What MC Marketing e Comunicazione does

MC Marketing e Comunicazione S.r.l. is a privately held Italian web agency headquartered in Ancona, Marche. Founded in 1979 as a traditional marketing and advertising agency, the firm pivoted to web and digital services in 1997 and now operates as a full-service digital consultancy. It serves Italian SMEs, retail chains, trade associations, non-profits, and public administration entities through three practice areas: Consulting (inbound marketing, revenue development, internationalization, web data analysis), Reskilling (digital training, coaching, literacy programs via MC Academy and Digital Coach), and Digital Strategy (website development, e-commerce, SEO/SEM, marketing automation, social media, web advertising). The firm also maintains a wholly-owned subsidiary, M.C. Management Consultants S.r.l., focused on business process consulting.

The technical stack is built on open-source CMS platforms, primarily WordPress for corporate sites and Magento for e-commerce, with integrations to client ERP and management systems for inventory and CRM synchronization. The firm operates as a certified HubSpot Partner Agency, leveraging HubSpot's inbound marketing platform and methodology, and has begun positioning AI Marketing, AI Business Advisory, and AI Process Digitalization as distinct service lines. The firm also offers specialized capabilities in China digital marketing (Tmall, JD, WeChat, Douyin), augmented reality applications, blockchain consulting, and local-store traffic development for retail clients.

The business model is professional services revenue driven by project-based engagements, custom consulting, and training, with recurring monthly/annual subscription packages covering hosting, SEO strategy, and web project development. Go-to-market is sales-led direct engagement, concentrated in the Marche region but extending nationally and to international markets through 20 operational partners. The firm supplements direct sales with four accredited channels: MEPA public procurement marketplace, MISE/Invitalia Temporary Export Manager programs, Regione Marche subsidized training, and the MC Academy content platform. Pricing is not publicly disclosed and is determined through consultation.

Name

MC Marketing e Comunicazione

Legal name

M.C. Marketing e Comunicazione S.r.l.

Website

https://mcgroup.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

MC Marketing e Comunicazione is a privately held Italian web agency founded in 1979 and based in Ancona, providing digital marketing, website development, SEO/SEM, social media, training, and AI advisory services to SMEs, retail chains, trade associations, and public administration across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Ancona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Consulting Services: Strategic consulting for digital marketing, web development, and digital transformation including SEO, SEM, social media marketing, content marketing, and marketing automation services
2. Website Development and E-commerce: Design, development and maintenance of websites and e-commerce platforms using open-source CMS solutions
3. Training and Reskilling Programs: Digital training courses, coaching, and digital literacy programs for businesses and individuals, including classroom and online formats
4. Export and International Development Services: Temporary Export Manager (TEM) services and internationalization consulting for businesses expanding into foreign markets

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MC Marketing e Comunicazione is an Italian web agency that provides digital marketing, website development, and social advertising services to businesses. Founded in 1979 as a traditional marketing agency and operating digitally since 1997, the firm also offers consulting, reskilling/training, and digital strategy services through a network of operational partners.

Product overview

MC Marketing e Comunicazione is a service-based digital agency rather than a SaaS product company. The company offers a portfolio of interconnected digital marketing and web development services organized under several practice areas: Consulting (revenue development, process reengineering, internationalization), Reskilling (digital training, coaching, literacy programs via MC Academy), and Digital Strategy (website development, e-commerce, SEO, marketing automation, social media, web advertising). Core services include Website Development and E-commerce Solutions built on open-source CMS platforms (WordPress, Magento), supported by SEO/SEM, Social Media Marketing, Inbound Marketing, and Marketing Automation. The company differentiates through specialized offerings including China Digital Marketing, Local Marketing, Augmented Reality Applications, and Blockchain Services. Educational sub-brands MC Academy, Digital Coach, and MC per i Giovani provide training and coaching programs. The integrated approach combines these services with strategic consulting to help clients generate leads, convert them to customers, and build digital competencies internally.

Differentiator

Problem solved

Functional benefit

Brands

• MC Academy: Online educational platform offering free digital marketing training, webinars, podcasts, and video resources for professionals and businesses.
• M.C. Management Consultants S.r.l.
• MC per i Giovani
• Digital Masterclass

Products and services

• Digital Marketing Services
• Website Development
• Digital Strategy Consulting
• Reskilling and Training

Quantifiable outcome

• 645% increase in website visits for retail clients
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationMC Marketing e Comunicazione operates as a HubSpot partner agency, utilizing their inbound marketing platform and methodology. The partnership enables the company to offer certified inbound marketing services with access to HubSpot's marketing automation tools, CRM, and ongoing training resources for delivering client projects.
• Regione MarchecoreImplementation/ SI/ Consulting PartnerAccredited training provider by Regione Marche for digital marketing courses and professional development programs. The partnership enables delivery of certified training programs with regional competency recognition for participants.
• Ministero dello Sviluppo Economico (MISE) / InvitaliacoreImplementation/ SI/ Consulting PartnerCertified TEM (Temporary Export Manager) provider listed with the Ministry of Economic Development and Invitalia. Enables the company to support Italian SMEs in accessing government-funded internationalization programs and export development vouchers.
• Mercato Elettronico della Pubblica Amministrazione (MEPA)coreChannel Partner/ Reseller/ DistributorRegistered supplier on the Italian Public Administration electronic marketplace, enabling the company to provide digital services to government entities through competitive tendering processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AQuest: AQuest is an Italian digital communication agency providing web marketing, SEO/SEM, social media, and content strategy to SMEs and enterprises, comparable in service breadth and Italian mid-market focus.
• MOCA Interactive: MOCA Interactive is an Italian digital agency offering web development, e-commerce platforms, digital marketing, and social media management — closely comparable services and Italian mid-market target segment.
• Websolute: Websolute is an Italian web/digital agency headquartered in Pesaro (Marche region) offering website design, digital strategy, and e-commerce services to SMEs — a near-mirror direct peer in scale, geography, and service mix.
• Conversion E3: Conversion is an Italian digital agency offering web development, e-commerce, SEO, and online advertising services to Italian SMEs, directly overlapping with MC's core Digital Strategy practice.

Broad incumbents

• Publicis Italia: Publicis Italia is the Italian arm of Publicis Groupe, one of the world's largest advertising holding companies, providing full-service advertising, media, and digital transformation — a broad incumbent competing for the same enterprise marketing budgets.
• Dentsu Italy: Dentsu's Italian operations are part of the global Dentsu network offering advertising, media, and customer experience services — a broad incumbent with overlapping capabilities in digital strategy and campaign execution.
• Growens: Growens (formerly MailUp Group) is a publicly traded Italian martech company providing email marketing, SMS, and marketing automation platforms — adjacent product overlap with MC's email/automation practice but at much larger, listed scale.
• Jakala: Jakala is a larger Italian martech and loyalty/digital transformation company offering integrated marketing, data, and tech services; it competes for the same enterprise digital transformation budgets at materially greater scale.
• WPP Italy: WPP's Italian operations (including GroupM and creative agencies) represent a global advertising holding company with deep Italian presence, competing for enterprise creative, media, and digital mandates at vastly larger scale.

Others

• HubSpot Solutions Partners (Italy): The wider HubSpot Solutions Partner ecosystem in Italy uses the same inbound methodology and HubSpot platform that MC offers, representing direct methodology peers competing for inbound-focused Italian clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mc-marketing-e-comunicazione

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC Marketing e Comunicazione