Aviar

What Aviar does

Aviar B.V. is a Dutch virtual reality training company founded in 2019 and headquartered in Amsterdam that develops and sells VR-based training solutions specifically for the aviation industry. Its core product is the VR Training Hub, a library of hyper-realistic, procedure-based interactive training modules that runs on standalone VR headsets and covers ground operations procedures including pre-arrival checks, aircraft marshalling, GSE connection, pre-departure checks, cargo doors operations, and pushback with towbar. The platform is complemented by a Training Station Software for centralized session control and reporting across multiple devices on a local network without internet, a Driver Training add-on that connects driving accessories directly to headsets, and an All-In-One VR Training Box that bundles preconfigured hardware with software under a subscription plan, managed remotely via an MDM platform.

The company targets enterprise B2B buyers across the aviation value chain—airlines, ground handlers, airports, logistics operators, and aviation services firms—with named customers including Lufthansa, Dnata, Swissport, Worldwide Flight Services, DHL, Schiphol, Cebu Pacific Airlines, Asiana Airlines, Vestergaard, and Celebi. Revenue is generated through a mix of annual subscription access to the VR training content, hardware-inclusive VR Training Bundles sold as plug-and-play solutions, and implementation services such as trainer training and onboarding support. Sales are conducted via direct enterprise engagement supported by a digital presence through the company website, LinkedIn, Facebook, and WhatsApp Business.

Aviar's stated mission is to establish VR training as the standard for staff training in the air transportation industry, leveraging a team that combines XR developers with seasoned aviation experts to produce content compliant with industry standards. The company is privately held with no disclosed institutional investors, no parent company, and no public funding history in the source materials, operating as a standalone Dutch B.V. with two known Amsterdam addresses (a registered/operational address at Joop Geesinkweg 501 and an operational address at Bos en Lommerplein 280). MRO training and Airport & Airline Security training modules are listed on the website as upcoming product extensions.

Name

Aviar

Legal name

AVIAR B.V.

Website

https://aviar.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Aviar is a Dutch VR software company that develops hyper-realistic virtual reality training modules for aviation ground operations, cabin crew, and adjacent aviation roles, sold as subscription bundles with hardware to enterprise customers including airlines, ground handlers, airports, and logistics firms.

Ownership category

akta.pro rank

Product category

Aviation Training Software

NAICS

Computer Training (611420)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industry

Aviation Security (AVSEC) Training (BPAKAOAM)

Keywords

• Aviation VR training
• Ground operations training
• VR training platform
• Aviation training software
• XR training solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. VR Training Subscriptions: Subscription-based access to VR training content and software platform, includes regular updates, maintenance, and support
2. VR Training Bundles: Preconfigured standalone VR devices bundled with preinstalled software, delivered as plug-and-play solution
3. Implementation Services: Training for trainers and assistance at all stages of implementation included with bundle purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aviar develops and delivers a virtual reality (VR) training platform purpose-built for the aviation industry. The platform bundles hyper-realistic, procedure-based training modules (covering ground operations, cabin crew, and upcoming MRO and security areas) with standalone VR headsets and management software, sold as plug-and-play subscriptions and hardware-software bundles to airlines, airports, ground handlers, and logistics operators.

Product overview

Aviar offers a platform-based VR training solution for the aviation industry. The core offering consists of the VR Training Hub, which provides access to the training library on VR headsets, complemented by the Ground Operations VR Training Hub with procedure-based modules (Pre-arrival checks, Aircraft Marshalling, GSE Connection, Pre-Departure Checks, Cargo Doors Operations, Pushback with towbar), and Training Station Software for session management. Additional offerings include Driver Training (compact driving accessories) and the All-In-One VR Training Box (hardware bundle with VR headset, controllers, wheel, pedals, and carpet). All solutions are delivered through subscription plans and include support, maintenance, and trainer training.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Training Hub

Quantifiable outcome

• Reduces training costs
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interplay Learning: VR training platform for skilled trades (HVAC, plumbing, electrical). Operates a similar B2B subscription model with content libraries for procedural training in specialized verticals.
• Mursion: VR-based training platform for soft skills and leadership development. Comparable enterprise B2B VR training business model targeting large corporate buyers.
• Moth+Flame: Enterprise VR training company serving corporate clients (e.g. Boeing, HSBC) with immersive soft-skills and communication training. Comparable VR-first B2B training technology and customer segments.
• Talespin: VR/AR-based enterprise training platform for workforce development and soft skills. Comparable B2B enterprise sales motion and subscription-based delivery model for VR training content.
• Strivr: Enterprise VR-based immersive learning platform serving retail, sports, and corporate customers. Comparable VR-first B2B training business model and technology stack focused on procedural and operational skills training.
• TRANSFRVR: VR-based workforce training for skilled trades. Comparable technology stack and B2B enterprise sales motion targeting operational skills training with similar content-and-hardware delivery.

Broad incumbents

• CAE Inc. World-leading aviation training and simulation company providing pilot training, crew training, and increasingly digital/VR content. Most direct incumbent competitor in the aviation training space, with the capital and customer base to expand into procedural VR training.
• FlightSafety International: Berkshire Hathaway subsidiary and global leader in aviation training services. Operates a large installed base of flight simulators and corporate aviation training centers; offers broader and more traditional aviation training than Aviar's specialized VR approach.
• Lufthansa Aviation Training: Aviation training arm of the Lufthansa Group, offering pilot, cabin crew, and ground operations training. Notable dual relationship — Lufthansa is both an Aviar customer and a parent of a potential competitor with deep resources and operational training expertise.

Emerging players

• BISim (Bohemia Interactive Simulations): Provider of high-fidelity simulation and VR training content, primarily for defense and military customers. Comparable technical capability and procedural training focus, with overlap in flight/ground-based simulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aviarnl
• LinkedInlinkedin.com/company/aviarnl
• Xx.com/aviarnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviar