Data Paradigm
Data Paradigm is a Dallas, TX-based private firm providing hosted, integrated back-office software platforms (DPI/Camelot) and consulting services to enterprise direct selling companies, plus the Ofelia/SAHelp.org application management platform for social services and disaster case management.
- Company typePrivate
- Founded-
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Data Paradigm does
Data Paradigm, Inc. (DPI) is a Dallas, TX-based private business process software and market consulting firm with over 30 years of operating history. The company delivers customized back-office and front-office software solutions primarily to enterprise direct selling companies, alongside a separate social services platform (Ofelia / SAHelp.org) used for application and disaster case management. Core products include the DPI Platform (also referenced as the Camelot solution), a fully hosted, non-linear application suite spanning corporate and replicating website design, eCommerce, inventory management, integrated CRM, distributor back office with real-time downline reporting, training tracking, communication tool integration, mobile applications, drip lead management, email marketing, and 1099 reporting; Ofelia, an application management system for social services with integrated chat/video and grant-compliance controls; and an eBusiness layer covering ACH/EFT, PCI-compliant payment card processing, and eWallet functionality. Supporting IT consulting services span data modeling, disaster recovery planning, forensic analysis, messaging/workflow, network security, technical architecture, technology integration, and VoIP solutions.
Data Paradigm firmographics
Firmographics- Name
- Data Paradigm
- Legal name
- Data Paradigm, Inc.
- Website
- https://dataparadigm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data Paradigm is a Dallas, TX-based private firm providing hosted, integrated back-office software platforms (DPI/Camelot) and consulting services to enterprise direct selling companies, plus the Ofelia/SAHelp.org application management platform for social services and disaster case management.
- Ownership category
- akta.pro rank
Data Paradigm industry classification
Industry- Product category
- Direct Selling Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
- akta.pro secondary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Data Paradigm is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Data Paradigm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription-based Software Services: DPI provides its clients products and services on a subscription basis, offering fully hosted software application solutions. Clients receive non-linear platform with continuous enhancements, future development, and dedicated team support.
- IT Consulting Services: Additional consulting services in data modeling, disaster recovery planning, forensic data analysis, messaging/workflow systems, network security, strategic planning, technical architecture, technology integration, and telephony/VoIP solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Data Paradigm product offering
Product offeringCore offering
Data Paradigm, Inc. (DPI) provides fully hosted, subscription-based business process software and back-office solutions primarily for direct selling companies, integrating web, eCommerce, inventory management, CRM, and financial systems with distributor back-office functionality. It also offers Ofelia, an application management system for social service organizations, supporting online intake, chat, video conferencing, and disaster case management in compliance with grant funding requirements.
Product overview
Data Paradigm, Inc. (DPI) is a Dallas, TX-based business process software and market consulting firm offering a platform-plus-modules architecture. The core DPI Platform (also known as the Camelot solution) is a fully hosted direct selling software suite providing web, eCommerce, inventory management, integrated CRM, and financial management capabilities. This platform is complemented by Ofelia, a separate application management system designed for social service case management, offering integrated chat and video conferencing for remote applicant engagement. The portfolio is further extended by IT consulting services (disaster recovery, network security, telephony, architecture design) and eBusiness services (ACH, payment card processing, eWallet).
Differentiator
Problem solved
Functional benefit
Brands
- Ofelia: A robust application management system that radically enhances a social service operation's ability to efficiently and securely service the most applicants in the shortest amount of time. Used by The Salvation Army for disaster case management.
Quantifiable outcome
- PCI compliant merchant processing with up to 25% increase in sales for merchants accepting bankcards
- +2 more outcomes
Companies that use Data Paradigm
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Data Paradigm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Data Paradigm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Salvation ArmycoreOngoing partnership where Data Paradigm provides the SAHelp.org platform serving as the official centralized intake and case management system for disaster recovery efforts. The Salvation Army Disaster Case Managers coordinate available resources through the platform to reduce duplication and accelerate aid delivery. Data Paradigm has also customized the Ofelia software for The Salvation Army's social service operations.
