Russell Medical

What Russell Medical does

Russell Medical is a not-for-profit community hospital headquartered at 3316 Highway 280 in Alexander City, Alabama, with a continuous operating history of over 100 years (founded circa 1920). It provides a full continuum of acute and outpatient care to residents of Alexander City and the surrounding Tallapoosa County region, including 24/7 emergency services, primary care, cardiology, pulmonology, orthopedics, podiatry, ophthalmology, anesthesiology and pain management, women's health and mammography, sleep medicine, wound care, rehabilitation, and senior living through Sterling Gate. The hospital supports approximately 50 affiliated physicians across these specialties and operates 251-500 employees across the main campus and six additional outpatient sites along the Highway 280 corridor, including the UAB Medicine – Russell Medical Cancer Center & Infusion Center.

The hospital's clinical technology stack consists of the Meditech Expanse electronic medical record (with an integrated 24/7 patient portal), Pyxis medication dispensing with barcoded point-of-care administration, and a PACS imaging system. Advanced surgical capability is delivered through the ROSA Robotic Surgical Assistant for personalized total knee replacement and the da Vinci Surgical System for minimally invasive general surgery. A Meds-to-Beds discharge pharmacy program brings prescriptions to patient rooms with pharmacist consultation, and a USP 797-certified clean room supports chemotherapy preparation. Since 2020, Russell Medical has operated as a member of the UAB Health System, Alabama's premier academic medical center, which provides specialty physician access, supply chain, compliance, and revenue cycle support, and jointly operates the cancer and infusion center with UAB Medicine.

Russell Medical generates revenue on a fee-for-service basis through professional services billing reimbursed by Medicare, Medicaid, and commercial insurance, plus direct patient payments (processed through the InstaMed payment portal). The hospital publishes federal price-transparency files (a machine-readable file of standard charges and a 300-service shoppable services file). As a not-for-profit entity, earnings are reinvested into technology, staff, and expanded services rather than distributed; the affiliated Russell Medical Foundation, established in 1988, supports the hospital's charitable mission through community giving, scholarships, and program funding. Go-to-market is direct-to-patient via the emergency department, scheduled appointments, physician referrals (with a dedicated physician directory line), and the patient portal, augmented by a multi-channel community outreach presence on Facebook, Instagram, LinkedIn, and an email newsletter.

Name

Russell Medical

Legal name

Russell Medical

Website

https://russellcares.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Russell Medical is a not-for-profit community hospital in Alexander City, Alabama, delivering emergency, primary, specialty, robotic surgical, and oncology care to the surrounding Tallapoosa County region. It operates as a member of the UAB Health System through a 2020 partnership and a joint cancer center.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Oncology & Cancer Specialty Hospitals (HLAFAHAC)

Keywords

• Community hospital services
• Emergency medical care
• Robotic surgery services
• Oncology treatment center
• Cardiovascular care services

Headquarters

HQ city

Alexander City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery including emergency services, surgical procedures, diagnostic imaging, laboratory services, inpatient care, and outpatient services. Revenue generated through insurance reimbursement (Medicare, Medicaid, commercial insurance) and patient payments.
2. Specialty Services: Specialized medical services including cancer care through the UAB Medicine partnership, cardiovascular care, orthopedics with robotic surgery, and telemedicine. These services generate revenue through procedure-based billing and specialist consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Russell Medical is a not-for-profit community hospital in Alexander City, Alabama that provides comprehensive acute care services including 24/7 emergency care, surgical services (including robotic-assisted surgery with ROSA and da Vinci systems), cancer care, cardiovascular care, orthopedics, diagnostic imaging, laboratory services, rehabilitation, and primary/specialty care. Since 2020 it has operated as a member of the UAB Health System, extending its reach through specialty physician access, telemedicine, and a joint-venture oncology center.

Differentiator

Problem solved

Functional benefit

Brands

• UAB Medicine - Russell Medical Cancer Center: A joint venture cancer center collaboration between Russell Medical and UAB Medicine, providing compassionate community-based cancer care combined with research-backed oncology excellence.
• Russell Medical Foundation

Products and services

• Russell Medical Hospital (Acute Care) Acute care hospital providing emergency services, inpatient care, surgical procedures, diagnostic imaging, laboratory services, and outpatient services to residents of Alexander City and surrounding Alabama region.
• UAB Medicine - Russell Medical Cancer Center & Infusion Center Joint venture cancer center providing hematology, medical oncology, and radiation oncology services, including chemotherapy, radiation therapy, and access to UAB's oncology network and clinical resources.
• Meds to Beds Pharmacy Service Discharge prescription delivery service that brings medications directly to patient rooms before leaving the hospital, with in-room pharmacist consultations for medication education.
• Russell Medical Physician Network Network of approximately 50 affiliated physicians across family medicine, internal medicine, cardiology, orthopedics, oncology, radiation oncology, pulmonology, podiatry, ophthalmology, anesthesiology, and pain management serving Alexander City and surrounding region.

Quantifiable outcome

• Minimally invasive robotic surgery typically results in quicker recovery and better long-term outcomes for knee replacement patients
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• UAB Health SystemcoreStrategic or Co-development Partner · 1 January 2020Since 2020, Russell Medical has been a proud member of the UAB Health System—Alabama's premier academic medical center. This partnership strengthens operations and expands access to top-tier clinical expertise, physician recruitment, clinical staffing, supply chain, compliance, and revenue cycle management. Russell Medical participates in UAB's cancer care and telemedicine networks, as well as specialty services including cardiovascular care, surgery, and urology. The joint venture UAB Medicine - Russell Medical Cancer Center & Infusion Center combines community-based care with UAB's renowned oncology program research-backed excellence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• East Alabama Medical Center: A larger community/regional hospital in Opelika, AL (Auburn-Opelika metro) with a broader service line and academic affiliations, including links to UAB. Comparable in regional east-Alabama positioning and community-hospital identity, but materially larger in scale.
• Jackson Hospital & Clinic: A Montgomery, AL-based community hospital with a similar not-for-profit, broad-service-line model, including cancer, cardiac, and surgical services. Comparable in ownership type and community-hospital positioning, though it serves a larger metro area than Russell Medical.
• Brookwood Baptist Medical Center: A larger Birmingham, AL-based acute care hospital system offering a wide range of services including oncology, cardiac, and orthopedics. Comparable service mix but a substantially larger urban competitor that draws complex cases from Russell Medical's referral base.
• Grandview Medical Center: A large Birmingham, AL-based acute care hospital offering comprehensive emergency, surgical, and specialty services. Represents the kind of urban tertiary competitor that competes with Russell Medical for higher-acuity specialty cases.

Direct peers

• Citizens Baptist Medical Center: A community hospital in Talladega, AL within the Baptist Health system, similar in bed size and rural Alabama footprint. Comparable in service mix and patient demographics to Russell Medical.
• Vaughan Regional Medical Center: A small community hospital in Selma, AL providing emergency, surgical, and specialty services. Similar in scale, rural Alabama context, and broad service approach, making it a relevant operational and financial peer.
• Decatur Morgan Hospital: A community hospital in Decatur, AL, part of the Huntsville Hospital Health System, offering similar emergency, surgical, and specialty services to a comparable-sized north-Alabama community. Useful peer for operational and reimbursement benchmarking.
• Troy Regional Medical Center: A small rural community hospital in Troy, AL with a similar not-for-profit, broad-service-line model serving a comparable rural Alabama population. Useful benchmark for revenue and margin profile of small community hospitals.
• Regional Medical Center (Anniston): A not-for-profit regional referral hospital in Anniston, AL providing emergency, surgical, and specialty services to a similar east-Alabama/rural population. Closely comparable in scope, ownership type, and patient demographics.
• Coosa Valley Medical Center: A not-for-profit community hospital of similar size serving Sylacauga, AL and surrounding Talladega County area. Highly comparable in scale, rural Alabama setting, and broad service line approach, making it a close peer for Russell Medical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/russellmedical
• Facebookfacebook.com/russellmedicalcenter
• LinkedInlinkedin.com/company/russell-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Medical