform combining payments, communications and social interactions.
• MADS InsuranceendorsedGTM or Marketing PartnerRelated entity providing MADS Form Service for dealer business forms including powers of attorney and privacy notices.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Washington Area New Automobile Dealers Association (WANADA): Neighboring state/regional dealer trade association that is already MADA's joint-venture partner on health benefits. WANADA serves franchised dealers in the D.C./suburban Maryland/Virginia market with overlapping advocacy, training, and endorsed-provider programs.
• Virginia Automobile Dealers Association (VADA): Direct state-level peer trade association for franchised dealers in Virginia, providing the same advocacy, education, and member-services model that MADA runs in Maryland.
• Delaware Automobile and Truck Dealers Association (DATDA): State-level peer association for Delaware franchised dealers; already operates in the MADA-endorsed Armatus network (27th state endorsement), making it a directly comparable trade group with parallel membership and advocacy services.
• Pennsylvania Automotive Association (PAA): Pennsylvania's statewide franchised-dealer trade association offering government relations, education, and endorsed-service programs structurally identical to MADA's portfolio.
• New Jersey Coalition of Automotive Retailers (NJCAR): New Jersey's franchised auto dealer trade association providing advocacy, regulatory support, and member services comparable to MADA's Maryland-focused offering.
• Greater New York Automobile Dealers Association (GNYADA): Regional dealer association serving the NYC metro franchised dealer base with advocacy, training (notably its Auto Tech program), and member services paralleling MADA's foundation and education work.
• Florida Automobile Dealers Association (FADA): Large state-level dealer trade association with advocacy, PAC, education, and endorsed-vendor programs structurally identical to MADA's, operating at significantly greater scale in Florida.
• Texas Automobile Dealers Association (TADA): Texas state franchised dealer association offering government affairs, legal/compliance support, and endorsed-provider services — same playbook as MADA, executed at much larger Texas scale.
• California New Car Dealers Association (CNCDA): California's statewide franchised new-car dealer trade association; directly comparable advocacy, education, and member-services model to MADA, with particular relevance given California's leading EV regulatory stance.

Broad incumbents

• National Automobile Dealers Association (NADA): National umbrella trade association for franchised new-car dealers in the U.S. Operates the same advocacy/training/event model as MADA but at federal scope; MADA is effectively a state-level affiliate that collaborates with NADA on lobbying and conventions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marylandada
• Facebookfacebook.com/154246931268
• LinkedInlinkedin.com/company/maryland-automobile-dealers-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryland Automobile Dealers Association