- State of WashingtoncorePartnership with the State of Washington to support disaster recovery efforts following December's historic flooding. Data Paradigm's SAHelp.org platform distributes $2.5 million in state-funded disaster assistance to impacted residents through Disaster Assistance Centers. Governor Bob Ferguson activated $3.5 million in disaster relief funding.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Data Paradigm competitors and assessment
Company assessmentBroad incumbents
- Pegasystems (Pega): Pega provides low-code BPM, case management, and CRM platforms used in regulated industries; its case-management capabilities overlap with DPI's Ofelia and process automation scope.
- HubSpot: HubSpot offers a broadly adopted CRM, marketing automation, and eCommerce platform that competes for the CRM and back-office workloads DPI currently bundles exclusively for direct selling customers.
- Salesforce: Salesforce is the dominant general-purpose CRM platform with deep customization and an AppExchange ecosystem; it competes for the broader CRM/back-office workloads that DPI bundles into its all-in-one stack.
Direct peers
- Exigo: Exigo provides a comprehensive back-office, CRM, eCommerce, and compensation platform purpose-built for direct selling and MLM companies — the closest head-to-head competitor to DPI's Camelot platform, serving many of the same types of enterprise customers.
- DirectScale: DirectScale offers a cloud-based direct selling platform with back-office, replicated websites, and analytics for MLM companies, competing directly with DPI for enterprise direct selling deployments.
- Multisoft Systems: Multisoft delivers MLM and direct selling software including back-office, replication websites, and eWallets — overlapping materially with DPI's Camelot product portfolio.
- ByDesign Sciences: ByDesign Sciences builds direct selling software (including the LiveGood and other MLM platform back-ends) covering distributor back office, eCommerce, and replicated sites — directly comparable to DPI's direct selling focus.
- Social Solutions (Apricot): Social Solutions' Apricot platform is a case-management and outcomes-tracking tool for nonprofits and social service agencies — the closest commercial peer to DPI's Ofelia social-services application.
- InfoTrax Systems: InfoTrax provides back-office, commission, and eCommerce software for the direct selling industry, with a long-tenured presence analogous to DPI's Camelot offering.
Emerging players
- CaseWorthy: CaseWorthy offers configurable case management software for human services and nonprofit organizations, including disaster recovery use cases that overlap with DPI's SAHelp.org deployment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Paradigm compliance and trust
Trust signalCompliance3 records
Data Paradigm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Paradigm leadership team
Management profileNumber of profiles
Data Paradigm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Paradigm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Paradigm
What does Data Paradigm do?
Data Paradigm, Inc. (DPI) provides fully hosted, subscription-based business process software and back-office solutions primarily for direct selling companies, integrating web, eCommerce, inventory management, CRM, and financial systems with distributor back-office functionality. It also offers Ofelia, an application management system for social service organizations, supporting online intake, chat, video conferencing, and disaster case management in compliance with grant funding requirements.
Is Data Paradigm a public or private company?
Data Paradigm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Paradigm founded?
Data Paradigm was founded in -1. It employs 1 to 10 people.
Where is Data Paradigm based?
Data Paradigm is headquartered in Arlington, United States, in the North America region.
How does Data Paradigm make money?
Two revenue lines are on record. Subscription-based Software Services are the primary driver. The others are IT Consulting Services.
Who are Data Paradigm's main competitors?
Broad incumbents on record are Pegasystems (Pega), HubSpot and Salesforce. Direct peers are Exigo, DirectScale, Multisoft Systems, ByDesign Sciences, Social Solutions (Apricot) and InfoTrax Systems. CaseWorthy is listed as an emerging player.
Does Data Paradigm have an API?
No public API is recorded for Data Paradigm.
What industry is Data Paradigm in?
Data Paradigm's product category is Direct Selling Software. Its primary akta.pro industry code is HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 541511 and its SIC code is 7370.